BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//VisionEdge Marketing - ECPv6.16.5//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:VisionEdge Marketing
X-ORIGINAL-URL:https://visionedgemarketing.com
X-WR-CALDESC:Events for VisionEdge Marketing
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20150308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20151101T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20160313T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20161106T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20170312T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20171105T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160210
DTEND;VALUE=DATE:20160211
DTSTAMP:20160506T175807Z
CREATED:20160506T175807Z
LAST-MODIFIED:20160506T175807Z
UID:36397-1455062400-1455148799@visionedgemarketing.com
SUMMARY:Taking Marketing Alignment and Accountability to the Next Level
DESCRIPTION:Taking Marketing Alignment and Accountability to the Next Level will walk you through what it means to be a ‘value-creator’ and how marketing operations is the key to alignment and marketing accountability. In this program\,  Laura Patterson\, from VisionEdge Marketing and Jay Verellen from KENNAMETAL\, a supplier of tooling and industrial materials\, will walk you through how Kennametal employed VisionEdge Marketing’s expertise and patent-pending Accelance® software to create an actionable marketing blueprint that provided clear alignment between Marketing and the business\, defined customer-centric outcome-based metrics\, and a roadmap for further operational development.
URL:https://visionedgemarketing.com/event/decoding-makes-best-class-marketers-connect-marketing-business-value/
END:VEVENT
END:VCALENDAR