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Marketing Strategy: Find, Keep and Grow Customer and Value

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Segmentation for Winning in the Market

Business success depends on effective market segmentation. Complete two fundamental steps before you can decide which market segments to pursue.

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Is a Land Grab the Right Growth Strategy for You?

Is a land grab growth strategy right for you? You must be able to leverage ALL three of these factors to make a land grab strategy work for you.

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How to Ensure ‘Customer Success’ Isn’t Just Another Overused Term

Your customer success plan is not a strategic account plan. Understand the difference and how to create and meausre your customer success plan.

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Make Your Marketing & Sales Playbook a Powerful Alignment Tool

One of the most critical enablement and alignment tools is your Marketing AND Sales playbook. At a minimum, integrate the following into your playbook.

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How to Use Intelligence to Outsmart Your Competitors

If you’re in a competitive market, then make the effort to gather competitive intelligence. Start with these four steps to for your CI efforts.

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Make and Build a Business That Solves a Problem

The bigger the problem, the more urgent, and the better your offer addresses a business problem, the more likely and faster you are to create a customer.

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How to Organize a Stand-out Marketing Planning Session

In the midst of Marketing planning and budgeting? Five best practices for developing the planning session agenda and structure.

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How to Use Customer Insights to Spur Growth

Customer insights are mission critical in the “Age of the Customer,” where “empowered customers” make creating a growth strategy more complex.

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How Your Customers Can Help You Drive Growth

When done correctly, customer referrals are one of the most powerful avenues to organic growth and a cost-effective form of marketing. Leverage these 5 best practices.

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How to Save a Year of Research for Your Account-Based Marketing

We’ve enjoyed the privilege of being engaged with a number of our customers for nearly two decades and last year were fortunate to add new projects and new customers. Our 2017 target for the number of new customers was significant, so, with all the rage about Account Based Marketing (ABM), we decided to experiment with […]

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