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Marketing Data and Insights

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Why You Want to Keep Your Data Models Fresh

Data models enable us to organize variables of information. Here’s what you need to create your data model and keep it fresh.

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How to Single Out the Signal from the Noise on Your Dashboard

The trick in building and leveraging a Marketing dashboard for decision making, risk management, and course adjustments is to be able to separate the signals from the noise.

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Are the patterns in your data leading you in the wrong direction?

Quality data identified in patterns is pivotal for making high-confidence critical customer, product, and market decisions. Use these 5 criteria to make sure the patterns in your data are sending you in the right direction.

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Copernicus Before NASA When Building Your Data Model

As more companies work to use data to create models it’s important to have an approach. Follow this 5-step approach to develop your data model.

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Is a Land Grab the Right Growth Strategy for You?

Is a land grab growth strategy right for you? You must be able to leverage ALL three of these factors to make a land grab strategy work for you.

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How to Keep Your Insights Supply Chain Flowing

Today’s real challenge is converting raw data into insights. Use these 5 steps to tackle this challenge is with a well-honed insights supply chain.

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Why a Data-Driven Marketing Culture Needs to Be at the Top of Your List

Marketing organizations are in an excellent position to lead the charge for creating a data-to-insights culture. Here’s how to build this culture.

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How to Use Attribution Models to Decipher the Right Mix

Create an attribution model that encompasses the data across the entire ecosystem of touches, channels, and content to produce the best results.

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How to Use Intelligence to Outsmart Your Competitors

If you’re in a competitive market, then make the effort to gather competitive intelligence. Start with these four steps to for your CI efforts.

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How to Use Customer Insights to Spur Growth

Customer insights are mission critical in the “Age of the Customer,” where “empowered customers” make creating a growth strategy more complex.

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