Three broad customer metrics have financial implications that can serve as a useful barometer for your Marketing organization in the engagement economy.
Read MoreThere are two key customer-centric metrics you can use to help make sure you’re using your demand generation dollars effectively.
Read MoreIf you’re lacking extensive data and analytics, this approach using two key customer-centric metrics will help you decide whether to continue to invest.
Read MoreEmploying customer-centric Marketing entails understanding the customer journey and offering your customers a consistently satisfying relevant experience.
Read MoreYour customer success plan is not a strategic account plan. Understand the difference and how to create and measure your customer success plan.
Read MoreOperational excellence helps create an Marketing organization that can deliver on growth. Six Sigma provides a method for improving operational excellence.
Read MoreThe breakpoints in customer interactions deserve your greatest attention. Improve customer experience with these 5 steps.
Read MoreCustomer insights are mission critical in the “Age of the Customer,” where “empowered customers” make creating a growth strategy more complex.
Read MoreMarketing Metrics in Action: Creating a Performance-Driven Marketing Organization Description Patterson offers a realistic approach any company can put into practice. In three sections, her book advises how to figure out what to measure (what really matters); build, support, and shape the internal culture; and then translate all of the great measurement processes and ideas […]
Read MoreWorkshop Description The more you understand your customer’s journey the better you can address opportunities to improve key business results, such as product/service adoption, expanded share of wallet, customer loyalty and advocacy. This is the value of custome journey mapping. What tools you use to create your visual map isn’t as important as how you […]
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