Achieve Ever-Elusive Alignment
Between Sales and Marketing
All too often there is friction between the two functional organizations tasked with generating revenue. It doesn’t have to be dysfunctional.
Use these four customer acquisition tools to design and implement the customer buying process to align Sales and Marketing.
Look inside her workbook.
How This Workbook Will Help You:
The key to Marketing and Sales alignment is having both organizations aligned around the customer, the essence of customer-centricity. Not each other. Using this workbook, you will:
1. Build a growth engine that fires on all cylinders
2. Master 4 essential customer acquisition tools to better align Marketing and Sales
3. Create a sales enablement playbook
4. Give your teams the right information to increase their success rate
About the Author. With 20+ years of experience accelerating profitable growth for 250+ companies of all sizes worldwide, Laura Patterson is an extraordinary subject matter expert. She wrote this best-practice and affordable workbook to transfer her knowledge to DIYers. The models you create can be reused, eliminating the costs of reinventing the wheel.
Purchase Details:
- Price: $155
- 5th Edition (updated 2023)
- Pages: 43
- Format: Interactive PDF
Store Policy:
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Customer-centricity is the Only Way to achieve sustainable, profitable growth.
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