“A goal without a plan is just a wish.” Antoine de Saint-Exupéry. To achieve and maintain excellence, a marketing organization has to make measurement a priority. Any organization whose “heart” isn’t in an initiative will see only marginal success at best, and more likely, failure. The first critical success factor in any endeavor is to […]
Tuesday, May 3rd, 2016
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Providing proven expertise to help you improve your marketing accountability, measurement and analytics; create outcome-based marketing metrics; develop dashboards; leverage processes, data, systems, and opportunity scoring to align sales and marketing; and identify new markets and products. Read more about VisionEdge Marketing.