Don't Let Your Competitors Define You

On average, customers consider 2-4 brands during their purchase decision process. Make sure they choose you. 

Employ the Power of Positioning and Messaging Workbook

Look Inside the Workbook

How This Workbook Will Help You:

Poor positioning and messaging leads to long sales cycle times, lower close rates, customer confusion and channel indifference, and Sales and Marketing misalignment. Using this workbook, you will:

1. Develop a meaningful and unique value proposition for competitive differentiation

2. Build a message map customized to your solutions in both existing and new markets

3. Create a set of customer-centric messages for each step in the customer journey

Note: Many customers use this workbook in conjunction with the Market and Customer Segmentation Workbook

Purchase Details:

  • Price: $155
  • 5th Edition (updated Q4 2022)
  • Pages: 21
  • Format: Interactive PDF

About the Author. With 20+ years of experience accelerating profitable growth for 250+ companies of all sizes worldwide, Laura Patterson is an extraordinary subject matter expert. She wrote this best-practice and affordable workbook to transfer her knowledge to DIYers. The models you create can be reused, eliminating the costs of reinventing the wheel.

Store Policy: 

All sales are final for all products. Please review you purchases carefully prior to payment. Once you complete your purchase, you will not be able to return that item for a replacement or refund.

VisionEdge Marketing has a no cash refund policy. No monetary refunds will be given for any reason, though alternative refunds may be offered, such as store credit or exchanges.

Should you purchase a Accelance® on a monthly subscription and choose to cancel your subscription, the cancellation will become effective at the end of the following business cycle.


If you have any questions concerning our return policy, please contact us at: