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The MeasureUp Marketing Blog
How to Make Marketing Indispensable
We often talk about the value of Marketing. To play a strategic, indispensable role Marketing needs to be valuable. Does it seem like I’m splitting hairs? These two words may seem similar but the meaning is not. The dictionary tells us that “value” is the degree to which something is useful or estimable. Something that […]
Thursday, December 13th, 2018
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