Three broad customer metrics have financial implications that can serve as a useful barometer for your Marketing organization in the engagement economy.
Read MoreThere are two key customer-centric metrics you can use to help make sure you’re using your demand generation dollars effectively.
Read MoreIf you’re lacking extensive data and analytics, this approach using two key customer-centric metrics will help you decide whether to continue to invest.
Read MoreDelivering a stellar customer experience is necessary to thrive in an increasingly competitive market. Learn 7 steps to harness analytics to build a customer-focused data-driven strategy that increases customer and business value.
Read MoreChristina Porter, President of Stallergenes Greer Canada, reveals how process reengineering, customer-centric strategies, and transparent communication helped rebuild trust, improve customer experience, deliver service quality, and achieve operational excellence
Read MoreMark L. Vincent discusses how boards of directors (BOD) and C-Suite members must collaborate to drive customer-centric strategies. He expounds on the importance of strategic alignment, crafting data-driven narratives, and balancing long-term goals with short-term performance. Gain insights into how governance and metrics can help foster sustainable growth and customer success.
Read MoreExplore how aligning business strategies with customer expectations fosters loyalty, differentiation, and long-term success. Featuring Karen Norheim, CEO of American Crane, this episode of ‘What’s Your Edge?’ dives into overcoming leadership transitions, balancing innovation with execution, and leveraging data-driven insights to deliver exceptional customer value and drive growth.
Read MoreInsights selling is an effective way to become a strategic trusted advisor — more than a salesperson — by using data-driven insights, market research, and predictive analysis in a customer-centric approach that focuses on delivering meaningful value rather than merely being a product advocate. You’re five key steps away from this sales transformation for complex solution selling.
Read MoreExplore how King of Texas Roofing navigated the challenges of change management to foster a collaborative and customer-centric culture that resulted in greater customer retention and customer acquisition. Learn some of the processes and measures Kelly Van Winkle, the CEO, put in place to ensure long-term sustainable growth.
Read MoreCustomer-centricity—putting customers at the heart of a business—is about more than good intentions, requiring intentional, strategic actions across B2B organizations. Discover five best practices that define a successful customer-centric growth strategy and can result in enhanced customer satisfaction and loyalty as well as a heightened competitive edge.
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