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The MeasureUp Marketing Blog

Create a Marketing Center of Excellence to Increase the Bottom Line

If you saw the latest Gartner CMO spend report you know that budgets are on the rise for 2017, up to 12% of revenue. In the report Gartner states “with power comes great responsibility. By taking custody of these dollars, CMOs are promising more and more back to the business.” In investing these dollars CMOs […]

Sunday, February 19th, 2017

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