Achieve Ever-Elusive Alignment

Between Sales and Marketing

Eliminate the friction between the two functional organizations for revenue-generation.

Look inside the workbook.

Purchase Details: 

  • Price: $155
  • 5th Edition (updated 2023) 
  • Pages: 43
  • Format: Interactive PDF 

About the Author. 

With a rich background spanning over 25 years and supporting 300+ companies, Laura Patterson is a luminary in accelerating growth across a variety of global industries. She crafted this best-practice workbook to empower businesses, large and small, to drive exceptional results. Why reinvent the wheel? Laura's models provide cost-effective solutions that you can use repeatedly. Take advantage of the opportunity to leverage her expertise and accelerate your journey towards customer-centric growth.

How this workbook will help you

The key to Marketing & Sales alignment is establishing an outlook of customer-centricity. With focus on the common goal of aligning with the customer, both departments will run smoothly, turning organizational dysfunction into an integrated partnership.

This workbook will give you the tools to orient your Marketing & Sales towards the customer by:

1. Build a growth engine that fires on all cylinders 

2. Master 4 essential customer acquisition tools to better align Marketing and Sales  

3. Create a sales enablement playbook 

4. Give your teams the right information to increase their success rate 

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customer-centricity, customer experience, customer loyalty, customer retention, customer segmentation, strategic planning, operational excellenceCustomer-centricity is the Only Way to achieve sustainable, profitable growth.


Expand customer-centricity throughout your organization to:

        • Improve the conversion of data into actionable and relevant insights
        • Create a strategic plan that connects data to outcomes
        • Achieve operational excellence via enhanced processes and measurement

Download your copy today to accelerate growth and best your competition.

3 Success Factors for Your Customer-Centric Journey

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