data, data-driven insights, insights, analytics, data trends, data patterns, decision-making, data-driven decisions, data-derived decisions, growth strategy, planning, growth strategies, data insights

Growth: Tea Leaves are Out. Data Insights are In | What’s Your Edge?

Decision-making is the core of good planning. Data trends and patterns are both important to data-derived insights to support decision-making.

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budget, planning, scenario analysis, recession, recession-proofing, budgeting, ROI, performance targets, dashboards, scenario planning, customer-centric, market share, customer experience, competitive differentiation

Recession? How to Make the Least Risky Budget Cuts

In down cycles, managing cash is critical to surviving and potentially thriving. Consider 4 key categories for making informed budget decisions.

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strategy, growth strategy, key performance indicators, KPIs, metrics, performance targets, planning, growth strategies

Growth Strategies: It’s Best to Have Enough Wood Behind the Arrow | What’s Your Edge?

It takes more than effort to have enough wood behind the arrow for any strategy to succeed. This episode employs a case study that highlights how a strategy without the right tactics and associated activities and resources missed the performance target and what they could have done differently to ensure success.

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customer-centric, customer centricity, customer loyalty, customer experience, CX, journey map, experience map, differentiation, marketing effectiveness, growth, customer service, customer success, scenario analysis

How a Stellar Customer Experience is a Competitive Differentiator

Explore how exceeding customer expectations provides a truly memorable positive customer experience that facilitates competitive differentiation and fosters customer loyalty.

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Bad Weather Calls for Piloting Your Business with a Plan, Data, and Processes

Flying a plane or running a business is hard. Both take skills and practice. Flying is even harder when the weather gets rough. Or in our case, when the economic environment becomes gloomy. Listen and read how mastering four instrument flying skills enable your organization to weather any market condition.

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business transformation, process, technology, process mapping, marketing technology, marketing effectiveness, business success, transformation success, process automation, process improvement; marketing operations

Why Business Transformation Must Start with Process, not Technology

When discussing the best approach for business transformation, our customers often ask two interrelated questions regarding process and technology. Read why process comes first and should inform your technology choice and not the other way around.

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vertical marketing, niche marketing, marketing strategies, marketing strategy, niche marketers, segmentation, market segmentation

How the Nuances of Vertical vs. Niche Market Approaches Impact Your Growth Strategy

The important nuances between vertical and niche growth strategies have implications for the solutions you create and how you go to market.

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insights, actionable insights, research questions, market research, product research, rating scales, Likert scales, survey instruments, survey composition, survey creation, research questions, research instruments, growth, smart growth, smart business, data, analytics

How Rating Scales Are Composed and Affect the Quality of Actionable Insights | What’s Your Edge?

Well-conducted primary research can yield valuable actional insights to guide strategic growth decisions. To gather meaningful responses, it’s important to compose rating scales, a common form of questions, properly.

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