Don't Let Your Competitors Define You

On average, customers consider 2-4 brands during their purchase decision process. Make sure they choose you. 

Employ the Power of Positioning and Messaging Workbook

Look Inside the Workbook

How This Workbook Will Help You:

Poor positioning and messaging leads to long sales cycle times, lower close rates, customer confusion and channel indifference, and Sales and Marketing misalignment. Using this workbook, you will:

1. Develop a meaningful and unique value proposition for competitive differentiation

2. Build a message map customized to your solutions in both existing and new markets

3. Create a set of customer-centric messages for each step in the customer journey

Note: Many customers use this workbook in conjunction with the Market and Customer Segmentation Workbook

Purchase Details:

  • Price: $155
  • 5th Edition (updated Q4 2022)
  • Pages: 21
  • Format: Interactive PDF

About the Author. With 20+ years of experience accelerating profitable growth for 250+ companies of all sizes worldwide, Laura Patterson is an extraordinary subject matter expert. She wrote this best-practice and affordable workbook to transfer her knowledge to DIYers. The models you create can be reused, eliminating the costs of reinventing the wheel.

Store Policy: 

All sales are final for all products. Please review you purchases carefully prior to payment. Once you complete your purchase, you will not be able to return that item for a replacement or refund.

VisionEdge Marketing has a no cash refund policy. No monetary refunds will be given for any reason, though alternative refunds may be offered, such as store credit or exchanges.

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