Achieve Your Growth Goals Despite a Challenging Environment
Have your growth strategies stalled out? It’s increasingly common due to increased economic uncertainty and ever-faster market changes, best practices, and the need to better:
- Meet the challenges of new competitors, new markets, and higher customer expectations.
- Identify new product opportunities and accelerate innovation to grow the future.
- Expand customer-centricity into every corner of the business and ecosystem.
- Elevate and measure performance and establish more relevant KPIs.
- Leverage data and analytics to surface more, and more predictive, insights.
- Scale the business with more efficient and effective processes.
CXOs and BODs turn to us to help them achieve their growth goals by tapping into our expertise and skills to address these challenges and make more confident decisions. Why do they choose us? 6 reasons.
What Sets Us Apart
- Visionary: Fearlessly asking the right questions to uncover your unique growth challenges and opportunities and turning them into future-forward strategies
- Customer-Centric: Practicing what we preach by delivering tailored-to-your company and industry insights, recommendations, and options. We’re approachable, transparent, and quick to respond.
- Measurable Results: Delivering tangible, best possible outcomes. Since its inception, VisionEdge Marketing has always been about data, metrics, analytics, and insights.
- Pragmatic: Offering affordable pricing and flexible plans. Providing practical, actionable, and effective advice based on best practices proven over 25 years.
- Committed to Your Success: Offering guidance that will support and de-risk your growth journey for the long-term, including what-if and decision-supporting answers. No band-aids.
- Knowledge Transfer: Equipping you and your team for the future with advice and repeatable processes and models. Our goal is not to make ourselves indispensable. It is to make you the hero, just as we do in our collaborative consulting engagements.
Solving your most difficult problems needed to drive growth, create value, and improve performance. But don’t take our word for it, see what our customers have to say!
“We wanted a firm with technology experience, a firm that could blend marketing and technology, someone who understood … had expertise in both strategy and measurement. VisionEdge Marketing had the experience and expertise [we] needed.”
“We now have a set of quantifiable outcomes on which to build a more strategic, measurable plan and a set of metrics for the dashboard.”
“I have worked with Laura and the VisionEdge Marketing team on various projects at several companies. Each time a key benefit was how they helped us take a more fact-based customer insights approach. As a result, whether it was new markets to pursue or how we were marketing organization marketing, we were able to make decisions with more confidence…”
“Reviewing the competitive positioning was very valuable. The entire process fundamentally shifted our thinking and changed our approach to the market. We were able to get to a value proposition sales model instead of a feature-sell. We closed two very large deals far more quickly than we had in the past because of the work we did around the product and the messaging platform.”
“I’ve worked with Laura since 2012 on several projects associated with Operational Excellence, performance measurement, and data chain improvement. Laura’s commitment to driving customer-centric success outcomes is a key differentiator. She enabled us to identify opportunities for continuous improvement, define outcome-based metrics and data chains to achieve them, as well as learn from best practices… “
“Every CFO and member of the C-Suite expects marketing to be able to prove its value and impact. Often marketers need guides on this journey. When it comes to assessing and improving your marketing accountability, VisionEdge Marketing is one of the best and most established guides.”
“I have worked with Laura (and VisionEdge Marketing) for the past 20 years in multiple software companies… I have no reservations in recommending Laura or VisionEdge Marketing to any company who needs to build, fix, or optimize… processes, and results.”
“The Marketing outcomes surpassed our expectations and Laura laid the strategic foundation for our success going forward. We’re an organization that values data and the proof is really in the numbers.”
Growth Advisory Areas of Expertise
Our firm has deep roots in creating growth strategy outcomes, enabling customer-centricity, developing performance and operational excellence, and leveraging data-driven insights. We provide growth advice you can trust and implement confidently in these 4 key business areas:
Growth Strategy:
Create a strong connection between strategy, positioning, and messaging and customer-centric plans to make well-informed decisions about target markets, customers, channels, touch points and content investments.
Growth Strategy:
Develop growth strategies that focus on solving customer problems and creating customer success.
Vision > mission > planning > new market entry > scenario analysis > alignment > and more.
Customer-Centricity
Know your customers’ needs, preferences, where they are, how they buy, and why. Meet and create solutions that enable their success. Create sustainable relationships.
Customer-Centricity
Apply actionable data-driven insights to enable your customers to success and achieve a competitive advantage.
Personas > customer journey maps > touchpoints effectiveness > segmentation > customer advisory programs > and more.
Data-Driven Insights
Be confident in your decisions now, and understand the “what if’s,” so you can be prepared for future market changes. Make fact-based, strategic decisions about your customers, competitors, market, and solutions.
Data-Driven Insights
Make fact-based, strategic decisions about market elements: customer acquisition, retention and growth; the customer journey; segments; ecosystems; and competitive intelligence.
Personas > journey maps > segmentation > market and customer research > competitive intelligence > and more.
Performance and Operational Excellence
Growth takes stellar performance management and operational excellence. Excellence in processes, systems, tools, and measurement. These are needed to improve customer engagement and conversion and provide the insights needed for critical business decisions.
Performance and Operational Excellence
Create sustainable improvement within your organization by optimizing business processes and systems to produce results and customer value more consistently and efficiently than your competition.
Process mapping > metrics > dashboards > analytics and data models > performance standards > and more.
Gain market traction with Fast-Track Your Business
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We have great answers.
