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The MeasureUp Marketing Blog

Assess and Measure Competitiveness to Stay Strong

A Harvard Business Review article reminds us that today businesses face an environment where operating margins are increasing and market leadership is precarious. Being able to quickly read market signals and adapt is essential to sustaining a competitive advantage. Capabilities that lead to a competitive advantage in the past, may not continue to do so […]

Tuesday, December 6th, 2016

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