VisionEdge Marketing

"Making Marketing Analytics More Relevant to the C-Suite"
2014-10-06 - 2014-10-09 | Seaport World Trade Center, Boston, MA, United States
eMetrics Summit: Boston

Webinar: Measure What Matters--Making Marketing Metrics Relevant
2014-09-23 12:00 - 13:00 (America/Chicago) | Online
For years marketers have attempted to grab the elusive marketing measurement and effectiveness brass ring. And recent research found that the pressure to prove marketing’s value is on the rise.
Despite the wealth of campaign and operationally oriented metrics and the enhancements in technology, only one in four marketers earn high marks from their leadership team for their ability to measure and communicate their value, contribution, and impact. So what do these Best-in-Class (BIC) marketers do differently and better than other marketers when it comes to marketing measurement? How can your agency leverage these best practices for yourself and your clients?
On September 23, join Laura Patterson, President, VisionEdge Marketing, who will help you understand what BIC marketers are doing to master marketing metrics. If measurement is an imperative for your agency or your clients, this Webinar is a must-attend.
Why You Should Attend:

Hear what BIC Marketers do better and differently when it comes to marketing measurement and performance management (MPM)
Understand the concept of marketing metrics and measurement
Learn the categories of various marketing metrics and how they relate to communicating and reporting performance.

Highlights:

Marketing Metrics Abound: Why is this so hard?
Marketing Measurement – What is it?
What BIC Marketers do for Performance Measurement
Accountability: Measure what matters
Introduction to the Metrics Hierarchy
The Secret Sauce: Alignment
Selecting the Right Metrics: A three-part Stakeholder Conversation.

Allocadia/VEM Webinar
2014-09-10 12:00 - 13:00 | Online, TX, United States
Details Coming Soon!

Webinar: The Link Between Performance Management and Value Creation
2014-06-17 10:00 - 11:00 | Online, TX, United States
Join us for this 1-hour webinar as Laura Patterson, from VisionEdge Marketing, and Julie Schwarz, of ITSMA, unveil the findings from this year’s 13th Annual MPM Survey!
You can register by following this link.

"Applying Intelligence to Create Content and Accelerate Revenue"
2014-06-09 - 2014-06-12 | The Pfister Hotel, Milwaukee, WI, United States
AMSP Annual Conference

"No Excuses: 6 Best Practices Connecting Marketing to Business Results"
2014-04-08 | Madison WI Venue, Madison, WI, United States
AMA Madison Chapter Meeting

"Making Marketing Analytics More Relevant to the C-Suite"
2014-03-16 - 2014-03-20 | San Francisco Marriott Marquis, San Francisco, CA, United States
eMetrics Summit–San Francisco
March 16-20th at San Francisco Marriott Marquis, San Francisco, CA

"Taking Your Marketing Measurement to New Heights"
2014-03-13 | DeFabrique, Utrecht, Netherlands
B2B Marketing Forum
March 13th at DeFabrique–Utrecht, Netherlands

"How to Use Marketing Operations to Fulfill Your Organization's Potential"
2014-03-10 - 2014-03-13 | JW Marriot at LA Live, 900 W Olympic Blvd, Los Angeles, CA, United States
Teredata Marketing Summit
March 10-13th at JW Marriot at LA Live, Los Angeles, CA

"How to Use Data & Analytics to Create a Measurable Marketing Plan"
2014-02-26 - 2014-02-28 | Hilton DoubleTree Hotel, San Jose, CA, United States
CMS Wire: Intelligent Content Conference
February 26-28th at the Hilton DoubleTree Hotel, San Jose, CA

"Six Best Practices of Best-in-Class for Creating a Performance-Driven Marketing Organization"
2014-01-16 | National Instruments, Austin, TX, United States
National Instruments MIX Conference
January 16th at National Instruments Corporation, Austin, TX

"Embracing Marketing Accountability Across the Customer Buying Journey"
2014-01-15 12:00 - 13:15 | Austin Chamber of Commerce, 535 East 5th Street, Austin, TX, 78701, United States
BioAustin Seminar: Marketing Challenges in the Life Sciences
January 15 at Austin Chamber of Commerce, Austin, TX

"The Six C's of Customer Centric marketing & Sales Pipeline--No Fish Story"
2013-12-05 | Undisclosed, CO, United States
BMA Colorado Chapter Meeting
December 5th

VEM, ITSMA, & Forrester Webinar
2013-12-03 10:00 - 11:00 | Online, TX, United States
“B2B Marketing Measurement: How to Graduate from Reporting Outputs to Predicting Outcomes”
December 3rd at 10am CST

Full Sail Partners Webinar
2013-11-07 12:30 - 13:30 | Online
“Crafting a Marketing Plan: How Marketing & Finance Can Team Up for Greater Results”
November 7th at 12:30pm CST

ITSMA Annual Marketing Conference
2013-11-05 - 2013-11-06 | Charles Hotel, Cambridge, MA, United States
November 5-6th at the Charles Hotel, Cambridge, MA

4A's Webinar
2013-10-31 | Online, TX, United States
“How to Bring Science to the Art of Marketing”

B2B Community Webinar
2013-10-01 13:00 - 14:00 | Online, TX, United States
“Using Data & Analytics to Improve Marketing Performance”
October 1st at 1pm CST

2013 PBP Webinar
2013-08-15 | Online, TX, United States
“Using Data to Increase the Customer Experience”

2013 IFMA Marketing and Sales Leaders Forum
2013-08-13 | Frito Lay Worldwide Headquarters, Dallas, TX, United States
“Leveraging Customer-Centricity and Metrics to Create an Outcome-Based Marketing Plan”
August 13th at the Frito-Lay Worldwide Headquarters, Dallas, TX

OMI Webinar
2013-07-10 | Online, TX, United States
“Using Big Data to Support Marketing Performance Management”

Web Briefing: Measuring and Communicating Marketing Performance
2013-06-04 08:00 - 09:00 | Online, TX, United States

ITSMA Marketing Leadership Forum
2013-05-29 - 2013-05-30 | Undisclosed, Napa, CA, United States
“Performance Measurement and Management: An Essential Ingredient for Communicating Marketing’s Value and Impact”
May 29 and 30 in Napa, CA

Cipher Marketing Forum
2013-04-25 | Berlin Venue, Berlin, CT, United States
“Balancing Science and Art: The Role of Measurement and Accountability in Program Planning”
April 25th in Berlin, CT

SMPS Pacific Regional Conference
2013-02-20 - 2013-02-22 | Portland Venue, Portland, OR, United States
“Gaining Insight into Marketing’s Contribution: The Value of a Marketing Dashboard”
February 20-22, 2013 in Portland, OR

Online Marketing Summit
2013-02-11 | San Diego Venue, San Diego, CA, United States
“Aligning Marketing with Business Outcomes:Is Your Dashboard Good, Bad, or Ugly”
February 11-13, 2013 in San Diego, CA

ANA B2B Marketing Conference
2012-12-06 | Undisclosed, CO, United States
December 6, 2012 in Austin, TX
“Business-to-Business Marketing Best Practices”

ITSMA Webinar
2012-11-08 | Online, TX, United States
How to Prove and Improve the Value of Marketing

InnoTech Conference Austin
2012-11-08 | Austin Convention Center, Austin, TX, United States
Mastering the Six Priciples of Marketing Accountability

Online Marketing Summit
2012-10-22 - 2012-10-25 | Santa Clara Venue, Santa Clara, CA, United States
Gaining Insight into Marketing’s Contribution: The Value of a Marketing Dashboard
October 22-25, 2012 in Santa Clara, CA
