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The MeasureUp Marketing Blog

How Your Customers Can Help You Drive Growth

In his December 2003 HBR article, “The One Number You Need to Grow,” Fred Reichheld once suggested that the value of any one customer resides both in what that person buys and what they are prepared to tell others. What your customers tell others about you can influence your revenues and profits. Your referral rate reflects an […]

Thursday, March 15th, 2018

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