BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//VisionEdge Marketing - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:VisionEdge Marketing
X-ORIGINAL-URL:https://visionedgemarketing.com
X-WR-CALDESC:Events for VisionEdge Marketing
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20000402T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20001029T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20010401T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20011028T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20020407T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20021027T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20030406T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20031026T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20020411T073000
DTEND;TZID=America/Chicago:20020411T120000
DTSTAMP:20260601T135926
CREATED:20160626T015105Z
LAST-MODIFIED:20160626T015105Z
UID:36854-1018510200-1018526400@visionedgemarketing.com
SUMMARY:Marketing Strategy - The Secret Catalyst to Building Valuation
DESCRIPTION:During turbulent economic times\, most companies have a tendency to cut marketing budgets in an effort to reduce expenses. Unfortunately this can have a negative impact on the company’s valuation. During its third annual marketing summit\, VisionEdge Marketing\, Inc.\, an Austin\, Texas-based strategic marketing consulting firm\, will explore marketing strategies that can help a business increase its valuation. \n“We’re in dynamic times\, so it’s important for marketing professionals to monitor certain aspects of the economy in order to make strategic course directions\, said James Barnes\, director\, Labor Market Information Department\, Texas Workforce Commission. “Events such as the VisionEdge Marketing Summit provide marketing professionals with a venue for securing the latest economic details.” Barnes is a speaker at the summit and will discuss what today’s indicators bode for the economy and how executives can use this information to guide their marketing strategy. \nVisionEdge Marketing’s summit entitled\, “Marketing Strategy – The Secret Catalyst to Building Valuation\,” will be held Thursday\, at the Norris Conference Center. The purpose of the summit is to provide marketing professionals a forum where they can exchange ideas with other professionals on how to strategically position their company for success. \nRick Jenson\, regional director of Business Valuation Services\, will discuss various approaches to valuation and the marketing elements that directly impact the calculation. “Many companies do not realize the impact marketing has on their company valuation\, as evidenced by the number of firms that have reduced marketing head counts and budgets. At the VisionEdge Marketing Summit\, company executives will have the opportunity to hear first hand why differentiation\, positioning\, and customer retention improve a company’s financial value and are key investments every company should make.” \nIn addition to Barnes and Jenson\, speakers this year’s event include: \n\nDoug Myron\, former chief executive officer of Mytech – an Austin technology company – who recently sold his firm\, will discuss how he used differentiation and positioning to combat the competition in the mature light switch industry. \nMary Lange\, senior vice president\, Independent Banker’s Association\, will discuss customer retention.\n\n\nWHAT:  VisionEdge Marketing’s annual summit\, “Marketing Strategy – The Secret Catalyst to Building Corporate Valuation” \nWHEN:  Thursday\, April 11\, 2002\, from 7:30 a.m. – Noon\, CDT \nWHERE: Norris Conference Center 2525 W. Anderson Lane\, Austin\, Texas \nFor more information about the summit\, and how to attend\, visit visionedgemarketing.com/summit2002
URL:https://visionedgemarketing.com/event/secret-catalyst-building-valuation-marketing-strategy/
LOCATION:Norris Conference Center\, 2525 W. Anderson Lane\, Austin\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20010830T073000
DTEND;TZID=America/Chicago:20010830T113000
DTSTAMP:20260601T135926
CREATED:20160616T165302Z
LAST-MODIFIED:20160616T165543Z
UID:36727-999156600-999171000@visionedgemarketing.com
SUMMARY:VisionEdge Marketing Presents: Tips for Securing Top Executive Buy-In
DESCRIPTION:Austin\, TX\, August 20\, 2001 – Marketing budgets are receiving intense scrutiny by CEOs this year. As marketing professionals enter their planning phase for 2002\, they are experiencing a higher-than-usual level of angst. With this in mind\, VisionEdge Marketing\, in association with the Business Marketing Association\, will present a half-day program in Houston\, Texas on Thursday\, August 30\, 2001. \nThe “Selling Your Marketing Plan to the Corner Office: How to Develop A Marketing Plan Your CEO Will Approve” seminar and roundtable offers marketers proven techniques for developing marketing plans that support corporate goals and that speak a language their CEO will understand. \n  \nTopics Covered:\n \n\nWhat CEOs want from Marketing\nHow Marketing can enlist support from Sales to sell the Plan\nWhat Plan formats speak best to the CEO\nThe secret to preventing severe budget cuts\nHow metrics can put marketing and the CEO on the same page\nHow the 2002 planning process will make you a stronger business executive in the eyes of the CEO\n\n\nGeneral Information:\nWHO: VisionEdge Marketing\, Inc.\, a metrics-based\, strategic marketing services firm \nWHAT: Seminar and Roundtable: “Selling Your Marketing Plan to the Corner Office: How to Develop A Marketing Plan Your CEO Will Approve” \nWHEN: Thursday\, August 30\, 2001\n7:30am-11:30am \nWHERE: Doubletree Hotel\n2001 Post Oak Boulevard\nHouston\, TX 78737 \nHOW: Reserve seats or call 1-512-681-8800 x13. Please register by Monday\, August 27\, 2001. Reservations after this date may not be guaranteed. \nCOST: $80 – Includes breakfast\, materials\, and a free copy of the VisionEdge Marketing publication “Gone Fishin’ – A Guide to Finding\, Hooking\, Keeping and Growing Profitable Customers” \nCONTACT: Laura Patterson (512) 681-8800 x12 \n\nAbout VisionEdge Marketing:\nHeadquartered in Austin\, TX\, VisionEdge Marketing\, Inc. is the leader in outcome-based metrics-driven marketing. The company provides complete strategic marketing services\, including the SmartStart Services Suite. These services range from business intelligence\, positioning and brand strategy\, marketing strategy\, demand creation/prospect generation\, and customer retention strategies and programs. \nThe seasoned and experienced marketing professionals use a market/customer centric approach to help companies focus on finding\, keeping and growing profitable customers to expand marketing position. The company provides strategically tactical programs to influence purchasing behavior\, drive demand\, and build and maximize valuation through positioning and brand strategy with emphasis on moving and keeping customers on the highly desirable short list. \n 
URL:https://visionedgemarketing.com/event/vem-tips-securing-top-executive-buy/
LOCATION:DoubleTree Hotel\, 2001 Post Oak Boulevard\, Houston\, TX\, 78737\, United States
END:VEVENT
END:VCALENDAR