VisionEdge Marketing, Inc. Experience Provides a Strategic Advantage to Start Ups

Austin, TX, January 17, 2000 – VisionEdge Marketing, Inc., an Austin metrics-based strategic marketing services firm, today announced that BMC Software, NetSolve, Inc. and QuickArrow Inc. have secured its services. The deciding factor for selecting VisionEdge Marketing is the comprehensive marketing experience that the company provides.

Employing experienced professionals from the high technology arena, VisionEdge Marketing creates marketing programs characterized by a strong strategic foundation and a measurable tactical plan. The company’s marketing services include branding, positioning, market research and strategy, and company and product rollouts.

Using a business model that makes its services efficacious to start-up organizations as well as medium-sized companies, VisionEdge Marketing is an affordable option to augment lean internal marketing resources. Stephen Faris, Vice President of Marketing, QuickArrow, an emerging software company in the professional services automation market said, “Not only does the VisionEdge Marketing have extensive marketing breadth and depth, they understand the challenges within our market space and are able to quickly evaluate strategic options.”

“The increased focus on maximizing valuation and faster return on shareholder equity places more and more pressure on lean marketing teams,” said Laura Patterson, managing partner, VisionEdge Marketing. “Securing additional resources is often instrumental in being able to develop and implement awareness creating and demand generating programs. With our metrics-based approach we provide a unique advantage in helping these companies move on and stay on their prospects’ and customers’ short list.”

“The processes and approach used by VisionEdge Marketing helped us quickly focus our positioning and drove us to articulating a brand promise and supporting key messages. These were fundamental to our planning effort and market share goals,” said Harry Budow, Vice President of Marketing, NetSolve, a remote network management services firm.

Founding partners Laura Patterson and Barry Rumac bring more than 50 combined years of expertise to the market. Their experience encompasses the computer, videoconferencing, payroll services, consumer electronics and insurance industries. During their careers, they have worked with and for notable and successful organizations such as Dell Computer, C-Phone, VTEL, Alex Sheshunoff Management Services, Evolutionary Technologies, Motorola, and State Farm.

VisionEdge Marketing, Inc. is the leader in metrics-based marketing, providing complete strategic marketing services. Included among their services is their SmartStart Suite™. The company provides strategically-tactical™ programs to influence purchasing behavior and drive demand designed to build and maximize valuation through positioning and brand strategy.

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