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Why You Want to Keep Your Data Models Fresh

Data Model
Tuesday, October 15th, 2019

Data models enable us to organize variables of information. Here’s what you need to create your data model and keep it fresh.

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How to Single Out the Signal from the Noise on Your Dashboard

Relevant Data Signal
Tuesday, October 1st, 2019

The trick in building and leveraging a Marketing dashboard for decision making, risk management, and course adjustments is to be able to separate the signals from the noise.

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If You Aspire to Excellence Focus on Process

Create a process map
Tuesday, September 24th, 2019

Operational excellence takes solid processes. Process maps enable you to achieve measurable return on investments, increased efficiencies, maintain quality, and increase the value of the corporation. 3 steps to determine processes that need your immediate attention.

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There are No Diamonds Without Pressure- Making the Performance Journey

Thursday, September 12th, 2019

The Marketing performance journey isn’t easy but it is a doable one.  Here’s the 5 Marketing accountability best practices employed by BIC orgs.

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Are the patterns in your data leading you in the wrong direction?

Patterns sending you in the right direction
Thursday, September 5th, 2019

Quality data identified in patterns is pivotal for making high-confidence critical customer, product, and market decisions. Use these 5 criteria to make sure the patterns in your data are sending you in the right direction.

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Copernicus Before NASA When Building Your Data Model

Thursday, August 22nd, 2019

As more companies work to use data to create models it’s important to have an approach. Follow this 5-step approach to develop your data model.

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How to Avoid Failing at Customer-Centric Marketing: It’s All in the Journey

Thursday, August 15th, 2019

Employing customer-centric Marketing entails understanding the customer journey and offering your customers a consistently satisfying relevant experience.

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How To Architect Your Actionable Marketing Dashboard

Thursday, June 20th, 2019

Your Marketing dashboard should serve as your vehicle for improving and proving Marketing’s contribution, impact and value.

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