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DTSTART;TZID=America/Chicago:20181018T123000
DTEND;TZID=America/Chicago:20181018T130000
DTSTAMP:20260531T225746
CREATED:20180816T175018Z
LAST-MODIFIED:20180824T215754Z
UID:44393-1539865800-1539867600@visionedgemarketing.com
SUMMARY:Ready\, Set\, Grow. Episode 6 | Live Radio Show with Laura Patterson
DESCRIPTION:Live Radio Show with Laura Patterson on SLMA Radio Ready\, Set\, Grow. Episode 6: Becky Taylor\, COO\, SensorRX. \n“When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson \n 
URL:https://visionedgemarketing.com/event/ready-set-grow-episode-5-live-radio-show-with-laura-patterson/
LOCATION:Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180920T123000
DTEND;TZID=America/Chicago:20180920T130000
DTSTAMP:20260531T225746
CREATED:20180824T214418Z
LAST-MODIFIED:20180824T215612Z
UID:44421-1537446600-1537448400@visionedgemarketing.com
SUMMARY:Ready\, Set\, Grow. Episode 5 | Live Radio Show with Laura Patterson
DESCRIPTION:Live Radio Show with Laura Patterson on SLMA Radio Ready\, Set\, Grow. Episode 5: Marc Hafner\, CEO\, Revionics. \n“When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. \nEach of the guests on Ready Set Grow will share their insights into achieving growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson \n 
URL:https://visionedgemarketing.com/event/live-radio-ready-set-grow/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180823T123000
DTEND;TZID=America/Chicago:20180823T130000
DTSTAMP:20260531T225746
CREATED:20180613T185125Z
LAST-MODIFIED:20180613T185125Z
UID:44259-1535027400-1535029200@visionedgemarketing.com
SUMMARY:Ready\, Set\, Grow. Episode 4 | Live Radio Show with Laura Patterson
DESCRIPTION:Live Radio Show with Laura Patterson on SLMA Radio Ready\, Set\, Grow. Episode 4: Kevin Jones\, CEO and President “When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson
URL:https://visionedgemarketing.com/event/ready-set-grow-episode-4-live-radio-show-with-laura-patterson/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180809T090000
DTEND;TZID=America/Chicago:20180809T170000
DTSTAMP:20260531T225746
CREATED:20180613T182702Z
LAST-MODIFIED:20180613T182702Z
UID:44256-1533805200-1533834000@visionedgemarketing.com
SUMMARY:MASB Summer Summit 2018 | How Successful Marketers Account for Marketing's Value
DESCRIPTION:MASB is powering The Forbes Marketing Accountability Initiative to validate marketing’s contribution to growth. Marketing practitioners\, academics and measurement experts are gathering to collaborate with peers and receive briefings on standards-setting projects\, marketing research and education programs.
URL:https://visionedgemarketing.com/event/masb-summer-summit-2018-how-successful-marketers-account-for-marketings-value/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180719T123000
DTEND;TZID=America/Chicago:20180719T130000
DTSTAMP:20260531T225746
CREATED:20180525T195153Z
LAST-MODIFIED:20180626T024642Z
UID:44196-1532003400-1532005200@visionedgemarketing.com
SUMMARY:Ready\, Set\, Grow. Episode 3 | Live Radio Show with Laura Patterson
DESCRIPTION:Live Radio Show with Laura Patterson on SLMA Radio\nReady\, Set\, Grow. Episode 3: Dave Sikora\, CEO Altr \n“When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving organic growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson
URL:https://visionedgemarketing.com/event/ready-set-grow-ep-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180621T123000
DTEND;TZID=America/Chicago:20180621T130000
DTSTAMP:20260531T225746
CREATED:20180525T195102Z
LAST-MODIFIED:20180618T190915Z
UID:44195-1529584200-1529586000@visionedgemarketing.com
SUMMARY:Ready\, Set\, Grow. Episode 2 | Live Radio Show with Laura Patterson
DESCRIPTION:  \nLive Radio Show with Laura Patterson on SLMA Radio\nReady\, Set\, Grow. Episode 2: JT McCormick\, President & CEO of Book In A Box \n“When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson
URL:https://visionedgemarketing.com/event/ready-set-grow-ep-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180614T123000
DTEND;TZID=America/Chicago:20180614T130000
DTSTAMP:20260531T225746
CREATED:20180525T195035Z
LAST-MODIFIED:20180824T215016Z
UID:44193-1528979400-1528981200@visionedgemarketing.com
SUMMARY:Ready\, Set\, Grow. Episode 1 | Live Radio Show with Laura Patterson
DESCRIPTION:  \nLive Radio Show with Laura Patterson on SLMA Radio\nReady\, Set\, Grow. Episode 1: Steven “Ziggy” Shanklin\, Founder & CEO of White Cloud Security  \n“When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson
URL:https://visionedgemarketing.com/event/ready-set-grow-ep-1/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180612T130000
DTEND;TZID=America/Chicago:20180612T140000
DTSTAMP:20260531T225746
CREATED:20180219T150638Z
LAST-MODIFIED:20180219T150638Z
UID:43437-1528808400-1528812000@visionedgemarketing.com
SUMMARY:2018 TMSA Logistics Marketing & Sales Conference
DESCRIPTION:Are You Rich in Metrics But Struggle to Prove Value?\nIn an environment where Marketing is being asked to prove its value every day\, what can you do to not merely survive\, but to thrive? The answer is that Marketing leaders need to see themselves as champions of growth\, able to anticipate customer needs\, develop their organizations’ Marketing capabilities\, and measure Marketing’s impact on the business in terms that matter to their CEOs\, CFOs\, and leadership teams. Focusing on lead generation\, pipeline management\, branding\, and customer acquisition in no longer enough. The most important ingredient for thriving Marketers is their ability to connect the dots between all Marketing activities and the corresponding investments and business results. That means that you’re going to have to provide metrics that are relevant to your CEO and CFO. \nIn this interactive session\, based on industry case studies\, you will learn: \n\nThe difference between measures and metric and easy ways to start with the right marketing metrics\nHow to track the right marketing metrics and create a corresponding dashboard to prove marketing’s value\, impact\, and contribution\, and gain C-level buy-in\nHow to use your dashboard to facilitate strategic decisions and mitigate risk\nIncrease your personal credibility and influence with the right metrics
URL:https://visionedgemarketing.com/event/2018-tmsa-conference/
LOCATION:Westin Cape Coral Resort at Marina Village\, 5951 Silver King Blvd\, Cape Coral\, FL\, 33914\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180606T110000
DTEND;TZID=America/Chicago:20180606T120000
DTSTAMP:20260531T225746
CREATED:20180124T172523Z
LAST-MODIFIED:20180531T134559Z
UID:43341-1528282800-1528286400@visionedgemarketing.com
SUMMARY:Marketing Evolution Experience | Communicating with Executives
DESCRIPTION:Your First Marketing Superpower: Communicating With Executives \nNumbers are the language of business. You become unstoppable when you capture numbers that matter\, have a material impact on those numbers\, and meaningfully communicate your results.  Master these secrets and there’s no limit to your rising star. Laura draws on hundreds of case studies and over a decade of marketing management benchmarking to help you build your personal action plan for becoming a marketing super hero. Recognize the numbers that matter\, tee up the conversations with your leadership\, and build a compelling and respected presence at your company. \n \n 
URL:https://visionedgemarketing.com/event/marketing-evolution-experience/
LOCATION:Caesars Palace\, 3570 Las Vegas Boulevard South\, Las Vegas\, NV\, 89109\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180515T120000
DTEND;TZID=America/Chicago:20180515T130000
DTSTAMP:20260531T225746
CREATED:20180320T171922Z
LAST-MODIFIED:20220331T012233Z
UID:43545-1526385600-1526389200@visionedgemarketing.com
SUMMARY:Why and How to Benchmark Your Agency: Proven Practice for Gaining Performance Improving Insights
DESCRIPTION:You’re investing time\, energy and cold cash into your agency! Where are you excelling against the competition and where are you falling behind? Which areas are worth further investments? \nThese are the insights that benchmarking can help deliver. \nHow do you survive and thrive in an environment where agencies must continuously adapt and deliver more\, faster\, better and less expensively? You can’t do everything! Yet you must stay at the front of pack to grow the agency. This means that the agency needs to constantly appraise and improve your agency’s capabilities and processes. Welcome to the world of benchmarking. \nUse this method to discover all types of best agency practices to support continuous improvement that will give you an edge over your industry peers. \nOn May 15 join Laura Patterson\, president\, VisionEdge Marketing\, to learn how to use benchmarking to future proof your agency’s success. \nKey takeaways: \n\nWhat is benchmarking and why use it\nMethods for benchmarking\nWhat should be benchmarked and how do you prioritize?\nHow to spin up a benchmarking initiative and where to start.\n\nWho should attend: \nAnyone in an agency or marketing leadership role who is interested in outperforming the competition and focused on identifying opportunities to deliver more value to clients\, should attend this session.
URL:https://visionedgemarketing.com/event/benchmarking-agency-webinar/
LOCATION:Webinar
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180416T153000
DTEND;TZID=America/Chicago:20180416T163000
DTSTAMP:20260531T225746
CREATED:20180110T170647Z
LAST-MODIFIED:20180110T171046Z
UID:43120-1523892600-1523896200@visionedgemarketing.com
SUMMARY:Hero Conf Austin | Make Your Marketing More Relevant to the C-Suite
DESCRIPTION:Make Your Marketing Analytics More Relevant to the C-Suite \nThe “sexiest” job of the new century—that’s how the Harvard Business Review characterized the practice of sifting through data to find hidden\, below-the-surface meaning and subsequently extrapolating the underlying knowledge. In today’s highly competitive business environment\, it’s not enough for the marketers to have skill and proficiency at Marketing – whether inside or outside the organization. Data\, and the ability to draw actionable insights from the data\, is essential for any company wanting to increase customer engagement and tap new markets to ultimately achieve growth targets. Done well\, it becomes a competitive advantage. The ability to capture\, analyze\, and use data to demonstrate your business acumen and to make critical business decisions is a pivotal skill. Yet\, according to research by VisionEdge Marketing\, Hive9\, and Valid USA\, all Marketing organizations are mediocre at BEST in terms of making their data and marketing analytics relevant to the C-Suite. \nJoin this interactive session\, based on 16+ years of surveys and real-life case studies\, to learn: \n\nHow best-in-class marketers apply data to the strategy development and execution process\nHow to use analytics to demonstrate Marketing’s value\nWhat it means to live an Analytics Life\,\nPractical tips on how to make Marketing and your data more relevant to the C-Suite and make your boss look better with numbers
URL:https://visionedgemarketing.com/event/hero-conf-austin/
LOCATION:Hilton Austin\, 500 East 4th Street\, Austin\, TX\, 78701\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20171018T103000
DTEND;TZID=America/Chicago:20171018T153000
DTSTAMP:20260531T225746
CREATED:20170919T203646Z
LAST-MODIFIED:20170919T205700Z
UID:42674-1508322600-1508340600@visionedgemarketing.com
SUMMARY:TMAG Meeting | Using Data to Create a Segment-Based Strategy
DESCRIPTION:Beyond Theory: Using Data to Create a Segment-Based Strategy \nLack of or access to data no longer Marketing’s biggest challenge. In fact\, the opposite is true. Marketers are drowning in data – both structured and structured. To be relevant\, Marketing needs to be able to connect the data\, derive meaningful patterns and move from insights to action that create opportunities to create value and drive growth. In this session\, Laura Patterson\, president of VisionEdge Marketing\, will share a case studies from the financial services and manufacturing industries on using data and analytics to move from a one-size fits all approach to the Market to a Segment-Based strategy.
URL:https://visionedgemarketing.com/event/tmag-meeting-segment-based-strategy/
LOCATION:Santa Clara Venue\, Santa Clara\, CA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20171003T160000
DTEND;TZID=America/Chicago:20171003T163000
DTSTAMP:20260531T225746
CREATED:20170607T171846Z
LAST-MODIFIED:20170920T143035Z
UID:42230-1507046400-1507048200@visionedgemarketing.com
SUMMARY:MarTech Boston Conference | Implement World Class Marketing Processes
DESCRIPTION:Marketing runs on processes. And processes are the domain of Marketing Ops. Join our MarTech session on October 3rd: \nHow to Implement Best-in-Class Processes\, the Foundation of Your Marketing Operations\nBest in Class (BiC) processes are the lifeblood of successful Marketing Ops. Without them\, it would be even more difficult to deploy a world-class customer experience. Six roles and associated processes and capabilities consistently surface among BiC Marketing Ops functions (in priority order): \n\n1. Customer\, market\, competitive intelligence\, research and insights.\n2. Analytics and predictive modeling.\n3. Data management.\n4. Campaign analyses and reporting.\n5. Budgeting and planning; financial governance and reporting.\n6. Organization benchmarking and assessments. \nThis session is ideal for organizations establishing or looking to have their MarketingOps become a hub for performance management. Using examples from customer success stories\, participants will learn how to: \n\nunderstand the role and processes of BiC MarketingOps.\nimplement BiC processes for planning\, alignment\, implementation\, measurement and communication processes around data\, analytics\, metrics\, system\, tools and reporting.\nrecommend processes for improving role effectiveness.\nleverage MarketingOps to prove the value of marketing’s contribution to overall business goals and outcomes.
URL:https://visionedgemarketing.com/event/vem-martech-implement-world-class-marketing-processes-marketing-ops/
LOCATION:Hynes Convention Center
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20170628T120000
DTEND;TZID=America/Chicago:20170628T130000
DTSTAMP:20260531T225746
CREATED:20170604T194651Z
LAST-MODIFIED:20170612T025209Z
UID:42216-1498651200-1498654800@visionedgemarketing.com
SUMMARY:How Data Moves You from One-Size Fits All to Segmentation-Based Marketing
DESCRIPTION:Join us for another informative webinar hosted by the DMA DATA Community when Laura Patterson\, president and founder of VisionEdge Marketing who will present a case study on Northwest Federal Credit Union (NWFCU)\, a full-service financial institution located in Virginia\, one of the top 50 credit unions in the nation. Similar to other marketers\, the NWFCU marketing team faced data access and quality challenges. \nLearn how market and customer data along with analytics created a marketing strategy and a measurable marketing plan to create a segmentation-based strategy to accelerate growth. \nLaura will also share some results from VEM’s 2017 MPM Benchmark Survey Webinar: Cook Up the Best Marketing Performance. \nTakeaways: \n\nUse your data and analytics to identify and pursue opportunities for growth\nGain practical tips on how to make marketing and the data more relevant to the C-Suite\nUse analytics to demonstrate marketing’s value
URL:https://visionedgemarketing.com/event/data-creates-segmentation-based-strategy/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20170614T120000
DTEND;TZID=America/Chicago:20170614T140000
DTSTAMP:20260531T225746
CREATED:20170522T173501Z
LAST-MODIFIED:20170612T033100Z
UID:42166-1497441600-1497448800@visionedgemarketing.com
SUMMARY:2017 Marketing Performance Benchmark Study: Cooking Up the Best Marketing Performance
DESCRIPTION:Marketing performance remains a challenge for all but an elite group of Marketing organizations. The pressure on Marketing organizations to be able to prove their value\, impact and contribution to the business continues to increase.  In the words of Stephen Diorio\, an analyst in Forbes CMO Practice\, “Marketing faces a performance credibility gap.” In fact\, a survey conducted by the Fournaise Group discovered that 80% of CEOs freely admit that they do not trust or are not very impressed with marketers and the work they accomplish.\n\nRecently Hive9\, Valid USA\, and VisionEdge Marketing conducted the 16th annual Marketing Performance Benchmark study. Still only 1 in 4 Marketing organizations continue to earn high-marks from the C-Suite for their ability to measure and report on their contribution\, value and impact to the business. The research confirms that this group of elite Marketers\, designated Value Creators\, improve business results\, have more influence over business decisions\, and more credibility than their counterparts. The Value Creators budgets\, tools and data are not statically different and neither is type of industry and size.\n \n \n\nAttend this webinar to learn what distinguishes Marketing excellence among these Marketing organizations. You’ll be surprised to learn it is a few active ingredients that make the difference.
URL:https://visionedgemarketing.com/event/2017-mpm-benchmark-study-cooking-best-marketing-performance/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20170516T103000
DTEND;TZID=America/Chicago:20170516T111500
DTSTAMP:20260531T225746
CREATED:20161201T164335Z
LAST-MODIFIED:20161208T162951Z
UID:41150-1494930600-1494933300@visionedgemarketing.com
SUMMARY:Moving Up The Leadership Ladder with Analytics | eMetrics San Francisco
DESCRIPTION:VisionEdge Marketing is delighted to once again participate in an eMetrics conference in the Cornerstone Track.* Don’t miss it! Register here. Make sure to use our code SPEAKER for 20% off! \nMoving Up the Leadership Ladder with Analytics\nAll marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the key to becoming a corporate change agent provided you understand the bigger picture In this session\, Laura sheds light on what it means to live an Analytics Life\, how to make your boss look better with numbers and how to live and grow as a marketing analyst in any organization. \n*The Cornerstones track provides you with an arsenal of frameworks\, strategies\, blueprints\, tricks and tips to make your job easier and provide greater ROI. Major brands and leading consultants impart their best advice for collecting\, integrating\, testing\, correlating and making the most of digital data.
URL:https://visionedgemarketing.com/event/leadership-analytics-emetrics-san-fran17/
LOCATION:Marriot Marquis\, 55 Fourth Street\, San Francisco\, CA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20170323T120000
DTEND;TZID=America/Chicago:20170323T133000
DTSTAMP:20260531T225746
CREATED:20170303T164100Z
LAST-MODIFIED:20170608T184412Z
UID:41969-1490270400-1490275800@visionedgemarketing.com
SUMMARY:How to Overcome the Top 4 Roadblocks to Better Marketing Performance
DESCRIPTION:As a marketing leader\, you know the pressure is on to prove marketing’s impact on the business. To do that\, you need to excel at Marketing Performance Management (MPM). Done right\, MPM helps solve the problems with dislocated data\, misaligned teams\, and inefficient processes so you can spend less time running marketing and more time on what you love\, doing marketing. \n \n  \nMPM pioneers Allocadia\, Origami Logic\, Response Capture and VisionEdge Marketing teamed up to publish a 3-part eBook series\, The Great Big Guide to Marketing Performance Management. \nJoin us on Thursday\, March 23rd at 10am PST when we’ll reveal how to overcome the 4 key MPM challenges: \n\nJustifying the marketing investment plan and winning C-suite support\nEquipping your team for execution success\nBenchmarking best practices for the best results\nGraduating from measuring tactical results to measuring true Marketing value
URL:https://visionedgemarketing.com/event/top-4-roadblocks-marketing-performance/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20170216T120000
DTEND;TZID=America/Chicago:20170216T130000
DTSTAMP:20260531T225746
CREATED:20170116T155506Z
LAST-MODIFIED:20170117T152755Z
UID:41814-1487246400-1487250000@visionedgemarketing.com
SUMMARY:Got Marketing Data? Use Analytics to Make it Actionable
DESCRIPTION:Join us for this exciting webinar with Nimble on actionable analytics!   \nMarketers are increasingly being held responsible for growth and revenue. Today data analytics serve as the foundation for finding\, keeping\, and growing the value of customers – your growth engine. Join this webinar to learn about the skills\, data\, and analytics needed to intelligently create engaged customers with the right content\, at the right time and in the right channel. \n 
URL:https://visionedgemarketing.com/event/got-marketing-data-use-make-analytics-actionable/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20161110T100000
DTEND;TZID=America/Chicago:20161110T140000
DTSTAMP:20260531T225746
CREATED:20160930T200641Z
LAST-MODIFIED:20161014T191104Z
UID:40813-1478772000-1478786400@visionedgemarketing.com
SUMMARY:Making the Business Results Connection to Marketing & Communication
DESCRIPTION:How to Make Marketing More Relevant to the C-Suite\nToday’s business climate necessitates that marketing demonstrate accountability\, communicate value and show how it impacts the organization. Despite the wealth of campaign and operationally oriented metrics at every marketer’s fingertips and the enhancements in technology\, less than a quarter of marketers earn high marks from their leadership team for their ability to measure and communicate their value\, contribution\, and impact. All the cool marketing and communication efforts are for naught if they don’t produce business results. Join this program to learn: \n\nThe top 10 best practices of the marketers who earn top marks from the C-Suite\nQuick win steps you can employ today to strengthen the link between the work of marketing and business results\nThe equation for increasing your influence within the organization
URL:https://visionedgemarketing.com/event/making-business-results-ifca/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20161109T080000
DTEND;TZID=America/Chicago:20161109T170000
DTSTAMP:20260531T225746
CREATED:20160818T172442Z
LAST-MODIFIED:20160919T114002Z
UID:40374-1478678400-1478710800@visionedgemarketing.com
SUMMARY:Assess the State of Your Marketing Excellence
DESCRIPTION:Best-in-Class marketers align Marketing with business outcomes and clearly convey their impact and contribution to the organization. Alignment and accountability are inextricably linked and are the cornerstones of any successful Marketing organization.\n\nSince Marketing is expected to be more accountable for the investments it makes on behalf of the organization\, best-in-class marketers also establish metrics and key performance indicators (KPIs) for Marketing.  \n\nExpect to learn how to define and select the metrics and KPIs to help you make appropriate customer\, program\, and investment decisions\, understand what is and isn’t working so you can make necessary course adjustments\, and measure Marketing’s impact and value.\n\nSign up here.\n\nInterested in Marketing Assessment? Check out some more resources on the topic in our Learning Center!
URL:https://visionedgemarketing.com/event/marketing-assessment-conference-ana/
LOCATION:ANA Headquarters\, 708 Third Avenue - 33rd Floor\, New York\, New York\, 10017\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20161027T113000
DTEND;TZID=America/Chicago:20161027T130000
DTSTAMP:20260531T225746
CREATED:20160412T203007Z
LAST-MODIFIED:20160908T212126Z
UID:36156-1477567800-1477573200@visionedgemarketing.com
SUMMARY:Increase Your Credibility and Influence with the Right Metrics
DESCRIPTION:A small elite group of communications and marketing professionals are able measure their value\, impact and contribution to the business. With some hard work and discipline you can follow their lead.  It will be worth it! When you crack the code and can prove your value and impact the business\, you enjoy more credibility. And with credibility comes the opportunity to sit at the corporate leadership table and influence the big decisions. Learn how you can join the ranks of this elite group. In this session you’ll learn: \n\nThe six areas where these best-in-class marketers and communicators excel;\nHow you can build and leverage your business acumen;\nHow to make your data\, analytics\, and metrics more relevant to the C-Suite; and\nHow to manage and report on your performance to prove and improve the value of your work
URL:https://visionedgemarketing.com/event/increase-credibility-influence-right-metrics/
LOCATION:Brennan’s of Houston\, 3300 Smith \, Houston \, TX\, 77006\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20161026T111500
DTEND;TZID=America/Chicago:20161026T120000
DTSTAMP:20260531T225746
CREATED:20160413T143248Z
LAST-MODIFIED:20160413T143248Z
UID:36160-1477480500-1477483200@visionedgemarketing.com
SUMMARY:Moving Up the Leadership Ladder with Analytics
DESCRIPTION:All marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the key to becoming a corporate change agent provided you understand the bigger picture In this session\, Laura sheds light on what it means to live an Analytics Life\, how to make your boss look better with numbers and how to live and grow as a marketing analyst in any organization.
URL:https://visionedgemarketing.com/event/moving-leadership-ladder-analytics/
LOCATION:Jacob Javits Center\, 655 W 34th St\, New York\, NY\, 10001\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20161025T081500
DTEND;TZID=America/Chicago:20161025T210000
DTSTAMP:20260531T225746
CREATED:20160413T142842Z
LAST-MODIFIED:20160413T142842Z
UID:36158-1477383300-1477429200@visionedgemarketing.com
SUMMARY:How to Transform Data into Insights to Create a Winning Strategy for Competitive Advantage
DESCRIPTION:It’s easy to collect data without insight\, but to gather insight without data is next to impossible. Big Data continues to trend because companies believe it will help them deliver a competitive advantage. While the importance of Big Data is well known\, many organizations experience problems when attempting to translate data into the insights needed to inform strategy. Today’s hyper-competitive business environment necessitates the creation and execution of data-driven strategy. \nUsing real-life examples\, in this presentation\, attendees will: \n\nUnderstand how to collect relevant data.\nLearn how to properly evaluate data and transform it into actionable insights.\nUse information to create data-driven business decisions.
URL:https://visionedgemarketing.com/event/transform-data-insights-create-winning-strategy-competitive-advantage-3/
LOCATION:La Cantera Resort and Spa\, 16641 La Cantera Parkway\, San Antonio\, TX\, 78256\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20161023T171500
DTEND;TZID=America/Chicago:20161023T180000
DTSTAMP:20260531T225746
CREATED:20161021T010732Z
LAST-MODIFIED:20161021T010732Z
UID:40952-1477242900-1477245600@visionedgemarketing.com
SUMMARY:Marketing Excellence: Best Practices to Make Your Marketing Count
DESCRIPTION:Marketers everywhere are pressed to prove and improve the value of Marketing. An elite group of Marketers does this better and differently than their colleagues. Learn the 10 best practices these Marketers employ to measure Marketing’s impact\, contribution\, and effectiveness and how these practices enable them to be more relevant\, credible\, and influential within their organization. Learn to achieve Marketing Excellence. \n \nFor resources on how to join the ranks of the best-in-class\, please visit our Marketing Assessment page in our Learning Center. \n 
URL:https://visionedgemarketing.com/event/make-marketing-excellence-count/
LOCATION:La Cantera Resort and Spa\, 16641 La Cantera Parkway\, San Antonio\, TX\, 78256\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20160721T130000
DTEND;TZID=America/Chicago:20160721T140000
DTSTAMP:20260531T225746
CREATED:20160621T194559Z
LAST-MODIFIED:20160721T150750Z
UID:36775-1469106000-1469109600@visionedgemarketing.com
SUMMARY:Driving Marketing Excellence: Learn from Best-In-Class Organizations
DESCRIPTION:  \nThe Jeannette Expedition – an eight-day northern arctic trek in which the team was inadvertently back tracking farther south – serves as a metaphor for this year’s Marketing Performance Management (MPM) Benchmark study.  \n  \nThough they marched feverishly toward achieving marketing excellence\, this year’s study reveals that while some marketers made great progress\, much of it was illusory. \n  \nHave a first look Thursday\, July 21 at 2 pm EST at the results of the joint study conducted by VisionEdge Marketing and Demand Metric to learn: \n\nWhat leading marketing organizations do better and differently to earn and keep their seat at the leadership table\nHow to achieve best-in-class performance measurement and management\nSteps toward becoming a recognized as a Center of Excellence\n\n  \nJoin Laura Patterson and leading CMO peers Thursday\, July 21\, 2016 at 2 pm EST for a honest conversation around Marketing Performance Management as part of Boardroom Event’s Virtual Roundtable Series. \n\n\nWhat’s a Virtual Roundtable?\n\nAn interactive discussion [not a webinar]\nConvenient networking at your desk\nHigh-level conversations with midmarket peers
URL:https://visionedgemarketing.com/event/marketing-excellence-virtual-roundtable/
LOCATION:Virtual Roundtable
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160503
DTEND;VALUE=DATE:20160506
DTSTAMP:20260531T225746
CREATED:20160127T222259Z
LAST-MODIFIED:20160127T222259Z
UID:35486-1462233600-1462492799@visionedgemarketing.com
SUMMARY:How a Traditional Industrial Company Gained Market Traction for  New Product Using Ecosystem Mapping
DESCRIPTION:ISBM Conference: The Stakeholder Value Chain \nMay 3-5 Chicago \nLoyola University Corboy Law Center\, Kasbeer Hall \nE Pearson St\, Chicago\, IL 60611 \nEven when you’re nearly 50 years old and an established and successfully player in the market\, there’s a time to step back and take a new approach to growth.  The H-J Family of Companies\, a totally integrated manufacturer from casting design to the finished assembly for transformer components\, bushings\, and electrical connectors\, took a new approach to gain access to the end-user market to ensure faster and better market traction for a new product and positively impact the rate and degree of success.  In this session\, learn how the company applied the concept of ecosystem mapping to identify information gaps\, the best point of entry into the US Utility Market\, and to develop a go-to-market strategy to address which customers\, in what order\, who to partner with\, and what barriers they needed to address. \n 
URL:https://visionedgemarketing.com/event/how-a-traditional-industrial-company-gained-market-traction-for-new-product-using-ecosystem-mapping/
LOCATION:Loyola University Corboy Law Center\, Kasbeer Hall\, E Pearson St\, Chicago\, IL\, 60611\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20160420T110000
DTEND;TZID=America/Chicago:20160420T120000
DTSTAMP:20260531T225746
CREATED:20160416T124656Z
LAST-MODIFIED:20160416T124656Z
UID:36255-1461150000-1461153600@visionedgemarketing.com
SUMMARY:Digital Analytics Roundtable
DESCRIPTION:Join Laura Brook from the Digital Analytics Association and Laura Patterson for a conversation about how Digital Anlaytics has evolved\, core skills\, and its role in creating Marketing Centers of Excellence.
URL:https://visionedgemarketing.com/event/digital-analytics-roundtable/
LOCATION:Digital Analytics Virtual Roundtable\, http://www.digitalanalyticsassociation.org/calendar_day.asp?date=4/20/2016&event=562
ORGANIZER;CN="Digital Analytics Associations":MAILTO:nfo@digitalanalyticsassociation.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160403
DTEND;VALUE=DATE:20160405
DTSTAMP:20260531T225746
CREATED:20151209T213543Z
LAST-MODIFIED:20160311T222957Z
UID:35279-1459641600-1459814399@visionedgemarketing.com
SUMMARY:Analytics: The Intersection for Marketing and IT to Collaboratively Turn Data into a Winning Strategy for Growth
DESCRIPTION:April 3-4\, 2016 \nHyatt Regency Grand Cypress \n1 Grand Cypress Blvd\, Orlando\, FL 32836 \nMid-Market CMO Forum 2016 \nIt’s easy to collect data without insight\, but to gather insight without data is next to impossible. Big Data continues to trend because companies believe it will help them deliver a competitive advantage. While the importance of Big Data is well known\, many marketing organizations experience problems when attempting to translate data into the insights needed to inform strategy. Today’s hyper-competitive business environment necessitates the creation and execution of data-driven strategy. \nUsing real-life examples\, in this presentation\, attendees will: \n\nUnderstand how to collect relevant data\nLearn how to properly evaluate data and transform it into actionable insights\nUse information to create data-driven marketing strategy
URL:https://visionedgemarketing.com/event/how-to-transform-data-into-insights-to-create-a-winning-strategy-for-competitive-advantage-2/
LOCATION:Hyatt Regency Grand Cypress\, 1 Grand Cypress Blvd\, Orlando\, FL\, 32836\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160321
DTEND;VALUE=DATE:20160323
DTSTAMP:20260531T225746
CREATED:20151130T173541Z
LAST-MODIFIED:20160412T193554Z
UID:35233-1458518400-1458691199@visionedgemarketing.com
SUMMARY:With Credibility Comes Influence and Relevance: How You can Employ Performance Management to Earn All Three
DESCRIPTION:MarTech 2016 \nMarch 21-22\, 2016 \nSan Francisco \nThose elite marketers (about 1 in 5 marketers) that earn a 90 or greater from the C-Suite for their ability to prove their value\, impact and contribution do a number of things better and differently than their peers. Among their attributes is their ability to exercise greater business acumen. This session shares what these marketers do to achieve business acumen and how they use it to increase their credibility\, influence and relevance.
URL:https://visionedgemarketing.com/event/with-credibility-comes-influence-and-relevance-how-you-can-employ-performance-management-to-earn-all-three/
LOCATION:Hilton San Francisco Union Square\, 33 O’Farrell Street\, San Francisco\, CA\, 94102\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160314
DTEND;VALUE=DATE:20160316
DTSTAMP:20260531T225746
CREATED:20160217T190803Z
LAST-MODIFIED:20160217T190906Z
UID:35585-1457913600-1458086399@visionedgemarketing.com
SUMMARY:Accelerating Market Leadership with Customer Advisory Boards
DESCRIPTION:Customer insight is an essential element for achieving market leadership\, so more companies are implementing Customer Advisory Boards (CABs). When planned and executed correctly CABs help you improve existing products\, validate new ideas\, beta test and provide constructive feedback on upcoming products and releases\, improve messaging in existing markets and target new markets\, and provide competitive insights. But if poorly planned and executed\, they can backfire – resulting in lost customers and lost opportunity. During this session\, Laura will share proven practices for how to gain executive sponsorship; create a mission/charter; identify\, recruit\, and reward members; organize productive meetings; and follow-up appropriately.
URL:https://visionedgemarketing.com/event/accelerating-market-leadership-with-customer-advisory-boards/
LOCATION:Next Generation Customer Insights Driving Bottom-Line Impact through Increased Customer Loyalty\, Netflix Corporate Offices 121 Albright Way\,\, Las Gatos\, 95032\, United States
END:VEVENT
END:VCALENDAR