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April 2019
Is Your Customer Journey Map Missing Major Stops Along the Way | If You Market Podcast
In this podcast Sky Cassidy of MountainTop Data and Laura explore how companies can improve creating a customer journey map. Tips for incorporating fit and behavior to understand where the customer is in their buying process are a key part of the conversation.
Find out more »June 2019
Marketing Evolution Experience Conference | How Great People with Great Technology Fail: The Importance of Process
Laura Patterson, President, VisionEdge Marketing, Inc. The smartest experts and the latest tools will not cut it without an investment in robust processes. Laura unwraps the riddle of why companies flunk Process 101. (Spoiler Alert: by focusing on cost rather than customer value and revenue.). Learn how heroes reap the value of processes and how to measure the success of your marketing methods. This technique is not just for your email, search and social marketing campaigns, it also applies to digital…
Find out more »September 2019
How Scenario Analysis Will Improve Your Customer Experience
Anticipation is essential for any company striving to be more agile. How can you improve your ability to anticipate? By becoming more adept at using the concept of scenario analysis. Scenario analysis is a valuable data and analytics tool every company can use to help hone their skills at anticipating and preparing for a variety of business situations and outcomes, including customer experience. Using case studies from our customer base this session explores how to employ scenario analysis to help…
Find out more »March 2020
Accelerating Growth and Creating Customer Value
Join the conversation as Laura and Lynn Hunsaker, Chief Customer Officer for ClearAction and Customer Value Performance talk show producer, chat about Laura’s newest book, Fast-Track Your Business, and how you can how use the Circle of Traction framework to gain market growth and create customer value.
Find out more »Master a Customer-Centric Approach to Ramp Up Your Business
Achieving and maintaining growth is difficult - but it is attainable. If you’re focused on growth then you need to be fully clued in on how to use Upstream Marketing to your competitive advantage. Laura will present a framework everyone can use to take a more customer-centric data-to-insights approach to accelerating market growth. Join this webinar as we explore what upstream Marketing is and how it helps you gain a competitive advantage. You will learn: Why you need to focus…
Find out more »Gain Traction for Organic Growth – A Conversation With Jim Obermeyer
Learn how to gain traction for organic growth. Join us for Laura’s conversation with Jim Obermeyer of Funnel Media Group. Listen in as Jim delves into Laura’s newest book, Fast-Track Your Business, and how customers have used the Circle of Traction framework to grow and achieve success.
Find out more »Revisiting Your Processes for Sustainable Organic Growth
Is it possible to connect the Upstream and Downstream? For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Join this program if you are looking for a practical customer-centric framework that provides a systematic process for navigating and accelerating a sustainable path to organic growth. During this program, Laura Patterson, author of the new Fast-Track Your Business and thought leader on using data-derived insights, operational excellence, and…
Find out more »April 2020
A Conversation on Growth Sales Pipeline Radio with Matt Heinz
Laura Patterson joins Matt Heinz on the Sales Pipeline Radio Show to discuss the relationship between culture and growth.
Find out more »May 2020
Take Another Look at Your Behavior With Customers
Join us for a "town hall" meeting hosted by Bob Thompson for ISBM. In this meeting, Laura will cover: Fast-Track Your Business, which shares our Circle of Traction framework to taking a customer centric approach for accelerating organic growth Receipt of our patent for a process for creating a more customer-centric measurable Marketing plan that creates direct line of sight between the work of Marketing and business results That the science side of Marketing has been the essence of…
Find out more »Good Analysts Know When to Call a Flag on the Play
Join the conversation about the evolution and emerging role of data scientists and analysts in marketing and business, why we must be ever vigilant in how we create and employ models and where we’re headed as we embrace more artificial intelligence capabilities.
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