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Customer Market Competitive Research and Intelligence

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Copernicus Before NASA When Building Your Data Model

As more companies work to use data to create models it’s important to have an approach. Follow this 5-step approach to develop your data model.

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Is a Land Grab the Right Growth Strategy for You?

Is a land grab growth strategy right for you? You must be able to leverage ALL three of these factors to make a land grab strategy work for you.

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When You Need Research to Be in the Know and How to Do It

The best way to secure buy-in is to tie your market and customer research to an organizational priority and relevant quantifiable business outcomes.

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How to Use Intelligence to Outsmart Your Competitors

If you’re in a competitive market, then make the effort to gather competitive intelligence. Start with these four steps to for your CI efforts.

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When Is It Time to Embark on Repositioning?

Positioning is about influencing choice and is an indicator of competitiveness. Watch for this tell-tale sign that you need to initiate repositioning.

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How to Utilize Data and Analytics to Improve Results

The key to making your data relevant to decision makers is answer these five questions and utilize data to lay groundwork for personas, messaging, etc.

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Are You Really Ready to Enter a New Market?

Entering a new market can be a great opportunity for growth. The more you know and the use of reference class can greatly improve your odds of success.

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Assess and Measure Competitiveness to Stay Strong

Staying strong depends on regularly assessing and measuring your competitiveness. Start with these 10 questions to create your competitiveness metric.

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Best the Competition with a Compelling Value Proposition

A compelling value proposition enables you to increase the quantity & quality of prospective opportunities, & gain market share in your targeted segments.

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Why as a Marketer You Need to Act like a Scientist

Marketing science discovers laws and postulates theories that can explain customer behavior and build scientific knowledge.

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