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Copernicus Before NASA When Building Your Data Model

Thursday, August 22nd, 2019

As more companies work to use data to create models it’s important to have an approach. Follow this 5-step approach to develop your data model.

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How to Avoid Failing at Customer-Centric Marketing: It’s All in the Journey

Thursday, August 15th, 2019

Employing customer-centric Marketing entails understanding the customer journey and offering your customers a consistently satisfying relevant experience.

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How To Architect Your Actionable Marketing Dashboard

Thursday, June 20th, 2019

Your Marketing dashboard should serve as your vehicle for improving and proving Marketing’s contribution, impact and value.

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Segmentation for Winning in the Market

Tuesday, June 4th, 2019

Business success depends on effective market segmentation. Complete two fundamental steps before you can decide which market segments to pursue.

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How to Make What You’re Counting in Marketing Count

Marketing accountability is about more than counting.
Thursday, May 23rd, 2019

There’s more to Marketing accountability than counting what Marketing does and the costs. Make sure what you’re counting matters to the business.

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Is a Land Grab the Right Growth Strategy for You?

Land Grab Strategy Success Factors
Thursday, May 16th, 2019

Is a land grab growth strategy right for you? You must be able to leverage ALL three of these factors to make a land grab strategy work for you.

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How to Seize the Elusive Goal of Marketing and Sales Alignment

Marketing and Sales Alignment re
Thursday, May 2nd, 2019

Despite the focus, the goal of Marketing and Sales alignment remains elusive. Every business can employ three steps to improve alignment.

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Are There Magic Customer Metrics in the Engagement Economy?

Marketing's most important metrics in the engagement economy
Thursday, April 25th, 2019

Three broad customer metrics have financial implications that can serve as a useful barometer for your Marketing organization in the engagement economy.

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