Your customer success plan is not a strategic account plan. Understand the difference and how to create and meausre your customer success plan.
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Marketing organizations are in an excellent position to lead the charge for creating a data-to-insights culture. Here’s how to build this culture.
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Explore the interplay between ABM and customer journey mapping and how to use them together to increse customer engagement.
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Stop struggling to choose the right Marketing measures. To excel at performance management scores you need an effective Marketing measurement playbook.
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We often talk about the value of Marketing. To be play a strategic indispensable role, Marketing needs to be valuable.
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Operational excellence helps create an Marketing organization that can deliver on growth. Six Sigma provides a method for improving operational excellence.
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One of the most critical enablement and alignment tools is your Marketing AND Sales playbook. At a minimum, integrate the following into your playbook.
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Create an attribution model that encompasses the data across the entire ecosystem of touches, channels, and content to produce the best results.
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