Are There Magic Customer Metrics in the Engagement Economy?

Three broad customer metrics have financial implications that can serve as a useful barometer for your Marketing organization in the engagement economy.

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Customer-Centric Metrics Make Your Demand Generation Dollars Go Further

There are two key customer-centric metrics you can use to help make sure you’re using your demand generation dollars effectively.

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Should You Invest? Find Out With Two Customer-Centric Metrics

If you’re lacking extensive data and analytics, this approach using two key customer-centric metrics will help you decide whether to continue to invest.

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Embrace the Value of Analytics to Differentiate Customer Experience

Delivering a stellar customer experience is necessary to thrive in an increasingly competitive market. Learn 7 steps to harness analytics to build a customer-focused data-driven strategy that increases customer and business value.

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Engineer Customer-Centric Processes for Better Service Quality and Growth | What’s Your Edge?

Christina Porter, President of Stallergenes Greer Canada, reveals how process reengineering, customer-centric strategies, and transparent communication helped rebuild trust, improve customer experience, deliver service quality, and achieve operational excellence

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How Boards and C-Suites Can Align to Drive Customer-Centric Growth | What’s Your Edge?

Mark L. Vincent discusses how boards of directors (BOD) and C-Suite members must collaborate to drive customer-centric strategies. He expounds on the importance of strategic alignment, crafting data-driven narratives, and balancing long-term goals with short-term performance. Gain insights into how governance and metrics can help foster sustainable growth and customer success.

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Reimagine How Customer Value is Delivered for Faster Organic Growth | What’s Your Edge?

Explore how aligning business strategies with customer expectations fosters loyalty, differentiation, and long-term success. Featuring Karen Norheim, CEO of American Crane, this episode of ‘What’s Your Edge?’ dives into overcoming leadership transitions, balancing innovation with execution, and leveraging data-driven insights to deliver exceptional customer value and drive growth.

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Insights Selling Offers a Superior Approach B2B Sales and Customer Acquisition

Insights selling is an effective way to become a strategic trusted advisor — more than a salesperson — by using data-driven insights, market research, and predictive analysis in a customer-centric approach that focuses on delivering meaningful value rather than merely being a product advocate. You’re five key steps away from this sales transformation for complex solution selling.

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Leading Change: Beyond Tried and True Strengthens Customer Retention and Builds Growth | What’s Your Edge?

Explore how King of Texas Roofing navigated the challenges of change management to foster a collaborative and customer-centric culture that resulted in greater customer retention and customer acquisition. Learn some of the processes and measures Kelly Van Winkle, the CEO, put in place to ensure long-term sustainable growth.

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Master Customer-Centric Growth: 5 Best Practices for Sustainable Success

Customer-centricity—putting customers at the heart of a business—is about more than good intentions, requiring intentional, strategic actions across B2B organizations. Discover five best practices that define a successful customer-centric growth strategy and can result in enhanced customer satisfaction and loyalty as well as a heightened competitive edge.

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