Don't Let Your Competitors Define You

On average, customers consider 2-4 brands during their purchase decision process. Make sure they choose you. 

Employ the Power of Positioning and Messaging Workbook

Strategically position and create compelling messaging for your company, products, or services. This interactive workbook will enable you to improve customer-centricity, and achieve competitive advantage while meeting your growth goals.

Look Inside the Workbook

How This Workbook Will Help You:

Poor positioning and messaging leads to long sales cycle times, lower close rates, customer confusion and channel indifference, and Sales and Marketing misalignment. Using this workbook, you will: 

1. Develop a meaningful and unique value proposition for competitive differentiation 

2. Build a message map customized to your solutions in both existing and new markets 

3. Create a set of customer-centric messages for each step in the customer journey 

Note: Many customers use this workbook in conjunction with the Market and Customer Segmentation Workbook

About the Author. With 20+ years of experience accelerating profitable growth for 250+ companies of all sizes worldwide, Laura Patterson is an extraordinary subject matter expert. She wrote this best-practice and affordable workbook to transfer her knowledge to DIYers. The models you create can be reused, eliminating the costs of reinventing the wheel.

Purchase Details:

  • Price: $155
  • 5th Edition (updated Q4 2022)
  • Pages: 21
  • Format: Interactive PDF

Store Policy: 

To view the VEM store policies on refunds, payment methods, and delivery, click here.