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Marketing Dashboards

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How To Architect Your Actionable Marketing Dashboard

Your Marketing dashboard should serve as your vehicle for improving and proving Marketing’s contribution, impact and value.

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How to Report on the Value Marketing Generates

We suspect your CEO, CFO, COO, or president has a cadence for each function to report on performance. If this is the case, as the Marketing leader you provide some type of report to help your leadership team understand the value of Marketing. We have found, as a part of our dashboard review process, that […]

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How to Navigate the Winding Road of Accountability

The Marketing budget accounts for more than 10% of revenue in many companies today. As a result, CMOs are often under tremendous pressure to demonstrate their contribution and impact to the business. One proof point is the findings in our MPM Benchmark study Cook Up Your Best Marketing Performance, where 64% of the participants indicated that “the […]

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How to Organize a Stand-out Marketing Planning Session

If you’re like many of our customers, right now you are somewhere in the midst of your planning cycle, working with your partners in Sales, Finance, Product, and IT as you crystallize your Marketing plan. Here’s a bit of advice: Our experience has proven that a collaborative Marketing planning session is an essential step in this process. […]

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Making the Most Out of Your Investments in Marketing Technology

The marketing automation software industry remains a serious big business, a $3.3 billion market in the United States and growing 30% annually claims SharpSpring in their recent Investor Presentation. Adoption of these products has passed the tipping point. The majority of Marketing leaders – 67% – currently use a marketing automation platform according to the […]

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Is Your Marketing Dashboard Out to Get You?

Most likely you have some kind of Marketing dashboard. Research by experts and us all reveals that most Marketing organizations are producing and presenting some type of dashboard to their leadership team. It is the content displayed in the dashboard that distinguishes organizations who excel at performance management from those that don’t. We find that […]

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Tuning Up Your Marketing Metrics and Measures: What They Are and Why They Matter

If you want to demonstrate the importance of Marketing to the rest of the organization you need to be able to quantify Marketing’s value to the business. A recent study by Ernst & Young found that only 13% of the CFOs said that the agendas of Finance and Marketing were completely aligned on the issue […]

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Who Cares About ROI? What You Really Want to Know is How Effective You Are

In our MarketingProfs article, Marketing Activity Metrics Mean Little: Here’s How to Really Prove Marketing’s Value, we asserted that “marketers need to be smarter about the performance metrics they select.” We also found ourselves concurring with David Dodd’s claim that “many senior leaders are no longer satisfied with the tactical performance indicators (campaign response rates, […]

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How You Play a Role in the Making of the MPM Discipline

A discipline reflects a particular object of research that produces a body of accumulated knowledge. This body of knowledge gives rise to theories and concepts that become subjects taught at academic institutions and have professional associations connected to it. As Marketers and proponents of Marketing you are part of a rich discipline. It is believed […]

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Unlock the Power of a Marketing Dashboard

Dashboards seem to be all the rage these days. The pressure to demonstrate value, be more accountable, and improve marketing return on investment is driving marketers to develop dashboards. The VEM marketing performance studies consistently reveal  these are two areas where the C-Suite still feels marketing falls short. Aberdeen believes that dashboard in the analytically enlightened organizations […]

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