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X-WR-CALDESC:Events for VisionEdge Marketing
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DTSTART;VALUE=DATE:20141006
DTEND;VALUE=DATE:20141010
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UID:11824-1412553600-1412899199@visionedgemarketing.com
SUMMARY:"Making Marketing Analytics More Relevant to the C-Suite"
DESCRIPTION:eMetrics Summit: Boston
URL:https://visionedgemarketing.com/event/emetrics-summit-boston/
LOCATION:Seaport World Trade Center\, Boston\, MA\, United States
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DTSTART;VALUE=DATE:20141008
DTEND;VALUE=DATE:20141011
DTSTAMP:20150623T150137Z
CREATED:20140507T174615Z
LAST-MODIFIED:20150623T150137Z
UID:11879-1412726400-1412985599@visionedgemarketing.com
SUMMARY:"Yield Big Payoff with Marketing and Sales Alignment"
DESCRIPTION:MarketingProfs B2B Marketing Forum \n 
URL:https://visionedgemarketing.com/event/marketingprofs-b2b-marketing-forum/
LOCATION:Westin Copley Place\, Boston \, MA\, United States
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20141015
DTEND;VALUE=DATE:20141016
DTSTAMP:20220428T164255Z
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UID:12376-1413331200-1413417599@visionedgemarketing.com
SUMMARY:Making Marketing Analytics More Relevant to the C-Suite
DESCRIPTION:Innotech Austin. \nYou’ve invested in collecting data\, built numerous marketing models\, established an analytics team\, even developed a data governance process\, but one of the biggest challenges for many marketers is how to translate the value of the data and associated insights into something meaningful to the C-Suite. According to the 12th annual Forrester/ITSMA/VEM study less than 10% of the C-Suite uses the data provided by marketing to make strategic decisions. Laura shares best-practices and practical tips on how to make Marketing and the Data more relevant to the C-Suite.
URL:https://visionedgemarketing.com/event/making-marketing-analytics-relevant-c-suite/
LOCATION:Austin Convention Center\, Austin\, TX\, United States
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DTSTART;VALUE=DATE:20141015
DTEND;VALUE=DATE:20141018
DTSTAMP:20141013T164229Z
CREATED:20140401T154457Z
LAST-MODIFIED:20141013T164229Z
UID:11759-1413331200-1413590399@visionedgemarketing.com
SUMMARY:Measure What Matters: What Separates Value Creators from the Rest
DESCRIPTION:IABC Southern Region Conference \nThursday\, October 16\, 2014 \nAustin\, TX
URL:https://visionedgemarketing.com/event/2014-iabc-southern-region-conference/
LOCATION:AT&T Education and Conference Center\, Austin\, TX\, United States
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20141022
DTEND;VALUE=DATE:20141023
DTSTAMP:20141013T164708Z
CREATED:20140915T140129Z
LAST-MODIFIED:20141013T164708Z
UID:12373-1413936000-1414022399@visionedgemarketing.com
SUMMARY:Creating an Analytics Center of Excellence
DESCRIPTION:Analytics are key to making your company agile\, and to making better decisions by understanding scenarios and options. An analytics center of excellence provides the company with valuable insights on the market and customers\, protects privacy and brand reputation\, and guides the prioritization and selection of opportunities for greatest growth. In this session we’ll discuss: \n•Building a business case to develop a center of excellence: how to position it and value it \n•How to protect data for customers and the company \n•Keys to integrating data from disparate sources \n•Understand the role of analytics to improve performance\, optimize resources\, and generate measurable results \n  \nMarketingOps Technology Summit
URL:https://visionedgemarketing.com/event/creating-analytics-center-excellence/
LOCATION:San Diego Venue\, San Diego\, CA\, United States
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20141023
DTEND;VALUE=DATE:20141025
DTSTAMP:20150623T145508Z
CREATED:20140423T153657Z
LAST-MODIFIED:20150623T145508Z
UID:11835-1414022400-1414195199@visionedgemarketing.com
SUMMARY:"Proven Practices for Mapping and Measuring the Customer Experience"
DESCRIPTION:Information Development World
URL:https://visionedgemarketing.com/event/information-development-world/
LOCATION:Hilton DoubleTree Hotel\, San Jose\, CA\, United States
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