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Why You Want to Keep Your Data Models Fresh

Data models enable us to organize variables of information. Here’s what you need to create your data model and keep it fresh.

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How to Single Out the Signal from the Noise on Your Dashboard

The trick in building and leveraging a Marketing dashboard for decision making, risk management, and course adjustments is to be able to separate the signals from the noise.

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Copernicus Before NASA When Building Your Data Model

As more companies work to use data to create models it’s important to have an approach. Follow this 5-step approach to develop your data model.

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How to Keep Your Insights Supply Chain Flowing

Today’s real challenge is converting raw data into insights. Use these 5 steps to tackle this challenge is with a well-honed insights supply chain.

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How to Use Attribution Models to Decipher the Right Mix

Create an attribution model that encompasses the data across the entire ecosystem of touches, channels, and content to produce the best results.

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How to Use Intelligence to Outsmart Your Competitors

If you’re in a competitive market, then make the effort to gather competitive intelligence. Start with these four steps to improve your CI efforts.

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How to Use Customer Insights to Spur Growth

Customer insights are mission critical in the “Age of the Customer,” where “empowered customers” make creating a growth strategy more complex.

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How to Utilize Data and Analytics to Improve Results

The key to making your data relevant to decision makers is answer these five questions and utilize data to lay groundwork for personas, messaging, etc.

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Are You Ready to Make The Shift to A.I.? (Part Two)

Before you succumb to the lure of the latest A.I. tools, be sure your data and analytics skills are up to snuff. All it takes is 4 steps!

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How to Fulfill Marketing’s Fundamental Mission of Value Creation

It is the CMO’s job to guide and transform Marketing into a Center of Excellence to facilitate value creation. This is Marketing’s fundamental mission.

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