Request a Quote

Marketing Alignment

  • No categories

How to Seize the Elusive Goal of Marketing and Sales Alignment

Despite the focus, the goal of Marketing and Sales alignment remains elusive. Every business can employ three steps to improve alignment.

Read More

How to Make Marketing Indispensable

We often talk about the value of Marketing. To play a strategic, indispensable role Marketing needs to be valuable. Does it seem like I’m splitting hairs? These two words may seem similar but the meaning is not. The dictionary tells us that “value” is the degree to which something is useful or estimable. Something that […]

Read More

Make Your Marketing & Sales Playbook a Powerful Alignment Tool

Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics such as commoditization, the Internet, mobility and virtualization, and changing business models only compound the […]

Read More

How to Organize a Stand-out Marketing Planning Session

If you’re like many of our customers, right now you are somewhere in the midst of your planning cycle, working with your partners in Sales, Finance, Product, and IT as you crystallize your Marketing plan. Here’s a bit of advice: Our experience has proven that a collaborative Marketing planning session is an essential step in this process. […]

Read More

Why Does Good Strategy Matter to the Bottom Line?

Strategy is fundamental to the success and sustainability of all organizations. It is about seizing opportunities and knowing which not to pursue, all while mitigating risk. Develop a Marketing strategy that stands the best chance of delivering on your current and FUTURE performance, productivity, and profit targets. A good strategy is designed to drive long-term […]

Read More

When Is It Time to Embark on Repositioning?

In 1969, Jack Trout introduced the idea of market positioning in a paper published by Industrial Marketing Magazine. Later, along with colleague Al Reis, he popularized the concept with their bestselling book under the title, Positioning – The Battle for Your Mind (1981). Since then, we’ve all come to accept that proper positioning improves your […]

Read More

How You Play a Role in the Making of the MPM Discipline

A discipline reflects a particular object of research that produces a body of accumulated knowledge. This body of knowledge gives rise to theories and concepts that become subjects taught at academic institutions and have professional associations connected to it. As Marketers and proponents of Marketing you are part of a rich discipline. It is believed […]

Read More

Marketing Centers of Excellence Increase Growth and the Bottom Line

A Gartner report on Marketing spend once stated “with power comes great responsibility. By taking custody of these dollars, CMOs are promising more and more back to the business.” In investing these dollars CMOs are expected to increase the bottom line, drive growth, and champion the end-to-end customer experience. They achieve this by developing and […]

Read More

CMOs: How to Make Sure Your Presentation to the Board Doesn’t Fall Flat

A lot of angst can go into creating your presentation to the board. These tips and questions will help make sure your presentations is a success.

Read More

Unlock the Power of a Marketing Dashboard

Dashboards seem to be all the rage these days. The pressure to demonstrate value, be more accountable, and improve marketing return on investment is driving marketers to develop dashboards. The VEM marketing performance studies consistently reveal  these are two areas where the C-Suite still feels marketing falls short. Aberdeen believes that dashboard in the analytically enlightened organizations […]

Read More
« Older Entries

Customer Quotes

Loading Quotes...