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UID:12576-1425373200-1425376800@visionedgemarketing.com
SUMMARY:No Excuses: Six Best Practices for Making Marketing Relevant to the C-Suite
DESCRIPTION:The presentation focuses on what Best-in-Class B2B marketers do better and differently to improve and prove the value of marketing. Participants learn the Six Best Practices implemented by the BIC. Learn how Alignment and Accountability serve as the cornerstones of success.
URL:https://visionedgemarketing.com/event/no-excuses-six-best-practices-making-marketing-relevant-c-suite/
LOCATION:Hilton San Antonio Hill Country Hotel & Spa\, 9800 Westover Hills Boulevard\, San Antonio\, TX\, United States
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DTSTART;TZID=America/Chicago:20150318T081500
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UID:12579-1426666500-1426713300@visionedgemarketing.com
SUMMARY:Creating an Analytics Center of Excellence
DESCRIPTION:Analytics are key to making your company agile\, and to making better market\, customer\, and competitive decisions. An analytics center of excellence provides the company with valuable insights\, protects privacy and brand reputation\, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about: \n\nWhat is an Analytics Center of Excellence\, establishing its purpose\, and creating the vision\nThe key functions and capabilities needed\nThe journey’s key stages\, associated challenges\, and what do you need to do to get to the next step\nHow an Analytics Center of Excellence make a difference to the company\, customers\, marketing\nWhat metrics should we select to measure the value and impact of an Analytics Center of Excellence
URL:https://visionedgemarketing.com/event/creating-analytics-coe/
LOCATION:Grand Hyatt Tampa Bay\, 2900 Bayport Drive\, Tampa \, FL\, 33607\, United States
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DTSTAMP:20150122T174649Z
CREATED:20150122T174411Z
LAST-MODIFIED:20150122T174649Z
UID:12716-1426766400-1426769100@visionedgemarketing.com
SUMMARY:The Creation\, Care and Feeding of an Analytics Center of Excellence
DESCRIPTION:Analytics are key to making your company agile\, and to making better market\, customer\, and competitive decisions. An analytics center of excellence provides the company with valuable insights\, protects privacy and brand reputation\, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about: \n· How an Analytics Center of Excellence make a difference to the company\, customers\, marketing \n· What is an Analytics Center of Excellence\, establishing its purpose\, and creating the vision \n· The key functions and capabilities needed \n· The journey’s key stages\, associated challenges\, and what do you need to do to get to the next step \n· What metrics you should select to measure the value and impact of an Analytics Center of Excellence
URL:https://visionedgemarketing.com/event/creation-care-feeding-analytics-center-excellence/
LOCATION:Online
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DTSTART;TZID=America/Chicago:20150331T112000
DTEND;TZID=America/Chicago:20150331T120500
DTSTAMP:20141216T161717Z
CREATED:20141216T161717Z
LAST-MODIFIED:20141216T161717Z
UID:12581-1427800800-1427803500@visionedgemarketing.com
SUMMARY:Using Analytics to Make Marketing Relevant to the C-Suite
DESCRIPTION:You’ve invested in collecting data\, built numerous marketing models\, established an analytics team\, even developed a data governance process\, but one of the biggest challenges for many marketers is how to translate the value of the data and associated insights into something meaningful to the C-Suite. According to the 12th annual Forrester/ITSMA/VEM study less than 10% of the C-Suite uses the data provided by marketing to make strategic decisions. Laura shares best-practices and practical tips on how to make Marketing and the Data more relevant to the C-Suite.
URL:https://visionedgemarketing.com/event/using-analytics-make-marketing-relevant-c-suite/
LOCATION:Marriot Marquis\, 55 Fourth Street\, San Francisco\, CA\, United States
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