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DTSTART;TZID=America/Chicago:20251120T143000
DTEND;TZID=America/Chicago:20251120T180000
DTSTAMP:20260531T155230
CREATED:20251113T202424Z
LAST-MODIFIED:20251113T202424Z
UID:61388-1763649000-1763661600@visionedgemarketing.com
SUMMARY:AUSTIN: Customer-Centric Growth Tour - Personalization with AI
DESCRIPTION:Come listen to Laura Patterson speak and explore what it really takes to delight customers and turn strong relationships into stronger business outcomes. Together\, we’ll uncover where you stand on your customer-centricity journey\, how you measure up against your peers\, and what true leadership looks like in this space
URL:https://visionedgemarketing.com/event/austin-customer-centric-growth-tour-personalization-with-ai/
LOCATION:HAYWIRE Restaurant @ The Domain\, 11501 Rock Rose Ave\, Austin\, TX\, 78758\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251016T150000
DTEND;TZID=America/Chicago:20251016T160000
DTSTAMP:20260531T155230
CREATED:20250922T181316Z
LAST-MODIFIED:20250922T181316Z
UID:61176-1760626800-1760630400@visionedgemarketing.com
SUMMARY:Outmaneuver Your Competitors with a Disciplined Customer-Centric Approach to Growth
DESCRIPTION:Whether you’re an early-stage entrepreneur or in growth stage join this conversation designed to give founders and investors in the room tangible frameworks on: \n•  How to make disciplined\, customer-centric decisions through growth stages. \n•  Balancing vision with measurable performance. \n•  Translating market insights into long-term competitive advantage
URL:https://visionedgemarketing.com/event/outmaneuver-your-competitors-with-a-disciplined-customer-centric-approach-to-growth/
LOCATION:SMU Dallas
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250201
DTEND;VALUE=DATE:20250206
DTSTAMP:20260531T155230
CREATED:20241111T195315Z
LAST-MODIFIED:20241111T195315Z
UID:59866-1738411200-1738756799@visionedgemarketing.com
SUMMARY:Accelerating Growth Through Customer-Centric Strategies
DESCRIPTION:If as a business leader you want to learn how to use a practical customer-centric framework to drive sustainable organic growth for your organizations\, this session is for you. We’ll walk through a systematic process for putting the customer first and using upstream marketing to navigate the path to growth. This is a fast-paced actionable session focus on \n\nMaking customer-centricity more than just a buzzword.\nUsing upstream marketing to drive growth.\nEmploying a framework to accelerate traction in the market and driving sustainable organic growth for your organization.
URL:https://visionedgemarketing.com/event/accelerating-growth-through-customer-centric-strategies/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250201
DTEND;VALUE=DATE:20250206
DTSTAMP:20260531T155230
CREATED:20241111T195217Z
LAST-MODIFIED:20241111T195217Z
UID:59864-1738411200-1738756799@visionedgemarketing.com
SUMMARY:Driving Business Growth Through Data-Driven Marketing Performance Management
DESCRIPTION:Gain insight using data-driven Marketing Performance Management (MPM) strategies to accelerate growth\, create value\, and improve performance for businesses. We will discuss how to use measures and analytics to identify areas for improvement\, set measurable goals\, and track progress to achieve desired results. Join this session to learn how to: \n\nUse data-driven strategies to identify areas for improvement and set measurable goals for their businesses.\nGain insight for tracking progress and measuring the success of your marketing efforts.\nConnect marketing activity and investments to business results and get a seat at the C-level table.
URL:https://visionedgemarketing.com/event/driving-business-growth-through-data-driven-marketing-performance-management-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250128T115000
DTEND;TZID=America/Chicago:20250128T124000
DTSTAMP:20260531T155230
CREATED:20241111T194835Z
LAST-MODIFIED:20250113T232428Z
UID:59862-1738065000-1738068000@visionedgemarketing.com
SUMMARY:Lay the Strategic Foundation Before You Utilize AI Tools for Your Business
DESCRIPTION:Laura is one of the 35+ featured experts in this FREE 2-day virtual event designed to empower business owners and professionals with the latest AI tools and strategies. Join her program on Tuesday\, January 28th at NOON central to discuss “What No One Tells You About Making AI Work for You”. \nIn this interactive session\, we’ll explore questions such as: \n\nHow your organization can ensure you are laying a strong strategic foundation before implementing AI tools\nThe role data quality plays in AI success\, and how you can prepare your data for AI-driven insights\nWhy is it important to avoid confirmation bias when leveraging AI tools\, and how you can do this for your organization\n\nRegister here https://www.unleashaiforbusiness.com/link.php?id=280&h=b2e1fdae49
URL:https://visionedgemarketing.com/event/unleash-ai-for-business-summit/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2024/11/unleash-AI-summit-pic.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241114T130000
DTEND;TZID=America/Chicago:20241114T130000
DTSTAMP:20260531T155230
CREATED:20241108T222423Z
LAST-MODIFIED:20241108T222822Z
UID:59857-1731589200-1731589200@visionedgemarketing.com
SUMMARY:Demonstrating the Value of Marketing in Tough Times
DESCRIPTION:In times of political and economic uncertainty\, volatile market dynamics and downward budget pressures the need to demonstrate the value of marketing becomes more acute than ever. In this webinar\, our panelists will explore how we prove the impact of marketing on revenue in tough times. This panel will also discuss how best to navigate the tension between brand and demand for short term sales\, and what can be done to remain innovative despite dwindling budgets. \n 
URL:https://visionedgemarketing.com/event/demonstrating-the-value-of-marketing-in-tough-times-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240124T110000
DTEND;TZID=America/Chicago:20240124T120000
DTSTAMP:20260531T155230
CREATED:20231215T185421Z
LAST-MODIFIED:20241108T105547Z
UID:56814-1706094000-1706097600@visionedgemarketing.com
SUMMARY:Unlock Your Creative Brilliance: The Ultimate Customer-Centric Value Proposition Challenge!
DESCRIPTION:Are you ready to revolutionize your approach to developing a customer-centric value proposition that connects so powerfully with your customers that it becomes indelible in their minds? Join us for an electrifying webinar where we challenge you to unleash the full force of your creativity. \nIn the wise words of Simon Sinek\, customers don’t buy what you do\, but rather\, why you do it. Whether you’re a company of one or many\, this webinar will redefine how you approach developing a customer-centric value proposition. We’ll delve into how tapping the richness of one’s innate creativity back channels combined with traditional methods\, enables you to craft a value proposition that stands out from your competition and resonates with your customers. \nLearning Objectives: \n1. Understand the concept of creativity back channels and how to combine this powerful resource with traditional approaches to develop a distinctive value proposition. \n2. Learn practical techniques for tapping into your and your team’s creativity back channels to identify unique ways you can create customer value. \n3. Explore the role of collaboration with key stakeholders and your ecosystem in value proposition development and how to engage them in the creative process. \nJoin us on Wednesday\, January 24th at 11 am CST/Noon EST to discover the transformative potential of tapping into your and your ecosystem’s creativity back channels and unlock a value proposition that creates uncommon market advantages for both you and your customer.
URL:https://visionedgemarketing.com/event/webinar-customer-centric-value-proposition/
LOCATION:Virtual Roundtable
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20231114T130000
DTEND;TZID=America/Chicago:20231114T140000
DTSTAMP:20260531T155230
CREATED:20241106T190948Z
LAST-MODIFIED:20241108T074937Z
UID:59833-1699966800-1699970400@visionedgemarketing.com
SUMMARY:Demonstrating the Value of Marketing in Tough Times
DESCRIPTION:In times of political and economic uncertainty\, volatile market dynamics and downward budget pressures the need to demonstrate the value of marketing becomes more acute than ever. In this webinar\, our panelists will explore how we prove the impact of marketing on revenue in tough times. This panel will also discuss how best to navigate the tension between brand and demand for short term sales\, and what can be done to remain innovative despite dwindling budgets. 
URL:https://visionedgemarketing.com/event/demonstrating-the-value-of-marketing-in-tough-times/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230906T154500
DTEND;TZID=America/Chicago:20230906T164500
DTSTAMP:20260531T155230
CREATED:20230705T154148Z
LAST-MODIFIED:20230705T154148Z
UID:55146-1694015100-1694018700@visionedgemarketing.com
SUMMARY:Driving Business Growth Through Data-Driven Marketing Performance Management
DESCRIPTION:In this presentation\, Laura Patterson will share her expertise in using data-driven Marketing Performance Management (MPM) strategies to accelerate growth\, create value\, and improve performance for businesses. She will discuss how to use metrics and analytics to identify areas for improvement\, set measurable goals\, and track progress to achieve desired results.
URL:https://visionedgemarketing.com/event/driving-business-growth-through-data-driven-marketing-performance-management/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230826T140000
DTEND;TZID=America/Chicago:20230826T150000
DTSTAMP:20260531T155230
CREATED:20230705T150148Z
LAST-MODIFIED:20230705T150206Z
UID:55143-1693058400-1693062000@visionedgemarketing.com
SUMMARY:The 4 Game Changers for Every Stage of Growth
DESCRIPTION:Profitable and sustainable growth is more elusive than ever before. This is true for all industries\, and companies in all growth phases\, from start-up to maturity. The business as usual growth strategies are not up to the challenge. They don’t set you up to future-proof your business. Instead\, every aspect of your business must be up-leveled to speed time to growth\, and to power past your competitors. In our work\, we’ve found It doesn’t matter if you’re a big company or a smaller firm\, it takes 4 game changers associated with customer-centricity for sustainable long-term growth and that’s the focus of this program. \nIn this session\, you’ll explore how to: \n\nExpand customer-centricity throughout your organization\nImprove the conversion of data into actionable and relevant insights\nCreate a strategic plan that connects data to outcomes to realize your growth goals\nAchieve Operational Excellence via enhanced processes and measurement focused on growth and revenue
URL:https://visionedgemarketing.com/event/the-4-game-changers-for-every-stage-of-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230809T090000
DTEND;TZID=America/Chicago:20230809T120000
DTSTAMP:20260531T155230
CREATED:20230803T183604Z
LAST-MODIFIED:20230803T183718Z
UID:55537-1691571600-1691582400@visionedgemarketing.com
SUMMARY:Driving Business Growth Through Data-Driven Marketing Performance Management
DESCRIPTION:Review the relationship between Best-in-Class (BIC) Marketing organizations when it comes to performance measurement & management.\nExplore what the BIC Marketing organizations do differently & better to earn high marks from the C-Suite for proving & demonstrating Marketing’s value.\nLearn how the BIC set measurable goals\, and track progress to achieve desired results.
URL:https://visionedgemarketing.com/event/driving-business-growth-through-data-driven-mpm/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20230719T140000
DTEND;TZID=America/Kentucky/Louisville:20230719T150000
DTSTAMP:20260531T155230
CREATED:20230705T155142Z
LAST-MODIFIED:20230705T155142Z
UID:55148-1689775200-1689778800@visionedgemarketing.com
SUMMARY:The Troy Show: Performance Management
DESCRIPTION:JOIN US on “The Troy Show” for an exciting discussion on the power of performance management and its impact on accountability. \nEffective performance management plays a crucial role in optimizing operations\, driving growth\, and achieving your entrepreneurial vision. \nWith her expertise in helping firms accelerate profit through proven growth strategies\, Laura will delve deeper into the following topics: \n→ Establishing a culture of accountability\n→ Performance management as an alignment process\n→ Selecting the right measures (measure what matters)\n→ Creating a performance management dashboard \nThis will be an engaging and informative show that will empower you to take your performance management efforts to the next level. Save your spot by registering below. See you there!
URL:https://visionedgemarketing.com/event/performance-management/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230321T130000
DTEND;TZID=America/Chicago:20230321T134500
DTSTAMP:20260531T155230
CREATED:20230223T201320Z
LAST-MODIFIED:20230223T201320Z
UID:54444-1679403600-1679406300@visionedgemarketing.com
SUMMARY:Marketing Ops: The Oxygen You Need for Scalable\, Sustainable Growth
DESCRIPTION:Operational excellence in marketing is vital to organizational growth. Enter Marketing Ops—the oxygen every marketing organization needs for peak performance. Join marketing ops visionary Laura Patterson for this free\, hands-on interactive webinar and discover how to create a stellar marketing ops function. \n \nWe rely on data to make smarter\, more strategic decisions… faster. And that’s just one of the areas where Marketing Ops plays a key role in supporting the marketing team in creating customer value. \nJoin marketing ops visionary Laura Patterson for a hands-on\, interactive session. \nShe’ll explain why the marketing ops team is one of the most important in your organization. And she’ll unveil her special formula for creating a stellar marketing ops function to support your growth in 2023. \nYou’ll learn: \n\nFive key responsibilities of today’s marketing ops function\nFour primary benefits of effective marketing ops\nThe Circle of Traction framework and Marketing Ops’ place in that framework
URL:https://visionedgemarketing.com/event/marketing-ops-facilitates-sustainable-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230215T124500
DTEND;TZID=America/Chicago:20230215T140000
DTSTAMP:20260531T155230
CREATED:20230113T173241Z
LAST-MODIFIED:20230113T173241Z
UID:54077-1676465100-1676469600@visionedgemarketing.com
SUMMARY:Nimble Webinar: How to Develop a Customer-Centric Growth Plan for 2023
DESCRIPTION:Start the New Year off right by joining Nimble CEO\, Jon Ferrara and Founder of VisionEdge Marketing\, Laura Patterson as they discuss how to Develop a Customer-Centric Growth Plan for 2023! \nOperating without a customer-centric growth plan is like taking a road trip without a map or a GPS system. While you may eventually reach your destination\, it is likely you will get lost along the way. \nA customer-centric growth plan serves as more than a roadmap. It facilitates alignment\, clarifies how success will be measured\, establishes the strategy\, and all the programs\, tactics\, and activities along with performance targets and budget to achieve business results. \nCreating such a plan improves effectiveness and efficiency\, clarifies your target market\, and helps insure you won’t end up pursuing unprofitable ventures. It’s the kind of plan every leadership team loves. And with an outcome-based budget\, your finance team will be right on board. \nIn this webinar\, you will learn \n\nAnswers to critical business questions designed to acquire\, keep and grow the value of customers\nHow to provide a direct line-of-sight between activities and investments and business results\nHow to form logic chains of related measures that become the foundation for reporting value\, impact\, and contribution\n\nRegister here.
URL:https://visionedgemarketing.com/event/nimble-webinar-how-to-develop-a-customer-centric-growth-plan-for-2023/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220317T110000
DTEND;TZID=America/Chicago:20220317T140000
DTSTAMP:20260531T155230
CREATED:20220222T161127Z
LAST-MODIFIED:20220222T161138Z
UID:52814-1647514800-1647525600@visionedgemarketing.com
SUMMARY:Find Out How to Set Up Your Marketing Organization to Excel
DESCRIPTION:The results of the Cultivating BIC Marketing – 2021-2022 MPM Benchmark Study are in.  Join the ISBM MEX event where Laura will: \n1. Discuss the findings regarding the relationship between organizational culture and leadership styles and Marketing Organizations that are BIC when it comes to performance measurement and management – known as the Value Creators. \n2. Explore what the Value Creators do differently and better than the other two personas – Sales Enablers and Campaign Producers – to earn high marks from the C-Suite for proving and demonstrating Marketing’s value. \n3. Discuss areas of improvement for Marketing organizations and initial first steps regardless of culture and leadership style. \nRegister at ISBM to attend the event.
URL:https://visionedgemarketing.com/event/enable-your-marketing-organization-to-excel/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220309T100000
DTEND;TZID=America/Chicago:20220309T110000
DTSTAMP:20260531T155230
CREATED:20220222T155448Z
LAST-MODIFIED:20220222T161002Z
UID:52809-1646820000-1646823600@visionedgemarketing.com
SUMMARY:Learn How to Create a Dashboard That Shows Marketing’s Value
DESCRIPTION:In this webinar\, CFG brings Laura Patterson from Vision Edge Marketing\, into the MPM series to discuss measurement principles and best practices any organization can use.  Today\, Marketing leaders have plenty of data at their fingertips.  The challenge is how to use this data to measure and improve performance. \n \nMarketing Attribution Models\, Marketing Performance Management Scorecards and Marketing Dashboards visualize important information with the purpose of identifying what is\, and what isn’t\, working\, and facilitating growth-related decisions. Performance management dashboards enable Marketing organizations to understand and communicate where they are performing well\, strategically\, and operationally\, and what improvements need to be made. Best-in-Class marketing organizations build a culture of accountability that drives and demonstrates how Marketing is delivering real business value. Join this session to learn what it takes to develop a relevant and actionable Marketing dashboard. \n  \nYou will learn:\n• Attribution Models\, Campaign Scorecards and Performance Management Dashboards – what’s the difference between them\, and when and how to use each\n• Five steps for creating a relevant and actionable performance management dashboard\n• Key Marketing measurement categories for every performance management dashboard. \nRSVP now so you don’t miss this CFG webinar!
URL:https://visionedgemarketing.com/event/create-dashboards-demonstrate-marketings-value/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220223T110000
DTEND;TZID=America/Chicago:20220223T130000
DTSTAMP:20260531T155230
CREATED:20220104T145814Z
LAST-MODIFIED:20220113T161153Z
UID:52487-1645614000-1645621200@visionedgemarketing.com
SUMMARY:Create a Customer-Centric Message Map to Accelerate Customer Acquisition
DESCRIPTION:How you position your company\, and the marketing messages you craft to support your value proposition\, play a critical role in customer acquisition and retention. A customer-centric message map helps ensure consistent messaging: \n\nAcross all customer-facing channels and touchpoints throughout the customer journey\nAcross all internal functions/departments\, and especially for customer-facing teams\n\nJoin this presentation to learn the 5 steps it takes to create a customer-centric message map that captures: \n\nYour primary and supporting claims about your company’s value proposition for your products\, and services\, that will resonate and engage your prospects and customers\, and the evidence to support your claims\nPotential prospective customer objections and competitor responses to these claims along with your responses to these and supporting evidence
URL:https://visionedgemarketing.com/event/create-a-customer-centric-message-map-to-accelerate-customer-acquisition/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210826T110000
DTEND;TZID=America/Chicago:20210826T130000
DTSTAMP:20260531T155230
CREATED:20210814T160647Z
LAST-MODIFIED:20210818T124646Z
UID:52027-1629975600-1629982800@visionedgemarketing.com
SUMMARY:Why Marketing Leaders Should Fix Their Planning Problem Before Trying to Fix Anything Else
DESCRIPTION:Marketing Performance Woes? You Might Just Have a Planning Problem\nHaving spoken to many marketing leaders about some of the current issues they’re trying to resolve\, we came up with three of the most common problems: creating the right content\, effectively measuring ROI\, and segmenting plans to align them to specific goals and strategies. \nIn this webinar\, we’ll discuss how to tackle these pain points by looking first at any deficiencies in the marketing planning process. \nWhat you’ll learn: \n\nHow to solve a content creation problem by implementing a consistent marketing planning hierarchy across your organization\nWays to improve ROI measurement\, such as by connecting your plans to a revenue model and using a waterfall framework\nTips for fully understanding marketing segmentation and conducting meaningful analysis of your results compared to your plan
URL:https://visionedgemarketing.com/event/fix-your-marketing-planning-problem/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2021/08/Hive9-VEM-Planning-webinar-image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210811T100000
DTEND;TZID=America/Chicago:20210811T103000
DTSTAMP:20260531T155230
CREATED:20210814T174553Z
LAST-MODIFIED:20210814T174553Z
UID:52030-1628676000-1628677800@visionedgemarketing.com
SUMMARY:Tweaking Your Game Plan in this Dynamic World of Marketing
DESCRIPTION:Laura Greeno and Laura Patterson live on Chit Chat on the topic of planning for growth
URL:https://visionedgemarketing.com/event/tweak-your-game-plan-for-growth/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2021/08/chit-chat-greeno.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210428
DTEND;VALUE=DATE:20210429
DTSTAMP:20260531T155230
CREATED:20210315T152228Z
LAST-MODIFIED:20210316T024351Z
UID:50467-1619568000-1619654399@visionedgemarketing.com
SUMMARY:Are You Fishing in the Right Pond with the Right Bait?
DESCRIPTION:Without a strategic customer-centric approach to the market\, demandgen and ABM efforts are akin to putting bait on the hook and casting a line into any pond. Join this virtual Demand Gen Summit session to learn how to make sure you’re fishing in a pond with the customers who are right for your business and have what it takes to attract them.
URL:https://visionedgemarketing.com/event/are-you-fishing-in-the-right-pond-with-the-right-bait/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201111T110000
DTEND;TZID=America/Chicago:20201111T120000
DTSTAMP:20260531T155230
CREATED:20201015T145635Z
LAST-MODIFIED:20201015T145635Z
UID:49213-1605092400-1605096000@visionedgemarketing.com
SUMMARY:Achieve Organic Growth Through Customer Centricity
DESCRIPTION:For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Action that is customer-centric. \nCustomer-centric organic growth requires connecting Upstream and Downstream Marketing. On Nov 11\, join the conversation with Lynn Yanyo and Laura Patterson\, author of the new and fourth book\, Fast-Track Your Business. as they walk through the Circle of Traction framework\, a practical customer-centric framework for navigating and accelerating a sustainable path to organic growth. Catch the conversation as they walk through data-informed insights\, operational excellence\, and performance management to accelerate growth.  We’ll definitely explore: \n\nMaking customer-centric more than a buzzword\nUsing upstream Marketing to drive growth\nApplying a framework to accelerate traction in the market\n\nRegistration details
URL:https://visionedgemarketing.com/event/customer-centric-organic-growth/
LOCATION:ISBM
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201110T083000
DTEND;TZID=America/Chicago:20201110T093000
DTSTAMP:20260531T155230
CREATED:20201109T184832Z
LAST-MODIFIED:20201110T001601Z
UID:49647-1604997000-1605000600@visionedgemarketing.com
SUMMARY:WhatsApp Webinar: Serving the always-on Customer
DESCRIPTION:How do we engage the always-on customer? By providing real-time support at all times without fail. Engati teams up with CX Author\, Laura Patterson on how to engage and support customers with a WhatsApp chatbot. \nLearn to build an intelligent\, always-on WhatsApp chatbot for customer support through this edition of a live learning series. \nJoin us on Tuesday\, 10th Nov 2020 at 8:30 AM CDT (8 PM IST) \nRegistration Details
URL:https://visionedgemarketing.com/event/whatsapp-webinar-serving-the-always-on-customer/
LOCATION:Engati
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200916
DTEND;VALUE=DATE:20200917
DTSTAMP:20260531T155230
CREATED:20200323T022803Z
LAST-MODIFIED:20200831T135819Z
UID:48348-1600214400-1600300799@visionedgemarketing.com
SUMMARY:The Making of a Relevant and Actionable Marketing Dashboard
DESCRIPTION:Today with so many technology platforms it seems like creating a Marketing dashboard would be a piece of cake. If that were so\, why does the C-Suite continue to be disappointed in how Marketing reports on its value\, contribution and impact? John Paul Getty summed up the problem well: “It’s no use sharpening the bit if you’re drilling in the wrong place.” Best-in-Class marketers understand that building a culture of accountability drives and demonstrate how your organization is delivering real business value. Scorecards and dashboards are two vital tools Marketing needs to effectively execute to communicate its value\, facilitate decisions and make course corrections. In this session\, learn what it takes to develop a relevant and actionable Marketing dashboard. \nKey Learning Objectives: \n\nScorecards and Dashboards – what’s the difference and when to use each\nFive steps for creating a relevant and actionable Marketing dashboard\nKey Marketing metrics for every dashboard
URL:https://visionedgemarketing.com/event/american-marketing-association-hosts-laura-patterson/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2020/03/download.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200707T190000
DTEND;TZID=America/Chicago:20200707T200000
DTSTAMP:20260531T155230
CREATED:20200216T231446Z
LAST-MODIFIED:20200216T231637Z
UID:48257-1594148400-1594152000@visionedgemarketing.com
SUMMARY:Taking the Indie Route for Fast-Track Your Business
DESCRIPTION:Releasing a book is never easy – doing it on your own adds a whole new challenge. Join Laura Patterson of VisionEdge Marketing and Alan Bourgeois from the Author’s Marketing Guild July 7th\, 2020\, for their in depth discussion on Patterson taking the indie route for her 4th book – Fast-Track Your Business. 
URL:https://visionedgemarketing.com/event/taking-the-indie-route-for-fast-track-your-business/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200514T110000
DTEND;TZID=America/Chicago:20200514T120000
DTSTAMP:20260531T155230
CREATED:20200428T074120Z
LAST-MODIFIED:20200428T074120Z
UID:48403-1589454000-1589457600@visionedgemarketing.com
SUMMARY:Good Analysts Know When to Call a Flag on the Play
DESCRIPTION:Join the conversation about the evolution and emerging role of data scientists and analysts in marketing and business\, why we must be ever vigilant in how we create and employ models and where we’re headed as we embrace more artificial intelligence capabilities.
URL:https://visionedgemarketing.com/event/good-analysts-know-when-to-call-a-flag-on-the-play/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2020/04/DAA-circle.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200512T123000
DTEND;TZID=America/Chicago:20200512T133000
DTSTAMP:20260531T155230
CREATED:20200428T131214Z
LAST-MODIFIED:20200428T131214Z
UID:48410-1589286600-1589290200@visionedgemarketing.com
SUMMARY:Take Another Look at Your Behavior With Customers
DESCRIPTION:Join us for a “town hall” meeting hosted by Bob Thompson for ISBM. In this meeting\, Laura will cover: \n  \n\nFast-Track Your Business\, which shares our Circle of Traction framework to taking a customer centric approach for accelerating organic growth\nReceipt of our patent for a process for creating a more customer-centric measurable Marketing plan that creates direct line of sight between the work of Marketing and business results\nThat the science side of Marketing has been the essence of my career and the roots of VisionEdge Marketing\, founded in 1999.  And our leadership role in helping to pioneer the Marketing Performance Management discipline
URL:https://visionedgemarketing.com/event/take-another-look-at-your-behavior-with-customers/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2020/04/ISBM-Logo-New.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200423T133000
DTEND;TZID=America/Chicago:20200423T140000
DTSTAMP:20260531T155230
CREATED:20200323T021226Z
LAST-MODIFIED:20200323T021226Z
UID:48344-1587648600-1587650400@visionedgemarketing.com
SUMMARY:A Conversation on Growth Sales Pipeline Radio with Matt Heinz
DESCRIPTION:Laura Patterson joins Matt Heinz on the Sales Pipeline Radio Show to discuss the relationship between culture and growth.
URL:https://visionedgemarketing.com/event/a-conversation-on-growth-sales-pipeline-radio-with-matt-heinz/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2020/03/Picture1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200326T130000
DTEND;TZID=America/Chicago:20200326T140000
DTSTAMP:20260531T155230
CREATED:20200216T214054Z
LAST-MODIFIED:20200324T164020Z
UID:48244-1585227600-1585231200@visionedgemarketing.com
SUMMARY:Revisiting Your Processes for Sustainable Organic Growth
DESCRIPTION:Is it possible to connect the Upstream and Downstream? For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Join this program if you are looking for a practical customer-centric framework that provides a systematic process for navigating and accelerating a sustainable path to organic growth. \nDuring this program\, Laura Patterson\, author of the new Fast-Track Your Business and thought leader on using data-derived insights\, operational excellence\, and performance management to accelerate growth will cover \n\nMaking customer-centric more than a buzzword\nUsing upstream Marketing to drive growth\nApplying a framework to accelerate traction in the market\n\nRegister here to listen in.
URL:https://visionedgemarketing.com/event/why-you-need-to-connect-the-upstream-and-downstream-for-growth/
ATTACH;FMTTYPE=image/jpeg:https://visionedgemarketing.com/wp-content/uploads/2020/02/thumbnail_image002.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200319
DTEND;VALUE=DATE:20200320
DTSTAMP:20260531T155230
CREATED:20200216T224746Z
LAST-MODIFIED:20200218T190650Z
UID:48253-1584576000-1584662399@visionedgemarketing.com
SUMMARY:Gain Traction for Organic Growth - A Conversation With Jim Obermeyer
DESCRIPTION:Learn how to gain traction for organic growth. Join us for Laura’s conversation with Jim Obermeyer of Funnel Media Group. Listen in as Jim delves into Laura’s newest book\, Fast-Track Your Business\, and how customers have used the Circle of Traction framework to grow and achieve success. 
URL:https://visionedgemarketing.com/event/gain-traction-for-organic-growth-a-conversation-with-jim-obermeyer/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200312T120000
DTEND;TZID=America/Chicago:20200312T130000
DTSTAMP:20260531T155230
CREATED:20200216T213546Z
LAST-MODIFIED:20200225T152308Z
UID:48240-1584014400-1584018000@visionedgemarketing.com
SUMMARY:Master a Customer-Centric Approach to Ramp Up Your Business
DESCRIPTION:Achieving and maintaining growth is difficult – but it is attainable. If you’re focused on growth then you need to be fully clued in on how to use Upstream Marketing to your competitive advantage. Laura will present a framework everyone can use to take a more customer-centric data-to-insights approach to accelerating market growth. Join this webinar as we explore what upstream Marketing is and how it helps you gain a competitive advantage.  \nYou will learn: \n\nWhy you need to focus on the upstream if you are trying to grow organically\nThe four pivotal upstream capability requirements\n10 questions you need to be able to answer\nThe importance of data and how to leverage it for sustainable growth\nThe framework to facilitate your customer-centric approach to growth
URL:https://visionedgemarketing.com/event/ready-set-grow-how-to-use-upstream-marketing-to-your-competitive-advantage/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2019/10/upstream-marketing-measure-post.png
END:VEVENT
END:VCALENDAR