Have your growth strategies stalled out? It’s increasingly common due to increased economic uncertainty and ever-faster market changes, best practices, and the need to better:
CXOs and BODs turn to us to help them achieve their growth goals by tapping into our expertise and skills to address these challenges and make more confident decisions. Why do they choose us? 6 reasons.
Solving your most difficult problems needed to drive growth, create value, and improve performance. But don’t take our word for it, see what our customers have to say!
“We wanted a firm with technology experience, a firm that could blend marketing and technology, someone who understood … had expertise in both strategy and measurement. VisionEdge Marketing had the experience and expertise [we] needed.”
“We now have a set of quantifiable outcomes on which to build a more strategic, measurable plan and a set of metrics for the dashboard.”
“I have worked with Laura and the VisionEdge Marketing team on various projects at several companies. Each time a key benefit was how they helped us take a more fact-based customer insights approach. As a result, whether it was new markets to pursue or how we were marketing organization marketing, we were able to make decisions with more confidence…”
“Reviewing the competitive positioning was very valuable. The entire process fundamentally shifted our thinking and changed our approach to the market. We were able to get to a value proposition sales model instead of a feature-sell. We closed two very large deals far more quickly than we had in the past because of the work we did around the product and the messaging platform.”
“I’ve worked with Laura since 2012 on several projects associated with Operational Excellence, performance measurement, and data chain improvement. Laura’s commitment to driving customer-centric success outcomes is a key differentiator. She enabled us to identify opportunities for continuous improvement, define outcome-based metrics and data chains to achieve them, as well as learn from best practices… “
“Every CFO and member of the C-Suite expects marketing to be able to prove its value and impact. Often marketers need guides on this journey. When it comes to assessing and improving your marketing accountability, VisionEdge Marketing is one of the best and most established guides.”
“I have worked with Laura (and VisionEdge Marketing) for the past 20 years in multiple software companies… I have no reservations in recommending Laura or VisionEdge Marketing to any company who needs to build, fix, or optimize… processes, and results.”
“The Marketing outcomes surpassed our expectations and Laura laid the strategic foundation for our success going forward. We’re an organization that values data and the proof is really in the numbers.”
Our firm has deep roots in creating growth strategy outcomes, enabling customer-centricity, developing performance and operational excellence, and leveraging data-driven insights. We provide growth advice you can trust and implement confidently in these 4 key business areas:
Create a strong connection between strategy, positioning, and messaging and customer-centric plans to make well-informed decisions about target markets, customers, channels, touch points and content investments.
Develop growth strategies that focus on solving customer problems and creating customer success.
Vision > mission > planning > new market entry > scenario analysis > alignment > and more.
Know your customers’ needs, preferences, where they are, how they buy, and why. Meet and create solutions that enable their success. Create sustainable relationships.
Apply actionable data-driven insights to enable your customers to success and achieve a competitive advantage.
Personas > customer journey maps > touchpoints effectiveness > segmentation > customer advisory programs > and more.
Be confident in your decisions now, and understand the “what if’s,” so you can be prepared for future market changes. Make fact-based, strategic decisions about your customers, competitors, market, and solutions.
Make fact-based, strategic decisions about market elements: customer acquisition, retention and growth; the customer journey; segments; ecosystems; and competitive intelligence.
Personas > journey maps > segmentation > market and customer research > competitive intelligence > and more.
Growth takes stellar performance management and operational excellence. Excellence in processes, systems, tools, and measurement. These are needed to improve customer engagement and conversion and provide the insights needed for critical business decisions.
Create sustainable improvement within your organization by optimizing business processes and systems to produce results and customer value more consistently and efficiently than your competition.
Process mapping > metrics > dashboards > analytics and data models > performance standards > and more.
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Are you fully achieving your growth goals?
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