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The MeasureUp Marketing Blog

Activate Marketing Ops for Better Excellence & Agility

Not long ago, a Forbes article shared an important lesson learned. It revealed that 70 percent of the companies that were on the Fortune 1000 list a mere ten years before had vanished – unable to adapt to change. Articles like this reinforce the importance of agility. The market research company, Forrester, defines business agility […]

Tuesday, August 23rd, 2016

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