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The MeasureUp Marketing Blog

How to Better Utilize Data and Analytics

Yet another study, this one by PAN Communications, continues to lament the challenge Marketing organizations face for measuring success. This particular study found that “76% of marketers are lacking the confidence to measure the success of their content programs.” Despite this statistic, every CMO we’ve worked with admits how important it is to be able […]

Tuesday, November 7th, 2017

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