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The MeasureUp Marketing Blog

Marketing ROI Is a Trap! Here’s How to Avoid It

Given our focus on Marketing Performance Management and Measurement (MPM), we have a lot of conversations with our customers and prospects about Marketing ROI. However, though many of our customers are anticipating advice or information on the subject, they are often surprised when we spend a large part of the time explaining why this measurement […]

Thursday, June 21st, 2018

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