storyboard storytelling voice of customer qualitative research

How Does Qualitative Research Support Captivating Story Creation?

By adding qualitative research you can weave in the voice of customers, employees, and other key stakeholders to construct narratives that resonate, emphasize a competitive advantage, and fuel innovation and growth.

Read more
digital marketing, technology, website

How to Align Your Web Design with Your Marketing Mission

The right website is one of your most effective business marketing tools. To achieve the highest ROI use these tips in your website design.

Read more
Customer Buying Journey, Customer Centricity, customer engagement, customer journey, Marketing, Marketing effectiveness, message map, messaging, positioning, selling,

Customer-Centric Message Maps Engage More Customers | One Good Idea

A message map serves as a crucial tool to support customer engagement across the buying journey and fend off competitors. Use these 5 key steps to create your message map.

Read more
growth, business growth, customer-centricity, customer-centric, competitive intelligence, customer insights, market insights, data, insights, ecosystem, processes, operational excellence, planning, frameworks

4 Downsides of Quick and Easy Customer Growth | What’s Your Edge?

Companies that experience fast customer growth may find themselves facing the same 4 challenges experienced with fast-growing trees. Here is how to address all four.

Read more
Innovation, new product, product marketing, product launch, product adoption, innovation adoption, marketing, launch plan, go-to-market strategy, customer-centricity, product management, strategic marketing, marketing effectiveness, growth, business performance

Ensure Your Innovation Hits It Out of the Park

Successful adoption of your innovation needs Marketing, both upstream and downstream, and Marketing inside and outside of the organization. Here’s how to motivate consideration and adoption.

Read more
dashboards marketing dashboards business dashboards marketing ROI marketing campaigns analytics marketing analytics decision support tools dashboard tools marketing management marketing effectiveness performance measurement performance management marketing performance measurement marketing performance management marketing measurement marketing metrics measuring marketing

How to Make Sure Your Dashboard Passes the Test | One Good Idea

Creating an actionable dashboard is about more than data quality and displaying a variety of metrics and measures. This episode suggests a key ingredient that will make the dashboard a better performance management instrument.

Read more
market validation market research research market segmentation customer segmentation, segmentation product-market fit product marketing marketing marketing effectiveness data analysis new market market entry go-to-market strategy growth

Market Validation: The One Step You Can’t Afford to Skip

Here’s how market validation research helps improve product adoption, selling, and ultimately growth. Focus your research on 5 key topics.

Read more
right fit customers, retention, marketing, sales, customer journey, customer value, customer acquistion

7 Steps to Acquire and Keep Right Fit Customers | What’s Your Edge?

A right fitting customer is essential to acquire and keep customers that deliver customer lifetime value. Start with these 7 steps to find and keep customers that fit.

Read more


“I love your articles and advice – I feel like everything you write is thought-provoking and actionable.” – Marcie, Marketing Director, Technology industry.

Join our community to gain insights into creating growth strategies and execution; and employing growth enablers, including accountability, alignment, analytics, and operational excellence.

Follow VEM on Twitter


External experts can make the difference between success and failure.


Download this FREE guide to learn when and how to choose an external expert.


Choose an External Expert Guide

  • This field is for validation purposes and should be left unchanged.