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How Do You Know It’s Time to Bring in a Marketing Expert | What’s Your Edge?

Time to Bring in a
Tuesday, December 10th, 2019

Today there are many Marketing experts out there. It’s important to know when it’s time to contact one and how to pick the right person for the job. Follow this six step process.

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Why You Need to Start with Why as You Develop Your Marketing Plan

Marketing Plans Connect the How with the Why
Tuesday, November 19th, 2019

When properly developed, the Marketing plan – that is, one that consists of more than a list of programs and tactics – serves as an exceptional alignment and accountability vehicle. To create a Marketing plan that passes muster, start with Why.

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How to Use Alignment to Calibrate Your Marketing

Tuesday, November 12th, 2019

Alignment is what enables Marketing to quantify its value to the business, select the right metrics, and improve performance.

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What Your Peers Think is Critical for Future Growth – What’s Your Edge?

What Your Peers Think the Future HOld
Tuesday, November 5th, 2019

This episode captures highlights from the conversations with customer during the anniversary events. The highlights share their perspectives on the most important shifts in buisness over the past 2 decades, why the future must focus on growth and Marketing’s role. Check out the 3 steps you can take now to leverage Flash Foresight to help create the future.

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The Differences Between and Benefits of Scorecards and Dashboards

Dashboards provide insight into why
Tuesday, October 29th, 2019

Scorecards and dashboards are two vital tools Marketing needs to effectively execute any performance management initiative. Understand the differences and when to use each.

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Why It’s Better to Run Marketing like a Pit Crew- What’s Your Edge?

Marketing Ops is Marketings Pit Crew
Tuesday, October 22nd, 2019

Marketing Operations enables you to push the Marketing engine to be more agile, faster, effective, and efficient. Use these 10 questions to create your framework.

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Why You Want to Keep Your Data Models Fresh

Data Model
Tuesday, October 15th, 2019

Data models enable us to organize variables of information. Here’s what you need to create your data model and keep it fresh.

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How to Single Out the Signal from the Noise on Your Dashboard

Relevant Data Signal
Tuesday, October 1st, 2019

The trick in building and leveraging a Marketing dashboard for decision making, risk management, and course adjustments is to be able to separate the signals from the noise.

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