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SUMMARY:Driving Marketing Excellence: Learn from Best-In-Class Organizations
DESCRIPTION:  \nThe Jeannette Expedition – an eight-day northern arctic trek in which the team was inadvertently back tracking farther south – serves as a metaphor for this year’s Marketing Performance Management (MPM) Benchmark study.  \n  \nThough they marched feverishly toward achieving marketing excellence\, this year’s study reveals that while some marketers made great progress\, much of it was illusory. \n  \nHave a first look Thursday\, July 21 at 2 pm EST at the results of the joint study conducted by VisionEdge Marketing and Demand Metric to learn: \n\nWhat leading marketing organizations do better and differently to earn and keep their seat at the leadership table\nHow to achieve best-in-class performance measurement and management\nSteps toward becoming a recognized as a Center of Excellence\n\n  \nJoin Laura Patterson and leading CMO peers Thursday\, July 21\, 2016 at 2 pm EST for a honest conversation around Marketing Performance Management as part of Boardroom Event’s Virtual Roundtable Series. \n\n\nWhat’s a Virtual Roundtable?\n\nAn interactive discussion [not a webinar]\nConvenient networking at your desk\nHigh-level conversations with midmarket peers
URL:https://visionedgemarketing.com/event/marketing-excellence-virtual-roundtable/
LOCATION:Virtual Roundtable
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