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August 2018

MASB Summer Summit 2018 | How Successful Marketers Account for Marketing’s Value

August 9, 2018 @ 9:00 am - 5:00 pm

MASB is powering The Forbes Marketing Accountability Initiative to validate marketing’s contribution to growth. Marketing practitioners, academics and measurement experts are gathering to collaborate with peers and receive briefings on standards-setting projects, marketing research and education programs.

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Ready, Set, Grow. Episode 4 | Live Radio Show with Laura Patterson

August 23, 2018 @ 12:30 pm - 1:00 pm

Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 4: Kevin Jones, CEO and President “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth, lessons learned along the way, and their expectations of Marketing in regards to the…

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September 2018

Ready, Set, Grow. Episode 5 | Live Radio Show with Laura Patterson

September 20, 2018 @ 12:30 pm - 1:00 pm

Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 5: Marc Hafner, CEO, Revionics. “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth, lessons learned along the way, and their expectations of Marketing in regards to the growth…

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October 2018

Ready, Set, Grow. Episode 6 | Live Radio Show with Laura Patterson

October 18, 2018 @ 12:30 pm - 1:00 pm
Online

Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 6: Becky Taylor, COO, SensorRX. “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth, lessons learned along the way, and their expectations of Marketing in regards to the growth…

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November 2018

FORECASTxSCIENCE Conference | So, What Can a Good Marketing Dashboard Do For You?

November 14, 2018
Bechtel Center, 500 Washington Street
San Francisco, CA United States
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You are probably missing the mark when it comes to having an effective dashboard. Why? Because most dashboards consist of a smorgasbord of numbers that report on activity and outputs. In this session, you'll learn how to build a dashboard that provides clear guidance for decision-making, spotting trends, and seizing opportunities.

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Ready, Set, Grow. Episode 7 | Live Radio Show with Laura Patterson

November 15, 2018 @ 12:30 pm - 1:00 pm

the focus of Ready Set Grow is for CEOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. This is a live radio show and listeners range from CXOs to VPs of Marketing and Sales, to marketing and sales professionals.

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February 2019

Revenue Operations

February 26 @ 8:00 am - 5:00 pm
Hyatt Regency Scottsdale, 7500 E Doubletree Ranch Rd
Scottsdale, AZ 85258 United States
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Join Laura in Scottsdale on February 26 to talk about Revenue Operations at the B2B Marketing Exchange.

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April 2019

Everyday Customer Analytics | ClearAction Value Exchange Members Event

April 18 @ 10:30 am - 11:15 am

Join Laura Patterson and the ClearAction Value Exchange in this interactive webcast on the topic of Everyday Customer Analytics. Laura will facilitate a conversation around four key points: What customer analytics matter. Using the customer lifecycle journey. Tree practical ways to acquire data to support analytics. Tips for presenting your recommendations. While this is a members only event, special passes are available for guests. To secure a pass, email success@clearaction.com  

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Is Your Customer Journey Map Missing Major Stops Along the Way | If You Market Podcast

April 25 @ 1:00 pm - 2:00 pm

In this podcast Sky Cassidy of MountainTop Data and Laura explore how companies can improve creating a customer journey map. Tips for incorporating fit and behavior to understand where the customer is in their buying process are a key part of the conversation.

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June 2019

Marketing Evolution Experience Conference | How Great People with Great Technology Fail: The Importance of Process

June 16 - June 20
Las Vegas Venue Las Vegas, NV United States + Google Map

Laura Patterson, President, VisionEdge Marketing, Inc. The smartest experts and the latest tools will not cut it without an investment in robust processes. Laura unwraps the riddle of why companies flunk Process 101. (Spoiler Alert: by focusing on cost rather than customer value and revenue.). Learn how heroes reap the value of processes and how to measure the success of your marketing methods. This technique is not just for your email, search and social marketing campaigns, it also applies to digital…

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