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DTSTART;TZID=America/Chicago:20201111T110000
DTEND;TZID=America/Chicago:20201111T120000
DTSTAMP:20260531T175842
CREATED:20201015T145635Z
LAST-MODIFIED:20201015T145635Z
UID:49213-1605092400-1605096000@visionedgemarketing.com
SUMMARY:Achieve Organic Growth Through Customer Centricity
DESCRIPTION:For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Action that is customer-centric. \nCustomer-centric organic growth requires connecting Upstream and Downstream Marketing. On Nov 11\, join the conversation with Lynn Yanyo and Laura Patterson\, author of the new and fourth book\, Fast-Track Your Business. as they walk through the Circle of Traction framework\, a practical customer-centric framework for navigating and accelerating a sustainable path to organic growth. Catch the conversation as they walk through data-informed insights\, operational excellence\, and performance management to accelerate growth.  We’ll definitely explore: \n\nMaking customer-centric more than a buzzword\nUsing upstream Marketing to drive growth\nApplying a framework to accelerate traction in the market\n\nRegistration details
URL:https://visionedgemarketing.com/event/customer-centric-organic-growth/
LOCATION:ISBM
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201110T083000
DTEND;TZID=America/Chicago:20201110T093000
DTSTAMP:20260531T175842
CREATED:20201109T184832Z
LAST-MODIFIED:20201110T001601Z
UID:49647-1604997000-1605000600@visionedgemarketing.com
SUMMARY:WhatsApp Webinar: Serving the always-on Customer
DESCRIPTION:How do we engage the always-on customer? By providing real-time support at all times without fail. Engati teams up with CX Author\, Laura Patterson on how to engage and support customers with a WhatsApp chatbot. \nLearn to build an intelligent\, always-on WhatsApp chatbot for customer support through this edition of a live learning series. \nJoin us on Tuesday\, 10th Nov 2020 at 8:30 AM CDT (8 PM IST) \nRegistration Details
URL:https://visionedgemarketing.com/event/whatsapp-webinar-serving-the-always-on-customer/
LOCATION:Engati
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200916
DTEND;VALUE=DATE:20200917
DTSTAMP:20260531T175842
CREATED:20200323T022803Z
LAST-MODIFIED:20200831T135819Z
UID:48348-1600214400-1600300799@visionedgemarketing.com
SUMMARY:The Making of a Relevant and Actionable Marketing Dashboard
DESCRIPTION:Today with so many technology platforms it seems like creating a Marketing dashboard would be a piece of cake. If that were so\, why does the C-Suite continue to be disappointed in how Marketing reports on its value\, contribution and impact? John Paul Getty summed up the problem well: “It’s no use sharpening the bit if you’re drilling in the wrong place.” Best-in-Class marketers understand that building a culture of accountability drives and demonstrate how your organization is delivering real business value. Scorecards and dashboards are two vital tools Marketing needs to effectively execute to communicate its value\, facilitate decisions and make course corrections. In this session\, learn what it takes to develop a relevant and actionable Marketing dashboard. \nKey Learning Objectives: \n\nScorecards and Dashboards – what’s the difference and when to use each\nFive steps for creating a relevant and actionable Marketing dashboard\nKey Marketing metrics for every dashboard
URL:https://visionedgemarketing.com/event/american-marketing-association-hosts-laura-patterson/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2020/03/download.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200707T190000
DTEND;TZID=America/Chicago:20200707T200000
DTSTAMP:20260531T175842
CREATED:20200216T231446Z
LAST-MODIFIED:20200216T231637Z
UID:48257-1594148400-1594152000@visionedgemarketing.com
SUMMARY:Taking the Indie Route for Fast-Track Your Business
DESCRIPTION:Releasing a book is never easy – doing it on your own adds a whole new challenge. Join Laura Patterson of VisionEdge Marketing and Alan Bourgeois from the Author’s Marketing Guild July 7th\, 2020\, for their in depth discussion on Patterson taking the indie route for her 4th book – Fast-Track Your Business. 
URL:https://visionedgemarketing.com/event/taking-the-indie-route-for-fast-track-your-business/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200514T110000
DTEND;TZID=America/Chicago:20200514T120000
DTSTAMP:20260531T175842
CREATED:20200428T074120Z
LAST-MODIFIED:20200428T074120Z
UID:48403-1589454000-1589457600@visionedgemarketing.com
SUMMARY:Good Analysts Know When to Call a Flag on the Play
DESCRIPTION:Join the conversation about the evolution and emerging role of data scientists and analysts in marketing and business\, why we must be ever vigilant in how we create and employ models and where we’re headed as we embrace more artificial intelligence capabilities.
URL:https://visionedgemarketing.com/event/good-analysts-know-when-to-call-a-flag-on-the-play/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2020/04/DAA-circle.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200512T123000
DTEND;TZID=America/Chicago:20200512T133000
DTSTAMP:20260531T175842
CREATED:20200428T131214Z
LAST-MODIFIED:20200428T131214Z
UID:48410-1589286600-1589290200@visionedgemarketing.com
SUMMARY:Take Another Look at Your Behavior With Customers
DESCRIPTION:Join us for a “town hall” meeting hosted by Bob Thompson for ISBM. In this meeting\, Laura will cover: \n  \n\nFast-Track Your Business\, which shares our Circle of Traction framework to taking a customer centric approach for accelerating organic growth\nReceipt of our patent for a process for creating a more customer-centric measurable Marketing plan that creates direct line of sight between the work of Marketing and business results\nThat the science side of Marketing has been the essence of my career and the roots of VisionEdge Marketing\, founded in 1999.  And our leadership role in helping to pioneer the Marketing Performance Management discipline
URL:https://visionedgemarketing.com/event/take-another-look-at-your-behavior-with-customers/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2020/04/ISBM-Logo-New.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200423T133000
DTEND;TZID=America/Chicago:20200423T140000
DTSTAMP:20260531T175842
CREATED:20200323T021226Z
LAST-MODIFIED:20200323T021226Z
UID:48344-1587648600-1587650400@visionedgemarketing.com
SUMMARY:A Conversation on Growth Sales Pipeline Radio with Matt Heinz
DESCRIPTION:Laura Patterson joins Matt Heinz on the Sales Pipeline Radio Show to discuss the relationship between culture and growth.
URL:https://visionedgemarketing.com/event/a-conversation-on-growth-sales-pipeline-radio-with-matt-heinz/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2020/03/Picture1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200326T130000
DTEND;TZID=America/Chicago:20200326T140000
DTSTAMP:20260531T175842
CREATED:20200216T214054Z
LAST-MODIFIED:20200324T164020Z
UID:48244-1585227600-1585231200@visionedgemarketing.com
SUMMARY:Revisiting Your Processes for Sustainable Organic Growth
DESCRIPTION:Is it possible to connect the Upstream and Downstream? For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Join this program if you are looking for a practical customer-centric framework that provides a systematic process for navigating and accelerating a sustainable path to organic growth. \nDuring this program\, Laura Patterson\, author of the new Fast-Track Your Business and thought leader on using data-derived insights\, operational excellence\, and performance management to accelerate growth will cover \n\nMaking customer-centric more than a buzzword\nUsing upstream Marketing to drive growth\nApplying a framework to accelerate traction in the market\n\nRegister here to listen in.
URL:https://visionedgemarketing.com/event/why-you-need-to-connect-the-upstream-and-downstream-for-growth/
ATTACH;FMTTYPE=image/jpeg:https://visionedgemarketing.com/wp-content/uploads/2020/02/thumbnail_image002.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200319
DTEND;VALUE=DATE:20200320
DTSTAMP:20260531T175842
CREATED:20200216T224746Z
LAST-MODIFIED:20200218T190650Z
UID:48253-1584576000-1584662399@visionedgemarketing.com
SUMMARY:Gain Traction for Organic Growth - A Conversation With Jim Obermeyer
DESCRIPTION:Learn how to gain traction for organic growth. Join us for Laura’s conversation with Jim Obermeyer of Funnel Media Group. Listen in as Jim delves into Laura’s newest book\, Fast-Track Your Business\, and how customers have used the Circle of Traction framework to grow and achieve success. 
URL:https://visionedgemarketing.com/event/gain-traction-for-organic-growth-a-conversation-with-jim-obermeyer/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200312T120000
DTEND;TZID=America/Chicago:20200312T130000
DTSTAMP:20260531T175842
CREATED:20200216T213546Z
LAST-MODIFIED:20200225T152308Z
UID:48240-1584014400-1584018000@visionedgemarketing.com
SUMMARY:Master a Customer-Centric Approach to Ramp Up Your Business
DESCRIPTION:Achieving and maintaining growth is difficult – but it is attainable. If you’re focused on growth then you need to be fully clued in on how to use Upstream Marketing to your competitive advantage. Laura will present a framework everyone can use to take a more customer-centric data-to-insights approach to accelerating market growth. Join this webinar as we explore what upstream Marketing is and how it helps you gain a competitive advantage.  \nYou will learn: \n\nWhy you need to focus on the upstream if you are trying to grow organically\nThe four pivotal upstream capability requirements\n10 questions you need to be able to answer\nThe importance of data and how to leverage it for sustainable growth\nThe framework to facilitate your customer-centric approach to growth
URL:https://visionedgemarketing.com/event/ready-set-grow-how-to-use-upstream-marketing-to-your-competitive-advantage/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2019/10/upstream-marketing-measure-post.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200303T003000
DTEND;TZID=America/Chicago:20200303T130000
DTSTAMP:20260531T175842
CREATED:20200211T163907Z
LAST-MODIFIED:20200216T212710Z
UID:48236-1583195400-1583240400@visionedgemarketing.com
SUMMARY:Accelerating Growth and Creating Customer Value
DESCRIPTION:Join the conversation as Laura and Lynn Hunsaker\, Chief Customer Officer for ClearAction and Customer Value Performance talk show producer\, chat about Laura’s newest book\, Fast-Track Your Business\, and how you can how use the Circle of Traction framework to gain market growth and create customer value. 
URL:https://visionedgemarketing.com/event/accelerating-growth-and-creating-customer-value/
ATTACH;FMTTYPE=image/png:https://visionedgemarketing.com/wp-content/uploads/2019/12/organic-growth-assessment-page.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190916
DTEND;VALUE=DATE:20190919
DTSTAMP:20260531T175842
CREATED:20190610T183821Z
LAST-MODIFIED:20190610T183821Z
UID:47146-1568592000-1568851199@visionedgemarketing.com
SUMMARY:How Scenario Analysis Will Improve Your Customer Experience
DESCRIPTION:Anticipation is essential for any company striving to be more agile. How can you improve your ability to anticipate? By becoming more adept at using the concept of scenario analysis. Scenario analysis is a valuable data and analytics tool every company can use to help hone their skills at anticipating and preparing for a variety of business situations and outcomes\, including customer experience. Using case studies from our customer base this session explores how to employ scenario analysis to help you revisit your strategies\, challenge your assumptions\, stimulate internal discussion\, and detect early warning signals needed to insure your company continues to better compete by creating the desired customer experience. \nLearning Outcomes: \n1.            Plan for and anticipate the unexpected \n2.            Deliver on the promise of customer experience \n3.            Understand the value of creating scenarios \n4.            Learn the steps for scenario creation
URL:https://visionedgemarketing.com/event/how-scenario-analysis-will-improve-your-customer-experience/
LOCATION:Hynes Convention Center
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190616
DTEND;VALUE=DATE:20190621
DTSTAMP:20260531T175842
CREATED:20180820T164933Z
LAST-MODIFIED:20180820T174428Z
UID:44402-1560643200-1561075199@visionedgemarketing.com
SUMMARY:Marketing Evolution Experience Conference | How Great People with Great Technology Fail: The Importance of Process
DESCRIPTION:Laura Patterson\, President\, VisionEdge Marketing\, Inc. \nThe smartest experts and the latest tools will not cut it without an investment in robust processes. Laura unwraps the riddle of why companies flunk Process 101. (Spoiler Alert: by focusing on cost rather than customer value and revenue.). Learn how heroes reap the value of processes and how to measure the success of your marketing methods. This technique is not just for your email\, search and social marketing campaigns\, it also applies to digital analytics\, customer experience\, voice of customer\, and testing methods and logistics: all of your strategic Marketing. Laura shares how the best organizations map their processes\, so you can be constructive the minute you return to your desk.
URL:https://visionedgemarketing.com/event/marketing-evolution-experience-conference/
LOCATION:Las Vegas Venue\, Las Vegas\, NV\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20190425T130000
DTEND;TZID=America/Chicago:20190425T140000
DTSTAMP:20260531T175842
CREATED:20190402T104942Z
LAST-MODIFIED:20190402T104942Z
UID:46774-1556197200-1556200800@visionedgemarketing.com
SUMMARY:Is Your Customer Journey Map Missing Major Stops Along the Way | If You Market Podcast
DESCRIPTION:In this podcast Sky Cassidy of MountainTop Data and Laura explore how companies can improve creating a customer journey map. Tips for incorporating fit and behavior to understand where the customer is in their buying process are a key part of the conversation.
URL:https://visionedgemarketing.com/event/is-your-customer-journey-map-missing-major-stops-along-the-way-if-you-market-podcast/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20190418T103000
DTEND;TZID=America/Chicago:20190418T111500
DTSTAMP:20260531T175842
CREATED:20190327T153752Z
LAST-MODIFIED:20220428T165611Z
UID:46769-1555583400-1555586100@visionedgemarketing.com
SUMMARY:Everyday Customer Analytics | ClearAction Value Exchange Members Event
DESCRIPTION:Join Laura Patterson and the ClearAction Value Exchange in this interactive webcast on the topic of Everyday Customer Analytics. Laura will facilitate a conversation around four key points: \n\nWhat customer analytics matter.\nUsing the customer lifecycle journey.\nTree practical ways to acquire data to support analytics.\nTips for presenting your recommendations.\n\nWhile this is a members only event\, special passes are available for guests. To secure a pass\, email success@clearaction.com \n 
URL:https://visionedgemarketing.com/event/clearaction-value-exchange-members-event-everyday-customer-analytics/
ORGANIZER;CN="ClearAction Value Exchange":MAILTO:success@clearaction.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20190226T080000
DTEND;TZID=America/Chicago:20190226T170000
DTSTAMP:20260531T175842
CREATED:20190110T225118Z
LAST-MODIFIED:20190110T225118Z
UID:46302-1551168000-1551200400@visionedgemarketing.com
SUMMARY:Revenue Operations
DESCRIPTION:Join Laura in Scottsdale on February 26 to talk about Revenue Operations at the B2B Marketing Exchange.
URL:https://visionedgemarketing.com/event/revenue-operations/
LOCATION:Hyatt Regency Scottsdale\, 7500 E Doubletree Ranch Rd\, Scottsdale\, AZ\, 85258\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20181115T123000
DTEND;TZID=America/Chicago:20181115T130000
DTSTAMP:20260531T175842
CREATED:20180924T191303Z
LAST-MODIFIED:20180924T191303Z
UID:44761-1542285000-1542286800@visionedgemarketing.com
SUMMARY:Ready\, Set\, Grow. Episode 7 | Live Radio Show with Laura Patterson
DESCRIPTION:Live Radio Show with Laura Patterson on SLMA Radio Ready\, Set\, Grow. Episode 7: Greg Stock\, Chairman and CEO\, Zenoss \n“When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson
URL:https://visionedgemarketing.com/event/ready-set-grow-episode-7-live-radio-show-with-laura-patterson/
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181114
DTEND;VALUE=DATE:20181115
DTSTAMP:20260531T175842
CREATED:20180816T175750Z
LAST-MODIFIED:20180820T173811Z
UID:44398-1542153600-1542239999@visionedgemarketing.com
SUMMARY:FORECASTxSCIENCE Conference | So\, What Can a Good Marketing Dashboard Do For You?
DESCRIPTION:You are probably missing the mark when it comes to having an effective dashboard. Why? Because most dashboards consist of a smorgasbord of numbers that report on activity and outputs. In this session\, you’ll learn how to build a dashboard that provides clear guidance for decision-making\, spotting trends\, and seizing opportunities.
URL:https://visionedgemarketing.com/event/forecastxscience-conference/
LOCATION:Bechtel Center\, 500 Washington Street\, San Francisco\, CA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20181018T123000
DTEND;TZID=America/Chicago:20181018T130000
DTSTAMP:20260531T175842
CREATED:20180816T175018Z
LAST-MODIFIED:20180824T215754Z
UID:44393-1539865800-1539867600@visionedgemarketing.com
SUMMARY:Ready\, Set\, Grow. Episode 6 | Live Radio Show with Laura Patterson
DESCRIPTION:Live Radio Show with Laura Patterson on SLMA Radio Ready\, Set\, Grow. Episode 6: Becky Taylor\, COO\, SensorRX. \n“When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson \n 
URL:https://visionedgemarketing.com/event/ready-set-grow-episode-5-live-radio-show-with-laura-patterson/
LOCATION:Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180920T123000
DTEND;TZID=America/Chicago:20180920T130000
DTSTAMP:20260531T175842
CREATED:20180824T214418Z
LAST-MODIFIED:20180824T215612Z
UID:44421-1537446600-1537448400@visionedgemarketing.com
SUMMARY:Ready\, Set\, Grow. Episode 5 | Live Radio Show with Laura Patterson
DESCRIPTION:Live Radio Show with Laura Patterson on SLMA Radio Ready\, Set\, Grow. Episode 5: Marc Hafner\, CEO\, Revionics. \n“When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. \nEach of the guests on Ready Set Grow will share their insights into achieving growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson \n 
URL:https://visionedgemarketing.com/event/live-radio-ready-set-grow/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180823T123000
DTEND;TZID=America/Chicago:20180823T130000
DTSTAMP:20260531T175842
CREATED:20180613T185125Z
LAST-MODIFIED:20180613T185125Z
UID:44259-1535027400-1535029200@visionedgemarketing.com
SUMMARY:Ready\, Set\, Grow. Episode 4 | Live Radio Show with Laura Patterson
DESCRIPTION:Live Radio Show with Laura Patterson on SLMA Radio Ready\, Set\, Grow. Episode 4: Kevin Jones\, CEO and President “When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson
URL:https://visionedgemarketing.com/event/ready-set-grow-episode-4-live-radio-show-with-laura-patterson/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180809T090000
DTEND;TZID=America/Chicago:20180809T170000
DTSTAMP:20260531T175842
CREATED:20180613T182702Z
LAST-MODIFIED:20180613T182702Z
UID:44256-1533805200-1533834000@visionedgemarketing.com
SUMMARY:MASB Summer Summit 2018 | How Successful Marketers Account for Marketing's Value
DESCRIPTION:MASB is powering The Forbes Marketing Accountability Initiative to validate marketing’s contribution to growth. Marketing practitioners\, academics and measurement experts are gathering to collaborate with peers and receive briefings on standards-setting projects\, marketing research and education programs.
URL:https://visionedgemarketing.com/event/masb-summer-summit-2018-how-successful-marketers-account-for-marketings-value/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180719T123000
DTEND;TZID=America/Chicago:20180719T130000
DTSTAMP:20260531T175842
CREATED:20180525T195153Z
LAST-MODIFIED:20180626T024642Z
UID:44196-1532003400-1532005200@visionedgemarketing.com
SUMMARY:Ready\, Set\, Grow. Episode 3 | Live Radio Show with Laura Patterson
DESCRIPTION:Live Radio Show with Laura Patterson on SLMA Radio\nReady\, Set\, Grow. Episode 3: Dave Sikora\, CEO Altr \n“When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving organic growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson
URL:https://visionedgemarketing.com/event/ready-set-grow-ep-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180621T123000
DTEND;TZID=America/Chicago:20180621T130000
DTSTAMP:20260531T175842
CREATED:20180525T195102Z
LAST-MODIFIED:20180618T190915Z
UID:44195-1529584200-1529586000@visionedgemarketing.com
SUMMARY:Ready\, Set\, Grow. Episode 2 | Live Radio Show with Laura Patterson
DESCRIPTION:  \nLive Radio Show with Laura Patterson on SLMA Radio\nReady\, Set\, Grow. Episode 2: JT McCormick\, President & CEO of Book In A Box \n“When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson
URL:https://visionedgemarketing.com/event/ready-set-grow-ep-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180614T123000
DTEND;TZID=America/Chicago:20180614T130000
DTSTAMP:20260531T175842
CREATED:20180525T195035Z
LAST-MODIFIED:20180824T215016Z
UID:44193-1528979400-1528981200@visionedgemarketing.com
SUMMARY:Ready\, Set\, Grow. Episode 1 | Live Radio Show with Laura Patterson
DESCRIPTION:  \nLive Radio Show with Laura Patterson on SLMA Radio\nReady\, Set\, Grow. Episode 1: Steven “Ziggy” Shanklin\, Founder & CEO of White Cloud Security  \n“When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson
URL:https://visionedgemarketing.com/event/ready-set-grow-ep-1/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180612T130000
DTEND;TZID=America/Chicago:20180612T140000
DTSTAMP:20260531T175842
CREATED:20180219T150638Z
LAST-MODIFIED:20180219T150638Z
UID:43437-1528808400-1528812000@visionedgemarketing.com
SUMMARY:2018 TMSA Logistics Marketing & Sales Conference
DESCRIPTION:Are You Rich in Metrics But Struggle to Prove Value?\nIn an environment where Marketing is being asked to prove its value every day\, what can you do to not merely survive\, but to thrive? The answer is that Marketing leaders need to see themselves as champions of growth\, able to anticipate customer needs\, develop their organizations’ Marketing capabilities\, and measure Marketing’s impact on the business in terms that matter to their CEOs\, CFOs\, and leadership teams. Focusing on lead generation\, pipeline management\, branding\, and customer acquisition in no longer enough. The most important ingredient for thriving Marketers is their ability to connect the dots between all Marketing activities and the corresponding investments and business results. That means that you’re going to have to provide metrics that are relevant to your CEO and CFO. \nIn this interactive session\, based on industry case studies\, you will learn: \n\nThe difference between measures and metric and easy ways to start with the right marketing metrics\nHow to track the right marketing metrics and create a corresponding dashboard to prove marketing’s value\, impact\, and contribution\, and gain C-level buy-in\nHow to use your dashboard to facilitate strategic decisions and mitigate risk\nIncrease your personal credibility and influence with the right metrics
URL:https://visionedgemarketing.com/event/2018-tmsa-conference/
LOCATION:Westin Cape Coral Resort at Marina Village\, 5951 Silver King Blvd\, Cape Coral\, FL\, 33914\, United States
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180606T110000
DTEND;TZID=America/Chicago:20180606T120000
DTSTAMP:20260531T175842
CREATED:20180124T172523Z
LAST-MODIFIED:20180531T134559Z
UID:43341-1528282800-1528286400@visionedgemarketing.com
SUMMARY:Marketing Evolution Experience | Communicating with Executives
DESCRIPTION:Your First Marketing Superpower: Communicating With Executives \nNumbers are the language of business. You become unstoppable when you capture numbers that matter\, have a material impact on those numbers\, and meaningfully communicate your results.  Master these secrets and there’s no limit to your rising star. Laura draws on hundreds of case studies and over a decade of marketing management benchmarking to help you build your personal action plan for becoming a marketing super hero. Recognize the numbers that matter\, tee up the conversations with your leadership\, and build a compelling and respected presence at your company. \n \n 
URL:https://visionedgemarketing.com/event/marketing-evolution-experience/
LOCATION:Caesars Palace\, 3570 Las Vegas Boulevard South\, Las Vegas\, NV\, 89109\, United States
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180515T120000
DTEND;TZID=America/Chicago:20180515T130000
DTSTAMP:20260531T175842
CREATED:20180320T171922Z
LAST-MODIFIED:20220331T012233Z
UID:43545-1526385600-1526389200@visionedgemarketing.com
SUMMARY:Why and How to Benchmark Your Agency: Proven Practice for Gaining Performance Improving Insights
DESCRIPTION:You’re investing time\, energy and cold cash into your agency! Where are you excelling against the competition and where are you falling behind? Which areas are worth further investments? \nThese are the insights that benchmarking can help deliver. \nHow do you survive and thrive in an environment where agencies must continuously adapt and deliver more\, faster\, better and less expensively? You can’t do everything! Yet you must stay at the front of pack to grow the agency. This means that the agency needs to constantly appraise and improve your agency’s capabilities and processes. Welcome to the world of benchmarking. \nUse this method to discover all types of best agency practices to support continuous improvement that will give you an edge over your industry peers. \nOn May 15 join Laura Patterson\, president\, VisionEdge Marketing\, to learn how to use benchmarking to future proof your agency’s success. \nKey takeaways: \n\nWhat is benchmarking and why use it\nMethods for benchmarking\nWhat should be benchmarked and how do you prioritize?\nHow to spin up a benchmarking initiative and where to start.\n\nWho should attend: \nAnyone in an agency or marketing leadership role who is interested in outperforming the competition and focused on identifying opportunities to deliver more value to clients\, should attend this session.
URL:https://visionedgemarketing.com/event/benchmarking-agency-webinar/
LOCATION:Webinar
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180416T153000
DTEND;TZID=America/Chicago:20180416T163000
DTSTAMP:20260531T175842
CREATED:20180110T170647Z
LAST-MODIFIED:20180110T171046Z
UID:43120-1523892600-1523896200@visionedgemarketing.com
SUMMARY:Hero Conf Austin | Make Your Marketing More Relevant to the C-Suite
DESCRIPTION:Make Your Marketing Analytics More Relevant to the C-Suite \nThe “sexiest” job of the new century—that’s how the Harvard Business Review characterized the practice of sifting through data to find hidden\, below-the-surface meaning and subsequently extrapolating the underlying knowledge. In today’s highly competitive business environment\, it’s not enough for the marketers to have skill and proficiency at Marketing – whether inside or outside the organization. Data\, and the ability to draw actionable insights from the data\, is essential for any company wanting to increase customer engagement and tap new markets to ultimately achieve growth targets. Done well\, it becomes a competitive advantage. The ability to capture\, analyze\, and use data to demonstrate your business acumen and to make critical business decisions is a pivotal skill. Yet\, according to research by VisionEdge Marketing\, Hive9\, and Valid USA\, all Marketing organizations are mediocre at BEST in terms of making their data and marketing analytics relevant to the C-Suite. \nJoin this interactive session\, based on 16+ years of surveys and real-life case studies\, to learn: \n\nHow best-in-class marketers apply data to the strategy development and execution process\nHow to use analytics to demonstrate Marketing’s value\nWhat it means to live an Analytics Life\,\nPractical tips on how to make Marketing and your data more relevant to the C-Suite and make your boss look better with numbers
URL:https://visionedgemarketing.com/event/hero-conf-austin/
LOCATION:Hilton Austin\, 500 East 4th Street\, Austin\, TX\, 78701\, United States
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20171018T103000
DTEND;TZID=America/Chicago:20171018T153000
DTSTAMP:20260531T175842
CREATED:20170919T203646Z
LAST-MODIFIED:20170919T205700Z
UID:42674-1508322600-1508340600@visionedgemarketing.com
SUMMARY:TMAG Meeting | Using Data to Create a Segment-Based Strategy
DESCRIPTION:Beyond Theory: Using Data to Create a Segment-Based Strategy \nLack of or access to data no longer Marketing’s biggest challenge. In fact\, the opposite is true. Marketers are drowning in data – both structured and structured. To be relevant\, Marketing needs to be able to connect the data\, derive meaningful patterns and move from insights to action that create opportunities to create value and drive growth. In this session\, Laura Patterson\, president of VisionEdge Marketing\, will share a case studies from the financial services and manufacturing industries on using data and analytics to move from a one-size fits all approach to the Market to a Segment-Based strategy.
URL:https://visionedgemarketing.com/event/tmag-meeting-segment-based-strategy/
LOCATION:Santa Clara Venue\, Santa Clara\, CA\, United States
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