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Marketing Alignment

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Why You Need to Start with Why as You Develop Your Marketing Plan

When properly developed, the Marketing plan – that is, one that consists of more than a list of programs and tactics – serves as an exceptional alignment and accountability vehicle. To create a Marketing plan that passes muster, start with Why.

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How to Use Alignment to Calibrate Your Marketing

Alignment is what enables Marketing to quantify its value to the business, select the right metrics, and improve performance.

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Why It’s Better to Run Marketing like a Pit Crew- What’s Your Edge?

Marketing Operations enables you to push the Marketing engine to be more agile, faster, effective, and efficient. Use these 10 questions to create your framework.

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How to Seize the Elusive Goal of Marketing and Sales Alignment

Despite the focus, the goal of Marketing and Sales alignment remains elusive. Every business can employ three steps to improve alignment.

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How to Make Marketing Indispensable

We often talk about the value of Marketing. To be play a strategic indispensable role, Marketing needs to be valuable.

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Make Your Marketing & Sales Playbook a Powerful Alignment Tool

One of the most critical enablement and alignment tools is your Marketing AND Sales playbook. At a minimum, integrate the following into your playbook.

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How to Organize a Stand-out Marketing Planning Session

In the midst of Marketing planning and budgeting? Five best practices for developing the planning session agenda and structure.

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Why Does Good Strategy Matter to the Bottom Line?

A good strategy is designed to drive long-term growth & profit. Bring your upstream Marketing strategy to life with these 10 elements.

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When Is It Time to Embark on Repositioning?

Positioning is about influencing choice and is an indicator of competitiveness. Watch for this tell-tale sign that you need to initiate repositioning.

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How You Play a Role in the Making of the MPM Discipline

A discipline reflects a particular object of research that produces a body of accumulated knowledge. This body of knowledge gives rise to theories and concepts that become subjects taught at academic institutions and have professional associations connected to it. As Marketers and proponents of Marketing you are part of a rich discipline. It is believed […]

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