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DTSTART;TZID=America/Chicago:20230809T090000
DTEND;TZID=America/Chicago:20230809T120000
DTSTAMP:20260531T165648
CREATED:20230803T183604Z
LAST-MODIFIED:20230803T183718Z
UID:55537-1691571600-1691582400@visionedgemarketing.com
SUMMARY:Driving Business Growth Through Data-Driven Marketing Performance Management
DESCRIPTION:Review the relationship between Best-in-Class (BIC) Marketing organizations when it comes to performance measurement & management.\nExplore what the BIC Marketing organizations do differently & better to earn high marks from the C-Suite for proving & demonstrating Marketing’s value.\nLearn how the BIC set measurable goals\, and track progress to achieve desired results.
URL:https://visionedgemarketing.com/event/driving-business-growth-through-data-driven-mpm/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Kentucky/Louisville:20230719T140000
DTEND;TZID=America/Kentucky/Louisville:20230719T150000
DTSTAMP:20260531T165648
CREATED:20230705T155142Z
LAST-MODIFIED:20230705T155142Z
UID:55148-1689775200-1689778800@visionedgemarketing.com
SUMMARY:The Troy Show: Performance Management
DESCRIPTION:JOIN US on “The Troy Show” for an exciting discussion on the power of performance management and its impact on accountability. \nEffective performance management plays a crucial role in optimizing operations\, driving growth\, and achieving your entrepreneurial vision. \nWith her expertise in helping firms accelerate profit through proven growth strategies\, Laura will delve deeper into the following topics: \n→ Establishing a culture of accountability\n→ Performance management as an alignment process\n→ Selecting the right measures (measure what matters)\n→ Creating a performance management dashboard \nThis will be an engaging and informative show that will empower you to take your performance management efforts to the next level. Save your spot by registering below. See you there!
URL:https://visionedgemarketing.com/event/performance-management/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230321T130000
DTEND;TZID=America/Chicago:20230321T134500
DTSTAMP:20260531T165648
CREATED:20230223T201320Z
LAST-MODIFIED:20230223T201320Z
UID:54444-1679403600-1679406300@visionedgemarketing.com
SUMMARY:Marketing Ops: The Oxygen You Need for Scalable\, Sustainable Growth
DESCRIPTION:Operational excellence in marketing is vital to organizational growth. Enter Marketing Ops—the oxygen every marketing organization needs for peak performance. Join marketing ops visionary Laura Patterson for this free\, hands-on interactive webinar and discover how to create a stellar marketing ops function. \n \nWe rely on data to make smarter\, more strategic decisions… faster. And that’s just one of the areas where Marketing Ops plays a key role in supporting the marketing team in creating customer value. \nJoin marketing ops visionary Laura Patterson for a hands-on\, interactive session. \nShe’ll explain why the marketing ops team is one of the most important in your organization. And she’ll unveil her special formula for creating a stellar marketing ops function to support your growth in 2023. \nYou’ll learn: \n\nFive key responsibilities of today’s marketing ops function\nFour primary benefits of effective marketing ops\nThe Circle of Traction framework and Marketing Ops’ place in that framework
URL:https://visionedgemarketing.com/event/marketing-ops-facilitates-sustainable-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230215T124500
DTEND;TZID=America/Chicago:20230215T140000
DTSTAMP:20260531T165648
CREATED:20230113T173241Z
LAST-MODIFIED:20230113T173241Z
UID:54077-1676465100-1676469600@visionedgemarketing.com
SUMMARY:Nimble Webinar: How to Develop a Customer-Centric Growth Plan for 2023
DESCRIPTION:Start the New Year off right by joining Nimble CEO\, Jon Ferrara and Founder of VisionEdge Marketing\, Laura Patterson as they discuss how to Develop a Customer-Centric Growth Plan for 2023! \nOperating without a customer-centric growth plan is like taking a road trip without a map or a GPS system. While you may eventually reach your destination\, it is likely you will get lost along the way. \nA customer-centric growth plan serves as more than a roadmap. It facilitates alignment\, clarifies how success will be measured\, establishes the strategy\, and all the programs\, tactics\, and activities along with performance targets and budget to achieve business results. \nCreating such a plan improves effectiveness and efficiency\, clarifies your target market\, and helps insure you won’t end up pursuing unprofitable ventures. It’s the kind of plan every leadership team loves. And with an outcome-based budget\, your finance team will be right on board. \nIn this webinar\, you will learn \n\nAnswers to critical business questions designed to acquire\, keep and grow the value of customers\nHow to provide a direct line-of-sight between activities and investments and business results\nHow to form logic chains of related measures that become the foundation for reporting value\, impact\, and contribution\n\nRegister here.
URL:https://visionedgemarketing.com/event/nimble-webinar-how-to-develop-a-customer-centric-growth-plan-for-2023/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220317T110000
DTEND;TZID=America/Chicago:20220317T140000
DTSTAMP:20260531T165648
CREATED:20220222T161127Z
LAST-MODIFIED:20220222T161138Z
UID:52814-1647514800-1647525600@visionedgemarketing.com
SUMMARY:Find Out How to Set Up Your Marketing Organization to Excel
DESCRIPTION:The results of the Cultivating BIC Marketing – 2021-2022 MPM Benchmark Study are in.  Join the ISBM MEX event where Laura will: \n1. Discuss the findings regarding the relationship between organizational culture and leadership styles and Marketing Organizations that are BIC when it comes to performance measurement and management – known as the Value Creators. \n2. Explore what the Value Creators do differently and better than the other two personas – Sales Enablers and Campaign Producers – to earn high marks from the C-Suite for proving and demonstrating Marketing’s value. \n3. Discuss areas of improvement for Marketing organizations and initial first steps regardless of culture and leadership style. \nRegister at ISBM to attend the event.
URL:https://visionedgemarketing.com/event/enable-your-marketing-organization-to-excel/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220309T100000
DTEND;TZID=America/Chicago:20220309T110000
DTSTAMP:20260531T165648
CREATED:20220222T155448Z
LAST-MODIFIED:20220222T161002Z
UID:52809-1646820000-1646823600@visionedgemarketing.com
SUMMARY:Learn How to Create a Dashboard That Shows Marketing’s Value
DESCRIPTION:In this webinar\, CFG brings Laura Patterson from Vision Edge Marketing\, into the MPM series to discuss measurement principles and best practices any organization can use.  Today\, Marketing leaders have plenty of data at their fingertips.  The challenge is how to use this data to measure and improve performance. \n \nMarketing Attribution Models\, Marketing Performance Management Scorecards and Marketing Dashboards visualize important information with the purpose of identifying what is\, and what isn’t\, working\, and facilitating growth-related decisions. Performance management dashboards enable Marketing organizations to understand and communicate where they are performing well\, strategically\, and operationally\, and what improvements need to be made. Best-in-Class marketing organizations build a culture of accountability that drives and demonstrates how Marketing is delivering real business value. Join this session to learn what it takes to develop a relevant and actionable Marketing dashboard. \n  \nYou will learn:\n• Attribution Models\, Campaign Scorecards and Performance Management Dashboards – what’s the difference between them\, and when and how to use each\n• Five steps for creating a relevant and actionable performance management dashboard\n• Key Marketing measurement categories for every performance management dashboard. \nRSVP now so you don’t miss this CFG webinar!
URL:https://visionedgemarketing.com/event/create-dashboards-demonstrate-marketings-value/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220223T110000
DTEND;TZID=America/Chicago:20220223T130000
DTSTAMP:20260531T165648
CREATED:20220104T145814Z
LAST-MODIFIED:20220113T161153Z
UID:52487-1645614000-1645621200@visionedgemarketing.com
SUMMARY:Create a Customer-Centric Message Map to Accelerate Customer Acquisition
DESCRIPTION:How you position your company\, and the marketing messages you craft to support your value proposition\, play a critical role in customer acquisition and retention. A customer-centric message map helps ensure consistent messaging: \n\nAcross all customer-facing channels and touchpoints throughout the customer journey\nAcross all internal functions/departments\, and especially for customer-facing teams\n\nJoin this presentation to learn the 5 steps it takes to create a customer-centric message map that captures: \n\nYour primary and supporting claims about your company’s value proposition for your products\, and services\, that will resonate and engage your prospects and customers\, and the evidence to support your claims\nPotential prospective customer objections and competitor responses to these claims along with your responses to these and supporting evidence
URL:https://visionedgemarketing.com/event/create-a-customer-centric-message-map-to-accelerate-customer-acquisition/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210826T110000
DTEND;TZID=America/Chicago:20210826T130000
DTSTAMP:20260531T165648
CREATED:20210814T160647Z
LAST-MODIFIED:20210818T124646Z
UID:52027-1629975600-1629982800@visionedgemarketing.com
SUMMARY:Why Marketing Leaders Should Fix Their Planning Problem Before Trying to Fix Anything Else
DESCRIPTION:Marketing Performance Woes? You Might Just Have a Planning Problem\nHaving spoken to many marketing leaders about some of the current issues they’re trying to resolve\, we came up with three of the most common problems: creating the right content\, effectively measuring ROI\, and segmenting plans to align them to specific goals and strategies. \nIn this webinar\, we’ll discuss how to tackle these pain points by looking first at any deficiencies in the marketing planning process. \nWhat you’ll learn: \n\nHow to solve a content creation problem by implementing a consistent marketing planning hierarchy across your organization\nWays to improve ROI measurement\, such as by connecting your plans to a revenue model and using a waterfall framework\nTips for fully understanding marketing segmentation and conducting meaningful analysis of your results compared to your plan
URL:https://visionedgemarketing.com/event/fix-your-marketing-planning-problem/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2021/08/Hive9-VEM-Planning-webinar-image.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210811T100000
DTEND;TZID=America/Chicago:20210811T103000
DTSTAMP:20260531T165648
CREATED:20210814T174553Z
LAST-MODIFIED:20210814T174553Z
UID:52030-1628676000-1628677800@visionedgemarketing.com
SUMMARY:Tweaking Your Game Plan in this Dynamic World of Marketing
DESCRIPTION:Laura Greeno and Laura Patterson live on Chit Chat on the topic of planning for growth
URL:https://visionedgemarketing.com/event/tweak-your-game-plan-for-growth/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2021/08/chit-chat-greeno.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210428
DTEND;VALUE=DATE:20210429
DTSTAMP:20260531T165648
CREATED:20210315T152228Z
LAST-MODIFIED:20210316T024351Z
UID:50467-1619568000-1619654399@visionedgemarketing.com
SUMMARY:Are You Fishing in the Right Pond with the Right Bait?
DESCRIPTION:Without a strategic customer-centric approach to the market\, demandgen and ABM efforts are akin to putting bait on the hook and casting a line into any pond. Join this virtual Demand Gen Summit session to learn how to make sure you’re fishing in a pond with the customers who are right for your business and have what it takes to attract them.
URL:https://visionedgemarketing.com/event/are-you-fishing-in-the-right-pond-with-the-right-bait/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201111T110000
DTEND;TZID=America/Chicago:20201111T120000
DTSTAMP:20260531T165648
CREATED:20201015T145635Z
LAST-MODIFIED:20201015T145635Z
UID:49213-1605092400-1605096000@visionedgemarketing.com
SUMMARY:Achieve Organic Growth Through Customer Centricity
DESCRIPTION:For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Action that is customer-centric. \nCustomer-centric organic growth requires connecting Upstream and Downstream Marketing. On Nov 11\, join the conversation with Lynn Yanyo and Laura Patterson\, author of the new and fourth book\, Fast-Track Your Business. as they walk through the Circle of Traction framework\, a practical customer-centric framework for navigating and accelerating a sustainable path to organic growth. Catch the conversation as they walk through data-informed insights\, operational excellence\, and performance management to accelerate growth.  We’ll definitely explore: \n\nMaking customer-centric more than a buzzword\nUsing upstream Marketing to drive growth\nApplying a framework to accelerate traction in the market\n\nRegistration details
URL:https://visionedgemarketing.com/event/customer-centric-organic-growth/
LOCATION:ISBM
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201110T083000
DTEND;TZID=America/Chicago:20201110T093000
DTSTAMP:20260531T165648
CREATED:20201109T184832Z
LAST-MODIFIED:20201110T001601Z
UID:49647-1604997000-1605000600@visionedgemarketing.com
SUMMARY:WhatsApp Webinar: Serving the always-on Customer
DESCRIPTION:How do we engage the always-on customer? By providing real-time support at all times without fail. Engati teams up with CX Author\, Laura Patterson on how to engage and support customers with a WhatsApp chatbot. \nLearn to build an intelligent\, always-on WhatsApp chatbot for customer support through this edition of a live learning series. \nJoin us on Tuesday\, 10th Nov 2020 at 8:30 AM CDT (8 PM IST) \nRegistration Details
URL:https://visionedgemarketing.com/event/whatsapp-webinar-serving-the-always-on-customer/
LOCATION:Engati
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200916
DTEND;VALUE=DATE:20200917
DTSTAMP:20260531T165648
CREATED:20200323T022803Z
LAST-MODIFIED:20200831T135819Z
UID:48348-1600214400-1600300799@visionedgemarketing.com
SUMMARY:The Making of a Relevant and Actionable Marketing Dashboard
DESCRIPTION:Today with so many technology platforms it seems like creating a Marketing dashboard would be a piece of cake. If that were so\, why does the C-Suite continue to be disappointed in how Marketing reports on its value\, contribution and impact? John Paul Getty summed up the problem well: “It’s no use sharpening the bit if you’re drilling in the wrong place.” Best-in-Class marketers understand that building a culture of accountability drives and demonstrate how your organization is delivering real business value. Scorecards and dashboards are two vital tools Marketing needs to effectively execute to communicate its value\, facilitate decisions and make course corrections. In this session\, learn what it takes to develop a relevant and actionable Marketing dashboard. \nKey Learning Objectives: \n\nScorecards and Dashboards – what’s the difference and when to use each\nFive steps for creating a relevant and actionable Marketing dashboard\nKey Marketing metrics for every dashboard
URL:https://visionedgemarketing.com/event/american-marketing-association-hosts-laura-patterson/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2020/03/download.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200707T190000
DTEND;TZID=America/Chicago:20200707T200000
DTSTAMP:20260531T165648
CREATED:20200216T231446Z
LAST-MODIFIED:20200216T231637Z
UID:48257-1594148400-1594152000@visionedgemarketing.com
SUMMARY:Taking the Indie Route for Fast-Track Your Business
DESCRIPTION:Releasing a book is never easy – doing it on your own adds a whole new challenge. Join Laura Patterson of VisionEdge Marketing and Alan Bourgeois from the Author’s Marketing Guild July 7th\, 2020\, for their in depth discussion on Patterson taking the indie route for her 4th book – Fast-Track Your Business. 
URL:https://visionedgemarketing.com/event/taking-the-indie-route-for-fast-track-your-business/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200514T110000
DTEND;TZID=America/Chicago:20200514T120000
DTSTAMP:20260531T165648
CREATED:20200428T074120Z
LAST-MODIFIED:20200428T074120Z
UID:48403-1589454000-1589457600@visionedgemarketing.com
SUMMARY:Good Analysts Know When to Call a Flag on the Play
DESCRIPTION:Join the conversation about the evolution and emerging role of data scientists and analysts in marketing and business\, why we must be ever vigilant in how we create and employ models and where we’re headed as we embrace more artificial intelligence capabilities.
URL:https://visionedgemarketing.com/event/good-analysts-know-when-to-call-a-flag-on-the-play/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2020/04/DAA-circle.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200512T123000
DTEND;TZID=America/Chicago:20200512T133000
DTSTAMP:20260531T165648
CREATED:20200428T131214Z
LAST-MODIFIED:20200428T131214Z
UID:48410-1589286600-1589290200@visionedgemarketing.com
SUMMARY:Take Another Look at Your Behavior With Customers
DESCRIPTION:Join us for a “town hall” meeting hosted by Bob Thompson for ISBM. In this meeting\, Laura will cover: \n  \n\nFast-Track Your Business\, which shares our Circle of Traction framework to taking a customer centric approach for accelerating organic growth\nReceipt of our patent for a process for creating a more customer-centric measurable Marketing plan that creates direct line of sight between the work of Marketing and business results\nThat the science side of Marketing has been the essence of my career and the roots of VisionEdge Marketing\, founded in 1999.  And our leadership role in helping to pioneer the Marketing Performance Management discipline
URL:https://visionedgemarketing.com/event/take-another-look-at-your-behavior-with-customers/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2020/04/ISBM-Logo-New.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200423T133000
DTEND;TZID=America/Chicago:20200423T140000
DTSTAMP:20260531T165648
CREATED:20200323T021226Z
LAST-MODIFIED:20200323T021226Z
UID:48344-1587648600-1587650400@visionedgemarketing.com
SUMMARY:A Conversation on Growth Sales Pipeline Radio with Matt Heinz
DESCRIPTION:Laura Patterson joins Matt Heinz on the Sales Pipeline Radio Show to discuss the relationship between culture and growth.
URL:https://visionedgemarketing.com/event/a-conversation-on-growth-sales-pipeline-radio-with-matt-heinz/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2020/03/Picture1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200326T130000
DTEND;TZID=America/Chicago:20200326T140000
DTSTAMP:20260531T165648
CREATED:20200216T214054Z
LAST-MODIFIED:20200324T164020Z
UID:48244-1585227600-1585231200@visionedgemarketing.com
SUMMARY:Revisiting Your Processes for Sustainable Organic Growth
DESCRIPTION:Is it possible to connect the Upstream and Downstream? For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Join this program if you are looking for a practical customer-centric framework that provides a systematic process for navigating and accelerating a sustainable path to organic growth. \nDuring this program\, Laura Patterson\, author of the new Fast-Track Your Business and thought leader on using data-derived insights\, operational excellence\, and performance management to accelerate growth will cover \n\nMaking customer-centric more than a buzzword\nUsing upstream Marketing to drive growth\nApplying a framework to accelerate traction in the market\n\nRegister here to listen in.
URL:https://visionedgemarketing.com/event/why-you-need-to-connect-the-upstream-and-downstream-for-growth/
ATTACH;FMTTYPE=image/jpeg:https://visionedgemarketing.com/wp-content/uploads/2020/02/thumbnail_image002.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200319
DTEND;VALUE=DATE:20200320
DTSTAMP:20260531T165648
CREATED:20200216T224746Z
LAST-MODIFIED:20200218T190650Z
UID:48253-1584576000-1584662399@visionedgemarketing.com
SUMMARY:Gain Traction for Organic Growth - A Conversation With Jim Obermeyer
DESCRIPTION:Learn how to gain traction for organic growth. Join us for Laura’s conversation with Jim Obermeyer of Funnel Media Group. Listen in as Jim delves into Laura’s newest book\, Fast-Track Your Business\, and how customers have used the Circle of Traction framework to grow and achieve success. 
URL:https://visionedgemarketing.com/event/gain-traction-for-organic-growth-a-conversation-with-jim-obermeyer/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200312T120000
DTEND;TZID=America/Chicago:20200312T130000
DTSTAMP:20260531T165648
CREATED:20200216T213546Z
LAST-MODIFIED:20200225T152308Z
UID:48240-1584014400-1584018000@visionedgemarketing.com
SUMMARY:Master a Customer-Centric Approach to Ramp Up Your Business
DESCRIPTION:Achieving and maintaining growth is difficult – but it is attainable. If you’re focused on growth then you need to be fully clued in on how to use Upstream Marketing to your competitive advantage. Laura will present a framework everyone can use to take a more customer-centric data-to-insights approach to accelerating market growth. Join this webinar as we explore what upstream Marketing is and how it helps you gain a competitive advantage.  \nYou will learn: \n\nWhy you need to focus on the upstream if you are trying to grow organically\nThe four pivotal upstream capability requirements\n10 questions you need to be able to answer\nThe importance of data and how to leverage it for sustainable growth\nThe framework to facilitate your customer-centric approach to growth
URL:https://visionedgemarketing.com/event/ready-set-grow-how-to-use-upstream-marketing-to-your-competitive-advantage/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2019/10/upstream-marketing-measure-post.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200303T003000
DTEND;TZID=America/Chicago:20200303T130000
DTSTAMP:20260531T165648
CREATED:20200211T163907Z
LAST-MODIFIED:20200216T212710Z
UID:48236-1583195400-1583240400@visionedgemarketing.com
SUMMARY:Accelerating Growth and Creating Customer Value
DESCRIPTION:Join the conversation as Laura and Lynn Hunsaker\, Chief Customer Officer for ClearAction and Customer Value Performance talk show producer\, chat about Laura’s newest book\, Fast-Track Your Business\, and how you can how use the Circle of Traction framework to gain market growth and create customer value. 
URL:https://visionedgemarketing.com/event/accelerating-growth-and-creating-customer-value/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2019/12/organic-growth-assessment-page.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190916
DTEND;VALUE=DATE:20190919
DTSTAMP:20260531T165648
CREATED:20190610T183821Z
LAST-MODIFIED:20190610T183821Z
UID:47146-1568592000-1568851199@visionedgemarketing.com
SUMMARY:How Scenario Analysis Will Improve Your Customer Experience
DESCRIPTION:Anticipation is essential for any company striving to be more agile. How can you improve your ability to anticipate? By becoming more adept at using the concept of scenario analysis. Scenario analysis is a valuable data and analytics tool every company can use to help hone their skills at anticipating and preparing for a variety of business situations and outcomes\, including customer experience. Using case studies from our customer base this session explores how to employ scenario analysis to help you revisit your strategies\, challenge your assumptions\, stimulate internal discussion\, and detect early warning signals needed to insure your company continues to better compete by creating the desired customer experience. \nLearning Outcomes: \n1.            Plan for and anticipate the unexpected \n2.            Deliver on the promise of customer experience \n3.            Understand the value of creating scenarios \n4.            Learn the steps for scenario creation
URL:https://visionedgemarketing.com/event/how-scenario-analysis-will-improve-your-customer-experience/
LOCATION:Hynes Convention Center
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190616
DTEND;VALUE=DATE:20190621
DTSTAMP:20260531T165648
CREATED:20180820T164933Z
LAST-MODIFIED:20180820T174428Z
UID:44402-1560643200-1561075199@visionedgemarketing.com
SUMMARY:Marketing Evolution Experience Conference | How Great People with Great Technology Fail: The Importance of Process
DESCRIPTION:Laura Patterson\, President\, VisionEdge Marketing\, Inc. \nThe smartest experts and the latest tools will not cut it without an investment in robust processes. Laura unwraps the riddle of why companies flunk Process 101. (Spoiler Alert: by focusing on cost rather than customer value and revenue.). Learn how heroes reap the value of processes and how to measure the success of your marketing methods. This technique is not just for your email\, search and social marketing campaigns\, it also applies to digital analytics\, customer experience\, voice of customer\, and testing methods and logistics: all of your strategic Marketing. Laura shares how the best organizations map their processes\, so you can be constructive the minute you return to your desk.
URL:https://visionedgemarketing.com/event/marketing-evolution-experience-conference/
LOCATION:Las Vegas Venue\, Las Vegas\, NV\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20190425T130000
DTEND;TZID=America/Chicago:20190425T140000
DTSTAMP:20260531T165648
CREATED:20190402T104942Z
LAST-MODIFIED:20190402T104942Z
UID:46774-1556197200-1556200800@visionedgemarketing.com
SUMMARY:Is Your Customer Journey Map Missing Major Stops Along the Way | If You Market Podcast
DESCRIPTION:In this podcast Sky Cassidy of MountainTop Data and Laura explore how companies can improve creating a customer journey map. Tips for incorporating fit and behavior to understand where the customer is in their buying process are a key part of the conversation.
URL:https://visionedgemarketing.com/event/is-your-customer-journey-map-missing-major-stops-along-the-way-if-you-market-podcast/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20190418T103000
DTEND;TZID=America/Chicago:20190418T111500
DTSTAMP:20260531T165648
CREATED:20190327T153752Z
LAST-MODIFIED:20220428T165611Z
UID:46769-1555583400-1555586100@visionedgemarketing.com
SUMMARY:Everyday Customer Analytics | ClearAction Value Exchange Members Event
DESCRIPTION:Join Laura Patterson and the ClearAction Value Exchange in this interactive webcast on the topic of Everyday Customer Analytics. Laura will facilitate a conversation around four key points: \n\nWhat customer analytics matter.\nUsing the customer lifecycle journey.\nTree practical ways to acquire data to support analytics.\nTips for presenting your recommendations.\n\nWhile this is a members only event\, special passes are available for guests. To secure a pass\, email success@clearaction.com \n 
URL:https://visionedgemarketing.com/event/clearaction-value-exchange-members-event-everyday-customer-analytics/
ORGANIZER;CN="ClearAction Value Exchange":MAILTO:success@clearaction.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20190226T080000
DTEND;TZID=America/Chicago:20190226T170000
DTSTAMP:20260531T165648
CREATED:20190110T225118Z
LAST-MODIFIED:20190110T225118Z
UID:46302-1551168000-1551200400@visionedgemarketing.com
SUMMARY:Revenue Operations
DESCRIPTION:Join Laura in Scottsdale on February 26 to talk about Revenue Operations at the B2B Marketing Exchange.
URL:https://visionedgemarketing.com/event/revenue-operations/
LOCATION:Hyatt Regency Scottsdale\, 7500 E Doubletree Ranch Rd\, Scottsdale\, AZ\, 85258\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20181115T123000
DTEND;TZID=America/Chicago:20181115T130000
DTSTAMP:20260531T165648
CREATED:20180924T191303Z
LAST-MODIFIED:20180924T191303Z
UID:44761-1542285000-1542286800@visionedgemarketing.com
SUMMARY:Ready\, Set\, Grow. Episode 7 | Live Radio Show with Laura Patterson
DESCRIPTION:Live Radio Show with Laura Patterson on SLMA Radio Ready\, Set\, Grow. Episode 7: Greg Stock\, Chairman and CEO\, Zenoss \n“When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson
URL:https://visionedgemarketing.com/event/ready-set-grow-episode-7-live-radio-show-with-laura-patterson/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181114
DTEND;VALUE=DATE:20181115
DTSTAMP:20260531T165648
CREATED:20180816T175750Z
LAST-MODIFIED:20180820T173811Z
UID:44398-1542153600-1542239999@visionedgemarketing.com
SUMMARY:FORECASTxSCIENCE Conference | So\, What Can a Good Marketing Dashboard Do For You?
DESCRIPTION:You are probably missing the mark when it comes to having an effective dashboard. Why? Because most dashboards consist of a smorgasbord of numbers that report on activity and outputs. In this session\, you’ll learn how to build a dashboard that provides clear guidance for decision-making\, spotting trends\, and seizing opportunities.
URL:https://visionedgemarketing.com/event/forecastxscience-conference/
LOCATION:Bechtel Center\, 500 Washington Street\, San Francisco\, CA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20181018T123000
DTEND;TZID=America/Chicago:20181018T130000
DTSTAMP:20260531T165648
CREATED:20180816T175018Z
LAST-MODIFIED:20180824T215754Z
UID:44393-1539865800-1539867600@visionedgemarketing.com
SUMMARY:Ready\, Set\, Grow. Episode 6 | Live Radio Show with Laura Patterson
DESCRIPTION:Live Radio Show with Laura Patterson on SLMA Radio Ready\, Set\, Grow. Episode 6: Becky Taylor\, COO\, SensorRX. \n“When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson \n 
URL:https://visionedgemarketing.com/event/ready-set-grow-episode-5-live-radio-show-with-laura-patterson/
LOCATION:Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180920T123000
DTEND;TZID=America/Chicago:20180920T130000
DTSTAMP:20260531T165648
CREATED:20180824T214418Z
LAST-MODIFIED:20180824T215612Z
UID:44421-1537446600-1537448400@visionedgemarketing.com
SUMMARY:Ready\, Set\, Grow. Episode 5 | Live Radio Show with Laura Patterson
DESCRIPTION:Live Radio Show with Laura Patterson on SLMA Radio Ready\, Set\, Grow. Episode 5: Marc Hafner\, CEO\, Revionics. \n“When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. \nEach of the guests on Ready Set Grow will share their insights into achieving growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson \n 
URL:https://visionedgemarketing.com/event/live-radio-ready-set-grow/
END:VEVENT
END:VCALENDAR