Three broad customer metrics have financial implications that can serve as a useful barometer for your Marketing organization in the engagement economy.
Read MoreThere are two key customer-centric metrics you can use to help make sure you’re using your demand generation dollars effectively.
Read MoreIf you’re lacking extensive data and analytics, this approach using two key customer-centric metrics will help you decide whether to continue to invest.
Read MoreFree White Paper: “Bring Your A-Game to a Customer Empowered Market” and our “CustomerDNA” Infographic “Creating customer engagement increases customer value. A GallupPoll found that customers who are fully engaged represent a 23% premium in terms of share of wallet, profitability, revenue, and relationship growth compared to customers who are not engaged.” Download What you […]
Read MoreA right fitting customer is essential to acquire and keep customers that deliver customer lifetime value. Start with these 7 steps to find and keep customers that fit.
Read MoreDo you find that your customers’ expectations are constantly changing, your competition is fierce and your markets are dynamic? If you do, these are the challenges we help you successfully and confidently address with our customer-centric growth framework. The return on customer-centricity is clear – 86% of buyers are willing to pay more for a […]
Read MoreThe answer to the two important questions my grandfather asked before every fishing outing will improve your customer acquisition and Marketing and Sales alignment.
Read MoreEmploying customer-centric Marketing entails understanding the customer journey and offering your customers a consistently satisfying relevant experience.
Read MoreYour customer success plan is not a strategic account plan. Understand the difference and how to create and measure your customer success plan.
Read MoreOperational excellence helps create an Marketing organization that can deliver on growth. Six Sigma provides a method for improving operational excellence.
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Download this FREE guide to use our 20 question self-assessment to determine if you have a customer-centric culture that will drive business results.
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