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X-WR-CALDESC:Events for VisionEdge Marketing
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DTSTART;TZID=America/Chicago:20171003T160000
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UID:42230-1507046400-1507048200@visionedgemarketing.com
SUMMARY:MarTech Boston Conference | Implement World Class Marketing Processes
DESCRIPTION:Marketing runs on processes. And processes are the domain of Marketing Ops. Join our MarTech session on October 3rd: \nHow to Implement Best-in-Class Processes\, the Foundation of Your Marketing Operations\nBest in Class (BiC) processes are the lifeblood of successful Marketing Ops. Without them\, it would be even more difficult to deploy a world-class customer experience. Six roles and associated processes and capabilities consistently surface among BiC Marketing Ops functions (in priority order): \n\n1. Customer\, market\, competitive intelligence\, research and insights.\n2. Analytics and predictive modeling.\n3. Data management.\n4. Campaign analyses and reporting.\n5. Budgeting and planning; financial governance and reporting.\n6. Organization benchmarking and assessments. \nThis session is ideal for organizations establishing or looking to have their MarketingOps become a hub for performance management. Using examples from customer success stories\, participants will learn how to: \n\nunderstand the role and processes of BiC MarketingOps.\nimplement BiC processes for planning\, alignment\, implementation\, measurement and communication processes around data\, analytics\, metrics\, system\, tools and reporting.\nrecommend processes for improving role effectiveness.\nleverage MarketingOps to prove the value of marketing’s contribution to overall business goals and outcomes.
URL:https://visionedgemarketing.com/event/vem-martech-implement-world-class-marketing-processes-marketing-ops/
LOCATION:Hynes Convention Center
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DTSTART;TZID=America/Chicago:20171018T103000
DTEND;TZID=America/Chicago:20171018T153000
DTSTAMP:20170919T205700Z
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UID:42674-1508322600-1508340600@visionedgemarketing.com
SUMMARY:TMAG Meeting | Using Data to Create a Segment-Based Strategy
DESCRIPTION:Beyond Theory: Using Data to Create a Segment-Based Strategy \nLack of or access to data no longer Marketing’s biggest challenge. In fact\, the opposite is true. Marketers are drowning in data – both structured and structured. To be relevant\, Marketing needs to be able to connect the data\, derive meaningful patterns and move from insights to action that create opportunities to create value and drive growth. In this session\, Laura Patterson\, president of VisionEdge Marketing\, will share a case studies from the financial services and manufacturing industries on using data and analytics to move from a one-size fits all approach to the Market to a Segment-Based strategy.
URL:https://visionedgemarketing.com/event/tmag-meeting-segment-based-strategy/
LOCATION:Santa Clara Venue\, Santa Clara\, CA\, United States
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