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April 2020
A Conversation on Growth Sales Pipeline Radio with Matt Heinz
Laura Patterson joins Matt Heinz on the Sales Pipeline Radio Show to discuss the relationship between culture and growth.
Find out more »May 2020
Take Another Look at Your Behavior With Customers
Join us for a "town hall" meeting hosted by Bob Thompson for ISBM. In this meeting, Laura will cover: Fast-Track Your Business, which shares our Circle of Traction framework to taking a customer centric approach for accelerating organic growth Receipt of our patent for a process for creating a more customer-centric measurable Marketing plan that creates direct line of sight between the work of Marketing and business results That the science side of Marketing has been the essence of…
Find out more »Good Analysts Know When to Call a Flag on the Play
Join the conversation about the evolution and emerging role of data scientists and analysts in marketing and business, why we must be ever vigilant in how we create and employ models and where we’re headed as we embrace more artificial intelligence capabilities.
Find out more »July 2020
Taking the Indie Route for Fast-Track Your Business
Releasing a book is never easy - doing it on your own adds a whole new challenge. Join Laura Patterson of VisionEdge Marketing and Alan Bourgeois from the Author’s Marketing Guild July 7th, 2020, for their in depth discussion on Patterson taking the indie route for her 4th book - Fast-Track Your Business.
Find out more »September 2020
The Making of a Relevant and Actionable Marketing Dashboard
Laura Patterson joins the American Marketing Association to discuss achieving success and growth through building a culture of accountability.
Find out more »November 2020
WhatsApp Webinar: Serving the always-on Customer
How do we engage the always-on customer? By providing real-time support at all times without fail. Engati teams up with CX Author, Laura Patterson on how to engage and support customers with a WhatsApp chatbot. Learn to build an intelligent, always-on WhatsApp chatbot for customer support through this edition of a live learning series. Join us on Tuesday, 10th Nov 2020 at 8:30 AM CDT (8 PM IST) Registration Details
Find out more »Achieve Organic Growth Through Customer Centricity
For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Action that is customer-centric. Customer-centric organic growth requires connecting Upstream and Downstream Marketing. On Nov 11, join the conversation with Lynn Yanyo and Laura Patterson, author of the new and fourth book, Fast-Track Your Business. as they walk through the Circle of Traction framework, a practical customer-centric framework for navigating and accelerating a sustainable path to organic growth.…
Find out more »April 2021
Are You Fishing in the Right Pond with the Right Bait?
Without a strategic customer-centric approach to the market, demandgen and ABM efforts are akin to putting bait on the hook and casting a line into any pond. Join this virtual Demand Gen Summit session to learn how to make sure you're fishing in a pond with the customers who are right for your business and have what it takes to attract them.
Find out more »August 2021
Tweaking Your Game Plan in this Dynamic World of Marketing
Laura Greeno and Laura Patterson live on Chit Chat on the topic of planning for growth in a dynamic world.
Find out more »Why Marketing Leaders Should Fix Their Planning Problem Before Trying to Fix Anything Else
Attend this webinar to address three of the most common marketing planning problems, improve alignment and accountability.
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