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DTSTART;TZID=America/Chicago:20170614T120000
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UID:42166-1497441600-1497448800@visionedgemarketing.com
SUMMARY:2017 Marketing Performance Benchmark Study: Cooking Up the Best Marketing Performance
DESCRIPTION:Marketing performance remains a challenge for all but an elite group of Marketing organizations. The pressure on Marketing organizations to be able to prove their value\, impact and contribution to the business continues to increase.  In the words of Stephen Diorio\, an analyst in Forbes CMO Practice\, “Marketing faces a performance credibility gap.” In fact\, a survey conducted by the Fournaise Group discovered that 80% of CEOs freely admit that they do not trust or are not very impressed with marketers and the work they accomplish.\n\nRecently Hive9\, Valid USA\, and VisionEdge Marketing conducted the 16th annual Marketing Performance Benchmark study. Still only 1 in 4 Marketing organizations continue to earn high-marks from the C-Suite for their ability to measure and report on their contribution\, value and impact to the business. The research confirms that this group of elite Marketers\, designated Value Creators\, improve business results\, have more influence over business decisions\, and more credibility than their counterparts. The Value Creators budgets\, tools and data are not statically different and neither is type of industry and size.\n \n \n\nAttend this webinar to learn what distinguishes Marketing excellence among these Marketing organizations. You’ll be surprised to learn it is a few active ingredients that make the difference.
URL:https://visionedgemarketing.com/event/2017-mpm-benchmark-study-cooking-best-marketing-performance/
LOCATION:Online\, TX\, United States
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DTSTART;TZID=America/Chicago:20170628T120000
DTEND;TZID=America/Chicago:20170628T130000
DTSTAMP:20170612T025209Z
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UID:42216-1498651200-1498654800@visionedgemarketing.com
SUMMARY:How Data Moves You from One-Size Fits All to Segmentation-Based Marketing
DESCRIPTION:Join us for another informative webinar hosted by the DMA DATA Community when Laura Patterson\, president and founder of VisionEdge Marketing who will present a case study on Northwest Federal Credit Union (NWFCU)\, a full-service financial institution located in Virginia\, one of the top 50 credit unions in the nation. Similar to other marketers\, the NWFCU marketing team faced data access and quality challenges. \nLearn how market and customer data along with analytics created a marketing strategy and a measurable marketing plan to create a segmentation-based strategy to accelerate growth. \nLaura will also share some results from VEM’s 2017 MPM Benchmark Survey Webinar: Cook Up the Best Marketing Performance. \nTakeaways: \n\nUse your data and analytics to identify and pursue opportunities for growth\nGain practical tips on how to make marketing and the data more relevant to the C-Suite\nUse analytics to demonstrate marketing’s value
URL:https://visionedgemarketing.com/event/data-creates-segmentation-based-strategy/
LOCATION:Online\, TX\, United States
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