Are There Magic Customer Metrics in the Engagement Economy?

Three broad customer metrics have financial implications that can serve as a useful barometer for your Marketing organization in the engagement economy.

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Customer-Centric Metrics Make Your Demand Generation Dollars Go Further

There are two key customer-centric metrics you can use to help make sure you’re using your demand generation dollars effectively.

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Should You Invest? Find Out With Two Customer-Centric Metrics

If you’re lacking extensive data and analytics, this approach using two key customer-centric metrics will help you decide whether to continue to invest.

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Is the Customer Really the Focus of Your Organization?

Customer-centric organization that follow six steps improve both internal alignment and customer-centricity. Whether you use this approach or another, create one that allows you to define where a customer is in their process so you can serve them better.

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How to Avoid Failing at Customer-Centric Marketing: It’s All in the Journey

Employing customer-centric Marketing entails understanding the customer journey and offering your customers a consistently satisfying relevant experience.

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How to Ensure ‘Customer Success’ Isn’t Just Another Overused Term

Your customer success plan is not a strategic account plan. Understand the difference and how to create and measure your customer success plan.

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How Marketing Operational Excellence Facilitates Growth and Customer Value

Operational excellence helps create an Marketing organization that can deliver on growth. Six Sigma provides a method for improving operational excellence.

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How to Eliminate Breakpoints to Improve Customer Experience

The breakpoints in customer interactions deserve your greatest attention. Improve customer experience with these 5 steps.

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How to Use Customer Insights to Spur Growth

Customer insights are mission critical in the “Age of the Customer,” where “empowered customers” make creating a growth strategy more complex.

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Marketing Metrics in Action

Marketing Metrics in Action: Creating a Performance-Driven Marketing Organization Description Patterson offers a realistic approach any company can put into practice. In three sections, her book advises how to figure out what to measure (what really matters); build, support, and shape the internal culture; and then translate all of the great measurement processes and ideas […]

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