How Does Qualitative Research Support Captivating Story Creation?
By adding qualitative research you can weave in the voice of customers, employees, and other key stakeholders to construct narratives that resonate, emphasize a competitive advantage, and fuel innovation and growth.
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How to Align Your Web Design with Your Marketing Mission
The right website is one of your most effective business marketing tools. To achieve the highest ROI use these tips in your website design.
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Customer-Centric Message Maps Engage More Customers | One Good Idea
A message map serves as a crucial tool to support customer engagement across the buying journey and fend off competitors. Use these 5 key steps to create your message map.
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4 Downsides of Quick and Easy Customer Growth | What’s Your Edge?
Companies that experience fast customer growth may find themselves facing the same 4 challenges experienced with fast-growing trees. Here is how to address all four.
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Ensure Your Innovation Hits It Out of the Park
Successful adoption of your innovation needs Marketing, both upstream and downstream, and Marketing inside and outside of the organization. Here’s how to motivate consideration and adoption.
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How to Make Sure Your Dashboard Passes the Test | One Good Idea
Creating an actionable dashboard is about more than data quality and displaying a variety of metrics and measures. This episode suggests a key ingredient that will make the dashboard a better performance management instrument.
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Market Validation: The One Step You Can’t Afford to Skip
Here’s how market validation research helps improve product adoption, selling, and ultimately growth. Focus your research on 5 key topics.
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7 Steps to Acquire and Keep Right Fit Customers | What’s Your Edge?
A right fitting customer is essential to acquire and keep customers that deliver customer lifetime value. Start with these 7 steps to find and keep customers that fit.
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