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American Marketing Association hosts Laura Patterson

Laura Patterson joins the American Marketing Association to discuss achieving success and growth through building a culture of accountability.

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Ready, Set, Grow. Episode 7 | Live Radio Show with Laura Patterson

the focus of Ready Set Grow is for CEOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. This is a live radio show and listeners range from CXOs to VPs of Marketing and Sales, to marketing and sales professionals.

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Ready, Set, Grow. Episode 5 | Live Radio Show with Laura Patterson

Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 5: Marc Hafner, CEO, Revionics. “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on […]

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Ready, Set, Grow. Episode 6 | Live Radio Show with Laura Patterson

Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 6: Becky Taylor, COO, SensorRX. “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on […]

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Ready, Set, Grow. Episode 4 | Live Radio Show with Laura Patterson

Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 4: Kevin Jones, CEO and President “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests […]

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Ready, Set, Grow. Episode 3 | Live Radio Show with Laura Patterson

Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 3: Dave Sikora, CEO Altr “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on […]

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Ready, Set, Grow. Episode 2 | Live Radio Show with Laura Patterson

  Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 2: JT McCormick, President & CEO of Book In A Box “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. […]

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Ready, Set, Grow. Episode 1 | Live Radio Show with Laura Patterson

  Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 1: Steven “Ziggy” Shanklin, Founder & CEO of White Cloud Security  “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime […]

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FWD B2B Q & A with Laura Patterson

Laura Patterson, Proven Marketer and Respected Consultant, answers questions about the biggest challenge B2B marketers will face in 2016, what resources to use to learn more about your customers, and how to set up a customer advisory board.

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Books Authored by Laura Patterson

Measure What Matters: Reconnecting Marketing To Business Goals This little gem of a marketing book should have a place on every CEO’s and marketing professional’s bookshelf.  The book is full of useful tips and practical instructions for measuring the truly important metrics that enable marketing to impact a company’s most critical goals.  Useful to beginners […]

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