Segmentation for Winning in the Market
Business success depends on effective market segmentation. Complete two fundamental steps before you can decide which market segments to pursue.
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How to Make What You’re Counting in Marketing Count
There’s more to Marketing accountability than counting what Marketing does and the costs. Make sure what you’re counting matters to the business.
Read moreIs a Land Grab the Right Growth Strategy for You?
Is a land grab growth strategy right for you? You must be able to leverage ALL three of these factors to make a land grab strategy work for you.
Read moreHow to Seize the Elusive Goal of Marketing and Sales Alignment
Despite the focus, the goal of Marketing and Sales alignment remains elusive. Every business can employ three steps to improve alignment.
Read moreAre There Magic Marketing Metrics in the Engagement Economy?
Perhaps you’ve heard that we are in now what is known as the Engagement Economy. Nearly a decade ago, The Institute for the Future, an independent, nonprofit strategic research group, explored what they referred to as the “Burgeoning Economy of Engagement.” The idea has continued to gain traction, and today the basic premise is that […]
Read moreHow to Report on the Value Marketing Generates
We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance. If this is the case, as the Marketing leader you provide some type of report to help your leadership team understand the value of Marketing. We have found, as a part of our dashboard review process, that […]
Read moreHow to Keep Your Insights Supply Chain Flowing
One thing certain in today’s environment is that there is a never-ending supply of data. The real challenge is converting raw data into insights. One way to tackle this challenge is with a well-honed insights supply chain. The concept of a supply chain is ideal for this work. Supply chains convert raw materials – in […]
Read moreHow to Match Your Internal Speed with External Changes
In recent conversations we had about growth and the role of Marketing with two CEOs , Kevin Dunworth of Celling Biosciences and Greg Stock of Zenoss, speed was a key factor. Greg emphasized the importance of an organization being able “to move at the speed of change; the ability to quickly evolve.” Kevin believes that “the […]
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