Strategy, Growth, Growth Strategy, Diversification, Diversification Strategy, Diversifying Revenue Streams, data, analytics, partners, process, R&D, Risk management

Why A Diversification Strategy is Important in Uncertain Times

One way to mitigate risk, support growth, and protect your business is with a diversification strategy. Consider these 4 proven ways to diversify your revenue streams. Success takes at least these 5 capabilities.

Read more
growth, customer centricity, growth engine, customer value, B2B, smart business, KPIs, alignment, collaboration, performance management, key performance indicators, measurement, measures, metrics

Is Your Growth Engine Firing on All Cylinders to Speed Results? | What’s Your Edge?

Companies that sustain profitable growth build an engine that creates customer value and drives growth. Start with these five important cylinders to operate at peak performance and avoid engine misfires.

Read more
data, data science, analytics, insights, leadership, analytical skills, data-derived decisions, strategic thinking, actionable insights, smart business

How Business Leaders Can Better Leverage Data to Make Informed Decisions

Watch for these signs that your company needs to improve its ability to move from data to insights to action. To reap the benefits, start with these 3 skills.

Read more
growth, organic growth, growth strategies, strategy, strategies, customer retention, customer acquisitions, footprint expansion, share of wallet, lifetime value, customer journey, customer journey map, customer buying journey, customer centricity

Four Proven B2B Growth Strategies for a Challenging Economy

Organic growth is a key objective for any business, and a business imperative in challenging economic times. It paves the way to expand your customer base, increase revenue, and gain a competitive advantage. This post recommends four proven growth strategies and includes some B2B examples to illustrate the ideas.

Read more
authentic brand, brand authenticity, customer-centricity, messaging, positioning, brand, brand promise, customer experience, CX, customer trust, customer equity, customer lifetime value, customer value, LTV, brand value, brand loyalty, customer loyalty, brand reputation, trust, loyalty, customer retention

Build Trust and Loyalty: The Importance of Brand Authenticity for Your Business

Brand authenticity builds trust and credibility with customers. Brands perceived to be authentic garner more customer satisfaction, retention, loyalty, and advocacy, which ultimately leads to increased revenue and growth. Create an authentic brand with these 5 steps.

Read more
data, analytics, data analytics, measures, data-driven decisions, investments, value, continuous improvement, decision cycle, business, measurement, marketingops, marketing operations, data-driven insights, insights

Two Measures to Unlock the Value of Your Data Analytics Investment

It often takes time to know whether decisions derived from analytics pay off. Given the level of investment, it’s understandable that organizations want measures they can use NOW to assess whether the investment is worthwhile. This article explores two measures that will help you understand the value of your data and analytics investments.

Read more
business, growth, planning, technology, marketing, marketing technology, martech, board of directors, BOD, product adoption, measurement, performance measurement, performance target setting

Scaling a Business: How to Climb to the Summit of Success | What’s Your Edge?

Scaling your business can be a difficult and sometimes treacherous journey. With these seven success factors for mountain climbing, it is possible for business leaders to help their organizations reach the summit or manage descent in a way that achieves success and improve and manage performance.

Read more
growth, customer centricity, customer experience, innovation, data analytics, analytics, customer acquisition, strategy, planning, plan, operational excellence, economy, environment, market

Sustain Growth: 4 Capabilities in a Volatile Business Environment

To sustain growth there are four capabilities everyone in the C-suite needs to ensure their organization tackles, especially in a volatile business environment. Learn why each is important and recommended action step(s).

Read more


“I love your articles and advice – I feel like everything you write is thought-provoking and actionable.” – Marcie, Marketing Director, Technology industry.

Join our community to gain insights into creating growth strategies and execution; and employing growth enablers, including accountability, alignment, analytics, and operational excellence.

Follow VEM on Twitter


External experts can make the difference between success and failure.


Download this FREE guide to learn when and how to choose an external expert.


Choose an External Expert Guide

  • This field is for validation purposes and should be left unchanged.