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Product Marketing and Management

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Segmentation for Winning in the Market

Business success depends on effective market segmentation. Complete two fundamental steps before you can decide which market segments to pursue.

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When Is It Time to Embark on Repositioning?

Positioning is about influencing choice and is an indicator of competitiveness. Watch for this tell-tale sign that you need to initiate repositioning.

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Are You Really Ready to Enter a New Market?

Entering a new market can be a great opportunity for growth. The more you know and the use of reference class can greatly improve your odds of success.

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Best the Competition with a Compelling Value Proposition

A compelling value proposition enables you to increase the quantity & quality of prospective opportunities, & gain market share in your targeted segments.

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Proper Positioning Improves Your Probability of Success

Proper positioning is a necessary strategic investment. Use these proven practices to provide a higher return on your investments & prevent market failures.

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How to Capitalize On Your Customer Journey Maps

Customer journey maps are an essential part of capturing and improving customer and market opportunities. Boost your customer journey with the “Mighty Four”

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Market Expansion: How to Identify, Assess and Choose Adjacencies Wisely

One way to grow is with a market expansion strategy. Use this 3-step approach to identify the most ideal adjacent market opportunities.

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Using Value And Fit For Your Customer Segmentation Model

Develop a data-driving customer segmentation model that helps you identify which customers and segments best to pursue. Here’s one based on value and fit.

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Factors to Consider When Developing a Pricing Model

This article address questions such as What is the ideal pricing strategy? and What Factors are needed to create a pricing model?

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Measuring the Success of Your New Product

How should you measure the success of your new product launch? Answer three key questions for a successful product launch.

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