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DTSTART;VALUE=DATE:20151103
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UID:34904-1446508800-1446595199@visionedgemarketing.com
SUMMARY:Making Marketing Analytics More Relevant to the C-Suite
DESCRIPTION:4A’s Webinar\nThe “sexiest” job of the new century—that’s how the Harvard Business Review characterized the practice of sifting through data to find hidden\, below-the-surface meaning and subsequently extrapolating the underlying knowledge. In today’s highly competitive business environment\, it’s not enough for the marketing team to have skill and proficiency at marketing – whether inside or outside the organization. The ability capture\, analyze\, and use data to demonstrate your business acumen and to make critical business decisions is a pivotal skill.  A great indicator of marketing’s business acumen is the degree to which others in the organization rely on data marketing provides to make decisions. Yet\, according to by Demand Metric\, Forrester\, ITSMA\, and VisionEdge Marketing\, 10% or less of the C-Suite uses the data provided by marketing to make strategy\, tactical\, and investments decisions.  Join this webinar to \n\nLearn what how best-in-class marketers apply data to the strategy development and execution process\,\nUse analytics to see demonstrate marketing’s value\nGain practical tips on how to make Marketing and the data more relevant to the C-Suite\n\nWho Should Attend: \nThis program is ideal for people who need to \n\nleverage a data to understand customers\,\ncreate and use marketing models\,\nmake decisions and/or recommendations supported and informed by data.\n\n Keep an Eye Out for Registration!\n  \n  \n 
URL:https://visionedgemarketing.com/event/making-marketing-analytics-more-relevant-to-the-c-suite/
LOCATION:Online\, TX\, United States
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DTSTART;VALUE=DATE:20151105
DTEND;VALUE=DATE:20151106
DTSTAMP:20150810T134245Z
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UID:35054-1446681600-1446767999@visionedgemarketing.com
SUMMARY:Pipeline Engineering: Syncing Content to the Customer Buying Process
DESCRIPTION:Godfrey FWD:B2B Marketing and Technology Conference 2015\nIt’s often been said that today’s customers are in the driver’s seat when it comes to selecting a supplier.  Certainly customers have more choices\, more control\, and more ways to access information and to connect.  As a result\, marketers need a new way to attract and retain customers.  Enter content marketing.  Content marketing aims to create and curate relevant and valuable content that will change\, enhance\, and drive customer behavior.  The basic idea of content marketing is to deliver information that makes your buyer more intelligent.  As a result marketers everywhere are scrambling to develop content and leverage the myriad of channels as a way to reach and connect with prospects and customers. \nHere’s the kicker\, if you focus on producing content without taking the customer buying process into consideration your efforts may be for naught.   Content delivered in the right channel at the wrong time can be a wasted touch point. Content marketing is not the same as running a campaign. Content marketing looks more like publishing\, where you serve as the architect of useful and compelling information that will inform\, educate\, engage and entertain customers and prospects. Content marketing is an ingredient in the marketing mix\, not a substitute for it. \nIt’s a powerful ingredient in the recipe only when you can match the content with the customer buying journey and lifecycle.  To successfully employ this ingredient as a way to create a customer-centric pipeline takes a step-by-step process. In this session\, explore the steps to applying content to the customer buying process and learn how to: \n\nIdentify behavioral commitments associated with the customer buying process\nMap the customer buying process and synch content\, channels\, and touch points accordingly\nCreate an opportunity scoring model and relevant metrics to prove marketing contribution\n\n Register Now!
URL:https://visionedgemarketing.com/event/pipeline-engineering-syncing-content-to-the-customer-buying-process/
LOCATION:Phoenixville Foundry\, 2 N. Main Street  \, Phoenixville\, PA\, 19460\, United States
ORGANIZER;CN="BMA Philadelphia Chapter":MAILTO:info@godfrey.com
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DTSTART;TZID=America/Chicago:20151112T130000
DTEND;TZID=America/Chicago:20151112T140000
DTSTAMP:20161223T153005Z
CREATED:20151028T142211Z
LAST-MODIFIED:20161223T153005Z
UID:35189-1447333200-1447336800@visionedgemarketing.com
SUMMARY:Not Just Another Pretty Marketing Plan: 5 Proven Steps to Building and Executing High Performance Marketing
DESCRIPTION:Even if you’ve mapped out your marketing plan for next year\, you should attend this webinar. And if you don’t have a plan yet\, the timing couldn’t be better. Here’s a quick self-test to see whether this webinar is right for you. \n\nWhen your leadership team receives your marketing plan do they have direct line-of-sight from the marketing activities and investments to business results?\nDoes your plan clearly tie back to business results so that you can prove the value of your marketing efforts and justify the budget you have requested?\nCan you build the metric chains that enable you to show how the measures for your activities connect to business outcomes?\nCan you use your metrics chains to develop an actionable marketing dashboard?\n\nIf you answered No to any of these questions\, join this webinar on Thursday\, November 12th\, where VisionEdge Marketing’s President Laura Patterson and Hive9 VP of Products Johnny Anderson will outline how your B2B marketing team can construct a measurable marketing plan and actionable dashboards that communicate marketing’s value\, impact and contribution. \nWhat you’ll learn: \n\nThe five phases of building a high performance marketing plan that delivers results\nHow to employ these phases to create a marketing plan blueprint\nHow you can use your blueprint to develop relevant metrics and dashboards\nTips from best-in-class marketing teams\n\nRegister to attend now. Can’t attend? Go ahead and register and we’ll send you the webinar recording.
URL:https://visionedgemarketing.com/event/not-just-another-pretty-marketing-plan-5-proven-steps-to-building-and-executing-high-performance-marketing-in-2016/
LOCATION:Online
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