Achieve Ever-Elusive Alignment

Between Sales and Marketing

All too often there is friction between the two functional organizations tasked with generating revenue. It doesn’t have to be dysfunctional.

4 tools workbook

Look inside her workbook.

How This Workbook Will Help You: 

The key to Marketing and Sales alignment is having both organizations aligned around the customer, the essence of customer-centricity. Not each other. Using this workbook, you will: 

1. Build a growth engine that fires on all cylinders 

2. Master 4 essential customer acquisition tools to better align Marketing and Sales  

3. Create a sales enablement playbook 

4. Give your teams the right information to increase their success rate 

Purchase Details: 

  • Price: $155
  • 5th Edition (updated 2023) 
  • Pages: 43
  • Format: Interactive PDF 

About the Author. With 20+ years of experience accelerating profitable growth for 250+ companies of all sizes worldwide, Laura Patterson is an extraordinary subject matter expert. She wrote this best-practice and affordable workbook to transfer her knowledge to DIYers. The models you create can be reused, eliminating the costs of reinventing the wheel.

Store Policy: 

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VisionEdge Marketing has a no cash refund policy. No monetary refunds will be given for any reason, though alternative refunds may be offered, such as store credit or exchanges.

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customer-centricity, customer experience, customer loyalty, customer retention, customer segmentation, strategic planning, operational excellenceCustomer-centricity is the Only Way to achieve sustainable, profitable growth.


Expand customer-centricity throughout your organization to:

        • Improve the conversion of data into actionable and relevant insights
        • Create a strategic plan that connects data to outcomes
        • Achieve operational excellence via enhanced processes and measurement

Download your copy today to accelerate growth and best your competition.

3 Success Factors for Your Customer-Centric Journey

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