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UID:40374-1478678400-1478710800@visionedgemarketing.com
SUMMARY:Assess the State of Your Marketing Excellence
DESCRIPTION:Best-in-Class marketers align Marketing with business outcomes and clearly convey their impact and contribution to the organization. Alignment and accountability are inextricably linked and are the cornerstones of any successful Marketing organization.\n\nSince Marketing is expected to be more accountable for the investments it makes on behalf of the organization\, best-in-class marketers also establish metrics and key performance indicators (KPIs) for Marketing.  \n\nExpect to learn how to define and select the metrics and KPIs to help you make appropriate customer\, program\, and investment decisions\, understand what is and isn’t working so you can make necessary course adjustments\, and measure Marketing’s impact and value.\n\nSign up here.\n\nInterested in Marketing Assessment? Check out some more resources on the topic in our Learning Center!
URL:https://visionedgemarketing.com/event/marketing-assessment-conference-ana/
LOCATION:ANA Headquarters\, 708 Third Avenue - 33rd Floor\, New York\, New York\, 10017\, United States
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DTSTART;TZID=America/Chicago:20161110T100000
DTEND;TZID=America/Chicago:20161110T140000
DTSTAMP:20161014T191104Z
CREATED:20160930T200641Z
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UID:40813-1478772000-1478786400@visionedgemarketing.com
SUMMARY:Making the Business Results Connection to Marketing & Communication
DESCRIPTION:How to Make Marketing More Relevant to the C-Suite\nToday’s business climate necessitates that marketing demonstrate accountability\, communicate value and show how it impacts the organization. Despite the wealth of campaign and operationally oriented metrics at every marketer’s fingertips and the enhancements in technology\, less than a quarter of marketers earn high marks from their leadership team for their ability to measure and communicate their value\, contribution\, and impact. All the cool marketing and communication efforts are for naught if they don’t produce business results. Join this program to learn: \n\nThe top 10 best practices of the marketers who earn top marks from the C-Suite\nQuick win steps you can employ today to strengthen the link between the work of marketing and business results\nThe equation for increasing your influence within the organization
URL:https://visionedgemarketing.com/event/making-business-results-ifca/
LOCATION:Online\, TX\, United States
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