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June 2018

2018 TMSA Logistics Marketing & Sales Conference

June 12, 2018 @ 1:00 pm - 2:00 pm
Westin Cape Coral Resort at Marina Village, 5951 Silver King Blvd
Cape Coral, FL 33914 United States
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Are You Rich in Metrics But Struggle to Prove Value? In an environment where Marketing is being asked to prove its value every day, what can you do to not merely survive, but to thrive? The answer is that Marketing leaders need to see themselves as champions of growth, able to anticipate customer needs, develop their organizations’ Marketing capabilities, and measure Marketing’s impact on the business in terms that matter to their CEOs, CFOs, and leadership teams. Focusing on lead…

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Ready, Set, Grow. Episode 1 | Live Radio Show with Laura Patterson

June 14, 2018 @ 12:30 pm - 1:00 pm

  Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 1: Steven "Ziggy" Shanklin, Founder & CEO of White Cloud Security  “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth, lessons learned along the way, and their expectations of…

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Ready, Set, Grow. Episode 2 | Live Radio Show with Laura Patterson

June 21, 2018 @ 12:30 pm - 1:00 pm

  Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 2: JT McCormick, President & CEO of Book In A Box “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth, lessons learned along the way, and their expectations of Marketing…

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July 2018

Ready, Set, Grow. Episode 3 | Live Radio Show with Laura Patterson

July 19, 2018 @ 12:30 pm - 1:00 pm

Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 3: Dave Sikora, CEO Altr “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving organic growth, lessons learned along the way, and their expectations of Marketing in regards to the…

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August 2018

MASB Summer Summit 2018 | How Successful Marketers Account for Marketing’s Value

August 9, 2018 @ 9:00 am - 5:00 pm

MASB is powering The Forbes Marketing Accountability Initiative to validate marketing’s contribution to growth. Marketing practitioners, academics and measurement experts are gathering to collaborate with peers and receive briefings on standards-setting projects, marketing research and education programs.

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Ready, Set, Grow. Episode 4 | Live Radio Show with Laura Patterson

August 23, 2018 @ 12:30 pm - 1:00 pm

Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 4: Kevin Jones, CEO and President “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth, lessons learned along the way, and their expectations of Marketing in regards to the…

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September 2018

Ready, Set, Grow. Episode 5 | Live Radio Show with Laura Patterson

September 20, 2018 @ 12:30 pm - 1:00 pm

Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 5: Marc Hafner, CEO, Revionics. “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth, lessons learned along the way, and their expectations of Marketing in regards to the growth…

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October 2018

Ready, Set, Grow. Episode 6 | Live Radio Show with Laura Patterson

October 18, 2018 @ 12:30 pm - 1:00 pm
Online

Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 6: Becky Taylor, COO, SensorRX. “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth, lessons learned along the way, and their expectations of Marketing in regards to the growth…

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November 2018

FORECASTxSCIENCE Conference | So, What Can a Good Marketing Dashboard Do For You?

November 14, 2018
Bechtel Center, 500 Washington Street
San Francisco, CA United States
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You are probably missing the mark when it comes to having an effective dashboard. Why? Because most dashboards consist of a smorgasbord of numbers that report on activity and outputs. In this session, you'll learn how to build a dashboard that provides clear guidance for decision-making, spotting trends, and seizing opportunities.

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Ready, Set, Grow. Episode 7 | Live Radio Show with Laura Patterson

November 15, 2018 @ 12:30 pm - 1:00 pm

the focus of Ready Set Grow is for CEOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. This is a live radio show and listeners range from CXOs to VPs of Marketing and Sales, to marketing and sales professionals.

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