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July 2020

Taking the Indie Route for Fast-Track Your Business

July 7, 2020 @ 7:00 pm - 8:00 pm

Releasing a book is never easy - doing it on your own adds a whole new challenge. Join Laura Patterson of VisionEdge Marketing and Alan Bourgeois from the Author’s Marketing Guild July 7th, 2020, for their in depth discussion on Patterson taking the indie route for her 4th book - Fast-Track Your Business. 

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September 2020

The Making of a Relevant and Actionable Marketing Dashboard

September 16, 2020
American Marketing Association Event

Laura Patterson joins the American Marketing Association to discuss achieving success and growth through building a culture of accountability.

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November 2020

WhatsApp Webinar: Serving the always-on Customer

November 10, 2020 @ 8:30 am - 9:30 am
Engati

How do we engage the always-on customer? By providing real-time support at all times without fail. Engati teams up with CX Author, Laura Patterson on how to engage and support customers with a WhatsApp chatbot. Learn to build an intelligent, always-on WhatsApp chatbot for customer support through this edition of a live learning series. Join us on Tuesday, 10th Nov 2020 at 8:30 AM CDT (8 PM IST) Registration Details

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Achieve Organic Growth Through Customer Centricity

November 11, 2020 @ 11:00 am - 12:00 pm
ISBM

For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Action that is customer-centric. Customer-centric organic growth requires connecting Upstream and Downstream Marketing. On Nov 11, join the conversation with Lynn Yanyo and Laura Patterson, author of the new and fourth book, Fast-Track Your Business. as they walk through the Circle of Traction framework, a practical customer-centric framework for navigating and accelerating a sustainable path to organic growth.…

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April 2021

Are You Fishing in the Right Pond with the Right Bait?

April 28, 2021
Free

Without a strategic customer-centric approach to the market, demandgen and ABM efforts are akin to putting bait on the hook and casting a line into any pond. Join this virtual Demand Gen Summit session to learn how to make sure you're fishing in a pond with the customers who are right for your business and have what it takes to attract them.

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August 2021

Tweaking Your Game Plan in this Dynamic World of Marketing

August 11, 2021 @ 10:00 am - 10:30 am
marketing planning for growth

Laura Greeno and Laura Patterson live on Chit Chat on the topic of planning for growth in a dynamic world.

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Why Marketing Leaders Should Fix Their Planning Problem Before Trying to Fix Anything Else

August 26, 2021 @ 11:00 am - 1:00 pm
Free
planning plan development webinar

Attend this webinar to address three of the most common marketing planning problems, improve alignment and accountability.

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February 2022

Create a Customer-Centric Message Map to Accelerate Customer Acquisition

February 23 @ 11:00 am - 1:00 pm

A customer-centric message map helps ensure consistent messaging, and plays a critical role in customer acquisition and retention. Join this presentation to learn the 5 steps it takes to create a customer-centric message map.

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March 2022

Learn How to Create a Dashboard That Shows Marketing’s Value

March 9 @ 10:00 am - 11:00 am

This CFG webinar addresses how to use data to measure and improve Marketing's performance and prove its value.

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Find Out How to Set Up Your Marketing Organization to Excel

March 17 @ 11:00 am - 2:00 pm

The ISBM MEX event explores the findings from the 2021-2022 MPM Benchmark Report & how to apply these to create a Marketing org. that excels.

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