VisionEdge Marketing

"Proven Practices for Mapping and Measuring the Customer Experience"
2014-10-23 - 2014-10-24 | Hilton DoubleTree Hotel, San Jose, CA, United States
Information Development World

Cracking the Code on Better Marketing Performance
2014-11-14 | DemandCon, San Francisco, United States
November 14
DemandCon
San Francisco, CA

Certain marketing organizations seem to have “cracked the code” of marketing performance. Not only do they drive incredible value for the companies they’re part of, but they can also quantify their value and impact as well as their financial contribution. They know what efforts and investments are work, they can pivot on a dime, and when the unexpected happens, they don’t scramble in department-wide fire drills.
The question is: What do these top-performing teams do differently from the rest of the pack?
Designed especially for marketing leaders, this session addresses:

Essential characteristics that define marketing organizations who’ve “cracked the code” to become best-in-class
How to overcome a challenge every marketer faces: proving marketing’s value
The three types of marketing professionals on your team, and what it takes to lead and motivate each of them
How make marketing relevant to the C-Suite

Decoding How Best-In-Class Marketers Connect Marketing to Business Value
2014-12-10 10:30 - 12:15 (America/Chicago) | CFG Webinar
If you’re in the banking industry you’re invited this CFG Webinar;
A select few marketers have “cracked the code” when it comes to proving their value and contribution. These marketers avoid the daily fire-drill. Learn what these top-performing teams do differently from the rest of the pack. This webinar will cover:

Essential characteristics that define marketing organizations who’ve “cracked the code” to become best-in-class
How to overcome a challenge every marketer faces: quantifying marketing’s contribution to revenue
How to make marketing more relevant to executive management

To register

Improve Your ROI: Marketing Performance Measurement in 2015
2014-12-11 13:00 - 14:00 | AZ
Webinar
Marketers, today, can truly become measurable value creators with the right tools and techniques that proactively track marketing performance. Join us for an interactive session as three leading experts in marketing performance measurement share best practices and practical actions that can make 2015 a year of achieving new levels of success as a marketer, with the data to back it up.
To register

No Excuses: Six Best Practices for Making Marketing Relevant to the C-Suite
2015-03-03 09:00 - 10:00 | Hilton San Antonio Hill Country Hotel & Spa, 9800 Westover Hills Boulevard, San Antonio, TX, United States
The presentation focuses on what Best-in-Class B2B marketers do better and differently to improve and prove the value of marketing. Participants learn the Six Best Practices implemented by the BIC. Learn how Alignment and Accountability serve as the cornerstones of success.

Creating an Analytics Center of Excellence
2015-03-18 08:15 - 21:15 | Grand Hyatt Tampa Bay, 2900 Bayport Drive, Tampa , FL, 33607, United States
Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about:

What is an Analytics Center of Excellence, establishing its purpose, and creating the vision
The key functions and capabilities needed
The journey’s key stages, associated challenges, and what do you need to do to get to the next step
How an Analytics Center of Excellence make a difference to the company, customers, marketing
What metrics should we select to measure the value and impact of an Analytics Center of Excellence

The Creation, Care and Feeding of an Analytics Center of Excellence
2015-03-19 12:00 - 12:45 | Online
Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about:
· How an Analytics Center of Excellence make a difference to the company, customers, marketing
· What is an Analytics Center of Excellence, establishing its purpose, and creating the vision
· The key functions and capabilities needed
· The journey’s key stages, associated challenges, and what do you need to do to get to the next step
· What metrics you should select to measure the value and impact of an Analytics Center of Excellence

Using Analytics to Make Marketing Relevant to the C-Suite
2015-03-31 11:20 - 12:05 | Marriot Marquis, 55 Fourth Street, San Francisco, CA, United States
You’ve invested in collecting data, built numerous marketing models, established an analytics team, even developed a data governance process, but one of the biggest challenges for many marketers is how to translate the value of the data and associated insights into something meaningful to the C-Suite. According to the 12th annual Forrester/ITSMA/VEM study less than 10% of the C-Suite uses the data provided by marketing to make strategic decisions. Laura shares best-practices and practical tips on how to make Marketing and the Data more relevant to the C-Suite.

Tales from the Marketing Performance Pack Leaders
2015-04-29 09:00 - 10:00 | Online, TX, United States
Marketing Performance Study Results out on April 29th 9:00 AM Eastern Daylight Time
Marketers certainly feel the pressure, not just to stay busy, but instead to prove performance by measuring the value and contribution of the marketing organization to the business. The question the C-suite has for marketing is: “what have you done for us lately?” Marketing faces constant scrutiny regarding its contribution. Did you know that about only 1 in 5 marketing organizations can actually answer this question in terms that matter to the C-Suite? And what’s truly scary, is that the rest of the marketers are actually falling farther behind! If you want to find out whether you’re one of these elite marketers or if you are aspiring to be one, Demand Metric and VisionEdge Marketing will share the 5 key differences that enable the Best-in-Class to excel at performance measurement and management and 4 things you can do immediately to hold our stride or accelerate your pace and close the gap.
Register now by following this link!

How to Transform Data into Insights to Create a Winning Strategy for Competitive Advantage
2015-08-19 07:30 - 08:00 | Online
Demand Metric B2B Marketing Data Virtual Summit
The world is just too dynamic and the pace of change is just too fast for marketers to rely on intuition and experience. Data of all kinds is all the rage.
While the importance of data is well known and marketers are ideally situated to leverage actionable data. Successfully combining data and analysis helps marketing identify new customer segments that will deliver higher profits, current customers with the greatest value potential, and new products that will be the most relevant both to new and current customers.
Yet many marketing organizations experience problems when attempting to translate data into insights and use these to inform strategy. Today’s hyper-competitive business environment necessitates the creation and execution of data-driven strategy.
On August 19th at 8:30am EDT join Laura Patterson, President of VisionEdge Marketing, as she shares a practial approach to effectively leveraging data to drive strategy. Join this session to:

Understand the role of data and analytics
Learn how to properly evaluate data and transform it into actionable insights
Use information to create a data-driven marketing strategy

Register Now!

Moving Up the Leadership Ladder with Analytics
2015-09-27 - 2015-10-01 | Seaport World Trade Center, 200 Seaport Boulevard , Boston, MA, 02210, United States
2015 Boston eMetrics Summit
All marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the key to becoming a change agent provided you understand the bigger picture In this session, Laura sheds light on what it means to live an Analytics Life, how to make your boss look better with numbers and how to live and grow as a marketing analyst in any organization.
Register Now!

How to Use Alignment and Measurement to Increase Your Agency's Value
2015-10-01 | Moxie, 384 Northyards Blvd. NW, Atlanta, GA, 30313, United States
Alignment and Measurement
Want to know what it takes to make your clients love and respect your agency? Want to know how to increase your agency’s value to your clients?

Marketers are under constant pressure to demonstrate more value creation for their marketing programs. With consumer/customer expectations increasing, the competitive landscape growing, the proliferation of new technologies and channels, and the avalanche of data, it takes more than intuition and opinion to justify the appropriateness and effectiveness of communications programs.
You must have a business-centric, outcomes-based, measurable marketing communications plan that is aligned with your client’s targets (business goals, marketing objectives and strategies). Research has shown that companies with an effective marketing plan experience a 24-30% improvement in sales over those without a plan.

To achieve this plan, you need to:

Ensure strategic alignment by asking the right questions and implementing the correct processes
Establish clear deliverables, performance expectations and measurement targets to assess effectiveness
Create, implement and monitor your programs to confirm their effectiveness and demonstrate accountability.

On October 1, join Laura Patterson, President, VisionEdge Marketing, for a jam-packed day devoted to building the skills and tools that marketers want from their agencies:

Create alignment with your client’s business plan through the M.O.S.T (Mission, Objectives, Strategies, Tactics) approach
Utilize the outcome-to-activity approach that leading marketers employ to create clear linkage and evaluation of their marketing programs, marketing investments and business outcomes
Set up appropriate and meaningful measurements to build, monitor and assess your agency’s programs.

This workshop is for agency personnel who want to take their client relationships to a higher level and make their marketing communications programs more effective and accountable.
Throughout the day, you’ll have the opportunity to reinforce your learning via group and individual exercises, providing you with a highly interactive learning environment and culminating in the creation of a business-centric, outcomes-based, measurable marketing communications plan.
Who Should Attend
If you are in a client-facing role and responsible for building or managing marketing communications plans and/or measuring a marketing program’s value, this workshop is a must.

Take Your Place at the Head of the Pack: How to Increase Marketing’s Credibility and Influence
2015-10-04 - 2015-10-06 | Convene at 32 Old Slip, 32 Old Slip , New York City , NY, 10005, United States
4A’s Strategy Festival 2015
The pressure on marketing to prove its contribution to the business is not abating. Did you know that about only 1 in 5 marketing organizations can actually answer this question in terms that matter to the C-Suite? And what’s truly scary, is that the rest of the marketers, Sales Enablers and Campaign Producers, are actually falling farther behind! What can you do to make sure you take your place at the head of pack? A Harvard and the Economist Intelligence Unit study conducted with 343 businesses found that the companies who increased their strategic speed improved their top and bottom lines, averaging 40% higher sales and 52% higher operating profits over a three-year period. IBM’s 6th annual study, “Analytics: The speed advantage,” found that speed-driven data and analytics significantly impact business performance. In this workshop you will learn:

The three personas of marketers when it comes to performance measurement and management. You’ll have the opportunity to self-assess which persona reflects your organization.
The two key ingredients that distinguish BIC marketers. You’ll have the opportunity to examine whether your data and analytics demonstrate your business acumen and customer knowledge.
How to alignment and accountability increase your influence and credibility. You’ll have the opportunity to apply alignment and accountability to an existing marketing plan

Register Now!
Register Now!

Bring the Art of Storytelling and Visualization to Your Data to Prove and Improve the Value of Your Marketing
2015-10-08 | Austin Convention Center, Austin, TX, United States
Austin Digital Marketing Summit
You’ve probably heard or read this quote by Samuel Taylor Coleridge from The Rime of the Ancient Mariner, “Water, water, everywhere, And all the boards did shrink; Water, water, everywhere, Nor any drop to drink.” Are you wondering what this quote has to do with marketing? Well, like the volume of water in the world’s oceans, the volume of data available to marketers is overwhelming. More new channels, competition, and distinct segments to manage, as well as shorter product lifecycles, greater price transparency, and higher customer experience expectations, are creating an exponential increase in the amount of available marketing data. But unless all of this data can be effectively collected, analyzed and transformed into meaningful and actionable insights, and then used to tell a compelling, actionable story, it is useless, just as salt water is useless when you are adrift on the ocean and parched. With a tsunami of data, the ultimate challenge for marketers is to use the data to create stories. Join this session to learn how to:

Visualize your data in such a way as to foster insight-driven decisions
Communicate marketing’s value.

Register Now!

How Value Creators Build Credibility and Influence with Business Acumen
2015-10-18 - 2015-10-21 | Hyatt Regency New Orleans, 601 Loyola Avenue, New Orleans , LA, 70113, United States
Marketing Ops Tech Summit 2015
As the pace of marketing transformation accelerates, marketers are tackling the hardest task of all: seizing the role of value creator. According to the findings from this year’s 14th Annual Marketing Performance Management (MPM) Study, conducted by VisionEdge Marketing and Demand Metric only 1 in 5 marketers have reached this critical point in the marketing performance journey, regardless of industry, region, or company size. One of the key attributes that distinguish these BIC marketers from the rest of their colleagues is their business acumen, that is, their “ability to make good judgments and quick decisions”. These Value Creators understand how business acumen enables them to increase their credibility and influence. Join the conversation to learn what this group of elite marketers do better and differently to facilitate their business acumen:

In today’s environment, metrics are not the challenge. There are dozens of potential metrics, the real challenge is measuring what matters. Value Creators engage in an effective conversation with the leadership team to identify which business outcomes and metrics senior executives care about. They use this information to create clear line of site between marketing activities and investments with business results.
Value Creators build strong, quantitative skills to improve their business acumen. They are able to see the big picture because they use data and analytics to understand their market and customers, and how their organization operates in that market, and what drives profitability and cash flow.
These elite marketers set quantifiable performance targets and leverage outcome-based actionable dashboards. Value Creators use these dashboards to boost marketing effectiveness, communicate marketing’s impact, and facilitate strategic market, customer, and product decisions.
Value Creators create and execute a well-defined and documented plan for improving performance management and the associated processes so they can positively impact the business.

Register Now!
Register Now!

Taking Marketing Alignment and Accountability to the Next level
2015-10-21 - 2015-10-23 | Westin Boston Waterfront, 425 Summer St, Boston , MA, 02210, United States
MarketingProfs B2B Marketing Forum 2015
Marketers work very hard. But, often their efforts go unsung due to a lack of metrics that connect marketing’s contribution to business outcomes and a shortage of data needed to foster strategic decisions. Want to learn how to prove and improve the value of your marketing? Join Jay Verellen, Marketing Operational Excellence Leader, Kennametal, and Laura Patterson, President, VisionEdge Marketing as they show you how Kennametal, a world leader in metalworking and wear solutions demonstrates clear alignment between Marketing and business, defines customer-centric outcome-based metrics and creates and their marketing operations roadmap.
At the end of this session, you will be able to:

Use the process presented in your own organization for selecting metrics that show how marketing impacts the business and facilitates strategic decisions
List the steps Kennametal used to transform from being internally focused to a more strategic, customer-centric, data-driven culture
Explain how the process created stronger alignment between sales and marketing

Register Now!
Register Now!

Making Marketing Analytics More Relevant to the C-Suite
2015-11-03 | Online, TX, United States
4A’s Webinar
The “sexiest” job of the new century—that’s how the Harvard Business Review characterized the practice of sifting through data to find hidden, below-the-surface meaning and subsequently extrapolating the underlying knowledge. In today’s highly competitive business environment, it’s not enough for the marketing team to have skill and proficiency at marketing – whether inside or outside the organization. The ability capture, analyze, and use data to demonstrate your business acumen and to make critical business decisions is a pivotal skill. A great indicator of marketing’s business acumen is the degree to which others in the organization rely on data marketing provides to make decisions. Yet, according to by Demand Metric, Forrester, ITSMA, and VisionEdge Marketing, 10% or less of the C-Suite uses the data provided by marketing to make strategy, tactical, and investments decisions. Join this webinar to

Learn what how best-in-class marketers apply data to the strategy development and execution process,
Use analytics to see demonstrate marketing’s value
Gain practical tips on how to make Marketing and the data more relevant to the C-Suite

Who Should Attend:
This program is ideal for people who need to

leverage a data to understand customers,
create and use marketing models,
make decisions and/or recommendations supported and informed by data.

Keep an Eye Out for Registration!

Pipeline Engineering: Syncing Content to the Customer Buying Process
2015-11-05 | Phoenixville Foundry, 2 N. Main Street , Phoenixville, PA, 19460, United States
Godfrey FWD:B2B Marketing and Technology Conference 2015
It’s often been said that today’s customers are in the driver’s seat when it comes to selecting a supplier. Certainly customers have more choices, more control, and more ways to access information and to connect. As a result, marketers need a new way to attract and retain customers. Enter content marketing. Content marketing aims to create and curate relevant and valuable content that will change, enhance, and drive customer behavior. The basic idea of content marketing is to deliver information that makes your buyer more intelligent. As a result marketers everywhere are scrambling to develop content and leverage the myriad of channels as a way to reach and connect with prospects and customers.
Here’s the kicker, if you focus on producing content without taking the customer buying process into consideration your efforts may be for naught. Content delivered in the right channel at the wrong time can be a wasted touch point. Content marketing is not the same as running a campaign. Content marketing looks more like publishing, where you serve as the architect of useful and compelling information that will inform, educate, engage and entertain customers and prospects. Content marketing is an ingredient in the marketing mix, not a substitute for it.
It’s a powerful ingredient in the recipe only when you can match the content with the customer buying journey and lifecycle. To successfully employ this ingredient as a way to create a customer-centric pipeline takes a step-by-step process. In this session, explore the steps to applying content to the customer buying process and learn how to:

Identify behavioral commitments associated with the customer buying process
Map the customer buying process and synch content, channels, and touch points accordingly
Create an opportunity scoring model and relevant metrics to prove marketing contribution

Register Now!

Not Just Another Pretty Marketing Plan: 5 Proven Steps to Building and Executing High Performance Marketing
2015-11-12 13:00 - 14:00 | Online
Even if you’ve mapped out your marketing plan for next year, you should attend this webinar. And if you don’t have a plan yet, the timing couldn’t be better. Here’s a quick self-test to see whether this webinar is right for you.

When your leadership team receives your marketing plan do they have direct line-of-sight from the marketing activities and investments to business results?
Does your plan clearly tie back to business results so that you can prove the value of your marketing efforts and justify the budget you have requested?
Can you build the metric chains that enable you to show how the measures for your activities connect to business outcomes?
Can you use your metrics chains to develop an actionable marketing dashboard?

If you answered No to any of these questions, join this webinar on Thursday, November 12th, where VisionEdge Marketing’s President Laura Patterson and Hive9 VP of Products Johnny Anderson will outline how your B2B marketing team can construct a measurable marketing plan and actionable dashboards that communicate marketing’s value, impact and contribution.
What you’ll learn:

The five phases of building a high performance marketing plan that delivers results
How to employ these phases to create a marketing plan blueprint
How you can use your blueprint to develop relevant metrics and dashboards
Tips from best-in-class marketing teams

Register to attend now. Can’t attend? Go ahead and register and we’ll send you the webinar recording.

Taking Marketing Alignment and Accountability to the Next Level
2016-02-10 | AZ
Taking Marketing Alignment and Accountability to the Next Level will walk you through what it means to be a ‘value-creator’ and how marketing operations is the key to alignment and marketing accountability. In this program, Laura Patterson, from VisionEdge Marketing and Jay Verellen from KENNAMETAL, a supplier of tooling and industrial materials, will walk you through how Kennametal employed VisionEdge Marketing’s expertise and patent-pending Accelance® software to create an actionable marketing blueprint that provided clear alignment between Marketing and the business, defined customer-centric outcome-based metrics, and a roadmap for further operational development.

Accelerating Market Leadership with Customer Advisory Boards
2016-03-14 - 2016-03-15 | Next Generation Customer Insights Driving Bottom-Line Impact through Increased Customer Loyalty, Netflix Corporate Offices 121 Albright Way,, Las Gatos, 95032, United States
Customer insight is an essential element for achieving market leadership, so more companies are implementing Customer Advisory Boards (CABs). When planned and executed correctly CABs help you improve existing products, validate new ideas, beta test and provide constructive feedback on upcoming products and releases, improve messaging in existing markets and target new markets, and provide competitive insights. But if poorly planned and executed, they can backfire – resulting in lost customers and lost opportunity. During this session, Laura will share proven practices for how to gain executive sponsorship; create a mission/charter; identify, recruit, and reward members; organize productive meetings; and follow-up appropriately.

With Credibility Comes Influence and Relevance: How You can Employ Performance Management to Earn All Three
2016-03-21 - 2016-03-22 | Hilton San Francisco Union Square, 33 O’Farrell Street, San Francisco, CA, 94102, United States
MarTech 2016
March 21-22, 2016
San Francisco
Those elite marketers (about 1 in 5 marketers) that earn a 90 or greater from the C-Suite for their ability to prove their value, impact and contribution do a number of things better and differently than their peers. Among their attributes is their ability to exercise greater business acumen. This session shares what these marketers do to achieve business acumen and how they use it to increase their credibility, influence and relevance.

Analytics: The Intersection for Marketing and IT to Collaboratively Turn Data into a Winning Strategy for Growth
2016-04-03 - 2016-04-04 | Hyatt Regency Grand Cypress, 1 Grand Cypress Blvd, Orlando, FL, 32836, United States
April 3-4, 2016
Hyatt Regency Grand Cypress
1 Grand Cypress Blvd, Orlando, FL 32836
Mid-Market CMO Forum 2016
It’s easy to collect data without insight, but to gather insight without data is next to impossible. Big Data continues to trend because companies believe it will help them deliver a competitive advantage. While the importance of Big Data is well known, many marketing organizations experience problems when attempting to translate data into the insights needed to inform strategy. Today’s hyper-competitive business environment necessitates the creation and execution of data-driven strategy.
Using real-life examples, in this presentation, attendees will:

Understand how to collect relevant data
Learn how to properly evaluate data and transform it into actionable insights
Use information to create data-driven marketing strategy

Digital Analytics Roundtable
2016-04-20 11:00 - 12:00 | Digital Analytics Virtual Roundtable, http://www.digitalanalyticsassociation.org/calendar_day.asp?date=4/20/2016&event=562
Join Laura Brook from the Digital Analytics Association and Laura Patterson for a conversation about how Digital Anlaytics has evolved, core skills, and its role in creating Marketing Centers of Excellence.

How a Traditional Industrial Company Gained Market Traction for New Product Using Ecosystem Mapping
2016-05-03 - 2016-05-05 | Loyola University Corboy Law Center, Kasbeer Hall, E Pearson St, Chicago, IL, 60611, United States
ISBM Conference: The Stakeholder Value Chain
May 3-5 Chicago
Loyola University Corboy Law Center, Kasbeer Hall
E Pearson St, Chicago, IL 60611
Even when you’re nearly 50 years old and an established and successfully player in the market, there’s a time to step back and take a new approach to growth. The H-J Family of Companies, a totally integrated manufacturer from casting design to the finished assembly for transformer components, bushings, and electrical connectors, took a new approach to gain access to the end-user market to ensure faster and better market traction for a new product and positively impact the rate and degree of success. In this session, learn how the company applied the concept of ecosystem mapping to identify information gaps, the best point of entry into the US Utility Market, and to develop a go-to-market strategy to address which customers, in what order, who to partner with, and what barriers they needed to address.

Driving Marketing Excellence: Learn from Best-In-Class Organizations
2016-07-21 13:00 - 14:00 | Virtual Roundtable
The Jeannette Expedition – an eight-day northern arctic trek in which the team was inadvertently back tracking farther south – serves as a metaphor for this year’s Marketing Performance Management (MPM) Benchmark study.

Though they marched feverishly toward achieving marketing excellence, this year’s study reveals that while some marketers made great progress, much of it was illusory.

Have a first look Thursday, July 21 at 2 pm EST at the results of the joint study conducted by VisionEdge Marketing and Demand Metric to learn:

What leading marketing organizations do better and differently to earn and keep their seat at the leadership table
How to achieve best-in-class performance measurement and management
Steps toward becoming a recognized as a Center of Excellence

Join Laura Patterson and leading CMO peers Thursday, July 21, 2016 at 2 pm EST for a honest conversation around Marketing Performance Management as part of Boardroom Event’s Virtual Roundtable Series.

What’s a Virtual Roundtable?

An interactive discussion [not a webinar]
Convenient networking at your desk
High-level conversations with midmarket peers

Marketing Excellence: Best Practices to Make Your Marketing Count
2016-10-23 17:15 - 18:00 | La Cantera Resort and Spa, 16641 La Cantera Parkway, San Antonio, TX, 78256, United States
Marketers everywhere are pressed to prove and improve the value of Marketing. An elite group of Marketers does this better and differently than their colleagues. Learn the 10 best practices these Marketers employ to measure Marketing’s impact, contribution, and effectiveness and how these practices enable them to be more relevant, credible, and influential within their organization. Learn to achieve Marketing Excellence.

For resources on how to join the ranks of the best-in-class, please visit our Marketing Assessment page in our Learning Center.

How to Transform Data into Insights to Create a Winning Strategy for Competitive Advantage
2016-10-25 08:15 - 21:00 | La Cantera Resort and Spa, 16641 La Cantera Parkway, San Antonio, TX, 78256, United States
It’s easy to collect data without insight, but to gather insight without data is next to impossible. Big Data continues to trend because companies believe it will help them deliver a competitive advantage. While the importance of Big Data is well known, many organizations experience problems when attempting to translate data into the insights needed to inform strategy. Today’s hyper-competitive business environment necessitates the creation and execution of data-driven strategy.
Using real-life examples, in this presentation, attendees will:

Understand how to collect relevant data.
Learn how to properly evaluate data and transform it into actionable insights.
Use information to create data-driven business decisions.

Moving Up the Leadership Ladder with Analytics
2016-10-26 11:15 - 12:00 | Jacob Javits Center, 655 W 34th St, New York, NY, 10001, United States
All marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the key to becoming a corporate change agent provided you understand the bigger picture In this session, Laura sheds light on what it means to live an Analytics Life, how to make your boss look better with numbers and how to live and grow as a marketing analyst in any organization.

Increase Your Credibility and Influence with the Right Metrics
2016-10-27 11:30 - 13:00 | Brennan’s of Houston, 3300 Smith , Houston , TX, 77006, United States
A small elite group of communications and marketing professionals are able measure their value, impact and contribution to the business. With some hard work and discipline you can follow their lead. It will be worth it! When you crack the code and can prove your value and impact the business, you enjoy more credibility. And with credibility comes the opportunity to sit at the corporate leadership table and influence the big decisions. Learn how you can join the ranks of this elite group. In this session you’ll learn:

The six areas where these best-in-class marketers and communicators excel;
How you can build and leverage your business acumen;
How to make your data, analytics, and metrics more relevant to the C-Suite; and
How to manage and report on your performance to prove and improve the value of your work
