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X-WR-CALDESC:Events for VisionEdge Marketing
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20141022
DTEND;VALUE=DATE:20141023
DTSTAMP:20260601T040133
CREATED:20140915T140129Z
LAST-MODIFIED:20141013T164708Z
UID:12373-1413936000-1414022399@visionedgemarketing.com
SUMMARY:Creating an Analytics Center of Excellence
DESCRIPTION:Analytics are key to making your company agile\, and to making better decisions by understanding scenarios and options. An analytics center of excellence provides the company with valuable insights on the market and customers\, protects privacy and brand reputation\, and guides the prioritization and selection of opportunities for greatest growth. In this session we’ll discuss: \n•Building a business case to develop a center of excellence: how to position it and value it \n•How to protect data for customers and the company \n•Keys to integrating data from disparate sources \n•Understand the role of analytics to improve performance\, optimize resources\, and generate measurable results \n  \nMarketingOps Technology Summit
URL:https://visionedgemarketing.com/event/creating-analytics-center-excellence/
LOCATION:San Diego Venue\, San Diego\, CA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20141015
DTEND;VALUE=DATE:20141018
DTSTAMP:20260601T040133
CREATED:20140401T154457Z
LAST-MODIFIED:20141013T164229Z
UID:11759-1413331200-1413590399@visionedgemarketing.com
SUMMARY:Measure What Matters: What Separates Value Creators from the Rest
DESCRIPTION:IABC Southern Region Conference \nThursday\, October 16\, 2014 \nAustin\, TX
URL:https://visionedgemarketing.com/event/2014-iabc-southern-region-conference/
LOCATION:AT&T Education and Conference Center\, Austin\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20141015
DTEND;VALUE=DATE:20141016
DTSTAMP:20260601T040133
CREATED:20140915T140531Z
LAST-MODIFIED:20220428T164255Z
UID:12376-1413331200-1413417599@visionedgemarketing.com
SUMMARY:Making Marketing Analytics More Relevant to the C-Suite
DESCRIPTION:Innotech Austin. \nYou’ve invested in collecting data\, built numerous marketing models\, established an analytics team\, even developed a data governance process\, but one of the biggest challenges for many marketers is how to translate the value of the data and associated insights into something meaningful to the C-Suite. According to the 12th annual Forrester/ITSMA/VEM study less than 10% of the C-Suite uses the data provided by marketing to make strategic decisions. Laura shares best-practices and practical tips on how to make Marketing and the Data more relevant to the C-Suite.
URL:https://visionedgemarketing.com/event/making-marketing-analytics-relevant-c-suite/
LOCATION:Austin Convention Center\, Austin\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20141008
DTEND;VALUE=DATE:20141011
DTSTAMP:20260601T040133
CREATED:20140507T174615Z
LAST-MODIFIED:20150623T150137Z
UID:11879-1412726400-1412985599@visionedgemarketing.com
SUMMARY:"Yield Big Payoff with Marketing and Sales Alignment"
DESCRIPTION:MarketingProfs B2B Marketing Forum \n 
URL:https://visionedgemarketing.com/event/marketingprofs-b2b-marketing-forum/
LOCATION:Westin Copley Place\, Boston \, MA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20141006
DTEND;VALUE=DATE:20141010
DTSTAMP:20260601T040133
CREATED:20140417T161343Z
LAST-MODIFIED:20150623T150037Z
UID:11824-1412553600-1412899199@visionedgemarketing.com
SUMMARY:"Making Marketing Analytics More Relevant to the C-Suite"
DESCRIPTION:eMetrics Summit: Boston
URL:https://visionedgemarketing.com/event/emetrics-summit-boston/
LOCATION:Seaport World Trade Center\, Boston\, MA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20140923T120000
DTEND;TZID=America/Chicago:20140923T130000
DTSTAMP:20260601T040133
CREATED:20140605T162854Z
LAST-MODIFIED:20140731T154243Z
UID:12037-1411473600-1411477200@visionedgemarketing.com
SUMMARY:Webinar: Measure What Matters--Making Marketing Metrics Relevant
DESCRIPTION:For years marketers have attempted to grab the elusive marketing measurement and effectiveness brass ring.  And recent research found that the pressure to prove marketing’s value is on the rise. \nDespite the wealth of campaign and operationally oriented metrics and the enhancements in technology\, only one in four marketers earn high marks from their leadership team for their ability to measure and communicate their value\, contribution\, and impact.  So what do these Best-in-Class (BIC) marketers do differently and better than other marketers when it comes to marketing measurement?  How can your agency leverage these best practices for yourself and your clients? \nOn September 23\, join Laura Patterson\, President\, VisionEdge Marketing\, who will help you understand what BIC marketers are doing to master marketing metrics.  If measurement is an imperative for your agency or your clients\, this Webinar is a must-attend. \nWhy You Should Attend: \n\nHear what BIC Marketers do better and differently when it comes to marketing measurement and performance management (MPM)\nUnderstand the concept of marketing metrics and measurement\nLearn the categories of various marketing metrics and how they relate to communicating and reporting performance.\n\nHighlights: \n\nMarketing Metrics Abound: Why is this so hard?\nMarketing Measurement – What is it?\nWhat BIC Marketers do for Performance Measurement\nAccountability: Measure what matters\nIntroduction to the Metrics Hierarchy\nThe Secret Sauce: Alignment\nSelecting the Right Metrics: A three-part Stakeholder Conversation.
URL:https://visionedgemarketing.com/event/webinar-measure-matters-making-marketing-metrics-relevant/
LOCATION:Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20140910T120000
DTEND;TZID=America/Chicago:20140910T130000
DTSTAMP:20260601T040133
CREATED:20140731T153543Z
LAST-MODIFIED:20140731T153543Z
UID:12275-1410350400-1410354000@visionedgemarketing.com
SUMMARY:Allocadia/VEM Webinar
DESCRIPTION:Details Coming Soon!
URL:https://visionedgemarketing.com/event/allocadiavem-webinar/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20140617T100000
DTEND;TZID=America/Chicago:20140617T110000
DTSTAMP:20260601T040133
CREATED:20140507T175630Z
LAST-MODIFIED:20140527T162155Z
UID:11882-1402999200-1403002800@visionedgemarketing.com
SUMMARY:Webinar: The Link Between Performance Management and Value Creation
DESCRIPTION:Join us for this 1-hour webinar as Laura Patterson\, from VisionEdge Marketing\, and Julie Schwarz\, of ITSMA\, unveil the findings from this year’s 13th Annual MPM Survey! \nYou can register by following this link.
URL:https://visionedgemarketing.com/event/webinar-marketing-performance-management-survey-findings-revealed/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20140609
DTEND;VALUE=DATE:20140613
DTSTAMP:20260601T040133
CREATED:20140401T152628Z
LAST-MODIFIED:20220331T011526Z
UID:11755-1402272000-1402617599@visionedgemarketing.com
SUMMARY:"Applying Intelligence to Create Content and Accelerate Revenue"
DESCRIPTION:AMSP Annual Conference
URL:https://visionedgemarketing.com/event/amsp-annual-conference/
LOCATION:The Pfister Hotel\, Milwaukee\, WI\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20140408
DTEND;VALUE=DATE:20140409
DTSTAMP:20260601T040133
CREATED:20140313T192200Z
LAST-MODIFIED:20150623T145810Z
UID:11500-1396915200-1397001599@visionedgemarketing.com
SUMMARY:"No Excuses: 6 Best Practices Connecting Marketing to Business Results"
DESCRIPTION:AMA Madison Chapter Meeting
URL:https://visionedgemarketing.com/event/ama-madison-chapter-meeting/
LOCATION:Madison WI Venue\, Madison\, WI\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20140316
DTEND;VALUE=DATE:20140321
DTSTAMP:20260601T040133
CREATED:20140127T155441Z
LAST-MODIFIED:20150623T145647Z
UID:280-1394928000-1395359999@visionedgemarketing.com
SUMMARY:"Making Marketing Analytics More Relevant to the C-Suite"
DESCRIPTION:eMetrics Summit–San Francisco \nMarch 16-20th at San Francisco Marriott Marquis\, San Francisco\, CA \n 
URL:https://visionedgemarketing.com/event/emetrics-summit-san-francisco/
LOCATION:San Francisco Marriott Marquis\, San Francisco\, CA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20140313
DTEND;VALUE=DATE:20140314
DTSTAMP:20260601T040133
CREATED:20140127T155653Z
LAST-MODIFIED:20150623T150408Z
UID:284-1394668800-1394755199@visionedgemarketing.com
SUMMARY:"Taking Your Marketing Measurement to New Heights"
DESCRIPTION:B2B Marketing Forum \nMarch 13th at DeFabrique–Utrecht\, Netherlands
URL:https://visionedgemarketing.com/event/b2b-marketing-forum/
LOCATION:DeFabrique\, Utrecht\, Netherlands
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20140310
DTEND;VALUE=DATE:20140314
DTSTAMP:20260601T040133
CREATED:20140127T154535Z
LAST-MODIFIED:20150623T150652Z
UID:271-1394409600-1394755199@visionedgemarketing.com
SUMMARY:"How to Use Marketing Operations to Fulfill Your Organization's Potential"
DESCRIPTION:Teredata Marketing Summit \nMarch 10-13th at JW Marriot at LA Live\, Los Angeles\, CA
URL:https://visionedgemarketing.com/event/teredata-marketing-summit/
LOCATION:JW Marriot at LA Live\, 900 W Olympic Blvd\, Los Angeles\, CA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20140226
DTEND;VALUE=DATE:20140301
DTSTAMP:20260601T040133
CREATED:20140127T155056Z
LAST-MODIFIED:20150623T150805Z
UID:277-1393372800-1393631999@visionedgemarketing.com
SUMMARY:"How to Use Data & Analytics to Create a Measurable Marketing Plan"
DESCRIPTION:CMS Wire: Intelligent Content Conference \nFebruary 26-28th at the Hilton DoubleTree Hotel\, San Jose\, CA
URL:https://visionedgemarketing.com/event/cms-wire-intelligent-content-conference/
LOCATION:Hilton DoubleTree Hotel\, San Jose\, CA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20140116
DTEND;VALUE=DATE:20140117
DTSTAMP:20260601T040133
CREATED:20140127T160113Z
LAST-MODIFIED:20150623T150915Z
UID:287-1389830400-1389916799@visionedgemarketing.com
SUMMARY:"Six Best Practices of Best-in-Class for Creating a Performance-Driven Marketing Organization"
DESCRIPTION:National Instruments MIX Conference \nJanuary 16th at National Instruments Corporation\, Austin\, TX
URL:https://visionedgemarketing.com/event/national-instruments-mix-conference/
LOCATION:National Instruments\, Austin\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20140115T120000
DTEND;TZID=America/Chicago:20140115T131500
DTSTAMP:20260601T040133
CREATED:20140127T154835Z
LAST-MODIFIED:20150623T151033Z
UID:274-1389787200-1389791700@visionedgemarketing.com
SUMMARY:"Embracing Marketing Accountability Across the Customer Buying Journey"
DESCRIPTION:BioAustin Seminar: Marketing Challenges in the Life Sciences \nJanuary 15 at Austin Chamber of Commerce\, Austin\, TX
URL:https://visionedgemarketing.com/event/bioaustin-seminar-marketing-challenges-in-the-life-sciences/
LOCATION:Austin Chamber of Commerce\, 535 East 5th Street\, Austin\, TX\, 78701\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20131205
DTEND;VALUE=DATE:20131206
DTSTAMP:20260601T040133
CREATED:20140127T163036Z
LAST-MODIFIED:20150623T151314Z
UID:295-1386201600-1386287999@visionedgemarketing.com
SUMMARY:"The Six C's of Customer Centric marketing & Sales Pipeline--No Fish Story"
DESCRIPTION:BMA Colorado Chapter Meeting\nDecember 5th
URL:https://visionedgemarketing.com/event/bma-colorado-chapter-meeting/
LOCATION:Undisclosed\, CO\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20131203T100000
DTEND;TZID=America/Chicago:20131203T110000
DTSTAMP:20260601T040133
CREATED:20140127T160525Z
LAST-MODIFIED:20140127T162421Z
UID:290-1386064800-1386068400@visionedgemarketing.com
SUMMARY:VEM\, ITSMA\, & Forrester Webinar
DESCRIPTION:“B2B Marketing Measurement: How to Graduate from Reporting Outputs to Predicting Outcomes”\nDecember 3rd at 10am CST
URL:https://visionedgemarketing.com/event/vem-itsma-forrester-webinar/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20131107T123000
DTEND;TZID=America/Chicago:20131107T133000
DTSTAMP:20260601T040133
CREATED:20140127T163321Z
LAST-MODIFIED:20140127T163321Z
UID:301-1383827400-1383831000@visionedgemarketing.com
SUMMARY:Full Sail Partners Webinar
DESCRIPTION:“Crafting a Marketing Plan: How Marketing & Finance Can Team Up for Greater Results”\n November 7th at 12:30pm CST
URL:https://visionedgemarketing.com/event/full-sail-partners-webinar/
LOCATION:Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20131105
DTEND;VALUE=DATE:20131107
DTSTAMP:20260601T040133
CREATED:20140127T163202Z
LAST-MODIFIED:20140127T163202Z
UID:298-1383609600-1383782399@visionedgemarketing.com
SUMMARY:ITSMA Annual Marketing Conference
DESCRIPTION:November 5-6th at the Charles Hotel\, Cambridge\, MA
URL:https://visionedgemarketing.com/event/itsma-annual-marketing-conference/
LOCATION:Charles Hotel\, Cambridge\, MA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20131031
DTEND;VALUE=DATE:20131101
DTSTAMP:20260601T040133
CREATED:20130127T163654Z
LAST-MODIFIED:20140313T191852Z
UID:305-1383177600-1383263999@visionedgemarketing.com
SUMMARY:4A's Webinar
DESCRIPTION:“How to Bring Science to the Art of Marketing”
URL:https://visionedgemarketing.com/event/4as-webinar/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20131001T130000
DTEND;TZID=America/Chicago:20131001T140000
DTSTAMP:20260601T040133
CREATED:20140127T163559Z
LAST-MODIFIED:20140127T164114Z
UID:304-1380632400-1380636000@visionedgemarketing.com
SUMMARY:B2B Community Webinar
DESCRIPTION:“Using Data & Analytics to Improve Marketing Performance”\n October 1st at 1pm CST
URL:https://visionedgemarketing.com/event/b2b-community-webinar/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20130815
DTEND;VALUE=DATE:20130816
DTSTAMP:20260601T040133
CREATED:20130127T163926Z
LAST-MODIFIED:20140313T191755Z
UID:309-1376524800-1376611199@visionedgemarketing.com
SUMMARY:2013 PBP Webinar
DESCRIPTION:“Using Data to Increase the Customer Experience”
URL:https://visionedgemarketing.com/event/2013-pbp-webinar/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20130813
DTEND;VALUE=DATE:20130814
DTSTAMP:20260601T040133
CREATED:20140127T163833Z
LAST-MODIFIED:20140127T163833Z
UID:306-1376352000-1376438399@visionedgemarketing.com
SUMMARY:2013 IFMA Marketing and Sales Leaders Forum
DESCRIPTION:“Leveraging Customer-Centricity and Metrics to Create an Outcome-Based Marketing Plan”\nAugust 13th at the Frito-Lay Worldwide Headquarters\, Dallas\, TX
URL:https://visionedgemarketing.com/event/2013-ifma-marketing-and-sales-leaders-forum/
LOCATION:Frito Lay Worldwide Headquarters\, Dallas\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20130710
DTEND;VALUE=DATE:20130711
DTSTAMP:20260601T040133
CREATED:20140127T164019Z
LAST-MODIFIED:20140127T164019Z
UID:310-1373414400-1373500799@visionedgemarketing.com
SUMMARY:OMI Webinar
DESCRIPTION:“Using Big Data to Support Marketing Performance Management”
URL:https://visionedgemarketing.com/event/omi-webinar/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20130604T080000
DTEND;TZID=America/Chicago:20130604T090000
DTSTAMP:20260601T040133
CREATED:20140127T164212Z
LAST-MODIFIED:20140127T164212Z
UID:312-1370332800-1370336400@visionedgemarketing.com
SUMMARY:Web Briefing: Measuring and Communicating Marketing Performance
DESCRIPTION:
URL:https://visionedgemarketing.com/event/web-briefing-measuring-and-communicating-marketing-performance/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20130529
DTEND;VALUE=DATE:20130531
DTSTAMP:20260601T040133
CREATED:20140127T164330Z
LAST-MODIFIED:20140127T164330Z
UID:313-1369785600-1369958399@visionedgemarketing.com
SUMMARY:ITSMA Marketing Leadership Forum
DESCRIPTION:“Performance Measurement and Management: An Essential Ingredient for Communicating Marketing’s Value and Impact”\nMay 29 and 30 in Napa\, CA
URL:https://visionedgemarketing.com/event/itsma-marketing-leadership-forum/
LOCATION:Undisclosed\, Napa\, CA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20130425
DTEND;VALUE=DATE:20130426
DTSTAMP:20260601T040133
CREATED:20140127T164504Z
LAST-MODIFIED:20140127T164504Z
UID:315-1366848000-1366934399@visionedgemarketing.com
SUMMARY:Cipher Marketing Forum
DESCRIPTION:“Balancing Science and Art: The Role of Measurement and Accountability in Program Planning”\nApril 25th in Berlin\, CT
URL:https://visionedgemarketing.com/event/cipher-marketing-forum/
LOCATION:Berlin Venue\, Berlin\, CT\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20130220
DTEND;VALUE=DATE:20130223
DTSTAMP:20260601T040133
CREATED:20140127T164742Z
LAST-MODIFIED:20140127T164742Z
UID:320-1361318400-1361577599@visionedgemarketing.com
SUMMARY:SMPS Pacific Regional Conference
DESCRIPTION:“Gaining Insight into Marketing’s Contribution: The Value of a Marketing Dashboard”\nFebruary 20-22\, 2013 in Portland\, OR
URL:https://visionedgemarketing.com/event/smps-pacific-regional-conference/
LOCATION:Portland Venue\, Portland\, OR\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20130211
DTEND;VALUE=DATE:20130212
DTSTAMP:20260601T040133
CREATED:20140127T164631Z
LAST-MODIFIED:20140127T164631Z
UID:318-1360540800-1360540800@visionedgemarketing.com
SUMMARY:Online Marketing Summit
DESCRIPTION:“Aligning Marketing with Business Outcomes:Is Your Dashboard Good\, Bad\, or Ugly”\nFebruary 11-13\, 2013 in San Diego\, CA
URL:https://visionedgemarketing.com/event/online-marketing-summit/
LOCATION:San Diego Venue\, San Diego\, CA\, United States
END:VEVENT
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