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The MeasureUp Marketing Blog

Engage More Customers With the Best Parts of ABM and Journey Mapping

In a recent planning session with a B2B customer, we were discussing how to create more customer engagement with a very specific set of customer prospects. Here’s a quick overview of the scenario: The company is familiar with these customers but not currently doing business with them. The customers are aware of the company and […]

Thursday, January 10th, 2019

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