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DTSTART;TZID=America/Chicago:20170614T120000
DTEND;TZID=America/Chicago:20170614T140000
DTSTAMP:20260601T093108
CREATED:20170522T173501Z
LAST-MODIFIED:20170612T033100Z
UID:42166-1497441600-1497448800@visionedgemarketing.com
SUMMARY:2017 Marketing Performance Benchmark Study: Cooking Up the Best Marketing Performance
DESCRIPTION:Marketing performance remains a challenge for all but an elite group of Marketing organizations. The pressure on Marketing organizations to be able to prove their value\, impact and contribution to the business continues to increase.  In the words of Stephen Diorio\, an analyst in Forbes CMO Practice\, “Marketing faces a performance credibility gap.” In fact\, a survey conducted by the Fournaise Group discovered that 80% of CEOs freely admit that they do not trust or are not very impressed with marketers and the work they accomplish.\n\nRecently Hive9\, Valid USA\, and VisionEdge Marketing conducted the 16th annual Marketing Performance Benchmark study. Still only 1 in 4 Marketing organizations continue to earn high-marks from the C-Suite for their ability to measure and report on their contribution\, value and impact to the business. The research confirms that this group of elite Marketers\, designated Value Creators\, improve business results\, have more influence over business decisions\, and more credibility than their counterparts. The Value Creators budgets\, tools and data are not statically different and neither is type of industry and size.\n \n \n\nAttend this webinar to learn what distinguishes Marketing excellence among these Marketing organizations. You’ll be surprised to learn it is a few active ingredients that make the difference.
URL:https://visionedgemarketing.com/event/2017-mpm-benchmark-study-cooking-best-marketing-performance/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20170516T103000
DTEND;TZID=America/Chicago:20170516T111500
DTSTAMP:20260601T093108
CREATED:20161201T164335Z
LAST-MODIFIED:20161208T162951Z
UID:41150-1494930600-1494933300@visionedgemarketing.com
SUMMARY:Moving Up The Leadership Ladder with Analytics | eMetrics San Francisco
DESCRIPTION:VisionEdge Marketing is delighted to once again participate in an eMetrics conference in the Cornerstone Track.* Don’t miss it! Register here. Make sure to use our code SPEAKER for 20% off! \nMoving Up the Leadership Ladder with Analytics\nAll marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the key to becoming a corporate change agent provided you understand the bigger picture In this session\, Laura sheds light on what it means to live an Analytics Life\, how to make your boss look better with numbers and how to live and grow as a marketing analyst in any organization. \n*The Cornerstones track provides you with an arsenal of frameworks\, strategies\, blueprints\, tricks and tips to make your job easier and provide greater ROI. Major brands and leading consultants impart their best advice for collecting\, integrating\, testing\, correlating and making the most of digital data.
URL:https://visionedgemarketing.com/event/leadership-analytics-emetrics-san-fran17/
LOCATION:Marriot Marquis\, 55 Fourth Street\, San Francisco\, CA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20170323T120000
DTEND;TZID=America/Chicago:20170323T133000
DTSTAMP:20260601T093108
CREATED:20170303T164100Z
LAST-MODIFIED:20170608T184412Z
UID:41969-1490270400-1490275800@visionedgemarketing.com
SUMMARY:How to Overcome the Top 4 Roadblocks to Better Marketing Performance
DESCRIPTION:As a marketing leader\, you know the pressure is on to prove marketing’s impact on the business. To do that\, you need to excel at Marketing Performance Management (MPM). Done right\, MPM helps solve the problems with dislocated data\, misaligned teams\, and inefficient processes so you can spend less time running marketing and more time on what you love\, doing marketing. \n \n  \nMPM pioneers Allocadia\, Origami Logic\, Response Capture and VisionEdge Marketing teamed up to publish a 3-part eBook series\, The Great Big Guide to Marketing Performance Management. \nJoin us on Thursday\, March 23rd at 10am PST when we’ll reveal how to overcome the 4 key MPM challenges: \n\nJustifying the marketing investment plan and winning C-suite support\nEquipping your team for execution success\nBenchmarking best practices for the best results\nGraduating from measuring tactical results to measuring true Marketing value
URL:https://visionedgemarketing.com/event/top-4-roadblocks-marketing-performance/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20170216T120000
DTEND;TZID=America/Chicago:20170216T130000
DTSTAMP:20260601T093108
CREATED:20170116T155506Z
LAST-MODIFIED:20170117T152755Z
UID:41814-1487246400-1487250000@visionedgemarketing.com
SUMMARY:Got Marketing Data? Use Analytics to Make it Actionable
DESCRIPTION:Join us for this exciting webinar with Nimble on actionable analytics!   \nMarketers are increasingly being held responsible for growth and revenue. Today data analytics serve as the foundation for finding\, keeping\, and growing the value of customers – your growth engine. Join this webinar to learn about the skills\, data\, and analytics needed to intelligently create engaged customers with the right content\, at the right time and in the right channel. \n 
URL:https://visionedgemarketing.com/event/got-marketing-data-use-make-analytics-actionable/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20161110T100000
DTEND;TZID=America/Chicago:20161110T140000
DTSTAMP:20260601T093108
CREATED:20160930T200641Z
LAST-MODIFIED:20161014T191104Z
UID:40813-1478772000-1478786400@visionedgemarketing.com
SUMMARY:Making the Business Results Connection to Marketing & Communication
DESCRIPTION:How to Make Marketing More Relevant to the C-Suite\nToday’s business climate necessitates that marketing demonstrate accountability\, communicate value and show how it impacts the organization. Despite the wealth of campaign and operationally oriented metrics at every marketer’s fingertips and the enhancements in technology\, less than a quarter of marketers earn high marks from their leadership team for their ability to measure and communicate their value\, contribution\, and impact. All the cool marketing and communication efforts are for naught if they don’t produce business results. Join this program to learn: \n\nThe top 10 best practices of the marketers who earn top marks from the C-Suite\nQuick win steps you can employ today to strengthen the link between the work of marketing and business results\nThe equation for increasing your influence within the organization
URL:https://visionedgemarketing.com/event/making-business-results-ifca/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20161109T080000
DTEND;TZID=America/Chicago:20161109T170000
DTSTAMP:20260601T093108
CREATED:20160818T172442Z
LAST-MODIFIED:20160919T114002Z
UID:40374-1478678400-1478710800@visionedgemarketing.com
SUMMARY:Assess the State of Your Marketing Excellence
DESCRIPTION:Best-in-Class marketers align Marketing with business outcomes and clearly convey their impact and contribution to the organization. Alignment and accountability are inextricably linked and are the cornerstones of any successful Marketing organization.\n\nSince Marketing is expected to be more accountable for the investments it makes on behalf of the organization\, best-in-class marketers also establish metrics and key performance indicators (KPIs) for Marketing.  \n\nExpect to learn how to define and select the metrics and KPIs to help you make appropriate customer\, program\, and investment decisions\, understand what is and isn’t working so you can make necessary course adjustments\, and measure Marketing’s impact and value.\n\nSign up here.\n\nInterested in Marketing Assessment? Check out some more resources on the topic in our Learning Center!
URL:https://visionedgemarketing.com/event/marketing-assessment-conference-ana/
LOCATION:ANA Headquarters\, 708 Third Avenue - 33rd Floor\, New York\, New York\, 10017\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20161027T113000
DTEND;TZID=America/Chicago:20161027T130000
DTSTAMP:20260601T093108
CREATED:20160412T203007Z
LAST-MODIFIED:20160908T212126Z
UID:36156-1477567800-1477573200@visionedgemarketing.com
SUMMARY:Increase Your Credibility and Influence with the Right Metrics
DESCRIPTION:A small elite group of communications and marketing professionals are able measure their value\, impact and contribution to the business. With some hard work and discipline you can follow their lead.  It will be worth it! When you crack the code and can prove your value and impact the business\, you enjoy more credibility. And with credibility comes the opportunity to sit at the corporate leadership table and influence the big decisions. Learn how you can join the ranks of this elite group. In this session you’ll learn: \n\nThe six areas where these best-in-class marketers and communicators excel;\nHow you can build and leverage your business acumen;\nHow to make your data\, analytics\, and metrics more relevant to the C-Suite; and\nHow to manage and report on your performance to prove and improve the value of your work
URL:https://visionedgemarketing.com/event/increase-credibility-influence-right-metrics/
LOCATION:Brennan’s of Houston\, 3300 Smith \, Houston \, TX\, 77006\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20161026T111500
DTEND;TZID=America/Chicago:20161026T120000
DTSTAMP:20260601T093108
CREATED:20160413T143248Z
LAST-MODIFIED:20160413T143248Z
UID:36160-1477480500-1477483200@visionedgemarketing.com
SUMMARY:Moving Up the Leadership Ladder with Analytics
DESCRIPTION:All marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the key to becoming a corporate change agent provided you understand the bigger picture In this session\, Laura sheds light on what it means to live an Analytics Life\, how to make your boss look better with numbers and how to live and grow as a marketing analyst in any organization.
URL:https://visionedgemarketing.com/event/moving-leadership-ladder-analytics/
LOCATION:Jacob Javits Center\, 655 W 34th St\, New York\, NY\, 10001\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20161025T081500
DTEND;TZID=America/Chicago:20161025T210000
DTSTAMP:20260601T093108
CREATED:20160413T142842Z
LAST-MODIFIED:20160413T142842Z
UID:36158-1477383300-1477429200@visionedgemarketing.com
SUMMARY:How to Transform Data into Insights to Create a Winning Strategy for Competitive Advantage
DESCRIPTION:It’s easy to collect data without insight\, but to gather insight without data is next to impossible. Big Data continues to trend because companies believe it will help them deliver a competitive advantage. While the importance of Big Data is well known\, many organizations experience problems when attempting to translate data into the insights needed to inform strategy. Today’s hyper-competitive business environment necessitates the creation and execution of data-driven strategy. \nUsing real-life examples\, in this presentation\, attendees will: \n\nUnderstand how to collect relevant data.\nLearn how to properly evaluate data and transform it into actionable insights.\nUse information to create data-driven business decisions.
URL:https://visionedgemarketing.com/event/transform-data-insights-create-winning-strategy-competitive-advantage-3/
LOCATION:La Cantera Resort and Spa\, 16641 La Cantera Parkway\, San Antonio\, TX\, 78256\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20161023T171500
DTEND;TZID=America/Chicago:20161023T180000
DTSTAMP:20260601T093108
CREATED:20161021T010732Z
LAST-MODIFIED:20161021T010732Z
UID:40952-1477242900-1477245600@visionedgemarketing.com
SUMMARY:Marketing Excellence: Best Practices to Make Your Marketing Count
DESCRIPTION:Marketers everywhere are pressed to prove and improve the value of Marketing. An elite group of Marketers does this better and differently than their colleagues. Learn the 10 best practices these Marketers employ to measure Marketing’s impact\, contribution\, and effectiveness and how these practices enable them to be more relevant\, credible\, and influential within their organization. Learn to achieve Marketing Excellence. \n \nFor resources on how to join the ranks of the best-in-class\, please visit our Marketing Assessment page in our Learning Center. \n 
URL:https://visionedgemarketing.com/event/make-marketing-excellence-count/
LOCATION:La Cantera Resort and Spa\, 16641 La Cantera Parkway\, San Antonio\, TX\, 78256\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20160721T130000
DTEND;TZID=America/Chicago:20160721T140000
DTSTAMP:20260601T093108
CREATED:20160621T194559Z
LAST-MODIFIED:20160721T150750Z
UID:36775-1469106000-1469109600@visionedgemarketing.com
SUMMARY:Driving Marketing Excellence: Learn from Best-In-Class Organizations
DESCRIPTION:  \nThe Jeannette Expedition – an eight-day northern arctic trek in which the team was inadvertently back tracking farther south – serves as a metaphor for this year’s Marketing Performance Management (MPM) Benchmark study.  \n  \nThough they marched feverishly toward achieving marketing excellence\, this year’s study reveals that while some marketers made great progress\, much of it was illusory. \n  \nHave a first look Thursday\, July 21 at 2 pm EST at the results of the joint study conducted by VisionEdge Marketing and Demand Metric to learn: \n\nWhat leading marketing organizations do better and differently to earn and keep their seat at the leadership table\nHow to achieve best-in-class performance measurement and management\nSteps toward becoming a recognized as a Center of Excellence\n\n  \nJoin Laura Patterson and leading CMO peers Thursday\, July 21\, 2016 at 2 pm EST for a honest conversation around Marketing Performance Management as part of Boardroom Event’s Virtual Roundtable Series. \n\n\nWhat’s a Virtual Roundtable?\n\nAn interactive discussion [not a webinar]\nConvenient networking at your desk\nHigh-level conversations with midmarket peers
URL:https://visionedgemarketing.com/event/marketing-excellence-virtual-roundtable/
LOCATION:Virtual Roundtable
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160503
DTEND;VALUE=DATE:20160506
DTSTAMP:20260601T093108
CREATED:20160127T222259Z
LAST-MODIFIED:20160127T222259Z
UID:35486-1462233600-1462492799@visionedgemarketing.com
SUMMARY:How a Traditional Industrial Company Gained Market Traction for  New Product Using Ecosystem Mapping
DESCRIPTION:ISBM Conference: The Stakeholder Value Chain \nMay 3-5 Chicago \nLoyola University Corboy Law Center\, Kasbeer Hall \nE Pearson St\, Chicago\, IL 60611 \nEven when you’re nearly 50 years old and an established and successfully player in the market\, there’s a time to step back and take a new approach to growth.  The H-J Family of Companies\, a totally integrated manufacturer from casting design to the finished assembly for transformer components\, bushings\, and electrical connectors\, took a new approach to gain access to the end-user market to ensure faster and better market traction for a new product and positively impact the rate and degree of success.  In this session\, learn how the company applied the concept of ecosystem mapping to identify information gaps\, the best point of entry into the US Utility Market\, and to develop a go-to-market strategy to address which customers\, in what order\, who to partner with\, and what barriers they needed to address. \n 
URL:https://visionedgemarketing.com/event/how-a-traditional-industrial-company-gained-market-traction-for-new-product-using-ecosystem-mapping/
LOCATION:Loyola University Corboy Law Center\, Kasbeer Hall\, E Pearson St\, Chicago\, IL\, 60611\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20160420T110000
DTEND;TZID=America/Chicago:20160420T120000
DTSTAMP:20260601T093108
CREATED:20160416T124656Z
LAST-MODIFIED:20160416T124656Z
UID:36255-1461150000-1461153600@visionedgemarketing.com
SUMMARY:Digital Analytics Roundtable
DESCRIPTION:Join Laura Brook from the Digital Analytics Association and Laura Patterson for a conversation about how Digital Anlaytics has evolved\, core skills\, and its role in creating Marketing Centers of Excellence.
URL:https://visionedgemarketing.com/event/digital-analytics-roundtable/
LOCATION:Digital Analytics Virtual Roundtable\, http://www.digitalanalyticsassociation.org/calendar_day.asp?date=4/20/2016&event=562
ORGANIZER;CN="Digital Analytics Associations":MAILTO:nfo@digitalanalyticsassociation.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160403
DTEND;VALUE=DATE:20160405
DTSTAMP:20260601T093108
CREATED:20151209T213543Z
LAST-MODIFIED:20160311T222957Z
UID:35279-1459641600-1459814399@visionedgemarketing.com
SUMMARY:Analytics: The Intersection for Marketing and IT to Collaboratively Turn Data into a Winning Strategy for Growth
DESCRIPTION:April 3-4\, 2016 \nHyatt Regency Grand Cypress \n1 Grand Cypress Blvd\, Orlando\, FL 32836 \nMid-Market CMO Forum 2016 \nIt’s easy to collect data without insight\, but to gather insight without data is next to impossible. Big Data continues to trend because companies believe it will help them deliver a competitive advantage. While the importance of Big Data is well known\, many marketing organizations experience problems when attempting to translate data into the insights needed to inform strategy. Today’s hyper-competitive business environment necessitates the creation and execution of data-driven strategy. \nUsing real-life examples\, in this presentation\, attendees will: \n\nUnderstand how to collect relevant data\nLearn how to properly evaluate data and transform it into actionable insights\nUse information to create data-driven marketing strategy
URL:https://visionedgemarketing.com/event/how-to-transform-data-into-insights-to-create-a-winning-strategy-for-competitive-advantage-2/
LOCATION:Hyatt Regency Grand Cypress\, 1 Grand Cypress Blvd\, Orlando\, FL\, 32836\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160321
DTEND;VALUE=DATE:20160323
DTSTAMP:20260601T093108
CREATED:20151130T173541Z
LAST-MODIFIED:20160412T193554Z
UID:35233-1458518400-1458691199@visionedgemarketing.com
SUMMARY:With Credibility Comes Influence and Relevance: How You can Employ Performance Management to Earn All Three
DESCRIPTION:MarTech 2016 \nMarch 21-22\, 2016 \nSan Francisco \nThose elite marketers (about 1 in 5 marketers) that earn a 90 or greater from the C-Suite for their ability to prove their value\, impact and contribution do a number of things better and differently than their peers. Among their attributes is their ability to exercise greater business acumen. This session shares what these marketers do to achieve business acumen and how they use it to increase their credibility\, influence and relevance.
URL:https://visionedgemarketing.com/event/with-credibility-comes-influence-and-relevance-how-you-can-employ-performance-management-to-earn-all-three/
LOCATION:Hilton San Francisco Union Square\, 33 O’Farrell Street\, San Francisco\, CA\, 94102\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160314
DTEND;VALUE=DATE:20160316
DTSTAMP:20260601T093108
CREATED:20160217T190803Z
LAST-MODIFIED:20160217T190906Z
UID:35585-1457913600-1458086399@visionedgemarketing.com
SUMMARY:Accelerating Market Leadership with Customer Advisory Boards
DESCRIPTION:Customer insight is an essential element for achieving market leadership\, so more companies are implementing Customer Advisory Boards (CABs). When planned and executed correctly CABs help you improve existing products\, validate new ideas\, beta test and provide constructive feedback on upcoming products and releases\, improve messaging in existing markets and target new markets\, and provide competitive insights. But if poorly planned and executed\, they can backfire – resulting in lost customers and lost opportunity. During this session\, Laura will share proven practices for how to gain executive sponsorship; create a mission/charter; identify\, recruit\, and reward members; organize productive meetings; and follow-up appropriately.
URL:https://visionedgemarketing.com/event/accelerating-market-leadership-with-customer-advisory-boards/
LOCATION:Next Generation Customer Insights Driving Bottom-Line Impact through Increased Customer Loyalty\, Netflix Corporate Offices 121 Albright Way\,\, Las Gatos\, 95032\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160210
DTEND;VALUE=DATE:20160211
DTSTAMP:20260601T093108
CREATED:20160506T175807Z
LAST-MODIFIED:20160506T175807Z
UID:36397-1455062400-1455148799@visionedgemarketing.com
SUMMARY:Taking Marketing Alignment and Accountability to the Next Level
DESCRIPTION:Taking Marketing Alignment and Accountability to the Next Level will walk you through what it means to be a ‘value-creator’ and how marketing operations is the key to alignment and marketing accountability. In this program\,  Laura Patterson\, from VisionEdge Marketing and Jay Verellen from KENNAMETAL\, a supplier of tooling and industrial materials\, will walk you through how Kennametal employed VisionEdge Marketing’s expertise and patent-pending Accelance® software to create an actionable marketing blueprint that provided clear alignment between Marketing and the business\, defined customer-centric outcome-based metrics\, and a roadmap for further operational development.
URL:https://visionedgemarketing.com/event/decoding-makes-best-class-marketers-connect-marketing-business-value/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20151112T130000
DTEND;TZID=America/Chicago:20151112T140000
DTSTAMP:20260601T093108
CREATED:20151028T142211Z
LAST-MODIFIED:20161223T153005Z
UID:35189-1447333200-1447336800@visionedgemarketing.com
SUMMARY:Not Just Another Pretty Marketing Plan: 5 Proven Steps to Building and Executing High Performance Marketing
DESCRIPTION:Even if you’ve mapped out your marketing plan for next year\, you should attend this webinar. And if you don’t have a plan yet\, the timing couldn’t be better. Here’s a quick self-test to see whether this webinar is right for you. \n\nWhen your leadership team receives your marketing plan do they have direct line-of-sight from the marketing activities and investments to business results?\nDoes your plan clearly tie back to business results so that you can prove the value of your marketing efforts and justify the budget you have requested?\nCan you build the metric chains that enable you to show how the measures for your activities connect to business outcomes?\nCan you use your metrics chains to develop an actionable marketing dashboard?\n\nIf you answered No to any of these questions\, join this webinar on Thursday\, November 12th\, where VisionEdge Marketing’s President Laura Patterson and Hive9 VP of Products Johnny Anderson will outline how your B2B marketing team can construct a measurable marketing plan and actionable dashboards that communicate marketing’s value\, impact and contribution. \nWhat you’ll learn: \n\nThe five phases of building a high performance marketing plan that delivers results\nHow to employ these phases to create a marketing plan blueprint\nHow you can use your blueprint to develop relevant metrics and dashboards\nTips from best-in-class marketing teams\n\nRegister to attend now. Can’t attend? Go ahead and register and we’ll send you the webinar recording.
URL:https://visionedgemarketing.com/event/not-just-another-pretty-marketing-plan-5-proven-steps-to-building-and-executing-high-performance-marketing-in-2016/
LOCATION:Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20151105
DTEND;VALUE=DATE:20151106
DTSTAMP:20260601T093108
CREATED:20150810T134245Z
LAST-MODIFIED:20150810T134245Z
UID:35054-1446681600-1446767999@visionedgemarketing.com
SUMMARY:Pipeline Engineering: Syncing Content to the Customer Buying Process
DESCRIPTION:Godfrey FWD:B2B Marketing and Technology Conference 2015\nIt’s often been said that today’s customers are in the driver’s seat when it comes to selecting a supplier.  Certainly customers have more choices\, more control\, and more ways to access information and to connect.  As a result\, marketers need a new way to attract and retain customers.  Enter content marketing.  Content marketing aims to create and curate relevant and valuable content that will change\, enhance\, and drive customer behavior.  The basic idea of content marketing is to deliver information that makes your buyer more intelligent.  As a result marketers everywhere are scrambling to develop content and leverage the myriad of channels as a way to reach and connect with prospects and customers. \nHere’s the kicker\, if you focus on producing content without taking the customer buying process into consideration your efforts may be for naught.   Content delivered in the right channel at the wrong time can be a wasted touch point. Content marketing is not the same as running a campaign. Content marketing looks more like publishing\, where you serve as the architect of useful and compelling information that will inform\, educate\, engage and entertain customers and prospects. Content marketing is an ingredient in the marketing mix\, not a substitute for it. \nIt’s a powerful ingredient in the recipe only when you can match the content with the customer buying journey and lifecycle.  To successfully employ this ingredient as a way to create a customer-centric pipeline takes a step-by-step process. In this session\, explore the steps to applying content to the customer buying process and learn how to: \n\nIdentify behavioral commitments associated with the customer buying process\nMap the customer buying process and synch content\, channels\, and touch points accordingly\nCreate an opportunity scoring model and relevant metrics to prove marketing contribution\n\n Register Now!
URL:https://visionedgemarketing.com/event/pipeline-engineering-syncing-content-to-the-customer-buying-process/
LOCATION:Phoenixville Foundry\, 2 N. Main Street  \, Phoenixville\, PA\, 19460\, United States
ORGANIZER;CN="BMA Philadelphia Chapter":MAILTO:info@godfrey.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20151103
DTEND;VALUE=DATE:20151104
DTSTAMP:20260601T093108
CREATED:20150623T145048Z
LAST-MODIFIED:20150623T145048Z
UID:34904-1446508800-1446595199@visionedgemarketing.com
SUMMARY:Making Marketing Analytics More Relevant to the C-Suite
DESCRIPTION:4A’s Webinar\nThe “sexiest” job of the new century—that’s how the Harvard Business Review characterized the practice of sifting through data to find hidden\, below-the-surface meaning and subsequently extrapolating the underlying knowledge. In today’s highly competitive business environment\, it’s not enough for the marketing team to have skill and proficiency at marketing – whether inside or outside the organization. The ability capture\, analyze\, and use data to demonstrate your business acumen and to make critical business decisions is a pivotal skill.  A great indicator of marketing’s business acumen is the degree to which others in the organization rely on data marketing provides to make decisions. Yet\, according to by Demand Metric\, Forrester\, ITSMA\, and VisionEdge Marketing\, 10% or less of the C-Suite uses the data provided by marketing to make strategy\, tactical\, and investments decisions.  Join this webinar to \n\nLearn what how best-in-class marketers apply data to the strategy development and execution process\,\nUse analytics to see demonstrate marketing’s value\nGain practical tips on how to make Marketing and the data more relevant to the C-Suite\n\nWho Should Attend: \nThis program is ideal for people who need to \n\nleverage a data to understand customers\,\ncreate and use marketing models\,\nmake decisions and/or recommendations supported and informed by data.\n\n Keep an Eye Out for Registration!\n  \n  \n 
URL:https://visionedgemarketing.com/event/making-marketing-analytics-more-relevant-to-the-c-suite/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20151021
DTEND;VALUE=DATE:20151024
DTSTAMP:20260601T093108
CREATED:20150514T152203Z
LAST-MODIFIED:20150623T141024Z
UID:34790-1445385600-1445644799@visionedgemarketing.com
SUMMARY:Taking Marketing Alignment and Accountability to the Next level
DESCRIPTION:MarketingProfs B2B Marketing Forum 2015\nMarketers work very hard. But\, often their efforts go unsung due to a lack of metrics that connect marketing’s contribution to business outcomes and a shortage of data needed to foster strategic decisions. Want to learn how to prove and improve the value of your marketing?  Join Jay Verellen\, Marketing Operational Excellence Leader\, Kennametal\, and Laura Patterson\, President\, VisionEdge Marketing as they show you how Kennametal\, a world leader in metalworking and wear solutions demonstrates clear alignment between Marketing and business\, defines customer-centric outcome-based metrics and creates and their marketing operations roadmap. \nAt the end of this session\, you will be able to: \n\nUse the process presented in your own organization for selecting metrics that show how marketing impacts the business and facilitates strategic decisions\nList the steps Kennametal used to transform from being internally focused to a more strategic\, customer-centric\, data-driven culture\nExplain how the process created stronger alignment between sales and marketing\n\nRegister Now!  \n Register Now!\n 
URL:https://visionedgemarketing.com/event/marketingprofs-b2b-marketing-forum-2015/
LOCATION:Westin Boston Waterfront\, 425 Summer St\, Boston \, MA\, 02210\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20151018
DTEND;VALUE=DATE:20151022
DTSTAMP:20260601T093108
CREATED:20150514T154544Z
LAST-MODIFIED:20150623T140927Z
UID:34796-1445126400-1445471999@visionedgemarketing.com
SUMMARY:How Value Creators Build Credibility and Influence with Business Acumen
DESCRIPTION:Marketing Ops Tech Summit 2015\nAs the pace of marketing transformation accelerates\, marketers are tackling the hardest task of all: seizing the role of value creator.  According to the findings from this year’s 14th Annual Marketing Performance Management (MPM) Study\, conducted by VisionEdge Marketing and Demand Metric only 1 in 5 marketers have reached this critical point in the marketing performance journey\, regardless of industry\, region\, or company size.  One of the key attributes that distinguish these BIC marketers from the rest of their colleagues is their business acumen\, that is\, their “ability to make good judgments and quick decisions”. These Value Creators understand how business acumen enables them to increase their credibility and influence. Join the conversation to learn what this group of elite marketers do better and differently to facilitate their business acumen: \n\nIn today’s environment\, metrics are not the challenge. There are dozens of potential metrics\, the real challenge is measuring what matters. Value Creators engage in an effective conversation with the leadership team to identify which business outcomes and metrics senior executives care about.  They use this information to create clear line of site between marketing activities and investments with business results.\nValue Creators build strong\, quantitative skills to improve their business acumen. They are able to see the big picture because they use data and analytics to understand their market and customers\, and how their organization operates in that market\, and what drives profitability and cash flow.\nThese elite marketers set quantifiable performance targets and leverage outcome-based actionable dashboards.  Value Creators use these dashboards to boost marketing effectiveness\, communicate marketing’s impact\, and facilitate strategic market\, customer\, and product decisions.\nValue Creators create and execute a well-defined and documented plan for improving performance management and the associated processes so they can positively impact the business.\n\nRegister Now!  \n Register Now!\n 
URL:https://visionedgemarketing.com/event/marketing-ops-tech-summit-2015/
LOCATION:Hyatt Regency New Orleans\, 601 Loyola Avenue\, New Orleans \, LA\, 70113\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20151008
DTEND;VALUE=DATE:20151009
DTSTAMP:20260601T093108
CREATED:20150623T143046Z
LAST-MODIFIED:20220428T164035Z
UID:34902-1444262400-1444348799@visionedgemarketing.com
SUMMARY:Bring the Art of Storytelling and Visualization to Your Data to Prove and Improve the Value of Your Marketing
DESCRIPTION:Austin Digital Marketing Summit\nYou’ve probably heard or read this quote by Samuel Taylor Coleridge from The Rime of the Ancient Mariner\, “Water\, water\, everywhere\, And all the boards did shrink; Water\, water\, everywhere\, Nor any drop to drink.” Are you wondering what this quote has to do with marketing?  Well\, like the volume of water in the world’s oceans\, the volume of data available to marketers is overwhelming. More new channels\, competition\, and distinct segments to manage\, as well as shorter product lifecycles\, greater price transparency\, and higher customer experience expectations\, are creating an exponential increase in the amount of available marketing data. But unless all of this data can be effectively collected\, analyzed and transformed into meaningful and actionable insights\, and then used to tell a compelling\, actionable story\, it is useless\, just as salt water is useless when you are adrift on the ocean and parched.  With a tsunami of data\, the ultimate challenge for marketers is to use the data to create stories. Join this session to learn how to: \n\nVisualize your data in such a way as to foster insight-driven decisions\nCommunicate marketing’s value.\n\n Register Now!\n 
URL:https://visionedgemarketing.com/event/bring-the-art-of-storytelling-and-visualization-to-your-data-to-prove-and-improve-the-value-of-your-marketing/
LOCATION:Austin Convention Center\, Austin\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20151004
DTEND;VALUE=DATE:20151007
DTSTAMP:20260601T093108
CREATED:20150514T153448Z
LAST-MODIFIED:20220428T164649Z
UID:34793-1443916800-1444175999@visionedgemarketing.com
SUMMARY:Take Your Place at the Head of the Pack: How to Increase Marketing’s Credibility and Influence
DESCRIPTION:4A’s Strategy Festival 2015\nThe pressure on marketing to prove its contribution to the business is not abating.  Did you know that about only 1 in 5 marketing organizations can actually answer this question in terms that matter to the C-Suite? And what’s truly scary\, is that the rest of the marketers\, Sales Enablers and Campaign Producers\, are actually falling farther behind!  What can you do to make sure you take your place at the head of pack?  A Harvard and the Economist Intelligence Unit study conducted with 343 businesses found that the companies who increased their strategic speed improved their top and bottom lines\, averaging 40% higher sales and 52% higher operating profits over a three-year period. IBM’s 6th annual study\, “Analytics: The speed advantage\,” found that speed-driven data and analytics significantly impact business performance. In this workshop you will learn: \n\nThe three personas of marketers when it comes to performance measurement and management. You’ll have the opportunity to self-assess which persona reflects your organization.\nThe two key ingredients that distinguish BIC marketers. You’ll have the opportunity to examine whether your data and analytics demonstrate your business acumen and customer knowledge.\nHow to alignment and accountability increase your influence and credibility.  You’ll have the opportunity to apply alignment and accountability to an existing marketing plan\n\nRegister Now!  \n Register Now!
URL:https://visionedgemarketing.com/event/4as-strategy-festival-2015/
LOCATION:Convene at 32 Old Slip\, 32 Old Slip \, New York City \, NY\, 10005\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20151001
DTEND;VALUE=DATE:20151002
DTSTAMP:20260601T093108
CREATED:20150829T145331Z
LAST-MODIFIED:20150829T152043Z
UID:35092-1443657600-1443743999@visionedgemarketing.com
SUMMARY:How to Use Alignment and Measurement to Increase Your Agency's Value
DESCRIPTION:Alignment and Measurement\nWant to know what it takes to make your clients love and respect your agency? Want to know how to increase your agency’s value to your clients?\n \nMarketers are under constant pressure to demonstrate more value creation for their marketing programs. With consumer/customer expectations increasing\, the competitive landscape growing\, the proliferation of new technologies and channels\, and the avalanche of data\, it takes more than intuition and opinion to justify the appropriateness and effectiveness of communications programs.\nYou must have a business-centric\, outcomes-based\, measurable marketing communications plan that is aligned with your client’s targets (business goals\, marketing objectives and strategies). Research has shown that companies with an effective marketing plan experience a 24-30% improvement in sales over those without a plan.\n \nTo achieve this plan\, you need to: \n\nEnsure strategic alignment by asking the right questions and implementing the correct processes\nEstablish clear deliverables\, performance expectations and measurement targets to assess effectiveness\nCreate\, implement and monitor your programs to confirm their effectiveness and demonstrate accountability.\n\n\nOn October 1\, join Laura Patterson\, President\, VisionEdge Marketing\, for a jam-packed day devoted to building the skills and tools that marketers want from their agencies: \n\nCreate alignment with your client’s business plan through the M.O.S.T (Mission\, Objectives\, Strategies\, Tactics) approach\nUtilize the outcome-to-activity approach that leading marketers employ to create clear linkage and evaluation of their marketing programs\, marketing investments and business outcomes\nSet up appropriate and meaningful measurements to build\, monitor and assess your agency’s programs.\n\n \nThis workshop is for agency personnel who want to take their client relationships to a higher level and make their marketing communications programs more effective and accountable.\nThroughout the day\, you’ll have the opportunity to reinforce your learning via group and individual exercises\, providing you with a highly interactive learning environment and culminating in the creation of a business-centric\, outcomes-based\, measurable marketing communications plan.\nWho Should Attend\nIf you are in a client-facing role and responsible for building or managing marketing communications plans and/or measuring a marketing program’s value\, this workshop is a must.
URL:https://visionedgemarketing.com/event/how-to-use-alignment-and-measurement-to-increase-your-agencys-value-to-your-clients/
LOCATION:Moxie\, 384 Northyards Blvd. NW\, Atlanta\, GA\, 30313\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150927
DTEND;VALUE=DATE:20151002
DTSTAMP:20260601T093108
CREATED:20150514T145048Z
LAST-MODIFIED:20150623T140849Z
UID:34786-1443312000-1443743999@visionedgemarketing.com
SUMMARY:Moving Up the Leadership Ladder with Analytics
DESCRIPTION:2015 Boston eMetrics Summit\nAll marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the key to becoming a change agent provided you understand the bigger picture In this session\, Laura sheds light on what it means to live an Analytics Life\, how to make your boss look better with numbers and how to live and grow as a marketing analyst in any organization. \nRegister Now! 
URL:https://visionedgemarketing.com/event/2015-boston-emetrics-summit/
LOCATION:Seaport World Trade Center\, 200 Seaport Boulevard \, Boston\, MA\, 02210\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20150819T073000
DTEND;TZID=America/Chicago:20150819T080000
DTSTAMP:20260601T093108
CREATED:20150806T153628Z
LAST-MODIFIED:20150806T153918Z
UID:35050-1439969400-1439971200@visionedgemarketing.com
SUMMARY:How to Transform Data into Insights to Create a Winning Strategy for Competitive Advantage
DESCRIPTION:Demand Metric B2B Marketing Data Virtual Summit\nThe world is just too dynamic and the pace of change is just too fast for marketers to rely on intuition and experience. Data of all kinds is all the rage. \nWhile the importance of data is well known and marketers are ideally situated to leverage actionable data. Successfully combining data and analysis helps marketing identify new customer segments that will deliver higher profits\, current customers with the greatest value potential\, and new products that will be the most relevant both to new and current customers. \nYet many marketing organizations experience problems when attempting to translate data into insights and use these to inform strategy. Today’s hyper-competitive business environment necessitates the creation and execution of data-driven strategy. \nOn August 19th at 8:30am EDT join Laura Patterson\, President of VisionEdge Marketing\, as she shares a practial approach to effectively leveraging data to drive strategy. Join this session to: \n\nUnderstand the role of data and analytics\nLearn how to properly evaluate data and transform it into actionable insights\nUse information to create a data-driven marketing strategy\n\n Register Now!
URL:https://visionedgemarketing.com/event/how-to-transform-data-into-insights-to-create-a-winning-strategy-for-competitive-advantage/
LOCATION:Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20150429T090000
DTEND;TZID=America/Chicago:20150429T100000
DTSTAMP:20260601T093108
CREATED:20150409T142907Z
LAST-MODIFIED:20150409T142907Z
UID:34677-1430298000-1430301600@visionedgemarketing.com
SUMMARY:Tales from the Marketing Performance Pack Leaders
DESCRIPTION:  \nMarketing Performance Study Results out on April 29th 9:00 AM Eastern Daylight Time\nMarketers certainly feel the pressure\, not just to stay busy\, but instead to prove performance by measuring the value and contribution of the marketing organization to the business.  The question the C-suite has for marketing is: “what have you done for us lately?”  Marketing faces constant scrutiny regarding its contribution. Did you know that about only 1 in 5 marketing organizations can actually answer this question in terms that matter to the C-Suite?  And what’s truly scary\, is that the rest of the marketers are actually falling farther behind! If you want to find out whether you’re one of these elite marketers or if you are aspiring to be one\, Demand Metric and VisionEdge Marketing will share the 5 key differences that enable the Best-in-Class to excel at performance measurement and management and 4 things you can do immediately to hold our stride or accelerate your pace and close the gap. \nRegister now by following this link!
URL:https://visionedgemarketing.com/event/marketing-performance-results/
LOCATION:Online\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20150331T112000
DTEND;TZID=America/Chicago:20150331T120500
DTSTAMP:20260601T093108
CREATED:20141216T161717Z
LAST-MODIFIED:20141216T161717Z
UID:12581-1427800800-1427803500@visionedgemarketing.com
SUMMARY:Using Analytics to Make Marketing Relevant to the C-Suite
DESCRIPTION:You’ve invested in collecting data\, built numerous marketing models\, established an analytics team\, even developed a data governance process\, but one of the biggest challenges for many marketers is how to translate the value of the data and associated insights into something meaningful to the C-Suite. According to the 12th annual Forrester/ITSMA/VEM study less than 10% of the C-Suite uses the data provided by marketing to make strategic decisions. Laura shares best-practices and practical tips on how to make Marketing and the Data more relevant to the C-Suite.
URL:https://visionedgemarketing.com/event/using-analytics-make-marketing-relevant-c-suite/
LOCATION:Marriot Marquis\, 55 Fourth Street\, San Francisco\, CA\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20150319T120000
DTEND;TZID=America/Chicago:20150319T124500
DTSTAMP:20260601T093108
CREATED:20150122T174411Z
LAST-MODIFIED:20150122T174649Z
UID:12716-1426766400-1426769100@visionedgemarketing.com
SUMMARY:The Creation\, Care and Feeding of an Analytics Center of Excellence
DESCRIPTION:Analytics are key to making your company agile\, and to making better market\, customer\, and competitive decisions. An analytics center of excellence provides the company with valuable insights\, protects privacy and brand reputation\, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about: \n· How an Analytics Center of Excellence make a difference to the company\, customers\, marketing \n· What is an Analytics Center of Excellence\, establishing its purpose\, and creating the vision \n· The key functions and capabilities needed \n· The journey’s key stages\, associated challenges\, and what do you need to do to get to the next step \n· What metrics you should select to measure the value and impact of an Analytics Center of Excellence
URL:https://visionedgemarketing.com/event/creation-care-feeding-analytics-center-excellence/
LOCATION:Online
END:VEVENT
END:VCALENDAR