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Score Big with a Marketing Measurement Playbook

Stop struggling to choose the right Marketing measures. To excel at performance management scores you need an effective Marketing measurement playbook.

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Speaking the Language of Marketing Measurement

Marketing Performance Measurement “Web-ette” The latest CMO Survey from Duke University’s Fuqua School of Business reveals that the challenge of how to prove Marketing’s value continues to hound CMOs. CMOs remain under pressure to demonstrate their impact.  According the study, quantitatively proving the impact of Marketing is one of CMOs’ key concerns this year.  One […]

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2015 Marketing Performance Measurement Study Report

Here will go the content and the Picture of the report.   Download Now!

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Solve the Measurement Mystery

The Game is Afoot!  Thank you for joining the VisionEdge Marketing team in celebrating our 15th Anniversary! We greatly appreciate your support over the last decade and a half, and have truly enjoyed helping our customers use data, analytics, processes, and measurement in their pursuit of marketing excellence. Measuring marketing’s value, contribution, and impact is […]

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Master Marketing Alignment, Accountability, Measurement, Dashboards & ROI

Create Line-of-Sight Alignment and accountability are the first steps every aspiring marketing organization must take to improve its performance management and measurement. Alignment and accountability are inextricably linked and are the cornerstones for transforming marketing into a center of excellence. Without alignment, it’s impossible to quantify Marketing’s value to the business, and to select the right […]

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Marketing Measurement and Metrics through MetStrat Performance Measurement™

MetStrat Performance Measurement™ is a fast-paced, highly interactive methodology for quickly aligning marketing initiatives with business results, and establishing metrics that are relevant to your leadership team. The methodology is ideally suited for companies who want to define marketing metrics and key performance indicators and the components of a performance dashboard to support their accountability […]

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Marketing Measurement & Metrics

Marketing professionals from the CMO on down are under relentless pressure to prove their worth to the organization. As a result, marketers everywhere have embraced metrics and performance measurement. Marketing measurement and marketing metrics are ways to justify budgets based on returns and to drive growth and innovation. But metrics not developed and used properly […]

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Marketing Performance Measurement Requires the Right Metrics: MetStrat Performance Measurement™

Establish Relevant Metrics Measures and metrics abound in Marketing. The challenge is to select the right ones. This is a essential skill for marketers who excel at Marketing Performance Measurement. It seems like it would be easy enough to do, yet less that a quarter of Marketing organizations select metrics that matter to the C-Suite. […]

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How to Take Your Marketing Measurement Up a Notch

The journey to being a performance-driven organization begins with Marketing performance measurement and management. Avoid stalling out with these 6 tips.

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Why Peace of Mind Needs to Be Part of Your Customer Experience Measurement

It can be difficult to measure customer experience. Learn the role peace of mind plays in creating and calculating your customer experience metric.

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Best-In-Class marketers have adopted a

performance  management maturity model.

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how they do it and access the Free guide.

Determine Your MPM Maturity

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Best-In-Class marketers excel at

evaluating and improving their Marketing effectiveness.

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how they do it and access the Free checklist.

Evaluate Your Marketing Effectiveness

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