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Marketing Operations and Operational Excellence

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What Your Peers Think is Critical for Future Growth – What’s Your Edge?

This episode captures highlights from the conversations with customer during the anniversary events. The highlights share their perspectives on the most important shifts in buisness over the past 2 decades, why the future must focus on growth and Marketing’s role. Check out the 3 steps you can take now to leverage Flash Foresight to help create the future.

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Why It’s Better to Run Marketing like a Pit Crew- What’s Your Edge?

Marketing Operations enables you to push the Marketing engine to be more agile, faster, effective, and efficient. Use these 10 questions to create your framework.

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If You Aspire to Excellence Focus on Process

Operational excellence takes solid processes. Process maps enable you to achieve measurable return on investments, increased efficiencies, maintain quality, and increase the value of the corporation. 3 steps to determine processes that need your immediate attention.

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How to Match Your Internal Speed with External Changes

Create momentum to move at the speed of change. Explore how your Marketing Operations function can play an integral role in helping your organization match internal speed with external changes.

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How Marketing Operational Excellence Facilitates Growth and Customer Value

Operational excellence helps create an Marketing organization that can deliver on growth. Six Sigma provides a method for improving operational excellence.

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How to Use Attribution Models to Decipher the Right Mix

Create an attribution model that encompasses the data across the entire ecosystem of touches, channels, and content to produce the best results.

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Ensure Your Successful Integration of Technology and Marketing

Technology and processes are essential tools Marketing uses to take action and ensure the work of Marketing achieves the expected outcomes successfully. Here’s how to succeed with your MarTech deployment.

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Three Proven Practices to Overcome MarTech Failure

Martech is one of the primary responsibilities among Marketing Ops teams. Yet orgs struggle to successfully implement MarTech. Here are 3 proven practices

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Making the Most Out of Your Investments in Marketing Technology

Many marketers struggle with making the most out of Martech. Be sure you can do the following 3 things well before you try to automate the process.

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How to Utilize Data and Analytics to Improve Results

The key to making your data relevant to decision makers is answer these five questions and utilize data to lay groundwork for personas, messaging, etc.

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