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Three Proven Practices to Overcome MarTech Failure

Thursday, July 26th, 2018

How organizations approach their MarTech differs among various organizations. The 16th annual 16th annual Marketing Performance Management (MPM) benchmark study found that the group known as the Value Creators (those that earn 90 or greater grade by the C-Suite) are far more likely to have a strategic Marketing Ops function.   A number of characteristics distinguish this […]

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Marketing ROI Is a Trap! Here’s How to Avoid It

Thursday, June 21st, 2018

Given our focus on Marketing Performance Management and Measurement (MPM), we have a lot of conversations with our customers and prospects about Marketing ROI. However, though many of our customers are anticipating advice or information on the subject, they are often surprised when we spend a large part of the time explaining why this measurement […]

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How to Use Customer Insights to Spur Growth

Thursday, May 17th, 2018

After years of focusing on controlling costs, growth has moved to the top of the priority list for many companies. In a survey of 1,600 senior executives by KPMG, 96% indicated that their companies are “are in the midst of business transformation planning or execution.” Business transformations are challenging.  A McKinsey study found that just 26% […]

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Making the Most Out of Your Investments in Marketing Technology

Thursday, April 19th, 2018

The marketing automation software industry was a $3.3 billion market in the United States in 2017, and it is growing 30% annually claims SharpSpring in their recent Investor Presentation. Adoption of these products has passed the tipping point. The majority of Marketing leaders – 67% – currently use a marketing automation platform according to the […]

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How Your Customers Can Help You Drive Growth

Thursday, March 15th, 2018

In his December 2003 HBR article, “The One Number You Need to Grow,” Fred Reichheld once suggested that the value of any one customer resides both in what that person buys and what they are prepared to tell others. What your customers tell others about you can influence your revenues and profits. Your referral rate reflects an […]

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What is the Expected ROI for Your Marketing Plan? And How to Do It

Thursday, February 15th, 2018

Today’s Marketing leadership is expected to be data-driven and measurement savvy. Your Marketing plan should immediately demonstrate both capabilities. In fact, calculating your Marketing plan ROI should be an integral part of your business processes. Determine your Marketing plan’s ROI by arming your team with data related to finding, keeping and growing the value of […]

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How to Save a Year of Research for Your Account-Based Marketing

Thursday, January 18th, 2018

We’ve enjoyed the privilege of being engaged with a number of our customers for nearly two decades and last year were fortunate to add new projects and new customers. Our 2017 target for the number of new customers was significant, so, with all the rage about Account Based Marketing (ABM), we decided to experiment with […]

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Why Does Good Strategy Matter to the Bottom Line?

Tuesday, December 5th, 2017

Strategy is fundamental to the success and sustainability of all organizations. It is about seizing opportunities and knowing which not to pursue, all while mitigating risk. Develop a Marketing strategy that stands the best chance of delivering on your current and FUTURE performance, productivity, and profit targets. A good strategy is designed to drive long-term […]

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