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Five Critical Steps to Ensure the CFO’s Support of Your Budget

CFOs and CMOs can use these 5 tips for forge a stronger alliance designed to help the organization be more customer-centric and achieve faster growth.

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Is Your Marketing Plan a Recipe for Success?

Make sure your Marketing plan is your recipe for success. Follow these 3 proven practices to earn high marks from the judges – the C-Suite.

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The Accelance® Blueprint for Alignment and Accountability

With the patented Accelance® methodology create direct line-of-sight between Marketing and business results and establish your dashboard framework.

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Think like the Competition When Creating Your Marketing Strategy

Marketing strategy requires you to consider both the customer and competition. These 10 questions help you formulate your marketing strategy.

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Align Your Marketing with a Measurable Marketing Plan

Effective Marketing plans identify priorities, prioritize resources and enable organizations to select the best customer and market opportunities.

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Take an Outcome-Based Approach to Maximize Your Marketing Budget

Best-in-Class Marketing orgs employ these 5 steps to create a Marketing plan and budget that connects investments with business results.

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Ground Your Marketing Plan in a Customer-Centric Strategy

Employ this 3-phase process to create a good strategic plan that never takes its eyes off of the prize of building customer value long term.

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The Marketing Plan as Navigation and Communication Tool

Answer these 4 questions to ensure you have created a measurable customer-centric Marketing plan that is both a navigation and communication tool.

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How to Change the Marketing Budget Conversation with the C-Suite

Marketing budgets face constant scrutiny. Here’s how to change the Marketing budget conversation with the C-Suite and gain their support.

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Know the Outcomes Before You Write Your Marketing Plan

Good Marketing objectives are aligned with the business outcomes. Use these 3 questions to make sure your plan and dashboard are on target.

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