Our Core Beliefs and Mission
VisionEdge Marketing is a growth strategy firm founded in 1999. The bedrock of our growth strategy services and resources lies in our core beliefs.
- Customer-centricity is the Only Way to achieve sustainable, profitable growth.
- Data-driven insights provide a competitive advantage.
- Upstream marketing leads the strategy to grow customer success and value.
- Performance and operational excellence scale growth and improve results.
Our mission is to enable our customers to fully reap the rewards of customer-centricity.
Proven over 25 years and 250+ companies from start-ups to multi-billion-dollar multinational companies, our services and resources are
- Tailored to your specific challenges, current and desired states, and goals.
- Actionable, affordable, effective, measurable, and outcome and best-practice-based.
- Delivered with excellence and superior knowledge transfer, making you the hero.
At VisionEdge Marketing, we’re here to guide you, equip you, and inspire you. Together, we’ll create a path to sustainable growth and exceptional performance.
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Our Growth Accelerating Services
01
Speaking Engagements
Inspire Your Event Attendees with New Growth Insights
Engage Laura to speak at your event. She delivers high-energy, inspirational, insightful, innovative, and interactive presentations. Bring the newest learnings, research, case studies, and proven strategies to your audience. Outcome: attendees gain actionable growth insights that can be implemented quickly to achieve high event ROI.
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02
Workshops
Invest in Your Team’s Success with Practical Workshops
Engage Laura to facilitate your workshop. She delivers hands-on, practical, collaborative, and engaging workshops. Support your investment in existing employees and their ability to upskill and achieve new goals. Outcome: Team members armed with the newest best practices and processes to apply to achieve new goals.
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03
Workbooks
Put Practical, Interactive Workbooks to Work for You
Use these best-practice, affordable workbooks to achieve your growth goals. Workbook content is backed by decades of experience with 250+ companies. Benefit from VEM’s knowledge transfer designed for DIYers. Outcome: The benefit of best practices without the heavy costs of a consultant.
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04
Advisory Services
Gain Better Answers to Your Strategic Growth Questions
Leverage decades of success growing companies of all sizes. We provide best-practice and affordable advice you can trust, in 4 key areas: strategy, customer-centricity, performance and operational excellence, and data-driven insights. Outcomes: Customized and objective answers, insights, options, and recommendations that drive measurable results and enable more confident decisions.
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05
Assessments
Identify and Address Performance Gaps with Assessments
Become a best-in-class performer with our best-in-class assessments. Assessments identify areas for improvement to achieve your performance, revenue, and customer-centricity goals. Receive an accurate picture of your organization’s strengths and weaknesses compared to the ideal state. Outcome: You can confidently develop actionable plans to improve your business
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06
Create customer-centric, outcome based plans
Accelance®
Plan with the end in mind. Our Outcome-Based Mapping™ methodology visually creates a direct line-of-sight between activities, investments, and business results. Use Accelance®, a patented SaaS application to facilitate customer-centric alignment, improve accountability, and establish the framework for performance management. Outcome: A plan your C-Suite and Board will love.
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Solving your most difficult problems needed to drive growth, create value, and improve performance. But don’t take our word for it, see what our customers have to say!
“We wanted a firm with technology experience, a firm that could blend marketing and technology, someone who understood … had expertise in both strategy and measurement. VisionEdge Marketing had the experience and expertise [we] needed.”
“We now have a set of quantifiable outcomes on which to build a more strategic, measurable plan and a set of metrics for the dashboard.”
“I have worked with Laura and the VisionEdge Marketing team on various projects at several companies. Each time a key benefit was how they helped us take a more fact-based customer insights approach. As a result, whether it was new markets to pursue or how we were marketing organization marketing, we were able to make decisions with more confidence…”
“Reviewing the competitive positioning was very valuable. The entire process fundamentally shifted our thinking and changed our approach to the market. We were able to get to a value proposition sales model instead of a feature-sell. We closed two very large deals far more quickly than we had in the past because of the work we did around the product and the messaging platform.”
“I’ve worked with Laura since 2012 on several projects associated with Operational Excellence, performance measurement, and data chain improvement. Laura’s commitment to driving customer-centric success outcomes is a key differentiator. She enabled us to identify opportunities for continuous improvement, define outcome-based metrics and data chains to achieve them, as well as learn from best practices… “
“Every CFO and member of the C-Suite expects marketing to be able to prove its value and impact. Often marketers need guides on this journey. When it comes to assessing and improving your marketing accountability, VisionEdge Marketing is one of the best and most established guides.”
“I have worked with Laura (and VisionEdge Marketing) for the past 20 years in multiple software companies… I have no reservations in recommending Laura or VisionEdge Marketing to any company who needs to build, fix, or optimize… processes, and results.”
“The Marketing outcomes surpassed our expectations and Laura laid the strategic foundation for our success going forward. We’re an organization that values data and the proof is really in the numbers.”
Customer Case Studies
Learn why and how companies all over the world work with VisionEdge Marketing to achieve profitable and sustainable growth. Our case studies show how we provided measurable results in the areas of strategy, customer centricity, data-driven insights, and performance and operational excellence.
Growth Strategy
Learn how we helped customers like Certara, SW Air Cargo, Everything Blockchain, BOXX Technologies, Mott, Mojo, and Elsevier take a more customer-centric approach to growth.
Growth Strategy
How We Helped Them:
Increase Market Share> Create Strategic Value-Based Positioning > Elevate Sales Conversations > Develop Measurable Customer-Centric Plans > Increase Customer Engagement > Improve Marketing and Sales Alignment > Develop Customer Journey Maps > Produce Ecosystem Maps > and more.
Performance Management
Learn how we helped customers like Kronos, Tektronix, Briggs & Stratton, Kennametal, BAX Global, The National Renewable Energy Lab, and Zebra Technologies improve alignment and accountability.
Performance Management
How We Helped Them:
Establish Measurable Objectives and Budgets > Select More Effective Metrics > Move from Tactical to Strategic Measures > Develop Performance Management Dashboards > Connect Function Initiatives to Business Results > Embrace a Data-Driven Metrics Approach > and more.
Data-Driven Insights
Learn how we helped customers like TengoInternet, Tektronix, Motion Computing, Vignette, FiServe, InfoGlide Software, and Emergent Technologies make better informed decisions and turn the data into to solve business problems and attract, keep and grow customer value.
Data-Driven Insights
How We Helped Them:
Establish Data-Driven Criteria to Analyze & Prioritize Customer and Market Segments > Execute Research and Competitive Analysis to Create a Strategic Positioning Platform > Identify and Access New Market Opportunities > Gain Insights into Brand Preference & Loyalty to Increase Revenue > Helped Prioritize Product Features and Functionality > Define and Implement Provider Evaluation Criteria and Purchasing Attributes > Acquire Insights Into Prospects> Increase Trial Rate > Reduce Sales Cycles > Establish Customer Advisory Boards > and more.
Operational Excellence
Learn how we helped customers like Kronos, Kennametal, Centerpulse Orthopedics, and Abacode be more agile, strengthen their operational capabilities, and create a high performing organization designed to realize outstanding results and a competitive advantage.
Operational Excellence
How We Helped Them:
Improve Integration, Collaboration, and Operational Efficiencies > Improve Marketing Effectiveness > Create and Use Customer-Centric Outcome-Based Metrics > Develop New Tools, Processes, and Skills to Meet Competitive and Market Challenges > Produce Process Maps > Establish Centers of Excellence > and more.
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# Smart Business Blog
Customer-Centric Growth: Unlock 7 Success Factors
In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and […]
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12 Opportunities to De-Risk Your Strategic Planning and Execution | What’s Your Edge?
Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. In this episode of What’s Your Edge, we’ll explore 12 ways you can de-risk your strategic planning and execution. Strategic planning has both advocates and detractors, especially as to whether it […]
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Asked and Answered: Which Opportunity Scoring Model is Better & Why
When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. […]
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