data, data-driven, data insights, insights, data, decision making, analysis, analytics, strategy, competitive intelligence, customer experience, smart business, scenario analysis, growth strategy, future proofing, business pivot, alignment

How to Avoid Suboptimal Decisions in Times of Economic Uncertainty

Economic uncertainty can create stress that may result in suboptimal decisions that have long-term negative consequences to your growth strategy. Use data and insights to address five questions to ensure you make smart decisions.

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data, analytics, marketing, data science, performance management, business, marketing management, marketing effectiveness, data management, performance measurement, marketing measurement, metrics, measurement

If You Want to Emulate BIC Analytics Mastery, Where Should You Begin?

Learn how your Marketing organization can use analytics to turn data into high growth-fueling, actionable insights.

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5 Important Steps for Growing Your Business in the Sea of Uncertainty | What’s Your Edge?

Five strategies will help you and your business grow and thrive in an environment filled with more hard-to-predict events and manage today’s tumultuous sea of uncertainty.

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dashboards, attribution, attribution models, performance dashboards, marketing models, marketing attribution models, marketing dashboards, marketing performance dashboards, marketing performance measurement, marketing roi, marketing accountability, marketing strategy, marketing performance, measuring marketing, marketing performance measurement, customer journey, customer-centric marketing, growth, marketing effectiveness, marketing efficiency

Be More Effective with Attribution Models AND Performance Management Dashboards

How to use and improve effectiveness, efficiency, accountability, and ROI, and decision making with attribution models and performance management dashboards.

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marketing, market strategy, strategy, marketing effectiveness, growth, growth strategy, customer-centricity, organic growth, niche marketing, niches, new market, market traction, product marketing, market research, customer research, competitive intelligence, segmentation

Is a Market Niche Strategy the Advantage You Need for Faster Organic Growth?

Finding and targeting an accessible niche can be a competitive advantage and a successful way to achieve faster organic growth. Here are the top 5 benefits and how to identify a viable niche worth pursuing.

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Performance management, performance dashboard, Marketing dashboard, dashboard development, performance measurement, marketing measurement, marketing performance management, marketing performance measurement, marketing reporting, performance reporting

How to Ensure You Keep Your Dashboard Development on Track

Are you at risk of falling into one of the 12 most prevalent pitfalls of performance dashboard development? Here’s what they are and how to avoid them.

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data, data scientist, analyst, marketing, analytics, data-vangelist, analytics, insights, metrics

Use your Passion for Data to Join the Data-vangelist Movement

The role of data-vangelist is only going to grow as more data is created and organizations need to derive insights faster from it. Take 5 steps on your journey to becoming a data-vangelist.

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The Benefits and Challenges of a Product-Led Growth Strategy | What’s Your Edge?

Is a product-led growth strategy the right fit for you? Here are 5 things to keep in mind should you want to embrace this customer-centric strategy and 7 key measures of success.

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