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Marketing Management

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Are you good at the long and short game for performance excellence? | What’s Your Edge?

Marketing performance excellence takes being proficient at the the long game and short game. There are 12 clubs that every high-performance Marketing team should know when and how to use well. 

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A Quality Message Map Makes a Powerful Competitive Weapon

A comprehensive message map anticipates potential counter-messages by competitors. Create an effective counter measures message map in 5 steps

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How Do You Know It’s Time to Bring in a Marketing Expert | What’s Your Edge?

Today there are many Marketing experts out there. It’s important to know when it’s time to contact one and how to pick the right person for the job. Follow this six step process.

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Why You Need to Start with Why as You Develop Your Marketing Plan

When properly developed, the Marketing plan – that is, one that consists of more than a list of programs and tactics – serves as an exceptional alignment and accountability vehicle. To create a Marketing plan that passes muster, start with Why.

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How to Use Alignment to Calibrate Your Marketing

Alignment is what enables Marketing to quantify its value to the business, select the right metrics, and improve performance.

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What Your Peers Think is Critical for Future Growth – What’s Your Edge?

This episode captures highlights from the conversations with customer during the anniversary events. The highlights share their perspectives on the most important shifts in buisness over the past 2 decades, why the future must focus on growth and Marketing’s role. Check out the 3 steps you can take now to leverage Flash Foresight to help create the future.

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The Differences Between and Benefits of Scorecards and Dashboards

Scorecards and dashboards are two vital tools Marketing needs to effectively execute any performance management initiative. Understand the differences and when to use each.

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Why It’s Better to Run Marketing like a Pit Crew- What’s Your Edge?

Marketing Operations enables you to push the Marketing engine to be more agile, faster, effective, and efficient. Use these 10 questions to create your framework.

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Why You Want to Keep Your Data Models Fresh

Data models enable us to organize variables of information. Here’s what you need to create your data model and keep it fresh.

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How to Single Out the Signal from the Noise on Your Dashboard

The trick in building and leveraging a Marketing dashboard for decision making, risk management, and course adjustments is to be able to separate the signals from the noise.

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