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UID:35585-1457913600-1458086399@visionedgemarketing.com
SUMMARY:Accelerating Market Leadership with Customer Advisory Boards
DESCRIPTION:Customer insight is an essential element for achieving market leadership\, so more companies are implementing Customer Advisory Boards (CABs). When planned and executed correctly CABs help you improve existing products\, validate new ideas\, beta test and provide constructive feedback on upcoming products and releases\, improve messaging in existing markets and target new markets\, and provide competitive insights. But if poorly planned and executed\, they can backfire – resulting in lost customers and lost opportunity. During this session\, Laura will share proven practices for how to gain executive sponsorship; create a mission/charter; identify\, recruit\, and reward members; organize productive meetings; and follow-up appropriately.
URL:https://visionedgemarketing.com/event/accelerating-market-leadership-with-customer-advisory-boards/
LOCATION:Next Generation Customer Insights Driving Bottom-Line Impact through Increased Customer Loyalty\, Netflix Corporate Offices 121 Albright Way\,\, Las Gatos\, 95032\, United States
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UID:35233-1458518400-1458691199@visionedgemarketing.com
SUMMARY:With Credibility Comes Influence and Relevance: How You can Employ Performance Management to Earn All Three
DESCRIPTION:MarTech 2016 \nMarch 21-22\, 2016 \nSan Francisco \nThose elite marketers (about 1 in 5 marketers) that earn a 90 or greater from the C-Suite for their ability to prove their value\, impact and contribution do a number of things better and differently than their peers. Among their attributes is their ability to exercise greater business acumen. This session shares what these marketers do to achieve business acumen and how they use it to increase their credibility\, influence and relevance.
URL:https://visionedgemarketing.com/event/with-credibility-comes-influence-and-relevance-how-you-can-employ-performance-management-to-earn-all-three/
LOCATION:Hilton San Francisco Union Square\, 33 O’Farrell Street\, San Francisco\, CA\, 94102\, United States
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