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X-WR-CALDESC:Events for VisionEdge Marketing
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DTSTART;VALUE=DATE:20150927
DTEND;VALUE=DATE:20151002
DTSTAMP:20150623T140849Z
CREATED:20150514T145048Z
LAST-MODIFIED:20150623T140849Z
UID:34786-1443312000-1443743999@visionedgemarketing.com
SUMMARY:Moving Up the Leadership Ladder with Analytics
DESCRIPTION:2015 Boston eMetrics Summit\nAll marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the key to becoming a change agent provided you understand the bigger picture In this session\, Laura sheds light on what it means to live an Analytics Life\, how to make your boss look better with numbers and how to live and grow as a marketing analyst in any organization. \nRegister Now! 
URL:https://visionedgemarketing.com/event/2015-boston-emetrics-summit/
LOCATION:Seaport World Trade Center\, 200 Seaport Boulevard \, Boston\, MA\, 02210\, United States
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20151001
DTEND;VALUE=DATE:20151002
DTSTAMP:20150829T152043Z
CREATED:20150829T145331Z
LAST-MODIFIED:20150829T152043Z
UID:35092-1443657600-1443743999@visionedgemarketing.com
SUMMARY:How to Use Alignment and Measurement to Increase Your Agency's Value
DESCRIPTION:Alignment and Measurement\nWant to know what it takes to make your clients love and respect your agency? Want to know how to increase your agency’s value to your clients?\n \nMarketers are under constant pressure to demonstrate more value creation for their marketing programs. With consumer/customer expectations increasing\, the competitive landscape growing\, the proliferation of new technologies and channels\, and the avalanche of data\, it takes more than intuition and opinion to justify the appropriateness and effectiveness of communications programs.\nYou must have a business-centric\, outcomes-based\, measurable marketing communications plan that is aligned with your client’s targets (business goals\, marketing objectives and strategies). Research has shown that companies with an effective marketing plan experience a 24-30% improvement in sales over those without a plan.\n \nTo achieve this plan\, you need to: \n\nEnsure strategic alignment by asking the right questions and implementing the correct processes\nEstablish clear deliverables\, performance expectations and measurement targets to assess effectiveness\nCreate\, implement and monitor your programs to confirm their effectiveness and demonstrate accountability.\n\n\nOn October 1\, join Laura Patterson\, President\, VisionEdge Marketing\, for a jam-packed day devoted to building the skills and tools that marketers want from their agencies: \n\nCreate alignment with your client’s business plan through the M.O.S.T (Mission\, Objectives\, Strategies\, Tactics) approach\nUtilize the outcome-to-activity approach that leading marketers employ to create clear linkage and evaluation of their marketing programs\, marketing investments and business outcomes\nSet up appropriate and meaningful measurements to build\, monitor and assess your agency’s programs.\n\n \nThis workshop is for agency personnel who want to take their client relationships to a higher level and make their marketing communications programs more effective and accountable.\nThroughout the day\, you’ll have the opportunity to reinforce your learning via group and individual exercises\, providing you with a highly interactive learning environment and culminating in the creation of a business-centric\, outcomes-based\, measurable marketing communications plan.\nWho Should Attend\nIf you are in a client-facing role and responsible for building or managing marketing communications plans and/or measuring a marketing program’s value\, this workshop is a must.
URL:https://visionedgemarketing.com/event/how-to-use-alignment-and-measurement-to-increase-your-agencys-value-to-your-clients/
LOCATION:Moxie\, 384 Northyards Blvd. NW\, Atlanta\, GA\, 30313\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20151004
DTEND;VALUE=DATE:20151007
DTSTAMP:20220428T164649Z
CREATED:20150514T153448Z
LAST-MODIFIED:20220428T164649Z
UID:34793-1443916800-1444175999@visionedgemarketing.com
SUMMARY:Take Your Place at the Head of the Pack: How to Increase Marketing’s Credibility and Influence
DESCRIPTION:4A’s Strategy Festival 2015\nThe pressure on marketing to prove its contribution to the business is not abating.  Did you know that about only 1 in 5 marketing organizations can actually answer this question in terms that matter to the C-Suite? And what’s truly scary\, is that the rest of the marketers\, Sales Enablers and Campaign Producers\, are actually falling farther behind!  What can you do to make sure you take your place at the head of pack?  A Harvard and the Economist Intelligence Unit study conducted with 343 businesses found that the companies who increased their strategic speed improved their top and bottom lines\, averaging 40% higher sales and 52% higher operating profits over a three-year period. IBM’s 6th annual study\, “Analytics: The speed advantage\,” found that speed-driven data and analytics significantly impact business performance. In this workshop you will learn: \n\nThe three personas of marketers when it comes to performance measurement and management. You’ll have the opportunity to self-assess which persona reflects your organization.\nThe two key ingredients that distinguish BIC marketers. You’ll have the opportunity to examine whether your data and analytics demonstrate your business acumen and customer knowledge.\nHow to alignment and accountability increase your influence and credibility.  You’ll have the opportunity to apply alignment and accountability to an existing marketing plan\n\nRegister Now!  \n Register Now!
URL:https://visionedgemarketing.com/event/4as-strategy-festival-2015/
LOCATION:Convene at 32 Old Slip\, 32 Old Slip \, New York City \, NY\, 10005\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20151008
DTEND;VALUE=DATE:20151009
DTSTAMP:20220428T164035Z
CREATED:20150623T143046Z
LAST-MODIFIED:20220428T164035Z
UID:34902-1444262400-1444348799@visionedgemarketing.com
SUMMARY:Bring the Art of Storytelling and Visualization to Your Data to Prove and Improve the Value of Your Marketing
DESCRIPTION:Austin Digital Marketing Summit\nYou’ve probably heard or read this quote by Samuel Taylor Coleridge from The Rime of the Ancient Mariner\, “Water\, water\, everywhere\, And all the boards did shrink; Water\, water\, everywhere\, Nor any drop to drink.” Are you wondering what this quote has to do with marketing?  Well\, like the volume of water in the world’s oceans\, the volume of data available to marketers is overwhelming. More new channels\, competition\, and distinct segments to manage\, as well as shorter product lifecycles\, greater price transparency\, and higher customer experience expectations\, are creating an exponential increase in the amount of available marketing data. But unless all of this data can be effectively collected\, analyzed and transformed into meaningful and actionable insights\, and then used to tell a compelling\, actionable story\, it is useless\, just as salt water is useless when you are adrift on the ocean and parched.  With a tsunami of data\, the ultimate challenge for marketers is to use the data to create stories. Join this session to learn how to: \n\nVisualize your data in such a way as to foster insight-driven decisions\nCommunicate marketing’s value.\n\n Register Now!\n 
URL:https://visionedgemarketing.com/event/bring-the-art-of-storytelling-and-visualization-to-your-data-to-prove-and-improve-the-value-of-your-marketing/
LOCATION:Austin Convention Center\, Austin\, TX\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20151018
DTEND;VALUE=DATE:20151022
DTSTAMP:20150623T140927Z
CREATED:20150514T154544Z
LAST-MODIFIED:20150623T140927Z
UID:34796-1445126400-1445471999@visionedgemarketing.com
SUMMARY:How Value Creators Build Credibility and Influence with Business Acumen
DESCRIPTION:Marketing Ops Tech Summit 2015\nAs the pace of marketing transformation accelerates\, marketers are tackling the hardest task of all: seizing the role of value creator.  According to the findings from this year’s 14th Annual Marketing Performance Management (MPM) Study\, conducted by VisionEdge Marketing and Demand Metric only 1 in 5 marketers have reached this critical point in the marketing performance journey\, regardless of industry\, region\, or company size.  One of the key attributes that distinguish these BIC marketers from the rest of their colleagues is their business acumen\, that is\, their “ability to make good judgments and quick decisions”. These Value Creators understand how business acumen enables them to increase their credibility and influence. Join the conversation to learn what this group of elite marketers do better and differently to facilitate their business acumen: \n\nIn today’s environment\, metrics are not the challenge. There are dozens of potential metrics\, the real challenge is measuring what matters. Value Creators engage in an effective conversation with the leadership team to identify which business outcomes and metrics senior executives care about.  They use this information to create clear line of site between marketing activities and investments with business results.\nValue Creators build strong\, quantitative skills to improve their business acumen. They are able to see the big picture because they use data and analytics to understand their market and customers\, and how their organization operates in that market\, and what drives profitability and cash flow.\nThese elite marketers set quantifiable performance targets and leverage outcome-based actionable dashboards.  Value Creators use these dashboards to boost marketing effectiveness\, communicate marketing’s impact\, and facilitate strategic market\, customer\, and product decisions.\nValue Creators create and execute a well-defined and documented plan for improving performance management and the associated processes so they can positively impact the business.\n\nRegister Now!  \n Register Now!\n 
URL:https://visionedgemarketing.com/event/marketing-ops-tech-summit-2015/
LOCATION:Hyatt Regency New Orleans\, 601 Loyola Avenue\, New Orleans \, LA\, 70113\, United States
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20151021
DTEND;VALUE=DATE:20151024
DTSTAMP:20150623T141024Z
CREATED:20150514T152203Z
LAST-MODIFIED:20150623T141024Z
UID:34790-1445385600-1445644799@visionedgemarketing.com
SUMMARY:Taking Marketing Alignment and Accountability to the Next level
DESCRIPTION:MarketingProfs B2B Marketing Forum 2015\nMarketers work very hard. But\, often their efforts go unsung due to a lack of metrics that connect marketing’s contribution to business outcomes and a shortage of data needed to foster strategic decisions. Want to learn how to prove and improve the value of your marketing?  Join Jay Verellen\, Marketing Operational Excellence Leader\, Kennametal\, and Laura Patterson\, President\, VisionEdge Marketing as they show you how Kennametal\, a world leader in metalworking and wear solutions demonstrates clear alignment between Marketing and business\, defines customer-centric outcome-based metrics and creates and their marketing operations roadmap. \nAt the end of this session\, you will be able to: \n\nUse the process presented in your own organization for selecting metrics that show how marketing impacts the business and facilitates strategic decisions\nList the steps Kennametal used to transform from being internally focused to a more strategic\, customer-centric\, data-driven culture\nExplain how the process created stronger alignment between sales and marketing\n\nRegister Now!  \n Register Now!\n 
URL:https://visionedgemarketing.com/event/marketingprofs-b2b-marketing-forum-2015/
LOCATION:Westin Boston Waterfront\, 425 Summer St\, Boston \, MA\, 02210\, United States
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