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BEGIN:VEVENT
DTSTART;VALUE=DATE:20121108
DTEND;VALUE=DATE:20121109
DTSTAMP:20260601T075524
CREATED:20140507T182236Z
LAST-MODIFIED:20140507T182236Z
UID:11885-1352332800-1352419199@visionedgemarketing.com
SUMMARY:InnoTech Conference Austin
DESCRIPTION:Mastering the Six Priciples of Marketing Accountability
URL:https://visionedgemarketing.com/event/innotech-conference-austin/
LOCATION:Austin Convention Center\, Austin\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20121022
DTEND;VALUE=DATE:20121026
DTSTAMP:20260601T075524
CREATED:20140507T182940Z
LAST-MODIFIED:20140507T182940Z
UID:11889-1350864000-1351209599@visionedgemarketing.com
SUMMARY:Online Marketing Summit
DESCRIPTION:Gaining Insight into Marketing’s Contribution: The Value of a Marketing Dashboard \nOctober 22-25\, 2012 in Santa Clara\, CA
URL:https://visionedgemarketing.com/event/online-marketing-summit-2/
LOCATION:Santa Clara Venue\, Santa Clara\, CA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20121014
DTEND;VALUE=DATE:20121018
DTSTAMP:20260601T075524
CREATED:20140507T183142Z
LAST-MODIFIED:20140507T183142Z
UID:11891-1350172800-1350518399@visionedgemarketing.com
SUMMARY:2012 IFCA Annual Conference
DESCRIPTION:October 14-17\, 2012 in Scottsdale\, AZ\n“Gaining Insight into Marketing’s Contribution: The Value of a Marketing Dashboard”
URL:https://visionedgemarketing.com/event/2012-ifca-annual-conference/
LOCATION:Scottsdale Venue\, Scottsdale\, AZ\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20121004
DTEND;VALUE=DATE:20121005
DTSTAMP:20260601T075524
CREATED:20140507T183540Z
LAST-MODIFIED:20140507T183540Z
UID:11894-1349308800-1349395199@visionedgemarketing.com
SUMMARY:ITSMA Just Add Data: The Path to Better Marketing Results
DESCRIPTION:October 4\, 2012 in Basking Ridge\, NJ
URL:https://visionedgemarketing.com/event/itsma-just-add-data-path-better-marketing-results/
LOCATION:Undisclosed\, CO\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20121003
DTEND;VALUE=DATE:20121004
DTSTAMP:20260601T075524
CREATED:20140507T184514Z
LAST-MODIFIED:20140507T184514Z
UID:11895-1349222400-1349308799@visionedgemarketing.com
SUMMARY:ITSMA Just Add Data: The Path to Better Marketing Results
DESCRIPTION:October 3\, 2012 in Falls Church\, VA
URL:https://visionedgemarketing.com/event/itsma-just-add-data-path-better-marketing-results-2/
LOCATION:Undisclosed\, CO\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20121001
DTEND;VALUE=DATE:20121003
DTSTAMP:20260601T075524
CREATED:20140507T184701Z
LAST-MODIFIED:20140507T184701Z
UID:11896-1349049600-1349222399@visionedgemarketing.com
SUMMARY:DemandCon Boston
DESCRIPTION:October 1-2\, 2012 in Boston\, MA\n“Personas-Marketing Tools to Accelerate Sales”
URL:https://visionedgemarketing.com/event/demandcon-boston/
LOCATION:Undisclosed\, CO\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120920
DTEND;VALUE=DATE:20120921
DTSTAMP:20260601T075524
CREATED:20140507T184815Z
LAST-MODIFIED:20140507T184815Z
UID:11898-1348099200-1348185599@visionedgemarketing.com
SUMMARY:ITSMA Just Add Data: The Path to Better Marketing Results
DESCRIPTION:September 20\, 2012 in Santa Clara\, CA
URL:https://visionedgemarketing.com/event/itsma-just-add-data-path-better-marketing-results-3/
LOCATION:Santa Clara Venue\, Santa Clara\, CA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120913
DTEND;VALUE=DATE:20120914
DTSTAMP:20260601T075524
CREATED:20140507T184933Z
LAST-MODIFIED:20140507T184933Z
UID:11899-1347494400-1347580799@visionedgemarketing.com
SUMMARY:BrightTALK Customer Insight Summit
DESCRIPTION:September 13\, 2012 12 pm CDT\n“How Best-in-Class Marketers are Improving Revenue Performance”
URL:https://visionedgemarketing.com/event/brighttalk-customer-insight-summit/
LOCATION:Undisclosed\, CO\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120905
DTEND;VALUE=DATE:20120906
DTSTAMP:20260601T075524
CREATED:20140519T170208Z
LAST-MODIFIED:20140519T170208Z
UID:11928-1346803200-1346889599@visionedgemarketing.com
SUMMARY:Eloqua Road to Revenue
DESCRIPTION:September 5\, 2012 in Dallas\, TX\n“Are they Hot or Not: Guidelines for Scoring Pipeline Opportunities”
URL:https://visionedgemarketing.com/event/eloqua-road-revenue/
LOCATION:Dallas Venue\, Dallas\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120807
DTEND;VALUE=DATE:20120810
DTSTAMP:20260601T075524
CREATED:20140519T170401Z
LAST-MODIFIED:20140519T170401Z
UID:11931-1344297600-1344556799@visionedgemarketing.com
SUMMARY:7th Annual Bridge to Integrated Marketing & Fundraising Conference
DESCRIPTION:“The Five A’s: What Best-In-Class Marketers Do Differently to Achieve Performance and Measurement”\nAugust 7-9 2012 in Washington\, D.C.
URL:https://visionedgemarketing.com/event/7th-annual-bridge-integrated-marketing-fundraising-conference/
LOCATION:Undisclosed\, CO\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120423
DTEND;VALUE=DATE:20120426
DTSTAMP:20260601T075524
CREATED:20140519T170704Z
LAST-MODIFIED:20140519T170704Z
UID:11935-1335139200-1335398399@visionedgemarketing.com
SUMMARY:LIMRA Life Insurance Conference: How to Measure Marketing
DESCRIPTION:“The Five A’s: What Best-in-Class Marketers Do Differently to Achieve Performance and Measurement”\nApril 23-25\, 2012 in Orlando\, FL
URL:https://visionedgemarketing.com/event/limra-life-insurance-conference-measure-marketing/
LOCATION:Undisclosed\, CO\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120412
DTEND;VALUE=DATE:20120413
DTSTAMP:20260601T075524
CREATED:20140519T170538Z
LAST-MODIFIED:20140519T170809Z
UID:11932-1334188800-1334275199@visionedgemarketing.com
SUMMARY:ASM Marketing Dashboards Audio Conference
DESCRIPTION:“Gaining Insight Into Marketing’s Contribution: The Value of a Marketing Dashboard”\nApril 12\, 2012
URL:https://visionedgemarketing.com/event/asm-marketing-dashboards-audio-conference/
LOCATION:Undisclosed\, CO\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20120320T130000
DTEND;TZID=America/Chicago:20120320T140000
DTSTAMP:20260601T075524
CREATED:20140519T171116Z
LAST-MODIFIED:20140519T171116Z
UID:11941-1332248400-1332252000@visionedgemarketing.com
SUMMARY:IFCA Webinar on Ecosystems
DESCRIPTION:“Using Ecosystem Maps to Accelerate Market Success”\nMarch 20th 1p.m. CST
URL:https://visionedgemarketing.com/event/ifca-webinar-ecosystems/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120306
DTEND;VALUE=DATE:20120308
DTSTAMP:20260601T075524
CREATED:20140519T170944Z
LAST-MODIFIED:20140519T170944Z
UID:11938-1330992000-1331164799@visionedgemarketing.com
SUMMARY:ISBM Members Meeting: Building B-to-B Marketing Connections to the "C-Suite"-Stronger\, More Effective Dialoge with the CEO\, CFO\, CTO
DESCRIPTION:“Marketing Performance Best Practices of the Best in Class Marketers”\nMarch 6-7\, 2012 in Dallas\, TX
URL:https://visionedgemarketing.com/event/isbm-members-meeting-building-b-b-marketing-connections-c-suite-stronger-effective-dialoge-ceo-cfo-cto/
LOCATION:Dallas Venue\, Dallas\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120228
DTEND;VALUE=DATE:20120302
DTSTAMP:20260601T075524
CREATED:20140519T171313Z
LAST-MODIFIED:20140519T171313Z
UID:11942-1330387200-1330646399@visionedgemarketing.com
SUMMARY:Aprimo Marketing Summit 2012
DESCRIPTION:“Five Best Practices for Creating a Performance Driven Marketing Organization”\nFebuary 28-March 1\, 2012 in Las Vegas\, NV
URL:https://visionedgemarketing.com/event/aprimo-marketing-summit-2012/
LOCATION:Las Vegas Venue\, Las Vegas\, NV\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120206
DTEND;VALUE=DATE:20120211
DTSTAMP:20260601T075524
CREATED:20140519T171438Z
LAST-MODIFIED:20140519T171438Z
UID:11945-1328486400-1328918399@visionedgemarketing.com
SUMMARY:Online Marketing Summit
DESCRIPTION:“Measuring Beyond the Lead to Drive Revenue”\nFebuary 6-10\, 2012 in San Diego\, CA
URL:https://visionedgemarketing.com/event/online-marketing-summit-3/
LOCATION:San Diego Venue\, San Diego\, CA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120125
DTEND;VALUE=DATE:20120128
DTSTAMP:20260601T075524
CREATED:20140519T171609Z
LAST-MODIFIED:20140519T171609Z
UID:11947-1327449600-1327708799@visionedgemarketing.com
SUMMARY:SMPS: Southern Regional Conference: Creating A Legacy
DESCRIPTION:“What Best-in-Class Marketers Do Differently To Achieve Performance and Measurement.”\nJanuary 25-27\, 2012 in San Antonio\, TX
URL:https://visionedgemarketing.com/event/smps-southern-regional-conference-creating-legacy/
LOCATION:San Antonio Venue\, San Antonio\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120112
DTEND;VALUE=DATE:20120113
DTSTAMP:20260601T075524
CREATED:20140519T171724Z
LAST-MODIFIED:20140519T171724Z
UID:11949-1326326400-1326412799@visionedgemarketing.com
SUMMARY:True Influence Webinar on Accelerating Demand Generation
DESCRIPTION:“Six C’s for Aligning Sales and Marketing to Accelerate Revenue”.\nJanuary 12\, 2012
URL:https://visionedgemarketing.com/event/true-influence-webinar-accelerating-demand-generation/
LOCATION:Undisclosed\, Napa\, CA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20070125T120000
DTEND;TZID=America/Chicago:20070125T130000
DTSTAMP:20260601T075524
CREATED:20160622T221451Z
LAST-MODIFIED:20160622T221451Z
UID:36798-1169726400-1169730000@visionedgemarketing.com
SUMMARY:Fast Companies: The Quick & The Dead
DESCRIPTION:  \nThe dynamics of the 21st Century are forcing businesses of all sizes and types to speed up.  Skip Maner\, the Managing Principal of Inverness Capital Partners\, will provide insights and recommendations on how to ensure your company is using smart speed and the most important tasks for fast companies.  Laura Patterson\, the President of VisionEdge Marketing\, will introduce the topic and discuss the dynamics and their implications in marketing. Larry Mosiman\, the Product Marketing Manager of SAS\, will discuss the use of analytics to enable smart speed. \nThis program’s take-aways: \n\nLack of Speed Kills\nPerformance for business and marketing needs to be measured from the perspective of innovation and speed\nDecisions need good data and analytics\nMarketing plays a key role in speed\, especially in terms of providing customer insight and guidance for innovation\n\nTitle: How Fast Can You Move Webinar \nDate: Thursday\, January 25\, 2007 \nTime: 12:00 pm U.S Central Time \nThis webinar has passed. For questions\, please contact: jessicap@visionedgemarketing.com.\nDownload a complimentary copy of the presentation here. \nSpeakers\nAbout the speakers\nSkip Maner – Keynote\nManaging Principal\, Inverness Capital Partners\nSkip has spent eleven years in private equity. He is currently a Managing Principal with Inverness Capital Partners in Newtown Square\, PA. Inverness provides growth equity (both control and non-control) to industrial technology-oriented companies and high growth manufacturers in the United States. Prior to joining Inverness\, Skip was a Managing Director with Internet Capital Group and a Principal with TL Ventures and Safeguard Scientifics. Skip works with Inverness portfolio companies such as SkyBitz\, NCSRT\, Nexiant and Pelion. Prior investments\, among others\, include WebLogic (sold to BEA Systems)\, Conduit Software (now ADP) and ICG Commerce. Prior to becoming an investor\, Skip was an entrepreneur and served as president and founder of two companies including a recycled products manufacturer. He serves on the University of Richmond’s President’s Council. He also is on the Board of two Philadelphia-based non-profit youth organizations. \nLarry Mosiman\nProduct Marketing Manager\, SAS Customer Intelligence Solution\nLarry Mosiman has over 20 years of experience leading marketing teams for high tech companies. He is currently the world-wide product marketing manager for SAS’ Customer Intelligence Solutions. Before joining SAS\, Mosiman led the marketing organization for the Material Testing Division of MTS Systems Corporation in Eden Prairie\, MN\, where he developed a successful marketing organization in a business that had been engineering focused. Mosiman has a Masters in Business from St. Thomas University and a Bachelors in Electrical Engineering from South Dakota State University. \nLaura Patterson\nPresident\, VisionEdge Marketing\nLaura Patterson is President and co-founder of VisionEdge Marketing\, Inc.\, a research-based metrics-focused marketing firm that specializes in helping organizations create a competitive advantage designed to attract\, secure and retain profitable customers. Laura brings over twenty-five years of marketing experience to her customers. Author of over 20 published marketing and branding articles and two books\, Gone Fishin’ and Measure What Matters\, Laura has served on several non-profit boards and has been a guest lecturer at various universities. \n  \nThis web event brought to you by or in association with:
URL:https://visionedgemarketing.com/event/fast-companies-quick-dead-event/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20060627T080000
DTEND;TZID=America/Chicago:20060627T170000
DTSTAMP:20260601T075524
CREATED:20160901T132925Z
LAST-MODIFIED:20161226T235848Z
UID:40626-1151395200-1151427600@visionedgemarketing.com
SUMMARY:Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century
DESCRIPTION:Thank you for your interest in the VisionEdge Marketing presentation “Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century\,” presented at AMA’s Communicating Marketing’s Value program. \nProving Marketing’s Value:\nDownload this presentation to learn some of the key things marketing executives and professionals need to do to create a performance-driven marketing organization. Enable your marketing team to measure its contribution and value to the business. The program presented a framework any marketing organization can adopt\, along with tangible steps and metrics every marketing organization can take and use to improve its accountability. We hope you can use this framework to develop your outcome-based customer centric metrics. \nKey Topics Covered included:\n \n\nCreating a Performance-Driven Marketing Organization\nMetrics Enable Us to Respond to the C-Suite\nTactical vs. Strategic Measures\nA Metrics Framework to Elevate Your Game\nRecommendations for Metrics that Link Our Work to the Business\nBringing Your Metrics to Life – Dashboards\nCulture\, Process and Proficiency Play a Role\n\nPlease contact VEM if you would like to explore how to have Laura as a speaker at one of your marketing gatherings or as part of your webinar series.\n\nLaura Patterson is a proven marketing practitioner\, respected consultant and dynamic speaker.  She is known for her practical\, no-nonsense approach to proving and improving the value of marketing. Inventive and engaging\, Laura quickly gets to the heart of the matter to provide actionable recommendations and solutions. Because her 20-year career began in sales and now spans customer relationship management and marketing\, her recommendations are always cross-functional friendly. Laura is recognized as one of the leading authorities in marketing measurement and performance\, operations\, and data and analytics. She has helped hundreds companies in a variety of industries fulfill their marketing potential and achieve competitive advantage. Check out her books – Gone Fishin’\, Measure What Matters\, and Marketing Metrics in Action: Creating a Performance Driven Marketing Organization. 
URL:https://visionedgemarketing.com/event/proving-marketings-value-tools-metrics/
LOCATION:CO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20060509T120000
DTEND;TZID=America/Chicago:20060509T130000
DTSTAMP:20260601T075524
CREATED:20160622T205623Z
LAST-MODIFIED:20160622T214346Z
UID:36786-1147176000-1147179600@visionedgemarketing.com
SUMMARY:Aligning Marketing Measurement with CFO Expectations
DESCRIPTION:Any B-B executive\, CMO\, and senior marketing executive and/or professional that is being asked to develop metrics that demonstrate your contribution to the company should attend this live web event. Jeremy Adamson\, the Global Marketing & Communications Controller for Symantec Corp.\, will provide insights and recommendations on how to build a strong relationship with your finance team\, understand their expectations\, and enlist their support in your journey toward measuring marketing’s contribution to the company. Register to attend this live web event brought to you by VisionEdge Marketing and Coremetrics. \nThis program will address these four questions: \n\nHow can the CFO help with defining marketing metrics?\nWhat is the best way to illustrate these metrics to the C-Suite?\nWhat customer and marketing data does the CFO have at hand?\nWhat are some examples of the kind of marketing metrics CFOs think marketing should track?\n\nTitle: Aligning Marketing Measurement with the CFOs Expectations\nDate: Tuesday\, May 9\, 2006\nTime: 12:00pm – 1:00pm U.S. Central Time \nSpeakers\nJeremy Adamson – Luminary\nGlobal Marketing & Communications Controller\, Symantec Corp.\nA Silicon Valley Veteran of over 20 years\, Jeremy has held a variety of senior Finance roles for companies like Cisco\, Novell\, Quantum\, 3Com and for the last 4 years at Symantec. A particular fan of the Marketing function\, Jeremy supports the notion that Marketing is the function that should drive the company and sees his role as to enable that drive for growth. Jeremy partners with two “C-Level” partners on finance matters. \nSpeakers\nLaura Patterson\nPresident & Author\, VisionEdge Marketing\nLaura Patterson is President and co-founder of VisionEdge Marketing\, Inc.\, a research-based metrics-focused marketing firm that specializes in helping organizations create a competitive advantage designed to attract\, secure and retain profitable customers. Laura brings over twenty-five years of marketing experience to her customers. Author of over 20 published marketing and branding articles and two books\, Gone Fishin’ and Measure What Matters\, Laura has served on several non-profit boards and has been a guest lecturer at various universities. \nSpeakers\nJohn Stansbury\nDirector\, Strategic Services\, Coremetrics\nA veteran of new media marketing\, customer relationship management\, and web analytics\, John has held leadership positions at pioneering companies such as Human Code\, Garden.com\, and Green Mountain Energy Company. He now serves as Director of Strategic Services at Coremetrics. With extensive experience driving marketing and customer retention efforts from a business value and ROI mindset\, John’s particular interests include predictive analysis\, visualization\, and customer segmentation. \n  \nThis event has already taken place. Please direct questions to davidl@visionedgemarketing.com.\nThis event was brought to you by or in association with: \n  
URL:https://visionedgemarketing.com/event/marketing-measurement-cfo-expectations/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20051109T120000
DTEND;TZID=America/Chicago:20051109T130000
DTSTAMP:20260601T075524
CREATED:20160622T214244Z
LAST-MODIFIED:20160622T214244Z
UID:36793-1131537600-1131541200@visionedgemarketing.com
SUMMARY:Measuring Marketing Performance – Thinking Like the CEO
DESCRIPTION:  \nRegister to attend this live web event brought to you by VisionEdge Marketing and Cognos. Useful for any CMO\, marketing executive and/or professional that wants to understand what today’s CEOs expect in terms of marketing accountability\, the implications of these expectations on marketing executives (especially the CMO)\, and specific metrics recommendations that should included on every CMOs dashboard. \nThe marketing function competes with every other function in the company for a limited pool of dollars. The more marketing can quantitatively demonstrate its value\, the more of these precious resources it can secure. Marketing can be measured more precisely today than ever before\, meaning marketing executives can no longer claim the opposite. The question today isn’t can marketing be measured\, but what should be measured and how should these measurements be communicated to the CEO. \nAttend this webinar to: \n\nLearn what it means to have a “measurement culture” that drives your marketing success\nUnderstand what today’s CEOs expect in terms of marketing accountability\nExplore the implications of these expectations on marketing executives\, especially the CMO\nIdentify specific metrics recommendations that should be included on ever CMOs dashboard\nLearn what business intelligence infrastructure is needed to drive a metrics dashboard\n\nTitle: Measuring Marketing Performance – Thinking Like The CEO\nDate: Wednesday\, November 9\, 2005\nTime: 12:00pm – 1:00pm U.S. Central Time \n\nSpeakers\nJim Garrity – Luminary\nChief Marketing Officer\, Wachovia\nJim Garrity is the Chief Marketing Officer of Wachovia Corporation. Since 1997 he has provided Wachovia executive leadership to integrated marketing activities\, including advertising\, brand positioning\, corporate identity\, market research\, merchandising\, creative services and sports/event marketing. Prior to joining Wachovia\, Garrity was Vice President of Communications for Compaq Computer Corporation. Previously he held a variety of sales and marketing management positions for more than 20 years at IBM. \nSpeakers\nLaura Patterson\nPresident & Author\, VisionEdge Marketing\nLaura Patterson is President and co-founder of VisionEdge Marketing\, Inc.\, a research-based metrics-focused marketing firm that specializes in helping organizations create a competitive advantage designed to attract\, secure and retain profitable customers. Laura brings over twenty-five years of marketing experience to her customers. Author of over 20 published marketing and branding articles and two books\, Gone Fishin’ and Measure What Matters\, Laura has served on several non-profit boards and has been a guest lecturer at various universities. \nSpeaker\n\nMichael Smith\nManager\, BI and Data Warehouse – WW IT\, Cognos\nMichael has been a key member of the Cognos products team for over 5 years and is responsible for the Cognos Scorecarding portfolio. He has worked with a variety of industry analysts and technology publications studying how organizations are successfully leveraging scorecarding solutions. He worked extensively with Global 3\,500 organizations and the public sector organizations implementing Cognos performance management solutions. Michael is an active member of the Balanced Scorecard Collaborative\, as well as other industry organizations focused around performance management.
URL:https://visionedgemarketing.com/event/measuring-marketing-thinking-like-ceo/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20020411T073000
DTEND;TZID=America/Chicago:20020411T120000
DTSTAMP:20260601T075524
CREATED:20160626T015105Z
LAST-MODIFIED:20160626T015105Z
UID:36854-1018510200-1018526400@visionedgemarketing.com
SUMMARY:Marketing Strategy - The Secret Catalyst to Building Valuation
DESCRIPTION:During turbulent economic times\, most companies have a tendency to cut marketing budgets in an effort to reduce expenses. Unfortunately this can have a negative impact on the company’s valuation. During its third annual marketing summit\, VisionEdge Marketing\, Inc.\, an Austin\, Texas-based strategic marketing consulting firm\, will explore marketing strategies that can help a business increase its valuation. \n“We’re in dynamic times\, so it’s important for marketing professionals to monitor certain aspects of the economy in order to make strategic course directions\, said James Barnes\, director\, Labor Market Information Department\, Texas Workforce Commission. “Events such as the VisionEdge Marketing Summit provide marketing professionals with a venue for securing the latest economic details.” Barnes is a speaker at the summit and will discuss what today’s indicators bode for the economy and how executives can use this information to guide their marketing strategy. \nVisionEdge Marketing’s summit entitled\, “Marketing Strategy – The Secret Catalyst to Building Valuation\,” will be held Thursday\, at the Norris Conference Center. The purpose of the summit is to provide marketing professionals a forum where they can exchange ideas with other professionals on how to strategically position their company for success. \nRick Jenson\, regional director of Business Valuation Services\, will discuss various approaches to valuation and the marketing elements that directly impact the calculation. “Many companies do not realize the impact marketing has on their company valuation\, as evidenced by the number of firms that have reduced marketing head counts and budgets. At the VisionEdge Marketing Summit\, company executives will have the opportunity to hear first hand why differentiation\, positioning\, and customer retention improve a company’s financial value and are key investments every company should make.” \nIn addition to Barnes and Jenson\, speakers this year’s event include: \n\nDoug Myron\, former chief executive officer of Mytech – an Austin technology company – who recently sold his firm\, will discuss how he used differentiation and positioning to combat the competition in the mature light switch industry. \nMary Lange\, senior vice president\, Independent Banker’s Association\, will discuss customer retention.\n\n\nWHAT:  VisionEdge Marketing’s annual summit\, “Marketing Strategy – The Secret Catalyst to Building Corporate Valuation” \nWHEN:  Thursday\, April 11\, 2002\, from 7:30 a.m. – Noon\, CDT \nWHERE: Norris Conference Center 2525 W. Anderson Lane\, Austin\, Texas \nFor more information about the summit\, and how to attend\, visit visionedgemarketing.com/summit2002
URL:https://visionedgemarketing.com/event/secret-catalyst-building-valuation-marketing-strategy/
LOCATION:Norris Conference Center\, 2525 W. Anderson Lane\, Austin\, TX\, United States
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DTSTART;TZID=America/Chicago:20010830T073000
DTEND;TZID=America/Chicago:20010830T113000
DTSTAMP:20260601T075524
CREATED:20160616T165302Z
LAST-MODIFIED:20160616T165543Z
UID:36727-999156600-999171000@visionedgemarketing.com
SUMMARY:VisionEdge Marketing Presents: Tips for Securing Top Executive Buy-In
DESCRIPTION:Austin\, TX\, August 20\, 2001 – Marketing budgets are receiving intense scrutiny by CEOs this year. As marketing professionals enter their planning phase for 2002\, they are experiencing a higher-than-usual level of angst. With this in mind\, VisionEdge Marketing\, in association with the Business Marketing Association\, will present a half-day program in Houston\, Texas on Thursday\, August 30\, 2001. \nThe “Selling Your Marketing Plan to the Corner Office: How to Develop A Marketing Plan Your CEO Will Approve” seminar and roundtable offers marketers proven techniques for developing marketing plans that support corporate goals and that speak a language their CEO will understand. \n  \nTopics Covered:\n \n\nWhat CEOs want from Marketing\nHow Marketing can enlist support from Sales to sell the Plan\nWhat Plan formats speak best to the CEO\nThe secret to preventing severe budget cuts\nHow metrics can put marketing and the CEO on the same page\nHow the 2002 planning process will make you a stronger business executive in the eyes of the CEO\n\n\nGeneral Information:\nWHO: VisionEdge Marketing\, Inc.\, a metrics-based\, strategic marketing services firm \nWHAT: Seminar and Roundtable: “Selling Your Marketing Plan to the Corner Office: How to Develop A Marketing Plan Your CEO Will Approve” \nWHEN: Thursday\, August 30\, 2001\n7:30am-11:30am \nWHERE: Doubletree Hotel\n2001 Post Oak Boulevard\nHouston\, TX 78737 \nHOW: Reserve seats or call 1-512-681-8800 x13. Please register by Monday\, August 27\, 2001. Reservations after this date may not be guaranteed. \nCOST: $80 – Includes breakfast\, materials\, and a free copy of the VisionEdge Marketing publication “Gone Fishin’ – A Guide to Finding\, Hooking\, Keeping and Growing Profitable Customers” \nCONTACT: Laura Patterson (512) 681-8800 x12 \n\nAbout VisionEdge Marketing:\nHeadquartered in Austin\, TX\, VisionEdge Marketing\, Inc. is the leader in outcome-based metrics-driven marketing. The company provides complete strategic marketing services\, including the SmartStart Services Suite. These services range from business intelligence\, positioning and brand strategy\, marketing strategy\, demand creation/prospect generation\, and customer retention strategies and programs. \nThe seasoned and experienced marketing professionals use a market/customer centric approach to help companies focus on finding\, keeping and growing profitable customers to expand marketing position. The company provides strategically tactical programs to influence purchasing behavior\, drive demand\, and build and maximize valuation through positioning and brand strategy with emphasis on moving and keeping customers on the highly desirable short list. \n 
URL:https://visionedgemarketing.com/event/vem-tips-securing-top-executive-buy/
LOCATION:DoubleTree Hotel\, 2001 Post Oak Boulevard\, Houston\, TX\, 78737\, United States
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