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How to Use Alignment to Calibrate Your Marketing

Tuesday, November 12th, 2019

Alignment is what enables Marketing to quantify its value to the business, select the right metrics, and improve performance.

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What Your Peers Think is Critical for Future Growth – What’s Your Edge?

What Your Peers Think the Future HOld
Tuesday, November 5th, 2019

This episode captures highlights from the conversations with customer during the anniversary events. The highlights share their perspectives on the most important shifts in buisness over the past 2 decades, why the future must focus on growth and Marketing’s role. Check out the 3 steps you can take now to leverage Flash Foresight to help create the future.

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The Differences Between and Benefits of Scorecards and Dashboards

Dashboards provide insight into why
Tuesday, October 29th, 2019

Scorecards and dashboards are two vital tools Marketing needs to effectively execute any performance management initiative. Understand the differences and when to use each.

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Why It’s Better to Run Marketing like a Pit Crew- What’s Your Edge?

Marketing Ops is Marketings Pit Crew
Tuesday, October 22nd, 2019

Marketing Operations enables you to push the Marketing engine to be more agile, faster, effective, and efficient. Use these 10 questions to create your framework.

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Why You Want to Keep Your Data Models Fresh

Data Model
Tuesday, October 15th, 2019

Data models enable us to organize variables of information. Here’s what you need to create your data model and keep it fresh.

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How to Single Out the Signal from the Noise on Your Dashboard

Relevant Data Signal
Tuesday, October 1st, 2019

The trick in building and leveraging a Marketing dashboard for decision making, risk management, and course adjustments is to be able to separate the signals from the noise.

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If You Aspire to Excellence Focus on Process

Create a process map
Tuesday, September 24th, 2019

Operational excellence takes solid processes. Process maps enable you to achieve measurable return on investments, increased efficiencies, maintain quality, and increase the value of the corporation. 3 steps to determine processes that need your immediate attention.

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There are No Diamonds Without Pressure- Making the Performance Journey

Thursday, September 12th, 2019

The Marketing performance journey isn’t easy but it is a doable one.  Here’s the 5 Marketing accountability best practices employed by BIC orgs.

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