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DTSTART;VALUE=DATE:20150927
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SUMMARY:Moving Up the Leadership Ladder with Analytics
DESCRIPTION:2015 Boston eMetrics Summit\nAll marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the key to becoming a change agent provided you understand the bigger picture In this session\, Laura sheds light on what it means to live an Analytics Life\, how to make your boss look better with numbers and how to live and grow as a marketing analyst in any organization. \nRegister Now! 
URL:https://visionedgemarketing.com/event/2015-boston-emetrics-summit/
LOCATION:Seaport World Trade Center\, 200 Seaport Boulevard \, Boston\, MA\, 02210\, United States
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DTSTART;VALUE=DATE:20151001
DTEND;VALUE=DATE:20151002
DTSTAMP:20150829T152043Z
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SUMMARY:How to Use Alignment and Measurement to Increase Your Agency's Value
DESCRIPTION:Alignment and Measurement\nWant to know what it takes to make your clients love and respect your agency? Want to know how to increase your agency’s value to your clients?\n \nMarketers are under constant pressure to demonstrate more value creation for their marketing programs. With consumer/customer expectations increasing\, the competitive landscape growing\, the proliferation of new technologies and channels\, and the avalanche of data\, it takes more than intuition and opinion to justify the appropriateness and effectiveness of communications programs.\nYou must have a business-centric\, outcomes-based\, measurable marketing communications plan that is aligned with your client’s targets (business goals\, marketing objectives and strategies). Research has shown that companies with an effective marketing plan experience a 24-30% improvement in sales over those without a plan.\n \nTo achieve this plan\, you need to: \n\nEnsure strategic alignment by asking the right questions and implementing the correct processes\nEstablish clear deliverables\, performance expectations and measurement targets to assess effectiveness\nCreate\, implement and monitor your programs to confirm their effectiveness and demonstrate accountability.\n\n\nOn October 1\, join Laura Patterson\, President\, VisionEdge Marketing\, for a jam-packed day devoted to building the skills and tools that marketers want from their agencies: \n\nCreate alignment with your client’s business plan through the M.O.S.T (Mission\, Objectives\, Strategies\, Tactics) approach\nUtilize the outcome-to-activity approach that leading marketers employ to create clear linkage and evaluation of their marketing programs\, marketing investments and business outcomes\nSet up appropriate and meaningful measurements to build\, monitor and assess your agency’s programs.\n\n \nThis workshop is for agency personnel who want to take their client relationships to a higher level and make their marketing communications programs more effective and accountable.\nThroughout the day\, you’ll have the opportunity to reinforce your learning via group and individual exercises\, providing you with a highly interactive learning environment and culminating in the creation of a business-centric\, outcomes-based\, measurable marketing communications plan.\nWho Should Attend\nIf you are in a client-facing role and responsible for building or managing marketing communications plans and/or measuring a marketing program’s value\, this workshop is a must.
URL:https://visionedgemarketing.com/event/how-to-use-alignment-and-measurement-to-increase-your-agencys-value-to-your-clients/
LOCATION:Moxie\, 384 Northyards Blvd. NW\, Atlanta\, GA\, 30313\, United States
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