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The MeasureUp Marketing Blog

CMOs: How to Make Sure Your Presentation to the Board Doesn’t Fall Flat

A study by Kimberly Whitler, Ryan Krause, and Donald Lehmann explored the role and impact of marketing experience on the board contributes to overall firm performance. They hypothesized that marketing experience for board members would be valuable given that boards are increasing their focus on top-line growth performance, the ability to understand customer preferences, and […]

Tuesday, January 10th, 2017

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