Request a Quote

How to Report on the Value Marketing Generates

Thursday, April 4th, 2019

We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance. If this is the case, as the Marketing leader you provide some type of report to help your leadership team understand the value of Marketing. We have found, as a part of our dashboard review process, that […]

Read more

How to Keep Your Insights Supply Chain Flowing

5 steps to improve your insights supply chain.
Thursday, March 28th, 2019

One thing certain in today’s environment is that there is a never-ending supply of data. The real challenge is converting raw data into insights. One way to tackle this challenge is with a well-honed insights supply chain. The concept of a supply chain is ideal for this work. Supply chains convert raw materials – in […]

Read more

How to Match Your Internal Speed with External Changes

Thursday, March 7th, 2019

In recent conversations we had about growth and the role of Marketing with two CEOs , Kevin Dunworth of Celling Biosciences and Greg Stock of Zenoss, speed was a key factor. Greg emphasized the importance of an organization being able “to move at the speed of change; the ability to quickly evolve.” Kevin believes that “the […]

Read more

When You Need Research to Be in the Know and How to Do It

Thursday, February 21st, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research Social listening provides an excellent way to monitor […]

Read more

How to Ensure ‘Customer Success’ Isn’t Just Another Overused Term

Create measures and metrics for your customer success planning
Thursday, February 14th, 2019

You’ve heard it, you’ve used it, the catchy, trendy term “Customer Success.” Type it into Google and you’ll receive about a billion hits. We’re also seeing customer-facing job titles specific to Customer Success. However, we believe that every company needs to be focused on customer success, whether there is a designated person in this role […]

Read more

Why a Data-Driven Marketing Culture Needs to Be at the Top of Your List

data-to-insights culture for Marketing
Thursday, January 24th, 2019

The Western Digital “Growing Role of Object Storage in Solving Unstructured Data Challenges” study revealed that unstructured data is growing between 40-60% per year. Rich media – audio, video, images, and research data, all of which are non-text data types – are leading the pack of data sources. All of this data falls into the […]

Read more

Engage More Customers With the Best Parts of ABM and Journey Mapping

Create more customer engagement.
Thursday, January 10th, 2019

In a recent planning session with a B2B customer, we were discussing how to create more customer engagement with a very specific set of customer prospects. Here’s a quick overview of the scenario: The company is familiar with these customers but not currently doing business with them. The customers are aware of the company and […]

Read more

Score Big with a Marketing Measurement Playbook

create and effective marketing playbook
Thursday, December 20th, 2018

We most often hear about playbooks in reference to sports, but the concept is applicable in almost any industry. A playbook serves as a useful tool to outline a strategy for an activity. We’ve suggested and worked with many customers to help them develop playbooks for improving a variety of Marketing capabilities, including Marketing and Sales […]

Read more