Transform your marketing engine into a performance driven organization. What does performance-driven mean? Performance-driven marketing organizations embrace performance management. They have:
What does that typically require? We have found that performance-driven marketing organizations are data-driven, business-outcome oriented, embrace a culture of accountability, leverage data metrics, analytics, and measurement, focus on measurement analytical skills and capabilities, make fact-based decision, and utilize performance dashboards
The journey to becoming a performance-driven organization begins with marketing performance measurement and management. Marketing performance measurement and management (MPM) is a marketing paradigm that calls for alignment of marketing activities, strategies, tactics, and metrics with business outcomes in order to make marketing more effective and efficient.
Ready to amplify your Marketing Performance Management? Let’s get started!
To learn more on how VisionEdge Marketing can help your organization boost its MPM skills, visit the Services page.
If you are a Do-It-Yourself person, visit the VisionEdge Marketing Store to browse our hands-on affordable Workbooks and read reviews of Metrics in Action: Creating a Performance-Driven Marketing Organization.
May 3 - May 5
October 20 @ 11:30 am - 1:00 pm