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The MeasureUp Marketing Blog
How to Fulfill Marketing’s Fundamental Mission of Value Creation
Anthony Palmer, President and formerly the Chief Marketing Officer at Kimberly-Clark, claimed that, “the role of a CMO is really pretty simple. You can’t ever lose sight of the fact that your role is to sell more stuff to more people for more money more often. That has to be the ultimate goal. You also […]
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Tuesday, June 20th, 2017
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