Data, Analytics, and Insights

Analytics Stories Series: Customer Questions Your Data Should Help Answer

Lee Feinberg of Analytics Stories and Laura Patterson of VisionEdge Marketing discuss the importance of framing up the questions you want to answer from analyzing your data and putting these into customer-centric terms.

DAA Thought Leader Conversation with Laura Patterson brought to you by WiA

We must be ever vigilant in how we create and employ data models. Join Laura Patterson and facilitator Lisa Wilms as they discuss the evolution and emerging role of data scientists and analysts  in "Good Analysts Know When to Call a Flag on the Play."

Importance of Analytical Skills in B2B Marketing 

Jon Miller, VP of Marketing for Marketo and Laura Patterson, President for VisionEdge Marketing discuss how important it is for marketing to develop analytical skills and leverage and data in order to take a more scientific approach to marketing.

Laura and Jon discuss the role of systems, process and skills in enabling marketing to progress on their performance management and marketing accountability journey.

Converting Oceans of Data Into Insights, RBDR

In business, we face all types of shortages – but one shortage we don’t face is a shortage of data… Data is only going to grow. The challenge is to convert this data into insights. This video identifies 5 steps to help with transforming data into insights and knowledge.

Bringing Science to the Art of Marketing

The primary responsibility of Marketing is to drive business growth and revenues, and the way to do that is by creating and executing strategies that enable the organization to acquire more of something faster and cheaper than it has in the past. So how can you ensure that your Marketing produces these results? This webinar provides methods for you to take on the data and analytics challenge, as well as 4 keys to success.

Creating an Analytics Center of Excellence

Edwin Dirks from Intel, Saad Hameed from LinkedIn, and Laura Patterson from VisionEdge Marketing share their insights on Creating an Analytics Center of Excellence at the MarketingOps Technology Summit.  The panel explored the role analytics play in making your company agile and for making better decisions by understanding scenarios and options. Organizations invest in developing an analytics center of excellence to enable deriving valuable insights on the market and customers, for improving brand reputation, and guiding the prioritization and selection of opportunities for greatest growth.


Tip: You Can Get Big Insights from Little Data - Rooted in Revenue Podcast

B2B Community: Using Data & Analytics to Improve Marketing Performance

While marketers today have access to more data than ever before, there is a huge data disconnect that prevents many from effectively using data to improve their marketing. The key challenge marketers are facing today is unlocking the value of data. This webinar focuses on presenting methods marketers can use to gather, analyze, and apply data to their organizations, resulting in an overall improvement in marketing performance.


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Got Marketing Data? Use analytics to Make it Actionable - Nimble Webinar 

Marketers are increasingly being held responsible for growth and revenue. Today, data analytics provide the foundation for finding, keeping, and growing the value of customers - your growth engine.  Listen and learn to how to define and identify key customer metrics, what models should be in every marketer's library, techniques for syncing content, channels and the customer journey.

How Data Moves You from One Size Fits All to Segmentation Based Marketing - DMA

Hosted by the DMA DATA Community, this presentation focuses on how market data and customer data along with analytics created a marketing strategy and a measurable marketing plan to create a segmentation-based strategy to accelerate growth.


Using Big Data to Support Managing Marketing Performance

Laura's presentation at the Online Marketing Institute's Innovation Day on defining Big Data, Which Data Sets to Collect, how to turn your data into insights, and how to convert your findings into a successful business story.

How to Maximize Marketing Spend with Attribution Models: Software Advice

Decision makers face a double-edged sword when it comes to marketing online. On one hand, the Web offers a plethora of outlets for finding and reaching potential customers. But on the other, it’s difficult to know which channels and content work best for reaching your target customer. By using a method called attribution modeling, Laura describes step by step how to analyze the customer journey and figure out which touch-points move prospects down the funnel fastest.

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The Path to Better Marketing Results: Marketing Made Simple TV

ITSMA/VEM research shows that marketing organizations that leverage data in their strategic and tactical decision making have a business performance advantage.

Data-savvy organizations are better able to improve their average time to revenue and decrease their sales costs per order dollar.

But what does it take to be data-savvy?