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The MeasureUp Marketing Blog

Make and Build a Business That Solves a Problem

The purpose of a business is to create a customer, declared Peter Drucker.  How do you create a customer? You provide something – a service, a product, a solution – (referred to as the Product in the Marketing Mix) they need AND want. In the B2B world, this want and/or need is typically to solve […]

Thursday, October 11th, 2018

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