Copernicus Before NASA When Building Your Data Model
As more companies work to use data to create models it’s important to have an approach. Follow this 5-step approach to develop your data model.
Read more
How to Avoid Failing at Customer-Centric Marketing: It’s All in the Journey
Employing customer-centric Marketing entails understanding the customer journey and offering your customers a consistently satisfying relevant experience.
Read moreHow To Architect Your Actionable Marketing Dashboard
Your Marketing dashboard should serve as your vehicle for improving and proving Marketing’s contribution, impact and value.
Read moreSegmentation for Winning in the Market
Business success depends on effective market segmentation. Complete two fundamental steps before you can decide which market segments to pursue.
Read moreHow to Make What You’re Counting in Marketing Count
There’s more to Marketing accountability than counting what Marketing does and the costs. Make sure what you’re counting matters to the business.
Read moreIs a Land Grab the Right Growth Strategy for You?
Is a land grab growth strategy right for you? You must be able to leverage ALL three of these factors to make a land grab strategy work for you.
Read moreHow to Seize the Elusive Goal of Marketing and Sales Alignment
Despite the focus, the goal of Marketing and Sales alignment remains elusive. Every business can employ three steps to improve alignment.
Read moreAre There Magic Customer Metrics in the Engagement Economy?
Three broad customer metrics have financial implications that can serve as a useful barometer for your Marketing organization in the engagement economy.
Read more
Recent Posts
- When it Comes to Data Go for Best Not Perfect- What’s Your Edge?
- When and How to Use Focus Groups – Even in a Virtual World
- Why You Need to Bolster Your Business Acumen
- Are you good at the long and short game for performance excellence? | What’s Your Edge?
- A Quality Message Map Makes a Powerful Competitive Weapon
