Differentiate Yourself from Competitors

On average, customers consider 2-4 brands during their purchase decision process. Stand out as the undeniable choice for your customers.

Look Inside the Workbook

Purchase Details:

  • Price: $155
  • 5th Edition (updated Q4 2022)
  • Pages: 21
  • Format: Interactive PDF

About the Author.

With a rich background spanning over 25 years and supporting 300+ companies, Laura Patterson is a luminary in accelerating growth across a variety of global industries. She crafted this best-practice workbook to empower businesses, large and small, to drive exceptional results. Why reinvent the wheel? Laura's models provide cost-effective solutions that you can use repeatedly. Take advantage of the opportunity to leverage her expertise and accelerate your journey towards customer-centric growth.

Unlock the potential of strategic positioning and messaging.

Poor positioning and messaging lead to long sales cycle times, lower close rates, customer confusion and channel indifference, and Sales and Marketing misalignment. Using this workbook, you will:

  • Create a compelling value proposition for competitive differentiation.
  • Build a customized message map designed to ensure consistent messaging and anticipate opposing responses.  
  • Create customer-centric messages that address customer needs at every step of the journey.


Elevate your strategy by pairing this workbook with the Market and Customer Segmentation Workbook for maximum results.

Note: Many customers use this workbook in conjunction with the Market and Customer Segmentation Workbook

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