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The Sweet Spot is at the Intersection of Pain and Passion

Passion and Pain Points. Which should you exploit to effectively position your business? The sweet spot is to match positioning at the intersection of pain and passion points.

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Are You Setting Yourself Up to Be a Commodity? | What’s Your Edge?

How to use service as a differentiator to create a competitive advantage, improve customer retention and avoid becoming a commodity.

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How to Know When It’s Time to Make a Strategic Pivot

Use these five questions to determine whether pivots you made should be integrated permanently into your business strategy.

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Unlock the Power and Value of Upstream and Downstream Marketing

Upstream and downstream marketing are both essential in motivating customers to adopt existing products & services.

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How to Employ the Power of the Debrief Process

Debriefing serves as an opportunity to evaluate performance, optimize strategies, and revise processes. Derive more from the debrief with these 4 steps.

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Improve Your Ability to Anticipate the Pitch- What’s Your Edge?

To effectively use scenarios and incorporate them into your planning, you need to create a range of scenarios that cover the full range of possibilities.

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The Power of “What If?” in Strategy Planning

“What If” is one of the best methods to anticipate the future and formulate a strategy. Start your What If thinking with these 12 questions.

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Why You Need to Start with Why as You Develop Your Marketing Plan

When properly developed, the Marketing plan – that is, one that consists of more than a list of programs and tactics – serves as an exceptional alignment and accountability vehicle. To create a Marketing plan that passes muster, start with Why.

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Make and Build a Business That Solves a Problem

The bigger the problem, the more urgent, and the better your offer addresses a business problem, the more likely and faster you are to create a customer.

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How to Organize a Stand-out Marketing Planning Session

In the midst of Marketing planning and budgeting? Five best practices for developing the planning session agenda and structure.

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