Why You Want to Keep Your Data Models Fresh
Data models enable us to organize variables of information. Here’s what you need to create your data model and keep it fresh.
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How to Single Out the Signal from the Noise on Your Dashboard
The trick in building and leveraging a Marketing dashboard for decision making, risk management, and course adjustments is to be able to separate the signals from the noise.
Read moreIf You Aspire to Excellence Focus on Process
Operational excellence takes solid processes. Process maps enable you to achieve measurable return on investments, increased efficiencies, maintain quality, and increase the value of the corporation. 3 steps to determine processes that need your immediate attention.
Read moreThere are No Diamonds Without Pressure- Making the Performance Journey
The Marketing performance journey isn’t easy but it is a doable one. Here’s the 5 Marketing accountability best practices employed by BIC orgs.
Read moreAre the patterns in your data leading you in the wrong direction?
Quality data identified in patterns is pivotal for making high-confidence critical customer, product, and market decisions. Use these 5 criteria to make sure the patterns in your data are sending you in the right direction.
Read moreCopernicus Before NASA When Building Your Data Model
As more companies work to use data to create models it’s important to have an approach. Follow this 5-step approach to develop your data model.
Read moreHow to Avoid Failing at Customer-Centric Marketing: It’s All in the Journey
Employing customer-centric Marketing entails understanding the customer journey and offering your customers a consistently satisfying relevant experience.
Read moreHow To Architect Your Actionable Marketing Dashboard
Your Marketing dashboard should serve as your vehicle for improving and proving Marketing’s contribution, impact and value.
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