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The MeasureUp Marketing Blog
Tuning Up Your Marketing Metrics and Measures: What They Are and Why They Matter
If you want to demonstrate the importance of Marketing to the rest of the organization you need to be able to quantify Marketing’s value to the business. A recent study by Ernst & Young found that only 13% of the CFOs said that the agendas of Finance and Marketing were completely aligned on the issue […]
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Tuesday, July 11th, 2017
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