BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//VisionEdge Marketing - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://visionedgemarketing.com
X-WR-CALDESC:Events for VisionEdge Marketing
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20110313T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20111106T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20120311T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20121104T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20130310T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20131103T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20140309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20141102T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20050403T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20051030T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20060402T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20061029T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20070311T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20071104T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20080309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20081102T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20130815
DTEND;VALUE=DATE:20130816
DTSTAMP:20260601T015044
CREATED:20130127T163926Z
LAST-MODIFIED:20140313T191755Z
UID:309-1376524800-1376611199@visionedgemarketing.com
SUMMARY:2013 PBP Webinar
DESCRIPTION:“Using Data to Increase the Customer Experience”
URL:https://visionedgemarketing.com/event/2013-pbp-webinar/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20130813
DTEND;VALUE=DATE:20130814
DTSTAMP:20260601T015044
CREATED:20140127T163833Z
LAST-MODIFIED:20140127T163833Z
UID:306-1376352000-1376438399@visionedgemarketing.com
SUMMARY:2013 IFMA Marketing and Sales Leaders Forum
DESCRIPTION:“Leveraging Customer-Centricity and Metrics to Create an Outcome-Based Marketing Plan”\nAugust 13th at the Frito-Lay Worldwide Headquarters\, Dallas\, TX
URL:https://visionedgemarketing.com/event/2013-ifma-marketing-and-sales-leaders-forum/
LOCATION:Frito Lay Worldwide Headquarters\, Dallas\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20130710
DTEND;VALUE=DATE:20130711
DTSTAMP:20260601T015044
CREATED:20140127T164019Z
LAST-MODIFIED:20140127T164019Z
UID:310-1373414400-1373500799@visionedgemarketing.com
SUMMARY:OMI Webinar
DESCRIPTION:“Using Big Data to Support Marketing Performance Management”
URL:https://visionedgemarketing.com/event/omi-webinar/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20130604T080000
DTEND;TZID=America/Chicago:20130604T090000
DTSTAMP:20260601T015044
CREATED:20140127T164212Z
LAST-MODIFIED:20140127T164212Z
UID:312-1370332800-1370336400@visionedgemarketing.com
SUMMARY:Web Briefing: Measuring and Communicating Marketing Performance
DESCRIPTION:
URL:https://visionedgemarketing.com/event/web-briefing-measuring-and-communicating-marketing-performance/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20130529
DTEND;VALUE=DATE:20130531
DTSTAMP:20260601T015044
CREATED:20140127T164330Z
LAST-MODIFIED:20140127T164330Z
UID:313-1369785600-1369958399@visionedgemarketing.com
SUMMARY:ITSMA Marketing Leadership Forum
DESCRIPTION:“Performance Measurement and Management: An Essential Ingredient for Communicating Marketing’s Value and Impact”\nMay 29 and 30 in Napa\, CA
URL:https://visionedgemarketing.com/event/itsma-marketing-leadership-forum/
LOCATION:Undisclosed\, Napa\, CA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20130425
DTEND;VALUE=DATE:20130426
DTSTAMP:20260601T015044
CREATED:20140127T164504Z
LAST-MODIFIED:20140127T164504Z
UID:315-1366848000-1366934399@visionedgemarketing.com
SUMMARY:Cipher Marketing Forum
DESCRIPTION:“Balancing Science and Art: The Role of Measurement and Accountability in Program Planning”\nApril 25th in Berlin\, CT
URL:https://visionedgemarketing.com/event/cipher-marketing-forum/
LOCATION:Berlin Venue\, Berlin\, CT\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20130220
DTEND;VALUE=DATE:20130223
DTSTAMP:20260601T015044
CREATED:20140127T164742Z
LAST-MODIFIED:20140127T164742Z
UID:320-1361318400-1361577599@visionedgemarketing.com
SUMMARY:SMPS Pacific Regional Conference
DESCRIPTION:“Gaining Insight into Marketing’s Contribution: The Value of a Marketing Dashboard”\nFebruary 20-22\, 2013 in Portland\, OR
URL:https://visionedgemarketing.com/event/smps-pacific-regional-conference/
LOCATION:Portland Venue\, Portland\, OR\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20130211
DTEND;VALUE=DATE:20130212
DTSTAMP:20260601T015044
CREATED:20140127T164631Z
LAST-MODIFIED:20140127T164631Z
UID:318-1360540800-1360540800@visionedgemarketing.com
SUMMARY:Online Marketing Summit
DESCRIPTION:“Aligning Marketing with Business Outcomes:Is Your Dashboard Good\, Bad\, or Ugly”\nFebruary 11-13\, 2013 in San Diego\, CA
URL:https://visionedgemarketing.com/event/online-marketing-summit/
LOCATION:San Diego Venue\, San Diego\, CA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20121206
DTEND;VALUE=DATE:20121207
DTSTAMP:20260601T015044
CREATED:20140507T182020Z
LAST-MODIFIED:20140507T182020Z
UID:11883-1354752000-1354838399@visionedgemarketing.com
SUMMARY:ANA B2B Marketing Conference
DESCRIPTION:December 6\, 2012 in Austin\, TX\n“Business-to-Business Marketing Best Practices”
URL:https://visionedgemarketing.com/event/ana-b2b-marketing-conference/
LOCATION:Undisclosed\, CO\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20121108
DTEND;VALUE=DATE:20121109
DTSTAMP:20260601T015044
CREATED:20140507T182406Z
LAST-MODIFIED:20140507T182406Z
UID:11888-1352332800-1352419199@visionedgemarketing.com
SUMMARY:ITSMA Webinar
DESCRIPTION:How to Prove and Improve the Value of Marketing
URL:https://visionedgemarketing.com/event/itsma-webinar/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20121108
DTEND;VALUE=DATE:20121109
DTSTAMP:20260601T015044
CREATED:20140507T182236Z
LAST-MODIFIED:20140507T182236Z
UID:11885-1352332800-1352419199@visionedgemarketing.com
SUMMARY:InnoTech Conference Austin
DESCRIPTION:Mastering the Six Priciples of Marketing Accountability
URL:https://visionedgemarketing.com/event/innotech-conference-austin/
LOCATION:Austin Convention Center\, Austin\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20121022
DTEND;VALUE=DATE:20121026
DTSTAMP:20260601T015044
CREATED:20140507T182940Z
LAST-MODIFIED:20140507T182940Z
UID:11889-1350864000-1351209599@visionedgemarketing.com
SUMMARY:Online Marketing Summit
DESCRIPTION:Gaining Insight into Marketing’s Contribution: The Value of a Marketing Dashboard \nOctober 22-25\, 2012 in Santa Clara\, CA
URL:https://visionedgemarketing.com/event/online-marketing-summit-2/
LOCATION:Santa Clara Venue\, Santa Clara\, CA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20121014
DTEND;VALUE=DATE:20121018
DTSTAMP:20260601T015044
CREATED:20140507T183142Z
LAST-MODIFIED:20140507T183142Z
UID:11891-1350172800-1350518399@visionedgemarketing.com
SUMMARY:2012 IFCA Annual Conference
DESCRIPTION:October 14-17\, 2012 in Scottsdale\, AZ\n“Gaining Insight into Marketing’s Contribution: The Value of a Marketing Dashboard”
URL:https://visionedgemarketing.com/event/2012-ifca-annual-conference/
LOCATION:Scottsdale Venue\, Scottsdale\, AZ\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20121004
DTEND;VALUE=DATE:20121005
DTSTAMP:20260601T015044
CREATED:20140507T183540Z
LAST-MODIFIED:20140507T183540Z
UID:11894-1349308800-1349395199@visionedgemarketing.com
SUMMARY:ITSMA Just Add Data: The Path to Better Marketing Results
DESCRIPTION:October 4\, 2012 in Basking Ridge\, NJ
URL:https://visionedgemarketing.com/event/itsma-just-add-data-path-better-marketing-results/
LOCATION:Undisclosed\, CO\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20121003
DTEND;VALUE=DATE:20121004
DTSTAMP:20260601T015044
CREATED:20140507T184514Z
LAST-MODIFIED:20140507T184514Z
UID:11895-1349222400-1349308799@visionedgemarketing.com
SUMMARY:ITSMA Just Add Data: The Path to Better Marketing Results
DESCRIPTION:October 3\, 2012 in Falls Church\, VA
URL:https://visionedgemarketing.com/event/itsma-just-add-data-path-better-marketing-results-2/
LOCATION:Undisclosed\, CO\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20121001
DTEND;VALUE=DATE:20121003
DTSTAMP:20260601T015044
CREATED:20140507T184701Z
LAST-MODIFIED:20140507T184701Z
UID:11896-1349049600-1349222399@visionedgemarketing.com
SUMMARY:DemandCon Boston
DESCRIPTION:October 1-2\, 2012 in Boston\, MA\n“Personas-Marketing Tools to Accelerate Sales”
URL:https://visionedgemarketing.com/event/demandcon-boston/
LOCATION:Undisclosed\, CO\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120920
DTEND;VALUE=DATE:20120921
DTSTAMP:20260601T015044
CREATED:20140507T184815Z
LAST-MODIFIED:20140507T184815Z
UID:11898-1348099200-1348185599@visionedgemarketing.com
SUMMARY:ITSMA Just Add Data: The Path to Better Marketing Results
DESCRIPTION:September 20\, 2012 in Santa Clara\, CA
URL:https://visionedgemarketing.com/event/itsma-just-add-data-path-better-marketing-results-3/
LOCATION:Santa Clara Venue\, Santa Clara\, CA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120913
DTEND;VALUE=DATE:20120914
DTSTAMP:20260601T015044
CREATED:20140507T184933Z
LAST-MODIFIED:20140507T184933Z
UID:11899-1347494400-1347580799@visionedgemarketing.com
SUMMARY:BrightTALK Customer Insight Summit
DESCRIPTION:September 13\, 2012 12 pm CDT\n“How Best-in-Class Marketers are Improving Revenue Performance”
URL:https://visionedgemarketing.com/event/brighttalk-customer-insight-summit/
LOCATION:Undisclosed\, CO\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120905
DTEND;VALUE=DATE:20120906
DTSTAMP:20260601T015044
CREATED:20140519T170208Z
LAST-MODIFIED:20140519T170208Z
UID:11928-1346803200-1346889599@visionedgemarketing.com
SUMMARY:Eloqua Road to Revenue
DESCRIPTION:September 5\, 2012 in Dallas\, TX\n“Are they Hot or Not: Guidelines for Scoring Pipeline Opportunities”
URL:https://visionedgemarketing.com/event/eloqua-road-revenue/
LOCATION:Dallas Venue\, Dallas\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120807
DTEND;VALUE=DATE:20120810
DTSTAMP:20260601T015044
CREATED:20140519T170401Z
LAST-MODIFIED:20140519T170401Z
UID:11931-1344297600-1344556799@visionedgemarketing.com
SUMMARY:7th Annual Bridge to Integrated Marketing & Fundraising Conference
DESCRIPTION:“The Five A’s: What Best-In-Class Marketers Do Differently to Achieve Performance and Measurement”\nAugust 7-9 2012 in Washington\, D.C.
URL:https://visionedgemarketing.com/event/7th-annual-bridge-integrated-marketing-fundraising-conference/
LOCATION:Undisclosed\, CO\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120423
DTEND;VALUE=DATE:20120426
DTSTAMP:20260601T015044
CREATED:20140519T170704Z
LAST-MODIFIED:20140519T170704Z
UID:11935-1335139200-1335398399@visionedgemarketing.com
SUMMARY:LIMRA Life Insurance Conference: How to Measure Marketing
DESCRIPTION:“The Five A’s: What Best-in-Class Marketers Do Differently to Achieve Performance and Measurement”\nApril 23-25\, 2012 in Orlando\, FL
URL:https://visionedgemarketing.com/event/limra-life-insurance-conference-measure-marketing/
LOCATION:Undisclosed\, CO\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120412
DTEND;VALUE=DATE:20120413
DTSTAMP:20260601T015044
CREATED:20140519T170538Z
LAST-MODIFIED:20140519T170809Z
UID:11932-1334188800-1334275199@visionedgemarketing.com
SUMMARY:ASM Marketing Dashboards Audio Conference
DESCRIPTION:“Gaining Insight Into Marketing’s Contribution: The Value of a Marketing Dashboard”\nApril 12\, 2012
URL:https://visionedgemarketing.com/event/asm-marketing-dashboards-audio-conference/
LOCATION:Undisclosed\, CO\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20120320T130000
DTEND;TZID=America/Chicago:20120320T140000
DTSTAMP:20260601T015044
CREATED:20140519T171116Z
LAST-MODIFIED:20140519T171116Z
UID:11941-1332248400-1332252000@visionedgemarketing.com
SUMMARY:IFCA Webinar on Ecosystems
DESCRIPTION:“Using Ecosystem Maps to Accelerate Market Success”\nMarch 20th 1p.m. CST
URL:https://visionedgemarketing.com/event/ifca-webinar-ecosystems/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120306
DTEND;VALUE=DATE:20120308
DTSTAMP:20260601T015044
CREATED:20140519T170944Z
LAST-MODIFIED:20140519T170944Z
UID:11938-1330992000-1331164799@visionedgemarketing.com
SUMMARY:ISBM Members Meeting: Building B-to-B Marketing Connections to the "C-Suite"-Stronger\, More Effective Dialoge with the CEO\, CFO\, CTO
DESCRIPTION:“Marketing Performance Best Practices of the Best in Class Marketers”\nMarch 6-7\, 2012 in Dallas\, TX
URL:https://visionedgemarketing.com/event/isbm-members-meeting-building-b-b-marketing-connections-c-suite-stronger-effective-dialoge-ceo-cfo-cto/
LOCATION:Dallas Venue\, Dallas\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120228
DTEND;VALUE=DATE:20120302
DTSTAMP:20260601T015044
CREATED:20140519T171313Z
LAST-MODIFIED:20140519T171313Z
UID:11942-1330387200-1330646399@visionedgemarketing.com
SUMMARY:Aprimo Marketing Summit 2012
DESCRIPTION:“Five Best Practices for Creating a Performance Driven Marketing Organization”\nFebuary 28-March 1\, 2012 in Las Vegas\, NV
URL:https://visionedgemarketing.com/event/aprimo-marketing-summit-2012/
LOCATION:Las Vegas Venue\, Las Vegas\, NV\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120206
DTEND;VALUE=DATE:20120211
DTSTAMP:20260601T015044
CREATED:20140519T171438Z
LAST-MODIFIED:20140519T171438Z
UID:11945-1328486400-1328918399@visionedgemarketing.com
SUMMARY:Online Marketing Summit
DESCRIPTION:“Measuring Beyond the Lead to Drive Revenue”\nFebuary 6-10\, 2012 in San Diego\, CA
URL:https://visionedgemarketing.com/event/online-marketing-summit-3/
LOCATION:San Diego Venue\, San Diego\, CA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120125
DTEND;VALUE=DATE:20120128
DTSTAMP:20260601T015044
CREATED:20140519T171609Z
LAST-MODIFIED:20140519T171609Z
UID:11947-1327449600-1327708799@visionedgemarketing.com
SUMMARY:SMPS: Southern Regional Conference: Creating A Legacy
DESCRIPTION:“What Best-in-Class Marketers Do Differently To Achieve Performance and Measurement.”\nJanuary 25-27\, 2012 in San Antonio\, TX
URL:https://visionedgemarketing.com/event/smps-southern-regional-conference-creating-legacy/
LOCATION:San Antonio Venue\, San Antonio\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20120112
DTEND;VALUE=DATE:20120113
DTSTAMP:20260601T015044
CREATED:20140519T171724Z
LAST-MODIFIED:20140519T171724Z
UID:11949-1326326400-1326412799@visionedgemarketing.com
SUMMARY:True Influence Webinar on Accelerating Demand Generation
DESCRIPTION:“Six C’s for Aligning Sales and Marketing to Accelerate Revenue”.\nJanuary 12\, 2012
URL:https://visionedgemarketing.com/event/true-influence-webinar-accelerating-demand-generation/
LOCATION:Undisclosed\, Napa\, CA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20070125T120000
DTEND;TZID=America/Chicago:20070125T130000
DTSTAMP:20260601T015044
CREATED:20160622T221451Z
LAST-MODIFIED:20160622T221451Z
UID:36798-1169726400-1169730000@visionedgemarketing.com
SUMMARY:Fast Companies: The Quick & The Dead
DESCRIPTION:  \nThe dynamics of the 21st Century are forcing businesses of all sizes and types to speed up.  Skip Maner\, the Managing Principal of Inverness Capital Partners\, will provide insights and recommendations on how to ensure your company is using smart speed and the most important tasks for fast companies.  Laura Patterson\, the President of VisionEdge Marketing\, will introduce the topic and discuss the dynamics and their implications in marketing. Larry Mosiman\, the Product Marketing Manager of SAS\, will discuss the use of analytics to enable smart speed. \nThis program’s take-aways: \n\nLack of Speed Kills\nPerformance for business and marketing needs to be measured from the perspective of innovation and speed\nDecisions need good data and analytics\nMarketing plays a key role in speed\, especially in terms of providing customer insight and guidance for innovation\n\nTitle: How Fast Can You Move Webinar \nDate: Thursday\, January 25\, 2007 \nTime: 12:00 pm U.S Central Time \nThis webinar has passed. For questions\, please contact: jessicap@visionedgemarketing.com.\nDownload a complimentary copy of the presentation here. \nSpeakers\nAbout the speakers\nSkip Maner – Keynote\nManaging Principal\, Inverness Capital Partners\nSkip has spent eleven years in private equity. He is currently a Managing Principal with Inverness Capital Partners in Newtown Square\, PA. Inverness provides growth equity (both control and non-control) to industrial technology-oriented companies and high growth manufacturers in the United States. Prior to joining Inverness\, Skip was a Managing Director with Internet Capital Group and a Principal with TL Ventures and Safeguard Scientifics. Skip works with Inverness portfolio companies such as SkyBitz\, NCSRT\, Nexiant and Pelion. Prior investments\, among others\, include WebLogic (sold to BEA Systems)\, Conduit Software (now ADP) and ICG Commerce. Prior to becoming an investor\, Skip was an entrepreneur and served as president and founder of two companies including a recycled products manufacturer. He serves on the University of Richmond’s President’s Council. He also is on the Board of two Philadelphia-based non-profit youth organizations. \nLarry Mosiman\nProduct Marketing Manager\, SAS Customer Intelligence Solution\nLarry Mosiman has over 20 years of experience leading marketing teams for high tech companies. He is currently the world-wide product marketing manager for SAS’ Customer Intelligence Solutions. Before joining SAS\, Mosiman led the marketing organization for the Material Testing Division of MTS Systems Corporation in Eden Prairie\, MN\, where he developed a successful marketing organization in a business that had been engineering focused. Mosiman has a Masters in Business from St. Thomas University and a Bachelors in Electrical Engineering from South Dakota State University. \nLaura Patterson\nPresident\, VisionEdge Marketing\nLaura Patterson is President and co-founder of VisionEdge Marketing\, Inc.\, a research-based metrics-focused marketing firm that specializes in helping organizations create a competitive advantage designed to attract\, secure and retain profitable customers. Laura brings over twenty-five years of marketing experience to her customers. Author of over 20 published marketing and branding articles and two books\, Gone Fishin’ and Measure What Matters\, Laura has served on several non-profit boards and has been a guest lecturer at various universities. \n  \nThis web event brought to you by or in association with:
URL:https://visionedgemarketing.com/event/fast-companies-quick-dead-event/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20060627T080000
DTEND;TZID=America/Chicago:20060627T170000
DTSTAMP:20260601T015044
CREATED:20160901T132925Z
LAST-MODIFIED:20161226T235848Z
UID:40626-1151395200-1151427600@visionedgemarketing.com
SUMMARY:Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century
DESCRIPTION:Thank you for your interest in the VisionEdge Marketing presentation “Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century\,” presented at AMA’s Communicating Marketing’s Value program. \nProving Marketing’s Value:\nDownload this presentation to learn some of the key things marketing executives and professionals need to do to create a performance-driven marketing organization. Enable your marketing team to measure its contribution and value to the business. The program presented a framework any marketing organization can adopt\, along with tangible steps and metrics every marketing organization can take and use to improve its accountability. We hope you can use this framework to develop your outcome-based customer centric metrics. \nKey Topics Covered included:\n \n\nCreating a Performance-Driven Marketing Organization\nMetrics Enable Us to Respond to the C-Suite\nTactical vs. Strategic Measures\nA Metrics Framework to Elevate Your Game\nRecommendations for Metrics that Link Our Work to the Business\nBringing Your Metrics to Life – Dashboards\nCulture\, Process and Proficiency Play a Role\n\nPlease contact VEM if you would like to explore how to have Laura as a speaker at one of your marketing gatherings or as part of your webinar series.\n\nLaura Patterson is a proven marketing practitioner\, respected consultant and dynamic speaker.  She is known for her practical\, no-nonsense approach to proving and improving the value of marketing. Inventive and engaging\, Laura quickly gets to the heart of the matter to provide actionable recommendations and solutions. Because her 20-year career began in sales and now spans customer relationship management and marketing\, her recommendations are always cross-functional friendly. Laura is recognized as one of the leading authorities in marketing measurement and performance\, operations\, and data and analytics. She has helped hundreds companies in a variety of industries fulfill their marketing potential and achieve competitive advantage. Check out her books – Gone Fishin’\, Measure What Matters\, and Marketing Metrics in Action: Creating a Performance Driven Marketing Organization. 
URL:https://visionedgemarketing.com/event/proving-marketings-value-tools-metrics/
LOCATION:CO
END:VEVENT
END:VCALENDAR