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March 2020

Gain Traction for Organic Growth – A Conversation With Jim Obermeyer

March 19, 2020

Learn how to gain traction for organic growth. Join us for Laura’s conversation with Jim Obermeyer of Funnel Media Group. Listen in as Jim delves into Laura’s newest book, Fast-Track Your Business, and how customers have used the Circle of Traction framework to grow and achieve success. 

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Revisiting Your Processes for Sustainable Organic Growth

March 26, 2020 @ 1:00 pm - 2:00 pm
Sustainable Organic Growth

Is it possible to connect the Upstream and Downstream? For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Join this program if you are looking for a practical customer-centric framework that provides a systematic process for navigating and accelerating a sustainable path to organic growth. During this program, Laura Patterson, author of the new Fast-Track Your Business and thought leader on using data-derived insights, operational excellence, and…

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April 2020

A Conversation on Growth Sales Pipeline Radio with Matt Heinz

April 23, 2020 @ 1:30 pm - 2:00 pm
Matt Heinz Sales Pipeline Radio

Laura Patterson joins Matt Heinz on the Sales Pipeline Radio Show to discuss the relationship between culture and growth.

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May 2020

Take Another Look at Your Behavior With Customers

May 12, 2020 @ 12:30 pm - 1:30 pm

Join us for a "town hall" meeting hosted by Bob Thompson for ISBM. In this meeting, Laura will cover:   Fast-Track Your Business, which shares our Circle of Traction framework to taking a customer centric approach for accelerating organic growth Receipt of our patent for a process for creating a more customer-centric measurable Marketing plan that creates direct line of sight between the work of Marketing and business results That the science side of Marketing has been the essence of…

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Good Analysts Know When to Call a Flag on the Play

May 14, 2020 @ 11:00 am - 12:00 pm

Join the conversation about the evolution and emerging role of data scientists and analysts in marketing and business, why we must be ever vigilant in how we create and employ models and where we’re headed as we embrace more artificial intelligence capabilities.

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July 2020

Taking the Indie Route for Fast-Track Your Business

July 7, 2020 @ 7:00 pm - 8:00 pm

Releasing a book is never easy - doing it on your own adds a whole new challenge. Join Laura Patterson of VisionEdge Marketing and Alan Bourgeois from the Author’s Marketing Guild July 7th, 2020, for their in depth discussion on Patterson taking the indie route for her 4th book - Fast-Track Your Business. 

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September 2020

The Making of a Relevant and Actionable Marketing Dashboard

September 16, 2020
American Marketing Association Event

Laura Patterson joins the American Marketing Association to discuss achieving success and growth through building a culture of accountability.

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November 2020

WhatsApp Webinar: Serving the always-on Customer

November 10, 2020 @ 8:30 am - 9:30 am

How do we engage the always-on customer? By providing real-time support at all times without fail. Engati teams up with CX Author, Laura Patterson on how to engage and support customers with a WhatsApp chatbot. Learn to build an intelligent, always-on WhatsApp chatbot for customer support through this edition of a live learning series. Join us on Tuesday, 10th Nov 2020 at 8:30 AM CDT (8 PM IST) Registration Details

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Achieve Organic Growth Through Customer Centricity

November 11, 2020 @ 11:00 am - 12:00 pm

For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Action that is customer-centric. Customer-centric organic growth requires connecting Upstream and Downstream Marketing. On Nov 11, join the conversation with Lynn Yanyo and Laura Patterson, author of the new and fourth book, Fast-Track Your Business. as they walk through the Circle of Traction framework, a practical customer-centric framework for navigating and accelerating a sustainable path to organic growth.…

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April 2021

Are You Fishing in the Right Pond with the Right Bait?

April 28

Without a strategic customer-centric approach to the market, demandgen and ABM efforts are akin to putting bait on the hook and casting a line into any pond. Join this virtual Demand Gen Summit session to learn how to make sure you're fishing in a pond with the customers who are right for your business and have what it takes to attract them.

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