Comments for VisionEdge Marketing Improving and Proving Your Marketing Thu, 14 May 2020 22:43:03 +0000 hourly 1 Comment on Create High Performing Marketing and Turn Ideas Into Action! by Serve Up an Actionable Marketing Dashboard VisionEdge Marketing Thu, 07 Apr 2016 16:43:05 +0000 […] Contact us if you’re ready to develop a more valuable and insightful marketing dashboard that benefits both marketing and the C-Suite.  One that can be used to optimize performance, make decisions and course corrections, quantify marketing’s impact AND communicates how well marketing initiatives are increasing customer acquisition, retention and growth. […]

Comment on Marketing Performance Management Wiki by Alan Michaels Wed, 13 May 2015 18:05:36 +0000 Suggestion: step one should be to develop or adopt an objective view of the market relevant to your company. For example, list Step #1 as:

[1] Market Analysis / Environmental Scan

This step is necessary to provide the proper context for all other steps.

(Marketing departments that skip this step often miss golden opportunities, as well as threats.)

Comment on Focus on Revenue is Not New Marketing Thinking by Eric Duchinsky Fri, 25 Oct 2013 21:34:03 +0000 If A=B and B=C, then A=C. Marketing ‘pros’ forgot Marketing (A) leads to revenue (C) and one way is through customers (B). Everything seemed to shorten during the last twenty years. Venture Capitalists, social media, and internet companies were sold on the idea of building a base was the goal for so long that they forgot why.

Recent stories about Amazon’s revenue growth without profitability and the entire technology bubble showed how B does not always equal C. A huge customer base without revenue ends up being ‘B’ologna.