Achieve Ever-Elusive Alignment

Between Sales and Marketing

All too often there is friction between the two functional organizations tasked with generating revenue. It doesn’t have to be dysfunctional.

Four Customer-Centric Tools to Better Align Sales & Marketing and Accelerate Customer Acquisition Workbook

Use these four customer acquisition tools to design and implement the customer buying process to align Sales and Marketing.

Look inside her workbook.

How This Workbook Will Help You: 

The key to Marketing and Sales alignment is having both organizations aligned around the customer, the essence of customer-centricity. Not each other. Using this workbook, you will: 

1. Build a growth engine that fires on all cylinders 

2. Master 4 essential customer acquisition tools to better align Marketing and Sales  

3. Create a sales enablement playbook 

4. Give your teams the right information to increase their success rate 

About the Author. With 20+ years of experience accelerating profitable growth for 250+ companies of all sizes worldwide, Laura Patterson is an extraordinary subject matter expert. She wrote this best-practice and affordable workbook to transfer her knowledge to DIYers. The models you create can be reused, eliminating the costs of reinventing the wheel.

Purchase Details: 

  • Price: $155
  • 5th Edition (updated 2023) 
  • Pages: 43
  • Format: Interactive PDF 

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customer-centricity, customer experience, customer loyalty, customer retention, customer segmentation, strategic planning, operational excellenceCustomer-centricity is the Only Way to achieve sustainable, profitable growth.


Expand customer-centricity throughout your organization to:

        • Improve the conversion of data into actionable and relevant insights
        • Create a strategic plan that connects data to outcomes
        • Achieve operational excellence via enhanced processes and measurement

Download your copy today to accelerate growth and best your competition.

3 Success Factors for Your Customer-Centric Journey

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